10 Principles to UI Design as a Founder

10 Principles to UI Design as a Founder

This article is posted from a Founder’s point of view to create a good UI Design, rather than a Designer’s point of view. The aim is to create a design of the product that makes the user loyal and engaged.




Here are the “10 Principles of Good UI Design”










Design your product according to the market you serve:


The UI for a Music concert website would be significantly different than a bridal e-commerce website.




The color combinations, the icons, the placement of buttons, everything varies significantly with the domain and age group of the target audiences.


Before you start the designing finalize your target audience which domain do they belong to (corporates or casuals), which industry do they belong to (IT, Retail, education, student, etc. ) and lastly the age group of the users of your application.


This will prove in very effective in creating a good UI.



Unless those are your Granny’s panties, they don’t need to be big or bulky:




Try to keep as fewer features or text on a page as possible. Try to make use of icons to make the features more explanatory with less use of words.




However, by no means do I mean that your users should be left confused and stranded. Customer understanding and ability to easily transit from one feature to another should be the utmost priority.




Minimalistic designing is the new Black. (That goes for Steve Jobs dressing as well)












Think of your Core idea as a bride in her wedding, very well differentiated:




What makes your application or website really useful is the core idea. That one differentiating factor you have from your competitors is your products true identity.




Make sure your USP feature is well focused and differentiated from the other functionalities. It should be most easily accessible.




Don’t let your USP get out of focus in the distraction of the generic features. Make it stand out.












Focus on the user journey:


Before starting the UI design form a flow of how the user will navigate on the application/ website. List down the page by page journey of the user.




Mention the buttons he would click on each page/screen to reach the desired next page. While designing you can place the spotlight on the important buttons hence making the user easily discover and navigate the application.




The simplicity of the UI in the flow to find the desired page has always been the key to an engaging and successful product.












Avoid Visual pollution:


Yeah, it is actually a term. Good UI design is environmentally friendly. It should make an essential contribution to the preservation of the environment around the user.




The specific environment that you can save here is the visual surrounding of the user using your application or website. Make user feel at peace and enjoy looking at the screen.




Here is a small test: Once you have the UI design in front of you look at it for 1 minute straight. Now, decide for yourself, how many time did you just feel like turning away from it.










Test it before developing it:


Once your UI design is ready, make a prototype of it before starting the development. And share it with real users to test if they find it as simple to use as you thought them to be.




Some of the handy tools, if you don’t wanna spend, are MavelApp, Invisionapp. Ready a bit about Guerrilla Usability Testing you have to do it to get genuine user feedbacks.












Keep taking feedbacks, practice makes man perfect and so the UI design:




Of course, you won’t come up with the ideal design on the first go, for multiple reasons. Hence keep plenty of space for your users to give you feedback.




Again, not every feedback is worth implementing. And no need to even keep a track of which changes have been requested the most.




If the feature is so necessary and so much in demand, then it will come up most often and would catch your attention. The most necessary feature will stick with you without you making any extra effort.












Be patient, great products aren’t built in 1 day:


As a founder, I understand that you are super excited and want to release your product as soon as possible. But a great design takes time.




And trust me, satisfaction is a myth. Because as a human we keep upgrading. Hence, our expectations and new ideas keep flowing in as you enter design phase.




Therefore, define a deadline and take the best solution you have to the development while continuing to perfect your design and bringing it in version 2.














Designs are not like Wine, they don’t get better with the age




On the contrary, Designs in the web and mobile world are changing at a rapid pace. New features and new ways to do old actions are being discovered and implemented every fortnight.




Pick the 3 Apps you use the most which have similar features to your idea, not a similar idea but a single similar feature like notification, newsfeed, etc. Make a list of the features and the reason why you like it in one application over the other.




Just as an example, try to think how the UI design of the Facebook app has changed in the past 1 year.












Do a facial not a plastic surgery:


Be ready to redesign your product every year. However, you just want to make small tweaks to your UI designs.




Keep the heart of the application/ website constant, always, unless there is something drastically wrong with it. Users form a loyalty with the UI of the product. If you change it too much you might lose the loyalty of your customers.




Even if you want to change it completely, then change it step by step, slowly, over a period of time. Give your audience sufficient time to accept the changes and become comfortable with the new features and UI of the product.




















These are some rules which I had used extensively with my clients across the globe. And we have received phenomenal success, I mean my clients have, client success is our success after all. Some have even won best design awards and been selected in Y-Combinator.




So what are you waiting for, go to your designer and bring out the best in your application. 


All the best!!














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Points to keep in mind while designing client’s idea (UI/UX)?

What to ask graphic design clients?

Many people don’t understand the work of UI/UX designer. For them, it’s just designing that need to look good. At the start of a project, it is important to understand what to ask graphic design clients to gather as much information as possible.


This needs to take place before you have someone to handle the job, as it is obvious to have a meeting to determine the cost and timeframe of the project. To get the accurate estimate in your proposal you should ask some or all of the research questions below. It will help you provide the right information to your UI/UX designer.



Research who do you what the design for. This will have a great impact on the style, content, and message of the project. For example, a person in vietnam has different UI preference then someone in US. And so on for different factors mentioned below.

 Now, some factors that can impact its design:

  1. Internal (i.e. employees of the company) or external customers
  2. Age
  3. Geographic location
  4. Gender
  5. Depending on the project, factors like economic status and religion may also come into play.




What message you want to deliver across to the target audience is needs to be clear. The overall message can be something as simple as showing gratitude to customers or announcing a new product. Once that is established, go beyond it to find out the “mood” of the message. Is it excited? Thoughtful? Compassionate?

Gather some keywords  that will aid the overall style of your design. If you are in a meeting, consider asking each person to come up with a few words and ideas that they think describe the mood of the message, and brainstorm from there.



You may already have a VISION of specifications for a design, thinking of the feature after hiring a UI/UX designer can add a lot of cost to the project. This is where we would suggest you to hire a Project Manager(like us) who can suggest the best features for your project.

The UI/UX designers are not very good at suggesting new features or the most useful ones, however they are the starts when it comes to the representation from users point of view.


The amount of content to present, budget, and final use of the design may all depends on these decisions:



  1. Number of webpages/screens
  2. Number of clicks on a page
  3. Clarity of scope
  4. Timeline



In many cases, clients afraid to disclose their budget for a project. They may either have no idea about – what a design should cost, or they just want you to say a number first in order to get it done for cheaper.


Generally the cost of the UI/UX designer are fixed. The standard rates differ as per the number of pages. If you try to negotiate too much on price the UI/UX designer may just ask to alter some parameters  (such as timeframe or the amount of design you provide) to fit within the budget.


It is ok to say you need to review the project whether they reveal a budget or not. You will get back to them with your preferable quote. Sometimes, the UI/UX designers budget will be higher than you expect, now just ask the UI/UX designer for a whole project cost rather than per page cost.



If the project need to be delivered on a specific date, then make it a point to give a deadline at least 2 weeks ahead. It may coincide with a product launch, or another important milestone, for your UI/UX designer. If there is not a deadline, you have to create a timeframe for completing the project.


Designer may claim that the timeline is insufficient and you feel it is not considerable. Let your UI/UX designer win this race, while mentioning that you would need a daily progress report and review calls.



It is an absolute necessity to get a little creative direction from the client. Of course, the designer will be creating something new and unique for you, but some ideas from your side will help the designer to meeting your expectations.


For designer it is important to understand your preferences of the below points hence you should consider keeping the references websites ready, for each element respectively.

  •  Colors
  • Fonts
  • Works of art
  • Other designs
  • Websites


A good designer will always take your pre decided colour scheme, typefaces, logos or other elements that need to be incorporated. You can event give your own style sheet.


Delve into this information while working on your ideas with your designer, it will help the working relationship and design process to run smoothly. Be sure to have detailed notes  when asking these questions, and include as much information as possible in your proposal.



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