“Client Conversion Marketing Strategies”

In electronic commerce, Conversion Marketing is marketing with the intention of increasing conversions–that is, site visitors who are paying customers. The process of improving the conversion rate is called conversion rate optimization.

There’s a huge difference between prospects and clients. Prospects, also known as sales lead is an organization or potential client who resembles the seller’s ideal customer profile. But has not yet expressed interest in their products or services. A qualified lead is an organization or potential client who has expressed interest in the products or services of the seller. Whereas a client is somebody who buys goods or pays for services. Companies and other organizations may also be clients.

When you are doing your prospecting activities and interacting with “prospects”. Your main task is to ask questions, build trust and qualify or disqualify so that your time is used effectively. Often, a high level of trust is yet to be established right away or even at the first meeting.

You should no one client till you all have agreed to work together. They paid and the check cleared the bank. Too many salespeople waste time chasing “suspects”, not even a quality prospect, and “hoping” they become a client.

we love our clients

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3 strategies to convert clients (Conversion Marketing)


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1. Market Research

Creating a need and a demand where none already exists, or convincing customers to do something. They don’t know and if they want to do it takes time, money, and more money. Discovering a need and filling it is far cheaper and easier than betting your destiny on a conjecture. Good third party market research not only brings objectivity but can often persuade prospects and customers to reveal all sorts of issues that they will not tell a company person. It frequently also reveals that the message you think you are communicating is not the message being received by the prospect. And can clearly indicate compelling ways to differentiate your business from your competition which can significantly increase your conversion marketing rate.

why-market-research-is-important                    Image courtesy: Image 4

For Example:


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Lego A/S, doing business as The Lego Group, is a Danish toy production company based in Billund. It is best known for the manufacture of Lego-brand toys, consisting mostly of interlocking plastic bricks. The Lego Group has also built several amusement parks around the world. Each is known as Legoland and operates numerous retail stores.

For years Lego was an enormously successful product with young boys. But was popular with only 10% of female children. In response, Lego conducted a huge four-year market research campaign with over 3500 young girls. Therefore, in a new product line featuring vibrant colors and different figurines. The new products became a huge success and the share of female Lego users increased sharply due to conversion marketing.

2 Increasing Sales Skills

Sales skill

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Train your staff the methods, principles, and understanding of the selling to leverage your business. Effective selling is a gift and every business should have one. You must’ve seen, there are few salesmen who push people to buy their product. But a good and finest salesman is someone who is het pushy. They believe in their product and make meaningful recommendations and suggestions based on their personal experience of what actually works. Also, they provide the buyer with the appropriate information which they need to make an informed decision. And they know the way to asking their orders. These selling skills can have a huge compounding impact on your business.

Ways to Improve your sales skills

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1. Chunking: Break big subjects down into smaller, more digestible chunks; otherwise, the assignment is simply too overwhelming.

2. Sequencing: After you’ve broken the subject or skill set down into finite chunks. Determine what you need to learn first, and what comes after that.

3. Connecting: Link new skills and information to something you already know.

4. Dumping: The key to remembering a deluge of information is to get what you learn out of your head and into a place where you can look at it later.

5. Practicing: Any time you need to learn a skill, deliberate practice is essential.

6. Prioritizing: To harness your most effective thinking, decide which activities are most important at the beginning of each day. And then focus on one activity at a time, to the exclusion of all others.

3. Create Irresistible Offers

Remember, your prospects don’t need you as much as you need them. They have a multitude of choices available to them. It’s easier for them to do nothing at all unless you offer them a valuable benefit for doing business with you. therefore, you have to do everything you can to tip the scales and make it irresistible for them to take the next step. You do this by creating such a powerful and compelling offer for people. It would be difficult to say no to you. An offer that makes it more advantageous to acquire your product or service than not to do so, one which eliminates all the hurdles. They have to jump over to do business with you and make it harder to say “no” to you than to say “yes,” can increase your results up to 300%.

Examples of Irresistible offers:

1. Roseneath Doctors

Roseneath Doctors

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The UK based doctor’s surgery has a slew of bonuses tacked onto its benefits. Including same-day appointments, medication dispensed on-site, and same-day test results. Things that its competitors either don’t offer or don’t specifically say they offer on their websites.

2. Salon U Style

Salon U Style free consultation

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Named one of the best salons in the US by Elle Magazine, Salon U Style has put together a compelling offer to get more people into its pampering seats. As well as a free consultation for risk reversal, the salon offers a free $25 gift voucher towards a hair color session as an added incentive.

3. Tony Robbins

Tony Robbins

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World-famous life coach Tony Robbins offers potential clients a free 30-minute session to see if they want to book consultations. This is a popular method amongst coaches, as it gives clients a chance to see the coach’s working style. And determine what they’ll get out of their sessions.

Sources: Source 1,   Source 2

Source 3Source 4

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Artificial intelligence is gripping the world in its arms becoming important of the technology nowadays.  And it is also named as Machine intelligence.

What is Artificial intelligence?

It is the intelligence of the machine which claims that machine can also be like a human and as the real intelligence is considered as human intelligence. The machine intelligence is termed as artificial intelligence. We can define it as the capacity of a machine to perform cognitive functions or thoughts that the human have in their mind like learning, decision making, problem-solving, speech recognization, etc.

The artificial intelligence is founded in 1956 but can’t be taken out because of the funding and failure in some fields. The disappointment and unavailability of sources don’t make the proper platform for artificial intelligence and hence it took a long time to come into existence. What happened if the AI came into existence in the ’90s only. But the low funding and less experience keep it away from the world.
Artificial Intelligence includes probability, mathematical optimization, economics, methods of statistics, etc. It lies upon the fields like- Information Engineering, Computer Science, Psychology, philosophy, and some more.

—> Types Of Artificial Intelligence-

Artificial Intelligence has three types-

1. Analytic AI.
2. Human Inspired AI.
3. Humanized AI.

Now, we look at each type of AI that how it will work, its functions.

1. Analytic AI-

It includes the characteristics of cognitive intelligence which includes human intelligence. Human intelligence has perceptions, language recognization, problem-solving, learning, etc.
The artificial intelligence analytic help mine the data, getting profitable services, about customer needs, etc and hence this is the major reason why the business organizations are using artificial intelligence. The main aim of analytics is to execute the tasks humans perform smartly by the machine through AI. In the Business World, the AI is becoming the key to success every individual is working on it bringing up the technologies in order to gain profit.

2. Human-Inspired AI-

This AI has the characteristics of emotional intelligence as well as cognitive intelligence. It works on both and hence it can understand the emotions like a human can understand it and also have the power of decision making, speech recognization which comes under cognitive intelligence. In this way, it is very much helpful as now one can imagine a self-driven car that plays the songs according to your mood automatically. When you don’t have anyone your car is with you who understands you more than anyone else. Yaa it seems funny but it’s the truth that it keeps you according to your mood. And like this only your mood can affect the things around you. The music to be played, the food to be ordered, the alarm to set, and also many more.

3. Humanized AI-

The humanized AI is just like an artificial human, it has everything including emotional intelligence and cognitive intelligence. It has characteristics like, to be self-conscious, self -aware during the interaction and many more. They are very much helpful in every workplace. Having features of both the AI it becomes more powerful that has a different outlook for the things and also helpful in solving real-world problems.

—> Goals of Artificial Intelligence-

Artificial intelligence plays a vital role in this technical world, and as we know each technology has some goal, likewise, artificial intelligence also has some major goals and they are-

1. Creating an expert system.
2. Reasoning.
3. Implementing human intelligence in machines.

Let’s discuss them.

1. Creating an expert system-

The major goal of AI is to create an expert system that has intelligent behavior that will help one out when presented before anyone, they should have learning skills, the system should explain and can advise its user too. The expert system thereby is helpful for the one in gaining market value and also leads to creativity. When one creates an expert system having intelligence in it is helpful in the presentation.

2. Reasoning-

It is also one of the important goals. There are different kind of reasoning which includes codification of the relation in ideas, the transition between the sets of facts that can be interpreted by the computer system and others.

3. Implementing human intelligence in machines-

The major goal of AI is to implement human intelligence in the machines so that the machine can act like a human. They want to make such machines that understand, think, behave, solve a problem, and many more. It makes you feel awesome when you think about a machine that feels and that expresses the emotions. This is the era where such machines rule the world. When a machine can solve a problem and behave in a way we want it to is awesome for one. And also it sounds amazing when we saw that system can understand what we say.

—> Applications of Artificial Intelligence-

There are many applications of AI –

1. In language processing.
2. Expert System.
3. Gaming.
4. In Speech recognization.
5. In voice recognization.
6. In handwriting recognization.
7. In Robotics.

Let’s discuss them in detail-

1. In language processing-

AI can be used in language processing so that it will be able to interact with a computer that understands human language. It is easier for the user if the computer will understand what the user wants to say. Hence the language processing makes it easy.

2. Expert System-

A system that has intelligent behavior, learn, explain and give advice to its user is considered to be an expert system and for building such a system AI is important. The system can easily learn and explain things to the other one if we ask them to and also it advice one for their work they are doing.

3. Gaming-

Artificial intelligence is also helpful in games. In games like chess, tic-tac-toe, poker it plays a key role. The games are something that is loved by everyone old or young everyone wants to play games and when a game has additional features the demand increases. The games are also one of the biggest platforms where AI is used.

4. Vision System-

The AI in the vision system has solved many problems, from the police department to the doctors they made it easier for them to work. Day-by-day it is also making human beings completely dependent on it.
Like in the police station there is a software that helps them to match the face of the criminal from the sketch made by the forensic ones. Likewise in a doctor’s life, it plays a crucial role that it helps in the diagnosis of the patient. the diagnosis is an important test done by the doctor which needs correct report without any error and hence the AI is helpful in that.

5.  Speech recognization-

Artificial Intelligence in speech recognization is very helpful in understanding the voice and it also handles different accents, slangs, and the voice noise created in the background and also others.

6. Handwriting recognization-

It helps in handwriting recognization as it reads the text written on the paper with the help of stylus and then recognize the shape of the letter and then convert it into an editable text. In this way, it helps to edit the text which one can understand properly. It also helps in the identification at the time of the crime.

7. Robots-

Robots in the movie are now in the real-life. A difference that they never deny for any work they always move on your orders and now such robots are build which is expert in every way from understanding to giving advice, from learning to self-awareness, and from panning to reasoning they are amazing. They have the same outlook to see the things but fastly not like a human being to think for something. It does not take time to respond. They are not made the same for everyplace they are having different characteristics according to the place of work. In some countries, the robots are employees working in the company. These robots day-by-day are taking the place of human workers in the industry. They have more strength than the human and also have a sharp mind.

Hence in this way, artificial intelligence becomes a necessary part of today’s technology which helps in solving many problems in the software world in CS, IT and research operations.

“Graphic Design”

Graphic design is the process of visual communication and problem-solving through the use of typography, photography, and illustration. The field is considered a subset of visual communication and communication design. But, sometimes the term “graphic design” is used synonymously.

     The graphic designer is a professional within the graphic design and graphic arts industry who assembles together images, typography, or motion graphics to create a piece of design. A graphic designer creates the graphics primarily for published, printed or electronic media, such as brochures (sometimes) and advertising.

“Design is a funny word. Some people think design means how it ‘looks,’ but of course, if you dig deeper, it’s really how it ‘works.”                   

-Steve Jobs

What is the first thing that you see when you’re browsing through companies or businesses? Their logo! More attractive the logo and more interesting the logo will be, more people get attracted towards your business and more and more people will come to you and then you keep thinking, how do they come up with such an interesting, attractive logo?.

That’s where the Graphic designers come into the picture.

Okay, let’s imagine, there are two scenarios. First, you bought a $30 logo online and second where you hired a graphic designer to get a customized logo related to your company. What do you think about which scenario you will get more clients?.

Obviously, the second one!.

Graphic Designing is crucially important to businesses and our everyday lives in many ways. We come across with logos, brochures, websites, and host of other design products daily.
Packaging, branding, signage, books, magazines, etc are glaring examples of the use of a variety of graphic design. The designers work professionally in business and representing a company is great. The marketing depends upon the designer and hence the logo of the company should be attractive and eyecatching. This will lead the people to once visit your company.

5 reasons you should hire a Graphic Designer?

1. The design speaks louder than words.

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You must have heard the phrase, “Actions speak louder than words.” Similarly, the logo speaks for the company and the logo should be so attractive that people keep coming closer to the company. If you don’t look good, neither do they. A graphic designer knows that it takes only a few moments to make a good visual first impression. Good design should be consistent and have continuity that flows. It has to be aesthetically pleasing to the observer or it can run the risk of being passed over. The design is everything on which the result depends, it’s just like judging a book by looking at its cover.

2. A Graphic Designer will help you in saving time and money.


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You have enough on your plate already. Do you really have to spend time trying to come up with designs for your logo, brochures or PowerPoint templates?. A graphic designer can come up with a design or format a marketing document in a quarter of the time it will take you to do it yourself. they should know every way to make the design attractive and amazing.

A graphic designer will know the most cost-effective ways to design your materials to keep your printing costs to a minimum. By the time you’ve been able to create a layout using Microsoft Publisher (program printers hate, and will charge you an arm and a leg to print from). A designer would be able to design a proper file in their graphic design suite of software, that printers will not have an issue with. If the printer has an issue with the design than it will be effective for the one and also it will be time-consuming.

3. A Graphic Designer will make your business look professional.

professional graphic designer

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A Graphic Designer does more than just create logos, fiddle with fonts and match Pantone chips. If you’re in business, then you are most likely concerned about all you’re marketing pieces working together. This could be your website, newsletter, annual reports, sales sheets, product spec pages, brochures, and business cards. A good designer will make these look consistent, professional and well suited to your company and its market. It’s amazing how these little things like font sizes, justification of the text, text wrapping, and text spacing, color and image placement can make a huge difference in the business world.

A professional graphic designer takes time to learn about your business rivals, your target audience and carries out a thorough research concerning your business before he or she starts to work. From the findings then the designer prepares expert files for your company to achieve its expected professionalism.

4. A Graphic Designer will help to keep your look consistent.


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If you use different logos, different fonts and different messages everywhere. It’s going to be hard to look professional- never mind standing out in a potential customer’s mind. Designers know how to watch those little details and ensure that every piece of marketing communications fits with everything else. Sure, your customers may not notice if you used “Times New Roman” in one ad and “Calibri” In another. But, the subconscious mind picks up details and uses them to form an overall opinion of your business. You look and seem more put together if everything does, in fact, fit together.

If you’ve gone through the effort of hiring a designer. But then try and mimic their work on your own, your look and feel may lose its edge by being inconsistent. A designer will know which fonts to use where will keep font sizes and colors consistent and ensure the overall look and feel of all your materials will consistently capture your brand.

5. A Graphic Designer will help you stand out from the rest.


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Having a template logo or look and feel you bought cheap online is not going to help you stand out from your competition. The only way people are going to remember you and your business is if your materials stand out compared to the rest and if able to take a position among all. Having a distinct brand is what is going to raise your business above your competition.

Now, not every small business needs to stand out. If you’re a locksmith in a small community, for example, it may be enough to just show up in internet searches and be in the phone book. But if you’re in a market with a dozen other locksmiths, you want to stand out. You don’t do that with a clip art logo or canned flier that looks the same as 10 of those 12 competitors. Using marketing materials that are unique and stand out is a way for people to remember you. And if they think they’ve seen you before and they are more likely to choose to contact you for your products or services.

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Wikipedia/Graphic  design


“How to Create a Website”

There are different ways to create a website it is because it depends on where you are creating a website as well as let us look at the common procedure to create a website.

Following points will help you out to create a website

1. You have to register your domain which will help you out getting your products to the people.

2. You have to get a company to get web hosting. Godaddy and Bluehost are the companies that will get you web hosting done.

3. Now you have to prepare your content because its the time you are going to upload it.

4.  Now you can build your website.

In this way, you can create a website that will help you further.

Choosing WordPress over others-

There are many websites but why only WordPress is the question, so the answer is because WordPress website is an online website that is the easiest blogging and content management website. The website has different features that make this website the most popular among all.

Everyone can take the work to the height, and all welcomed here. WordPress website is a platform that provides many websites. Like music, business, etc. WordPress website has a very effective feature that one can choose a WordPress website over others. Percentage criteria that how many people use WordPress website then 52% uses WordPress website which is free, 4% uses Joomla which is free, 7% uses Wix which is paid,4% uses Program site interface which is free, 4% uses super case which is free, 29% uses other and those are paid.

Now the question arises that what one has to do to create a website in WordPress?

“How To Create a website in WordPress”

The following points give the proper instruction to create a website in WordPress –

1. getting a web hosting and registering a domain.
2. Setting up the website with web hosting.
3. Design the website.
4. End it by adding the content.

Now we will discuss the points in detail to make it easier:

1.  Get Web hosting and Domain name-

Here the question arises that what a web hosting and domain name are?
so, WEB HOSTING is a kind of service that connects your website to the internet. without the web hosting the website is not linked to the internet. Web hosting is to store content, images, web files, etc. Whereas,
DOMAIN NAME is the web address where one can find out the content, it gives an identity to your content and helps in the identification.

A question now arises is where to register a domain name and get a web hosting?
so, WordPress suggests a website which helps you out in registering and getting a web hosting and that is “Bluehost”. It is very much helpful in creating a website as it will make things easy for you by getting you the registration of domain done, help you with web hosting and also help you to install WordPress with a click.


–> How to use Bluehost –

1. Go to the website.
2. Choose the hosting plan-
(a). Basic plan
(b). Plus plan
(c). Choice plus plan
3. Choosing the domain name.
4. Filling up the account details.
5. Checking the information and end.
6. Creating a password and login to Bluehost.

2. Setting up the website with web hosting-

Setting up a website is not a big task. If you are using or setting up the domain name from the Bluehost then you are only a click away to create a website. You have to just download the WordPress website and after a few steps, you get started.

3. Design the website-

The one who is working wants the website to look good and attractive and this is because
WordPress provides many themes that make the website look amazing. one can anytime install any theme to change the look of the website and to make it eye-catching.
There are 1500+ themes on the WordPress website and most of them are free. Designing will be quite expensive if you will hire a designer but if you do the designing on your own then it will be good. Designing shows your creativity as well as show how much you are aware of your business and about your website.

–>How to find the theme-

1. Login to the WordPress dashboard.
2. Access Free themes.
3. Install new themes.
This is how one can make the website look amazing.

4. Adding Content-

After installing the theme you can start writing the content. After the completion of the theme designing, you are ready to go and now your content is on the website.
In the dashboard in the sidebar, there are pages shows add new.
There is also a screen that helps you out with additional text, images, and to build the pages. You can also edit the text if you want to modify it. The website will tell you how your content is and what your content needs, What are the points you have to recover and also where you need improvement.

How to use WordPress website-

This website is used by simply downloading and installing it for free. It also has some amazing features which make this website most popular among all. After creating a website we can add the content and after that, the customization is needed. Customization includes the modification to suit a particular task.  we can here create a static and dynamic page under the setting present in the admin page. Where the static one can be looked as you are the owner and dynamic one will be like you are a blogger it is all about the modifications required. After the process of customization what all you need is to install the WordPress website and use it. It has so many features that will help you in making your website amazing and these all features are user-friendly so that everyone including beginner can also use it with ease.

The following points will help you to use the WordPress website-

1. You have to choose a WordPress plan.
2. Setting up the domain name and the hosting provider.
3. Installing the WordPress website.
4. Choosing the theme.
5. Add up posts and pages.
6. Customize the website.
7. Installing Plugins.

Now we will look at the above points in detail-

1. Choosing a WordPress plan-


Firstly you have to choose a plan, a plan is free for you but it will make you buy your domain, web hosting, plugins, themes, etc.
There are four plans provided by WordPress to create a website and they are-

a. Free plan.
b. Personal plan.
c. Premium plan.
d. Business plan.

The difference between these plans is of features, the more features you want you to have to switch to a different plan. The different plan has different characteristics so that one can choose the plan according to their business. It depends on the user only that which plan he wants to choose because his satisfaction is important.

2. Setting up the domain name and the hosting-


You have to set up your domain name and also have to get the web hosting done after choosing your plan. Now the question is how to get this done, so there are so many websites that will help you out with this. Websites like Godaddy and Bluehost are the popular websites used, so you can get that done here. we can understand this web hosting and domain in simple words like web hosting is your office and domain is your office address. So you need both if you want that people will come to you. Both things are linked with each other if you have an office then the office address should also be there and vice-versa.

3.  Installing the WordPress website-

To install the website you can get a direct link on the websites where you had your hosting and domain done. so then from there, you can install the website. The website can be download for free as it is a free application and it can be installed also but for the domain registration and the hosting you have to get a company that will help you with this.

4. Choosing the theme-


Now you have to choose a theme to make your website look different from others. There on the website many themes are present so you can choose any of them and put it on your website. The theme will enhance the beauty of the website and make it eye-catching so that many people will go through it and because of so many themes it becomes amazing.
The special feature is that many themes are free so its a benefit for those who are using the WordPress website.

5. Add up pages and posts-


Now just after selecting themes and setting them on the website, you can add the content to the website, in fact, you can add new posts, pages and also you can edit them. There on the dashboard of the website every option is given and that will help you to make changes on your website. The dashboard is designed in such a way that it will be easier to use so that beginners also don’t have to face any problem.

6. Customize the website-

You have to customize the website that means you have to modify it. It is necessary to modify the website which will help one out in many ways. The customization of the website is a necessary thing that will be beneficial for the website. In this, under the admin page, one can make static and dynamic pages.

7. Installing Plugins-

Pulings are the way that how to select the themes and the options on the website. The plugins help to provide special features of different fields. you have to download the plugins based on your business. You can get the option on the top of the admin page. The most popular plugins in the WordPress website are Yoast CEO, Table Press, The SEO Framework, Pixel Caffeine, etc.

Image courtesy- Image0

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