DoBulk: B2B E-Commerce for Shoes Industry


DoBulk is an India based B2B e-commerce portal for shoes industry in India.

The shoe industry has been majorly operated on the offline market. There are a lot of redundant and time-consuming task that needs to be done on a daily basis. With DoBulk the working is much more organized, 90% less time consuming and potentially a new way to generate business.

Platforms on which the app is available:

  1. 3-tier Website Portal

We will cover the below aspects of the project:

The aim here is to help you make more informed decisions in terms of features and find the right IT parents, hence saving you from paying extra or getting duped by fake companies. By Sales consultancy we want to educate you with tested strategies to acquire your initial clients.

  • IT Review:
    1. Pre-Requisites
    2. Understanding the problem from the user’s perspective
    3. Hidden Challenges
    4. Behaviour of the target audience
    5. Adding feature for acquiring client after launch: Our USP
  • Project Management

    1. Documents Required
    2. Graphic Designing
    3. Prototyping
    4. Selecting the Development Team

  • Sales Consultancy
    1. Deciding the target audience
    2. Best places to find target audience
    3. Getting Users on-board

IT Review:

This would be like an E-commerce website where you see the products and you can choose to place the order without knowing the Distributor/Manufacturer. The idea is to get all the participating entities on the same portal. Namely, Manufacturers, Distributors, and Retailers

  • Pre-Requisites
  • Before you reach out to any development team you should have the below things ready with you. This will help the IT partner to understand you perspective better and avoid any possibility of confusion

    Don’t worry your IT partner will correct you and give appropriate solution when required.

    1. Document, mentioning all your requirement/thoughts. Simple layman language would do.
    2. Reference website with similar feature, if any.
    3. Reference website for your designs preference.

  • Understanding the problem users face:
  • In total there are 3 types of users on the portal, so let’s understand their problem one-by-one


    Manufacturer wants to show his quality and motivate the retailers to sell his products. This also means that Manufacturer will be looking out to expand their territory without too many dependencies.

    The other part of their problem to make a reach to the ground staff to reduce cost and increase sales


    Distributor wants to connect as many retailers with him as possible since they majorly earn on quantum. Therefore it is important for them to find out the leading retailers of different regions.

    Since they deal with multiple Retailers, it takes lot of paper and memory to keep a track of each retailer’s growth, orders, delivery, payment, etc.


    Retailers have to be dependent on the Distributors to acquire the supply of the products. Lot of times, the retailer is not able to fulfill the demand because of improper delivery or being reluctant to work with a distributor in particular.

    This problem also limits the reach of a manufacturer to their clients and never reach the ears of the people who matter.

  • Hidden Challenges in development
  • No hidden challenge to be honest in the development. However, It is extremely important to take care of the visibility of the business to the right roles. Since it is a highly offline and close collaboration driven market the word can travel really fast. Now it is up to us to make that word positive.

  • Behavior of Target Audiences:
  • How did we decide which is our target audience? You can find that in the Sales section below.

    All the users on this portal are necessarily locals and technologically not very advance.

    Language wise India has 10+ major languages; however English and Hindi are dominant in the corporate sector

  • Final Features for development:
  • Feature to Acquire users: USP

    Coupon Code based on every successful booking. Coupons come almost free of cost so it becomes a very cost effective option.



    1. Manufacturers
    2. Distributors
    3. Retailers

    1. Manufacturer:
      • Login/Signup
      • Create Product Catalogue
      • Enter description with cost, shipping charges and delivery options
      • Give Coupon Codes
      • Upload products
      • Receive Order
      • Mark Delivery
      • Receive Payment

    2. Distributor
      • Login/Signup,
      • Place order in quantity with the manufacturers directly,
      • Use Coupon to get discount,
      • Can added retailers under them,
      • Distributor has the visibility to the orders made by the retailers under him,
      • Distributor can club the multiple orders made by the Retailers,

    3. Retailers
      • Login/Signup
      • Search and filter products
      • Choose a Distributor to work under,
      • Order directly from the manufactures,
      • Use Promocode to get discount

Project Management:

As a policy, I only act as the Project Manager for my clients. I do not build the projects or have in-house developers. This enables me to find the best company at the right cost for my clients without any alternate intentions.

As a Project Manager we handle the Designing, Development, follow-ups, timely delivery, feedbacks and all the project related management. While for clients it is only us who are answerable. Single point of contact.

I have a network of tried and tested 50+ companies/developers across the globe for different budgets and requirements.

  1. Documenting the requirement :
  2. These are the minimum documents that I take from my vendors to check if they have truly understood the requirement ensuring smooth delivery.

    Lot of time, in the haste of closing the deal or in the laziness to do extra effort, vendors don’t give their clients these document which results in confusion and problems at the time of delivery.

    • Change Request Document
    • Flow Diagram
    • User Case Diagram
    • Prototype

  3. Graphic designer:
    • Wire-framing:
    • Rough sketch of where will the different element be placed on the screens of the application.

    • Prototype:
    • In-Vision tool helps to create a good prototype. Before starting a development you should have the exact experience on how would your application feel like once it is created.

      In-Vision has commenting facility which helps the client to easily communicate their thoughts on the minor details of the design with precision to the designer.

  4. Selecting the Development Team:
  5. The way I do it is, I intentionally give half information and create loopholes to check how good the development company is to whom I am planning to outsource the project. Company’s ability to think of innovative ways and how quickly they can catch the loopholes , is a test of their talent.

    Always give your project to a company who can show you a demo for similar application readily.


    1. Company which satisfies the technology stack,
    2. Built a 3 Layer E-commerce website in past,
    3. Handled Payment gateway,
    4. Ability to spot the intentionally placed loopholes,
    5. Company which satisfies the technology stack,

I personally generally prefer to keep the requirement document simple and easy to understand for the client, no matter how complex the requirement. Whereas while communicating with the developer team I prefer to have a more elaborated document and track the deliverables.

Sales Consultancy :

In 90% of cases, I make the targets for next 1 year and then divide it into goals for each month. It doesn’t matter if we are working with on a contract for a month, half yearly or annually we would still follow the same process.

If you are not confident to give a quality to ensure repeat work then what is the sense of working at all.

We prefer to work only on organic growth and don’t attracting any additional expenditure.

  1. Deciding the target audience
  2. The audience is very specific as the people already in the business namely, Manufacturers, Distributor and the Retailers who deal in shoes.

  3. Getting people on-board
  4. As a strategy, the coupon code works great because the people who will be using the app are necessarily business minded, hence the attraction will be pretty luring.

    Nonetheless, to make the business happen we need all the 3 users on-board. It could only be achieved by a strong reason for them to do business online. The only quick solution is to convince a major Manufacturer to implement it in their organizer which will force the dealer to come online and in turn force the retailers to try it as well.


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ReportsBuyer- One of the biggest Report Aggregation Platform


“Knowledge, like air, is vital to life. Like air, no one should be denied it.” Alan Moore


ReportsBuyer is US based company, focused on providing the users with well researched and detailed quality research reports. ReportsBuyer have one of the largest aggregators of the authentic researchers from multiple domains and for different market across the globe.

Imagine a life where there is no written track or documentation of learning and discoveries. Knowledge is the biggest tool, no matter what stage of life you are at, you would need to grow yourself and learn from other’s experience. Quantifying the importance of the Researches in any industry or field of work is simply impossible.

The problem:

Internet is a pretty big beast when it comes to finding the right information. It can even be considered as highly unorganized segment since the information is scattered over. For finding the relevant information a user generally spends a minimum of 3-4 hours on a single sitting before giving up. If we go deeper into the specific domain you can be looking at days before finding the right articles or data you are looking for.

The problem is that there are too many categories and no fixed standards of nomenclatures. Hence the user ends up tying multiple combinations of keywords which can be frustrating, exhausting and highly distracting.

ReportsBuyer organized the categories and made it highly easy to access with unique search algorithm and blatantly visible categories. All the keywords were absorbed and correlated to specific categories making it convenient for the end user. This enables the users to type as per their convenience and get redirected to the relevant domain.


ReportsBuyer does a lot of hard work in generating quality content. Moreover, they also appreciate individuals and institutes dedicated to sharing information. Researchers, publishers, and writers were the major focus for getting content on the portal. While Entrepreneurs, colleges and corporate were the consumer focus.

Feature to attract new users :

Ability for the researchers to share their statics on social media. For the researchers, this marketing will attract more followers to purchase their work while for the platform this will attract more writers on-board and create organic content.

  • Publishers:
  • A dedicated dashboard is provided to the Publishers where they could submit their work. To maintain consistency a fixed format is provided as a sample and the Publishers are urged to keep their work in the similar format. Publishers also have the ability to bulk upload the documents which are automatically recognized and stored by the system. Once stored, the data is extracted and presented for the world to download for the appropriate cost.

    Nonetheless the most important feature needs to be the highlights.

    • Uploading the work by simply uploading the document of excel, word and pdf format,
    • Analysing how many people viewed their work,
    • Article wise earning,
    • Comparing their work with others,
    • Analytics on users background and interests.
  • Consumers:
  • Candidates want to discover the right content in a affordable pricing.

    • Easy filters,
    • Unique Key word linking
    • Finding relevant work with minimum clicks,
    • Buying the reports,
    • Purchase once access forever,

Hidden Challenges

No Real hidden challenges in terms of the technology here, it is a simple 3 tier marketplace, with Admin, Researcher and the user. Nonetheless, since the users are dealing with a huge chunk of data and a vast number of categories, it is extremely important to focus on the user journey and user experience (UX). We are not even talking about the UI yet. The User Journey is the way a new user reached the end destination and the user experience defines how easily or quickly is he able to find what he is looking for.

User Flow

ReportsBuyer User Flow

Admin Flow

ReportsBuyer Admin Flow


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Recruitment Portal with Online Tests


This project was done for a traditional multinational Human Resource consultancy firm. You can think of it as with Custom test facility to evaluate candidates. The companies can create their own team while also filtering the resources based on their scores for portal’s global tests.

The idea was great. Every company wants to evaluate their candidates based on multiple parameters which may differ company to company. Hence the firm decided to empower each company to test their candidates online with custom questions/tasks or filter candidates based on the score of the portal’s global test.

Platforms on which the portal is available:

  1. Android Application
  2. iOS Application
  3. Web portal



They will have majorly have 15 different options to work over and huge data to analyze. Nonetheless, the most important feature needs to be the highlights.

  • Finding the relevant person,
  • Filter people based on different exam/task categories relevant to the JD,
  • Sharing the information with co-workers,
  • Followup with candidates,
  • Creating the custom test/quiz for the interview,
  • Categorizing the tests,
  • Posting events
  • Analytics on candidates, and numerous other traits (Confidential)
  • Posting new requirement

Candidates want to be discovered and acknowledged for their achievement, talent and creditbility.

  • Take relevant online tests and create a good profile,
  • Update the kind of job preference,
  • Apply for openings,
  • Revert to HRs for hiring request,
  • Resume builder,
  • View company and recruiter profiles,
  • Chating/Conferencing option
  • Profile Linking

Understanding the problem:

The platform wants to help companies discover the relevant talent set pool with the assured quality resource in a matter of minutes. While making the process fun and interactive.

The current problems are:

  • Candidates write false information on resume,
  • Bolster their achievements,
  • Get fake experience certificates,
  • Huge time is wasted in filtering,
  • Incorrect availability of the resources

Hidden Challenge faced while development:

Too many clickable options:

The main thing was the huge number of actionable available for the recruiter; this would create confusion and make the portal look clumsy. People should easily understand their options and navigate with hassle.

Stopping the candidate from cheating while giving the test

The candidates were supposed to give tests online which would be considered as their first filtration criteria. Since the tests can be given from any place it was important to assure that the candidate doesn’t try to cheat.

Communication Gap

As a founder you are always thinking to improvise on your idea. However, the development of such apps with multiple functionalities generally take some time and in the meantime, it often happens that the minor details are forgotten, maybe unintentionally, or may not have been thought through. If you haven’t documented the requirement properly, it often results in an altercation and nobody is to blame.

Nonetheless, it can be easily overcome by writing in a detailed document of all possible minor functional points that you can think of, even if in a layman language, it will come in very handy later stages of the development.

Sales Feature

The test based hiring portal was a need of the hour and being backed by such a magnificent company, it was sure to catch a lot of eyes. This excitement could be used in a very productive way. The main power of the platform was in the analytics features, it sure took time to be developed but now was the time to bear fruits. The client gets a free subscription to try the portal or extension in the current plan based on below criteria:

  • Sharing a public post about the job opening on social media platforms.
  • Free Coupons with nearest food vendors for successful closing.
  • If they can refer a friend and the friend post’s a job, then both parties get benefited.
  • The candidates get a free resume custom built.

With such platform the word spreads real quick and getting students on board is not a challenge. However, for any person looking to start a similar portal, you should really focus on bringing the companies on-board.


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KargoLogic- Uber for Logistics


KargoLogic is an Australian start-up company entering in the ever-thriving Cargo Logistics segment. Kargologic facilitates planned and on-the-go cargo booking services with an innovative concept.

Users can book the desired logistics based on the weight and size of the cargo. Moreover, the booking can be completed in just 3-steps. While the on-the-go feature is super handy, KargoLogic also gives option to plan the booking in advance. KargoLogic has also given special focus in making the information readily available to the users. Hence, managing multiple order and the invoices has never been easier.

KargoLogic is a multi-vendor platform. In this segment of business, the life of Vendors has been excruciatingly tough. Majorly because managing multiple trucks and driver while tracking the successful delivery of the order without any technological interference is extremely time consuming. In the light of same, KargoLogic takes special care in organizing the data and capturing the minute details of delivery. Moreover, this data can then be analysed over a set of graphs and filter to optimize the saving. Vendors need to no more worry about the best cheapest route as the Route Optimizing Algorithm automatically suggests the best van for pickup for each order.


The project had a huge scope right from:

  • Vendor Management,
  • Client Management,
  • Order Management,
  • Delivery Management,
  • Trip Management,
  • Route Optimization,
  • Re-order Automation,
  • Shipper Applications,
  • Order Tracking,
  • GPS Navigation,
  • Notifications and alerts,

Hidden Technical Challenges:

The flow can be left incomplete. A real-time use case of different users can have multiple “escape points” which needs to be identified and connected.

Any application trying to get the offline business to an online system, needs to be very carefully crafted. Majorly because, it is a human tendency to try to find a workaround. Having said that, it is pretty common for the new Entrepreneurs to miss such openings majorly for 2 reasons, one because of the genuine intentions and other because of the limited technical knowledge. Nonetheless, such openings are crucial and have potential to cause significant damage at later stages of the application.

These open ends can be even more critical in the industries dealing with lower income professionals. The incomplete flow or the possibility of manipulation could result in chuck of extra amount being billed to the end user without any possibility of tracking back to the culprit.

To understand such openings imagine, the driver is near the pickup point but delays the pickup by taking a stoppable. Or what if, the driver adds extra additional charges in the transport. Or what if, the excuse of lower internet connectivity is used to procure some extra cost. There are a thousand of them. These excuses may not be too big in the vendors perspective but are a huge issue for the client who is looking for a flawless and straightforward approach to logistics. Losing a single customer could be a huge loss in the initial stages of the startup. As one happy customer is your ticket to his complete network.

Sales Features:

The target audience here are corporate, single truck owners and the multi-truck owners. Nonetheless, the real need for the platform is to have the corporates who can post new requirement and generate business on the platform. Since it is a day to day requirement there should be the good initial motive as with may/may not be future incentives. Because once the complete process is set on the portal and the information is well managed it is tougher for the clients to switch to a new portal. However, it is also important that the incentive should be automated so that the user is not distracted and can easily focus on the real work.

The corporate user would be attracted when there is cost savings and the repeat order would be possible if there are incentives for each booking or the process is automated. Leveraging the knowledge we had generated, we felt a very good opportunity to showcase a new user on how much are current users were saving on their orders. While we also gave incentive to the existing customers like cash back, free coupons, free subscription to paid features, etc. based on the targets of bookings.

Market Research:


Location : Australia

Language : English

Colours : Vibrant, Corporate feel, Mid Duration usage

Most used apps for user experience: Sydneysiders , Deputy, Uber, Slack


Location : Australia

Language : English

Color : Smoothing, Long Duration Usage, Casual Feel

Most used Apps for user experience: Indeed, Uber Driver, Zoosk

KargoLogic Feature Comparision

Technical Competitive Analysis:

For KargoLogic, we selected 3 Australian competitors and 3 international competitors to find the most successful features, sales strategy and revenue models. We got some valuable output after the analysis.

  1. Some of the most successful features in international products are not being used by the local competitors.
  2. The complete segment is divided in 3 verticals :
    On-Demand Instant Booking, Logistics for future bookings and Offline Market
  3. There were 3 possible revenue models contrary to the simple market research stats: Feature based Subscription, Per Booking Commission, and Monthly Subscription.
  4. Existence of the necessity of the offline features.

These points are major game changers and potentially disruptive to the complete initial thought process.

Initial Flow Chart

KargoLogic Feature Comparision

After research Flow Chart

KargoLogic Final Flow Chart


KargoLogic now has 100+ vendors on-board and is looking to launch in March 2018. KargoLogic has successfully tied-up with some of the biggest players in the market. Moreover, Kargologic’s innovative features and services are applauded internationally. The research and out-of-box thinking arising from personal experiences of the founders have laid the initial base for the start-ups. The level of credibility could also be estimated by the fact that KargoLogic has successfully partnered with some of the global brands as clients who are ready to shift their Australia based process to the portal for automation.

As of this day, KargoLogic has already been short-listed in, one of the biggest startup recognition portals in Australia. This has made them very well known in startup ecosystem of Australia. Of course, the journey has just started and it is too early to assume or claim anything. Nonetheless, the future looks bright with the initial head-start. We plan to make this as yet another success story in our journey to improve the startup success rate across the globe. Wishing them all the luck for future.


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