Many people don’t understand the work of UI/UX designer. For them, it’s just designing that need to look good. At the start of a project, it is important for designers to understand what to ask graphic design clients to gather as much information as possible.

This needs to take place before you have someone to handle the job, as it is obvious to have a meeting to determine the cost and timeframe of the project. To get the accurate estimate in your proposal you should ask some or all of the research questions below. It will help you provide the right information to your UI/UX designer.

Who Is Your Target Audience?

Research who do you what the design for. This will have a great impact on the style, content, and message of the project. For example, a person in Vietnam has different UI preference then someone in US. And so on for different factors mentioned below.

 Now, some factors that can impact its design:
  1. Internal (i.e. employees of the company) or external customers
  2. Age
  3. Geographic location
  4. Gender
  5. Depending on the project, factors like economic status and religion may also come into play.

What Is The Message?

What message you want to deliver across to the target audience is needs to be clear. The overall message can be something as simple as showing gratitude to customers or announcing a new product. Once that is established, go beyond it to find out the “mood” of the message. Is it excited? Thoughtful? Compassionate?

Gather some keywords  that will aid the overall style of your design. If you are in a meeting, consider asking each person to come up with a few words and ideas that they think describe the mood of the message, and brainstorm from there.

What Is The Perspective Of The Project?

You may already have a VISION of specifications for a design, thinking of the feature after hiring a UI/UX designer can add a lot of cost to the project. This is where we would suggest you to hire a Project Manager(like us) who can suggest the best features for your project.

The UI/UX designers are not very good at suggesting new features or the most useful ones, however they are the starts when it comes to the representation from users point of view.

The amount of content to present, budget, and final use of the design may all depends on these decisions:

  1. Number of webpages/screens
  2. Number of clicks on a page
  3. Clarity of scope
  4. Timeline

What Is The Budget?

In many cases, clients afraid to disclose their budget for a project. They may either have no idea about – what a design should cost, or they just want you to say a number first in order to get it done for cheaper.

Generally the cost of the UI/UX designer are fixed. The standard rates differ as per the number of pages. If you try to negotiate too much on price the UI/UX designer may just ask to alter some parameters  (such as timeframe or the amount of design you provide) to fit within the budget.

It is ok to say you need to review the project whether they reveal a budget or not. You will get back to them with your preferable quote. Sometimes, the UI/UX designers budget will be higher than you expect, now just ask the UI/UX designer for a whole project cost rather than per page cost.

Is There A Specific Deadline?

If the project need to be delivered on a specific date, then make it a point to give a deadline at least 2 weeks ahead. It may coincide with a product launch, or another important milestone, for your UI/UX designer. If there is not a deadline, you have to create a timeframe for completing the project.

Designer may claim that the timeline is insufficient and you feel it is not considerable. Let your UI/UX designer win this race, while mentioning that you would need a daily progress report and review calls.

Can The Client Provide Creative Direction?

It is an absolute necessity to get a little creative direction from the client. Of course, the designer will be creating something new and unique for you, but some ideas from your side will help the designer to meeting your expectations.

For designer it is important to understand your preferences of the below points hence you should consider keeping the references websites ready, for each element respectively.

  • Colors
  • Fonts
  • Works of art
  • Other designs
  • Websites

A good designer will always take your pre decided color scheme, typefaces, logos or other elements that need to be incorporated. You can event give your own style sheet.

Delve into this information while working on your ideas with your designer, it will help the working relationship and design process to run smoothly. Be sure to have detailed notes  when asking these questions, and include as much information as possible in your proposal.


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Sales Consultancy

This is the most interesting part and the one that drives every company.
Doing Sales is like doing a marriage, you really need to understand and know your partner (your customers).

We focus solely on In-Bound Organic lead generation strategies. Organic because we don’t believe in paid marketing. Here is a small comparison to help you understand the user behavior based on your approach.

  • OUTBOUND lead generation strategy:
  • Outbound means when you try to reach out to your clients to sell your product or service.

    The most common ways used in this strategy are:
      1. Cold Calling,
      2. Email Marketing,
      3. Social Media Spamming,
      4. SMS Marketing,
      5. Personal Message Spamming,
      6. Group Spamming,

    One time or the other you would have definitely come across one such mode, most common is the bank people trying to sell you credit card or the telecommunication company calling to tell you of the new offer.

    Now be honest and ask yourself about the image you hold for companies who do these companies?
    Do you treat them with respect when they call you repeatedly?
    And after how many calls do you take them seriously?


      • Very low conversion rate,
      • Spoils your brand image,
      • Customer thinks you are in need,
      • Client try to cramp you on budget,
      • This game is of quantum not quality,

  • INBOUND lead generation:

  • The term Inbound means when your customers try to reach out to you for the services you are offering.
    Such Marketing is of 2 sorts: Paid and Organic. Our expertise is in Organic.

    Commonly used strategies are:
      1. Client References,
      2. Reviews and rating,
      3. Content Marketing,
      4. Social Media like Facebook, LinkedIn, etc.
      5. Blogging,
      6. Branding,
      7. Video Marketing,
      8. Events, etc.

    These are much more respected and admired ways of generating leads. The client treats you with respect, you get on the driver seat, you have the control and the ball is in your court.


      • Very High conversion rate,
      • Builds great image,
      • Customer is aware that you deliver good quality,
      • Token size per project increases,
      • Spend minimum time to reach out to millions of people,

Now that you have a clear understanding of what we do let’s take the next jump to understand it in detail. The sources you will hear in the next phase are not something “just discovered” but it is the way we do it that makes us unique and result driven.

The first 5 steps are majorly for our understanding and research but the fun starts at #6 . And this is how we do it:

Step 1: Understanding the company’s goal:

It helps in understanding how big the company aims and what is the creed on which it is built.

Like Tesla is built on saving the environment, Apple is built on delivering quality, Android is built on innovation.
Therefore the strategies need to be amended to emphasize the beliefs and connect with clients in similar fashion.

  • Your client today is your step to future:
    Every client you make is your investment in the company’s future. Going ahead, these clients will our biggest lead generators.
  • 1 Year strategy:
    Even before starting the first month, we form 12 months idealistic goal to judge how far we are from the ideal curve.

Step 2: Problem the company is trying to solve:

You can sell a product only if you can convince yourself to buy it.

The core of building a new product is to solve a problem. A problem could be perception based, hence it is very important to understand that point of view.

This helps in understanding your audience’s mindset and targeting them better. A deeper analysis can also reveal new verticals for a company to generate revenue without putting any extra effort.

Pretty simple, to solve a problem you would involve lot of extra effort, analysis, surveys, market research and connections.

Do you honestly think, there is a kind of hard work that doesn’t pay?
It is just about the awareness of the sources and smartness to earn without time investment.

Step 3: Identify the potential customers:

Once we know the problem, we start to think of every person who is directly or indirectly related to the problem, making them a potential lead.

It often happens that companies miss out on the prospective client or don’t use any specific resource to drive new leads. This overlay is a huge default, one must have multiple lead sources so that the risk is minimized.

Even your service providers could become your client (yes we have already proved it in past, check out our case study)

We need thorough analysis to discover directly as well as indirect customers to construct future maneuvers.

Step 4: Potential sources to reach:

The above analysis enables you to understand the nature of your audiences. Next step is to showcase your services to the audience.

Any potential website/ app where your target audience visits are your place for pitching. Just my making one move or one action you have the possibility to reach millions of people. JUST BY 1 MOVE.

For Example:
For an IT company, any adult (18-55) is a potential client. So where would an adult visit most, Facebook, Instagram, Twitter,, TechCrunch, Reddit, Linkedin, etc. hence all these are you platforms to meet new clients.

And in doing this you don’t even spend a penny, just some quality time of introspection.

We analyze the complete lifecycle of the audience, this gives us a better vision of the best time, phase, and place to reach the audiences, hence improving the chances of conversion.This research is generally very time taking and lengthy as it needs a lot of drilling down.

Step 5: Targeting a country:

We prefer to stay focused on one country at the start and then grow to the expectation.

    • Traction:
      Number of active target audiences,
    • Ease of reach:
      A smaller area with more traction is a better choice than a larger area with same or even more traction. The percentage matters.
    • Language barriers:
      People generally prefer to communicate in their native language. As they feel more connected, chances are better conversion.
    • Concept Awareness:
      Your audience needs to understand your product in detail before you start the conversation else you would end up spending lot of time, money and resources on educating the audience rather than driving business.
    • Digital Awareness:

      If we don’t want to keep location as a constraint in our business and have clients globally it is very important to understand the digital footprints of the population.

Step 6: Understanding the habit:

This is the part of your interest.

The platforms to reach your target are probably the same as you know but it is the approach that matters. Some people are able to generate a million dollar only via LinkedIn and some can’t even make a penny.

So what is that differentiating factor for both these models?
It is the way you are trying to connect with your audiences.

Step 7: Action Plans:

The plan always vary company to company and person to person.

To understand this we will take an example of a “Software development company”.
We can break the action plan in 2 ways:

  1. Offline:
    • Client References:
    • The best way and the most profitable way to get new clients. We help you strategies when and how to take the references making sure you have minimum 3 convertible leads per customer.

      It is a game of human behavior and psychology, at least that is what we like to believe. Right timing and right leverage are very crucial.

      If you can nail this art probably you will never need anything else, EVER.

    • Branding:
    • We devel only in the image building part. It works online as well as offline, just a way to boost your social media and build a wider network.

    • Making your service providers your client:
    • We love this part more than anything else, it is like art. It is super fun to create a community where your service provider is able to bring the clients for you and we do it with multiple tested strategies.

  2. Online:
    • Rating and Review:
    • Have you ever bought a product about which you have never heard of, which has no presence on any form of marketing platforms.
      Definitely NOT!! Think of what Messi is doing promoting a Nike Shoe, he is giving his “review” on how awesome it is to play with this shoe.

      We will make sure that you collect as many reviews as possible over different platforms which matter.

    • Content:
    • If you are a technology company then writing a post on “How to handle your Finances” is probably not a good idea since your target audience is more keen developing a product.

      Even if the target audience is interested in Finance it does not help you in any way.

      You need to write the content that reflects your services and displays your depth understanding of it.

    • Ease of understanding:
    • While writing a relevant content you need to make sure your audience can easily understand.

      As a software company, if your target is startups then your audience may not be too technical hence using lot of tech jargons and tech language may turn down your audience.

      It becomes your duty to write an article in such a language (or with such example) which they can easily understand. I generally choose to write with real-world metaphorical examples.

    • Delivering value:
    • We try to deliver value in 2 ways:

      • By selling your services:
        Showing the world what great things/services you have delivered and what has been your approach towards achieving it.
      • By selling you as a person:
        Lot of people want to work with a company because they are motivated by the people in it.
        We emphasize on bringing out the personality and thought you have for the world to see.
    • Social Media:
    • You need to be present at every place where your audience is. And, NO it is not always Facebook, LinkedIn, Upwork, etc. The media platforms vary highly based on country, age group, occupation, and genre of work.

      Also, the way you use 1 media account may not necessarily give the same result on another. So, if chosen wisely social media is probably the easiest and fastest way to acquire clients.

    • Popular sites:
    • Many companies fail to use strategy whereas it works like a charm when it comes to lead generation.

      Websites like Quora, Reddit, Entrepreneur, Huffington Post, etc. can give a serious boost to your image and reach to potential leads.

No matter what you do and how much effort you put your top priority should be DELIVERY, if you have that managed then you will not just survive but rather thrive in your entrepreneurship journey.
And that’s a promise.


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IT Consultancy

If you had a bakery shop, would you serve the same piece of cake again and again to every client? Apparently, a big NO. You would first find their flavor and then serve accordingly.

Our approach exhibits the same formulae. We aid our clients by appreciating their vision and delivering the best possible outcome by reckoning the target audience and their usage behavior.

Why are we needed?

    • Technology selection:

      Technology is like maths, for every problem there are a hell lot of solutions to reach the desired result and the best solution varies person to person based on his or her approach. It is like a maze to choose the right technology from the available 1000+ languages in the market.

      We have delivered 100+ projects and are well aware of what technology is required at what phase for a company.

      You might say: So what ! even the companies we deal with gives us these suggestions.

    • Companies generally sell what they have, not what is right for you:

      Most of the initial Entrepreneurs don’t even need a full-fledged website to be built from scratch. And for some the basic technology like WordPress, PHP, etc. are a disaster if chosen.

      In every couple of months, there is a new technology in the market and yet the IT vendors choose ages-old technology and frameworks. You deserve, if not the latest then, at least a stable, more advanced sophisticated language to work with.
      And NO, it doesn’t cost anything extra. It is just an excuse that many vendors use to discourage the clients since vendors have not upgraded themselves.

      An aware choose could help deliver a great product with seamless user experience.

    • Timely delivery:

      For an Entrepreneur, the most crucial thing is time as they have commitments to the market, investors, plans, and targets but technical people are a bit tough to handle and maintain as they can easily sway you with the technicalities.

      Lot of times they are genuinely stuck with some unexpected occurrence of the event or an unidentified error.

      In either of the above case, with our experience and vast network in the IT field, we ensure timely delivery and take care of all the discussions and issues.
      The process we maintain is mentioned at the last for better understanding the actionable.

    • Variable Cost:

      There are no labels in this industry. Did you know, you can save 50% of your cost and can look/feel the product even before it is built if you are able to find a company who has “genuinely” done similar work in past.

      We have fixed minimal charges based on the requirement, hence our sole aim is to deliver you the best quality at the right price and time.

    • Truth:

      People often use fake portfolios and persuade clients for a domain of their comfort. To tell you a short story, I had a requirement for an angular based project and was searching for a team with similar experience, one of the vendors sent me a core javascript website claiming to be built on angular (never is the lifetime is it possible).

      By getting involved only as a Technical Project Manager (no in-house development service) we can give you unbiased services and take care of the technicalities.

    • Saving Time/ Single post of contact :

      Taking follow-ups, mostly a single company does not have expertise in all the domains (although everyone claims) like Graphic Designing, Project Analysis, Development, testing etc.

      Finding, hiring and managing different companies is a huge task, for us, it is not, we have been doing this for years and know where to look for.

      You only have to interact with us while we handle all the headache and deliver you the quality from the right sources on time.

What is unique about us?

    • A deep market research to understand the target audience and their behavior patterns which enables us to build a product more relevant, familiar and user friendly products. (criteria for research is mentioned below)
    • We have an end to end service for startups from building idea to go-to-market strategy (sales).
      80% of our clients stay back after completing their development requirement to acquire initial clients and build the traction in different markets around the globe.
    • We have produced some phenomenal results in sales that we are proud of (you can read them in portfolio section soon ).

How do we do, what we do?

User experience and the right feature are the heart of any product, the preference for feature and ease-of-use (user experience) changes from geography to age group to domains of your target audience.

It is a serious matter of concern for us that you get the technicalities. However, we value your agony. Not every person understands the technical elements as easily as the others. So we just pull out the tooth that aches and fit something comfortable.

Our approach is very sophisticated. Your suggestions and viewpoints are what we use as the guiding light while finding the best route.


  1. Documentation
    • Minimal time investment on handover to people in different role.
    • Reducing the scope of misinterpretation.

    Planting a document is just not enough when it comes to the web and app development, at the time when lots of minor details are concerned.

  2. Charts:
    • Flow charts:
      This shows how the action map will look in the entire project. All the possible results are to be cover in this chart.
    • User Case Diagram:
      Listing multiple users of an application and the level of power (accessibility) they have to interact with the portal.
    • Activity Diagram:
      A bit more technical, this diagram shows every possible activity a user can perform and its effect on different layers of the application.
    • State Diagram:
      This may come later as it is super technical.
  3. Market Research (Don’t serve same Ice-Cream to every customer, pick the taste):
    • Demography of users.
    • Age category of users.
    • Country and preferred language.
    • Finding independent popular apps which cover a specific functionality like: Chatting, listing, profiles, bookings, payments and so on.
  4. Decision phase:
    • Finalizing the right technology stack
    • Deciding the budget for complete project
  5. Project Management (Single Point of Contact):
  6. We use Project Management tools like Basecamp to manage the complete project with our remote team.

    From here on we handle the transparency, Designing, Development, follow-ups, timely delivery, and all the project related management. While for clients it is only us who are answerable, hence maintaining a single point of contact.

    We have a network of tried and tested 100+ companies across the globe for different budgets and requirements.

    Many a time a single company may not be the best option for the complete development. Finding a single good company is a huge problem, finding 2 is like a suicide. But then that is what we are here for.

    • Graphic designing:
      • Wireframing:
        It is a rough diagram black and white diagram to understand the placement of different things on each screen, which a user can see and interact.
      • Designing the screens of the application:
        Color filling stage of the development. Text, images, icons, and screens are filled with beautiful colors and style to make it engaging and attractive.
      • Prototype:
        Before starting a development we wanted to have the exact experience on how would our application feel like once it is created.
        You can actually click and see the transition from one screen to another.
    • Selecting a Development Team
    • Through tesing of the deliverables before it reaches you.


  • Daily status reports,
  • 1 weekly demo call to check the progress,
  • Locking of wireframes before starting designing,
  • Development starts only after complete sign-off of screen designs,
  • Single repository is maintained for all documents and file sharing,
  • Complete code sync at GitHub (cloud).


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