7 ways on how UI design could increase your sales!!

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Before we dive in let’s take a moment to introspect. Now think back and ask yourself “WHAT MAKES YOU TRY SOMETHING NEW ?”. Like a new YouTube video or a new dress in a mall or a new eatery around the corner ask yourself.

For me the reason has often been “THE LOOK” could be the image of the video, could be the text/tagline on a post or could be some innovative interior. Well, it’s a fact it happens, sight is a very important sense of human body and we tend to use it to fullest.

Hence similarly for a website as well the UI plays a very important role. A beautiful website can easily grab the attention for a few seconds. BUT what if your website is tough to understand or doesn’t communicate clearly? Just good looks but no useful feature can grab your attention but won’t be able to hold the interest for long. Exactly the reason why UI and UX goes hand-in-hand. UX is the way the user perceives the information you present, it is the way someone interacts with your website. Placement of information, buttons, icons everything falls under UX.

  1. Designing is like cooking!!
  2. You don’t wanna rush, it takes it’s own sweet time to be prepared properly and needs a lot of precession. But once it is completed you can never have enough of it and there are praises from all the corners.

    It is pretty much the case with designing. Designing takes time because there needs to be a lot of research about the target audience. There needs to be a clear understanding of age, sex, profession, domain, and taste of the group only then the designer would be able to create something which is easy to understand and yet beautiful as hell to look at.

    Hence, Designing is like cooking, it will take time but once it is done you will be the most satisfied person.

     

  3. Most well-dressed person is considered to be the most successful one!!
  4. Almost all businesses are now coming online in one way or the other. We are so used to the digital world that often the first thing we do is check the company’s website to see the authenticity of the business.

    Now imagine you are to do a $100,000 business with a vendor and their website looks like a complete disaster, would you still be equally confident to do the transaction? Obviously not, and this is when you already know about the vendor. Imagine what it would be like if you discovered someone randomly while surfing, you wouldn’t spend a second more and put that company on your never-to-do-business-with list.

    On the other side, if there is a very well designed and beautifully built website, wouldn’t you be driven to strike a communication?. Pretty sure it’s a YES. Well designed websites give a perception of success and assurance of quality which significantly improves the chances of striking a deal.

  5. You perceive what you see !!
  6. Apple is probably the best real-life example you can have. Apple has minimal features, restrictive usage, battery and storage issues.  And yet, at the time I write this article, Apple is #1 company by market value leaving behind companies like Google, Amazon, and Microsoft. It also captures 51% of the smartphone market by revenue worldwide.

    The main reason why people love Apple products so much is the UX of the product. Everything is super simple, easy to find and very convenient to use. Moreover, it has beautiful UI, Apple design is now the trendsetters and defines the standards.

    When people see Apple products they perceive quality, assurance, value for money. So much that, arguably, customers are ready to pay double the money to Apple for the same products offered by the competitors.

     

  7. Colours speaks a ton!!
  8. Each color speak and helps in placing the brand appropriately with its target audience. It is important because colors will make your visitors feel like they belong here. If they don’t feel related they will never buy from you.

    Kids websites will be in with bright vibrant colors like yellow, red, orange etc. Websites with serious content will generally be on black theme. Girls website will be in pink and designer website will be with multicolor.

    Color also exhibits the moto and culture of the company. Hence this psychological phenomena helps your customers relate and understand your company and it’s ideologies. It helps in creating a brand loyalty

  9. A well presented dish can taste and cost better!!
  10. Yes it is true, scientifically saying. A well-presented dish has an effect on your taste, moreover, the customers are willing to pay higher. This holds true even in the WWW industry. The companies whose websites look better are able to charge a higher price for their services and customers are willing to pay it.

    The presentation in question is your UI and the dish here is your content. The words that define what you do, who you are, and why you matter? The tone of the text should also be in synergy with the design and color scheme of the website in whole.

    No decoration can cover up for food which tastes absurd, hence the content on your website plays a very crucial role. What will a visitor do if he cannot understand what the website is saying, or if the terminology is too complex to understand? Hence choose your words wisely keeping your target audiences in mind.

  11. You get second chance only if you are able to impress in the first !!
  12.  

     

    Your company first impression is your home page. For the same reason designing your homepage needs the most time and costs almost the double in comparison to your other pages

    Even on your homepage, it is your Banner, the first topmost segment of the page that appears on the screen, which holds utmost importance in designing a website. Your Banner should very clearly communicate, in minimum possible words, what the website is about.

    The reason to make is bold is the sheer magnitude of importance that this line holds. Make a list of all the things you want your visitors to know about your business now place them in the sequential order of their importance. Design your website around this structure to make sure that you cover all the points and in the same sequence as you have marked them.

  13. Designs are like stunt man, never visible but very important !!
  14. A good design is one which is not too catchy to the eye and emphasizes more on the content and functions of the website. Too often founders start to love the work and want more an more till the website is filled with beautiful stuff all over it. Times too much, excessive design can distract your visitors and can overshadow some of the features of the website.

    Make sure your design is built as a base to support your features and make users easily find next actions and move easily throughout the website. The more time people spend on your website or the more quickly the visitors reach the payment screen, that much better since it will make as a business for you.

Hope this will help you in your startup journey. Feel free to drop in emails I personally read and respond to each one of them. Would be happy to help you make a difference.

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116 thoughts on “7 ways on how UI design could increase your sales!!

    1. We have often seen our clients misout on the same, hence when we work with them we make sure that they save money and follow the right steps.

  1. I just realized that I have completely missed out on some important features for my upcoming application. You are a life saver mate.

  2. This is brilliant. We launched our product 5 months back and we are already making some changes. It has cost us about $80,000. You definitely have a very good field experience my friend.

    1. Yes, we have worked with multiple founders from different countries to realize that just developing nice features and beautiful application is not enough. We need to build products that tackle existing challenges.

  3. After reading your post I saw some of my competitors’ application again, but this time with a different perspective. It completely made sense, I was able to identify so many points where there is a scope to grab new users and a promote for better sales. This is really a great piece of writing.

    1. Couldn’t agree with you more. Founders pretty often focus purely on the features and the UI forgetting, that real business could be generated by the money inflow. Hence, it is very important that application has the features which could sell themselves.

  4. Thank you for sharing, I have been looking for this information for quite some time. I have dropped you a mail at your professional id, let me know when we can start.

  5. Sales is indeed the most important part for any startup or business and since there is no one to talk to the client on applications or websites, your UI should be capable enough to handle that.

  6. Something that not a lot of companies can offer. Most of the companies out there would just ask for what you want to build and without much research produce results in bulk. It is much better to give 3 options than a thousand.

  7. Something that almost every entrepreneur requires but only a few get. And something that every UI/UX team should focus on but only a few understand.

  8. My current venture is in E-commerce in London, we are already hitting 6 figures monthly. Can you help us go a digit ahead?

  9. Sales is the most important part of any startup hence every minute detail matter. You have covered it pretty well.

  10. I have been looking for this in most of designing companies and sadly have hardly come across any. Dropped you a mail, hope to hear back from you soon.

  11. Reading this article it feels like IT aspect of the idea is like a complete startup in itself. It has all the similar step from research to testing and launch.

  12. I have really struggled to make sense of where am I falling short. My idea is loved by all my customers and the idea is validated and yet when customers come to our platform they don’t really spend enough time. I would like to take you consultation for the same.

  13. I tried this. We revamped our complete website and in 1 months our conversion rate jumped to 30%. Low according to your standard but it still is a great great boost from our previous high of 9%.

  14. Sir, I would love to join your team. And i am Mr. Somebody but your approach and working style is something I want to incorporate in my working.

  15. I have spent thousands of dollars on designing an experience which is seamless but now I understand what has been going wrong for me. Thanks Mate.

  16. I am a pretty decently funded startup and I must say this hits me so well. We were lacking this knowledge or at least this clearity to the context.

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