Enterprises, irrespective of their size ( small or large), hire the best software development company to outsource their technological requirements and expect their software development partner to optimize business processes and maximize revenue.

In the global marketplace, it has become a known practice to use technology to achieve a competitive advantage and stay ahead in the race. But the real challenge comes in when selecting the right software development partner for your business.

But before choosing the right development partner, let’s understand

What Is A Software Development Partner?

What it software partner

Software development accomplices are a crucial piece of any association that suddenly spikes in demand for innovation. Therefore choosing the most ideal organization to attempt this errand for you is crucial. A development accomplice assumes a significant part in understanding the customer’s vision of making an A-list offering.

Today, the best and most developing programming organizations are continuing forward in light of the fact that they have an assistant as a tireless programming advancement accomplice.

At GraffersID, our specialized remote developers will assist with keeping everything moving along as expected and productively while additionally exhorting the executives. The product you are creating is a basic piece of your business. We understand your needs and help our team assist with that.

We as a whole realize that one can undoubtedly observe a gigantic rundown of programming organizations on the web and these organizations are effectively searching for new clients by introducing broadened portfolios and appealing rates.

However, in this plenitude, undertakings experience issues finding and picking a solid organization.

Now, once you understand everything about a software development partner, you start to google search for the best software development company. A list of agencies will appear in the Google search result, and you proceed to fill out their inquiry forms.

Once you send in your inquiry, you will get estimates from a few thousand dollars to hundreds of thousands of dollars, depending upon the complexity of your project.

After reviewing the testimonials and pricing plans of different software development companies, it becomes a nightmare when it comes to choosing the best option.

Almost everyone will promise you the world before the project is awarded to them. At some point, we have to agree that Outsourcing Software Development to India is a Success, and cost-effective and it will quicken the time-to-market.

Choosing Software Development Partner [Key Points To Consider]

Choosing the right development partner for your custom software is like choosing the right contractor to build your house. If you want it to turn out perfectly, you need a reliable vendor who can guarantee the desired results.

As much as you don’t want to end up living in a house with crumbling walls, you are not willing to use faulty software full of bugs in it. To make sure it does not happen, you need a reliable, experienced, and competent partner who can give you robust, flexible, and scalable software solutions that help you achieve your goals.

Whether to outsource software development or build an in-house team, almost every entrepreneur faces this fork in the road at least once in their entrepreneurial journey. Indubitably, there are pros and cons for both options.

However, experientially speaking outsourcing can give you unparalleled benefits when compared to developing in-house.

Every single business has its particular prerequisite with regard to Software Development subsequently you need to pick the right programming development accomplice who meets your requirements.

Organizations today are intensely dependent on programming applications for extension, fruitful activity, and expanding productivity. Be that as it may, overseeing programming advancement work in-house is frequently viewed as trying as organizations need to zero in on their business, showcasing, and tasks.

Here are a few points that need to be considered while choosing the right Software development outsourcing partner:

Points To Consider While Choosing Software Development Partner

1. Research

Prior to beginning the examination and reaching the expected applicants, put some time recorded as hard copy details, usefulness archives, and different reports that are important to characterize your undertaking or future application.

This will permit you to all the more likely comprehend your rules for future accomplices and streamline time during the conversion cycle.

2. Pick Agile

Go for the organization with agile standards in programming development. It’s obviously true that the agile methodology has many advantages for both the development group and the customer.

Better item quality, quicker conveyance to showcase, and a better yield on the venture are between them.

Associations today depend vigorously on programming for their activities, just as for maintaining their business processes that are imperative for the organization.

Be that as it may, dealing with the advancement of this product in-house can turn into a difficult assignment, as organizations need to zero in on deals, tasks, and advertising.

3. Characterize why you need a software development partner

As an entrepreneur, know about your objectives and necessities. You wanted to characterize your objectives and state what you anticipate from the product advancement association.

Possibly you require a start-to-finish group covering everything from frontend engineers, backend engineers to business examiners, project administrators, fashioners, analyzers, and DevOps.

Some reevaluating organizations just cover advancement, leaving the business side to the customer.

4. Shortlist the companies you can find to be promising

Limited down organizations you view as fit for your prerequisites/ software development project. This will make it much simpler when completing a further dynamic interaction.

Making a channel to waitlist your decisions will permit you to assess a ton of organizations and waitlist the ones you view as fit for your necessities.

5. Asses the companies Experience in your industry

You really wanted to evaluate what sort of involvement the organization has in your industry and space. Also, you can evaluate this depending on recently finished undertakings, the number of customers they have worked with, and reviews of their clients.

So forth moreover, you ought to likewise check the experience and aptitude concerning the advances you wish to have in your software development partner.

Affirmations can be a decent pointer to the degree of ability the engineers have in a specific innovation.

6. Adaptability

Adaptability is a central point to think about while picking a product advancement accomplice. Really look at how much adaptability and customization support an organization is focused on when accommodating any product item.

It is significant in light of the fact that, as the business extends, the product should be scaled to that level.

The developing necessities of an organization ought to be of the most extreme significance, and the product created during the association ought to be versatile over the long haul.

7. Think about cultural compatibility and communication skills

Correspondence is an extremely vital piece of a fruitful organization. The objective of an association ought to be to guarantee open correspondence and a straightforward advancement process. A correspondence convention is simple and basic in such collaboration.

Your accomplice ought to have the option to impart their bits of feedback well and in an exact way.

The work process and the whole development life cycle gigantically rely upon individuals included and, along these lines, both the foundation and culture colossally affect an undertaking.

8. Think about time zone differences

You can look for an accomplice in your own nation as it may, more often than not, an accomplice might be in another country abroad.

This gets the factor of time region contrast. Issues with this might influence correspondence and usefulness.

If an organization is doing the venture freely, the issue isn’t extremely glaring.

Notwithstanding, on the off chance that you have two groups in various pieces of the globe cooperating, it very well may be a problem.

Most organizations likewise have a truly adaptable timetable. This settles on gatherings and decisions conceivable, even with enormous time contrasts.

9. Check for Technologies

The tech world isn’t stopping, and programming is developing. To stay aware of the tech progress, organizations have consistently watched out for the most recent innovation patterns.

Realize what sort of advancements and programming frameworks the organization employs.

In the event that you have relatively little involvement with programming development, a programming firm knowledgeable about numerous advances can assist you with picking the best tech stack for your task.

10. Cost-effective

Cost and accessibility are probably the most conclusive elements when thinking about an organization. Picking a modest choice might be an alluring decision in case you are not an IT organization yourself.

The most economical decision might be appealing, in any case, encounters have constrained organizations to take on doing things admirably, as opposed to doing things efficiently.

If you are a USA resident, then hiring a local software development partner can charge you around $55,000 – $ 80,000 per project.

On the other outsourcing software development projects hiring a software development outsourcing partner or hiring offshore developers from countries like India can cost you around $20,000 – $40,000 per project.



11. Consider and evaluate the future of your relationships

To assemble a drawn-out relationship, you wanted to consider factors like the monetary, monetary, and social strength of the area you wish to have your product development accomplice from.

Think about the age of the organization and its future possibilities concerning the current monetary environment of their area.

Furthermore, you likewise need to consider whether you will actually want to work with a remote accomplice for quite a long time with only a couple of hours in covering time.

12. Meeting the Employees who will be working with you

Having a product advancement accomplice is substantially more than simply cooperating.

You can consider having various meetings and coding difficulties to survey the ability level of your colleagues, just as become more acquainted with individuals you are working with past their specialized keenness.

The group utilized by the accomplice would be basically working for you. This makes it basic for you to know your colleagues well and check in case there is a similarity between yourselves.

Which Company is Best As a Software Development Partner?

Which company is best for software development

In an associated world overwhelmed by the web, programmers have sought after. A programmer is a wide term; it can identify with the plan, advancement, and upkeep of computer programming.

A few variables like the balance between serious and fun activities, pay, and advantages become an integral factor when choosing whether to acknowledge a deal. This is the reason most gifted computer programmers focus on the organizations on the Best Places to Work.

Programming makes the world alter in the 21st century. Development organizations assist organizations with building everything from web and portable applications to custom programming stages to address special issues.

A portion of the world’s biggest organizations depends on the ability of programming development organizations to fabricate applications and programming for their inside needs just as for their clients.

Many programming organizations deal from start to finish and concentrate administrations for organizations, everything being equal.

When you start to look for a software development outsourcing partner, you checked out a dozen of the most settled organizations in the space and picked the best depending on standing, specialization, counseling, and group advancement administrations, and that’s just the beginning.

GraffersID is among the organization that stands out from the competition. We have a team of skilled and experienced developers to develop your software and resolve its bugs. For software development services, you can directly connect with us.

How to find the right outsourcing partner for software development

How to find the right outsourcing partner for software development

Here are a few steps that can really help in choosing the best software development outsourcing partner:

1. Effective method to observe the right rethinking accomplice for development.

Decide if you require long-haul administrations or it will be a one-time bargain.

Since you get what disparities and inadequacies you need to fix, it is the perfect opportunity to decide whether your defects are long haul or something that can be tackled following a fixed-scope approach.

2. Do adequate research

Once you’ve characterized your necessities, the following stage is to direct sufficient research and recognize the re-appropriating sellers who can meet your particular requirements.

Look into the different gatherings and stages that give you short profiles of potential accomplices. Scour through client tributes and waitlist a couple of B2B specialist organizations who fit your bill.

3. Really look at Scalability

At whatever point you are venturing out into item advancement, think about the development potential and the variety of elements that can be joined into it.

The accomplice ought to have the option to increase depending on the situation to line up with your vision. The organization or the independent designer ought to have the option to assemble an adaptable item and make ideal overhauls and developments.

4. Ideal equality between abilities and rates

With rethinking, you can make the ideal harmony between the group’s disabilities and their rates.

The geographic reach of your rethinking choices is expansive, with India and Eastern Europe among the most popular programming development re-appropriating center points.

5. Try not to Choose the Cheapest Options

When in doubt of thumb, sellers who publicize themselves as the least expensive in the business are unmistakably unacceptable decisions.

Let’s take a gander at the numbers here. The Average cost charged by the developer in the USA with an experience of 4-6 years is around $100- $150 per hour. On the other side, hiring developers with similar experience from India can charge you around $20- $50 per hour.

6. Past Experiences and Accomplishments

One more basic way of realizing your accomplice is by confirming their accreditations. Many significant organizations like Oracle and Microsoft offer affirmations to their colleagues.

Rather than aimlessly succumbing to promotions and advertising procedures, organizations can demand their accomplice to demonstrate chipping away at projects for comparable customers and the aftereffect of the result.

What risks should I be aware of when selecting a software development partner?

So, you’ve got a brilliant software idea that’s destined to change the game. You’ve visualized it, conceptualized it, and you’re ready to bring it to life. But wait, there’s a catch – you can’t do it alone. You need a software development partner to turn your dream into a digital reality. But here’s the thing, choosing the right partner can be as tricky as finding a needle in a haystack. There are risks lurking in the shadows that you need to be aware of.

Fear not! In this comprehensive guide, we’ll shed light on the risks you should watch out for when selecting a software development partner. From communication breakdowns to budget blowouts, we’ve got you covered. So, grab a cup of coffee, sit back, and let’s dive deep into the world of software development partnerships.

Risk 1: Lack of Clarity in Project Requirements

One of the most common pitfalls when choosing a software development partner is not having a crystal-clear vision of your project’s requirements. Imagine telling a chef you want a “delicious meal” without specifying your likes, dislikes, or dietary restrictions. You might end up with a gourmet dish loaded with ingredients you detest!

In the software development realm, not defining your project requirements with precision can lead to misunderstandings, delays, and unsatisfactory results. To avoid this risk:

  • Action Point: Start by creating a detailed project brief. Outline your goals, objectives, and the features you want in your software. The more explicit you are, the easier it is for your partner to understand your vision.

Risk 2: Inadequate Research

Choosing a software development partner without proper research is like buying a car without knowing how to drive. You’re setting yourself up for a bumpy ride! Skipping due diligence can result in partnering with a company that lacks the necessary expertise, experience, or resources to bring your project to fruition.

  • Action Point: Research potential partners extensively. Check their portfolio, client reviews, and case studies. Reach out to their previous clients to get a sense of their satisfaction levels. Don’t hesitate to ask for references!

Risk 3: Language Barriers

Picture this: you’re discussing your project with your software development partner, and they keep saying, “Huh? What do you mean?” due to a language barrier. Communication is the backbone of a successful partnership, and language barriers can cripple it.

  • Action Point: Ensure that both you and your partner are on the same page linguistically. If you’re working with a team from a different country, make sure they are proficient in your language, or consider hiring an interpreter.

Risk 4: Time Zone Troubles

Working across different time zones can feel like juggling flaming torches while riding a unicycle on a tightrope. If your partner’s office hours are your bedtime, communication and collaboration can become nightmarish.

  • Action Point: Discuss and agree upon a workable overlap in your schedules. Tools like project management software with integrated time zone features can be your best friends.

Risk 5: Hidden Costs

Budget blowouts are every entrepreneur’s worst nightmare. Hidden costs, like unexpected development challenges or scope creep, can send your project costs soaring into the stratosphere.

  • Action Point: Create a detailed budget with your software development partner. Be transparent about your financial constraints, and ask them to provide a breakdown of costs, including potential contingencies.

Risk 6: Payment Pitfalls

Money can be a sticky subject. Make sure you understand your payment terms and milestones clearly. Some less reputable partners may demand upfront payments without delivering results or vanish into thin air once they’ve received their initial fee.

  • Action Point: Establish a payment schedule that aligns with project milestones. This ensures you only pay for work that has been completed and verified.

Risk 7: Rushed Development

In the world of software development, rushing can lead to disastrous results. A partner that promises to deliver a complex software solution in an unreasonably short time may compromise on quality, leading to a buggy, unreliable product.

  • Action Point: Set realistic timelines for your project. Quality software development takes time. Don’t let anyone convince you otherwise.

Risk 8: Lack of Testing

Imagine launching a rocket without testing its systems first. That’s what it feels like when your software partner skips proper testing. Insufficient testing can result in security vulnerabilities, functionality issues, and user dissatisfaction.

  • Action Point: Prioritize thorough testing before launching your software. Insist on unit testing, integration testing, and user acceptance testing to ensure your product functions flawlessly.

Risk 9: Intellectual Property (IP) Concerns

Your software idea is your baby, and you don’t want anyone snatching it away. Without a proper legal framework, your partner may claim rights to your intellectual property.

  • Action Point: Sign a robust NDA (Non-Disclosure Agreement) and clearly define the ownership of intellectual property in your contract. Consult with legal experts if necessary.

Risk 10: Lack of Transparency

Trust is a two-way street. If your partner is secretive about their development process, progress, or any issues they encounter, it can leave you feeling uneasy and uninformed.

  • Action Point: Demand transparency from your partner. Regular progress updates, access to project management tools, and open lines of communication are essential.


Software projects are consistently in a condition of ceaseless development. Pick the organization that will not vanish in the wake of completing the task in light of the fact that your product will require upkeep, and enhancements to acclimate your moving necessities and those of the market.

Ideally, these tips will assist you with settling on the right decision. Assuming, you need to hear more with regard to programming development and get news about the most recent innovations and arrangements in its field.

With the assistance of experienced experts, GraffersID has acquired a steady impression in the product advancement industry.

While you need to guarantee everything is dealt with in-house, certain things require area aptitude and specialty understanding. Testing is one such viewpoint that requires talented architects and top-of-the-line devices.

To make it more creative, valuable, and cost-effective, you ought to preferably re-appropriate it to the right QA accomplice. Utilizing a total pile of innovations and progress structures. The organization has set up a solid standing among the main IT organizations.

We at GraffersID can help you out with your projects for your software-related needs. We have a talented team that can help you out with your project needs. For expert Consultation Contact Us

In the technology-driven era, users prefer convenience over complexity. That is the fact, and we all are aware of it. When a startup or an entrepreneur creates a MindMap of his dream software it is free of errors and bugs. They understand that any mobile application or website user will always look for user-friendly and productive features.

Developing the software is not easier this way. Throughout the software development life cycle, developers go through many complications and errors which result in inconsistent and defective software.

Have you ever thought, what if the developed products launched for end users without testing? What if the developed product does not function poorly? What if the software has a lot of bugs?

If it happens, that you develop software and launch an untested software, then rather than acquiring new users, you will start losing your existing customers also. A lot of bugs lead to software crashing, which annoys users, and because of this most of the users either uninstall or stop using your software.

Real-life software Breakdowns

Before discussing the need for a QA analyzer, here are some real-life software breakdowns due to improper product development processes.

In the year 2015, Starbucks was hit by a major computer failure which caused the loss of millions in sales at stores in the U.S. and Canada. Coffee shops were compelled to offer free drinks till the time systems were fixed and refreshed.

In the year 2020, Juspay underwent a data breach that affected 35 million Juspay customers, a report says. The stolen information was being disposed of to the dark web. The data consists of name, bank name, and mobile number.

This explains how software failure can lead to major loss and can be worse than trivial bugs or unsuitable designs. Thus, Quality Assurance should be majorly focused on to avoid such major loss. Quality assurance testers play an important role in building a confident and user-friendly product.

At GraffersID: Web and App Development Company, we provide specialized QA testing services, using automation tools and technologies to develop a bug-free, secure, and smoothly performing software product.

Our QA engineers are hired not only for testing and bug-fixing but they mainly focus on preventing the flaws and ensuring the qualitative software development process. We understand how a quality software product is important for your business growth.

Collectively, we know that digital product quality is significant for an organization. To keep track of the platform’s performance and security, it is important to be mindful of your product’s efficiency.

What is QA Testing in software development?

  • What is QA
  • Other Aspects of QA Testing
  • Types of QA testing

QA Testing is the process of preventing your software from bugs, and unwanted issues to ensure the smooth functioning of the product. Once the product is fully developed, the QA testing is done to make sure of the quality process from the end to the beginning of the development process.

But, it is much more than that, it is significant in building relations with the client, making your business reputation in the market. It provides customer satisfaction by fulfilling their requirements.

QA Testing is an essential process for every project to make it a successful one. It is an efficient and cost-effective process by identifying errors in the initial.

QA Testing’s can be performed in two ways –

  • Manual Testing:
    Where the tester analyzes all the essential features of the software product and creates test cases for the same based on which test reports are made. These tasks are performed manually without using any tools.
  • Automated Testing:
    Where testers write codes for tests and use automation tools for testing and validating the software.

Is a Quality Assurance Tester needed for development?

Is a Quality Assurance Tester needed for development

  • Why is a QA tester needed?
  • What do they do?

Quality Assurance Tester plays a significant role in developing any application. In the former stage of application development, final users feel inconvenienced while using the product.

Therefore, the QA Testers’ role is to focus on improving the development process and averting errors or improper functionality.

The QA Tester performs various functions like testing, tuning, and debugging. Mainly, they focus on product matching the product requirements, solving errors if any, planning the tests, and analyzing the issues and software defects.

Thus, the reason why QA testers are needed for development is unavoidable. They sometimes become developers and use specific tools to check and fix the bugs for quality and error-free products.

How does QA work?


How does QA work

During the Quality Assurance, process developers go through several steps of planning different methods for assuring high-quality products.

  • Reviewing the project requirements:

The QA team will thoroughly go through the project’s requirements and software specifications to know the functional and non-functional features of the software.

  • Writing Test Cases:

Based on the requirements of your software development project, QA Tester prepares test cases for the same.

  • Creating Tests

Once the test cases are written, the QA Team will create tests in the required areas. It helps in improving your software quality.

  • Outlining issues and software faults

After the tests are developed, the QA team informs the developers about the issues so that they can make adjustments accordingly.

  • Iteration of tests

QA team can repeat the testing after all the corrections are made. This is done to confirm that no further issues can be seen and the software will smoothly function.

  • Informing the bugs and fixes

QA team will document the testing process and make sure to improve the quality of the software development process. They will come to know what tests are being performed, what are the issues generated, what steps are being taken for correction, and what are the results of testing.

Quality Assurance Testing – Above and Beyond software’s bug-fixing

Over and above correcting software faults, Quality Assurance testing determines the quality standards and instruments the required mechanism to meet the needs and standards of the final product.

Before moving on to the process of developing a software product, associations need to document the qualitative requirements for understanding the customer’s quality experiences because all in all, end-users fall for is a qualitative product.

Besides the essential need of managing and fixing errors, the quality goals of a product are equally significant. Because things that do not assist customers’ needs are abandoned and referred to as ‘defective’ pieces.

Why is the Quality Assurance Tester important in the team?

  • What the QA team does
  • With whom they work
  • Why QA team important

A Quality Assurance Tester in your software development Team is essential before deploying the product. They hold the responsibility of delivering better quality and authentic products to the customers. The QA team is a vital part of the development process from the very beginning.

They understand the client’s requirements, decide the parameters to deploy the required product, analyze the errors in the functionality of the product, and create test cases to fix the bugs.

The QA team works with the Project Manager, Product Owner, Business Analyst, and Developers during the complete development process.

The team ensures that they follow the planned strategies, procedures, and standards for a smooth development process and easy workflow of the product.

The QA team should work with developers to acknowledge the issues and understand the requirements needed to fix the issues.

Thus, the QA team is important in meeting the product’s deadline. To ensure an early and quality software development process, the QA team must deploy the product on time or before time. Besides they provide customer with satisfactory products which further help in building long-term relationships with the clients.

Good quality products or service is the foremost thing for a user and delivering the same is the responsibility of the QA team, and this brings several clients and customers on your way.

Want to hire top enterprise software development company

Is QA a part of the Scrum team?

The Scrum team comprises a Scrum Expert, a Product Owner, and Developers. Each member of the team significantly performs their tasks. QA’s role in the scrum is much more than just writing test cases and informing bugs to the team.

They perform a variety of functions and are included in the software development team from the very beginning of the project. They work with developers, and business analysts and sometimes help the product owner in writing acceptance test cases.

Benefits of having a Quality Assurance Tester

Benefits of having QA Testers

QA testers hold expertise in various fields of the software development process. They are professionals who provide a competitive outlook to your product. QA Testers are advantageous in the software development process to make better quality and convenient products for the users.

  • Time-Saving

Without QA testing, there will be chances of more bugs that take plenty of time to get fixed. Thus, you require organized testing where you will follow a strategic approach to catching and fixing bugs. This will save time and energy in solving complicated errors and bring out a fine product.

  • Customer Experience

Quality Assurance testing demands a better customer experience. They make sure to satisfy their end-users not only by making the product faultless but by making the interface user-friendly.

  • Asserting Product Quality

Quality Assurance in software development, performed for producing reliable and high-quality products. The quality tests have been designed to improve the functionality, performance, and usability of the product.

  • Strengthen Company’s Reputation

Delivering quality products leaves a positive impact on customers and wins their trust in a long time. This is a plus point for strengthening your company’s reputation.

  • Customer Satisfaction

When your product fulfills the needs and expectations of customers, then you will have satisfied customers. For happy customers, you should ensure that the deployed product has all the required features and it functions properly.


Can developers do a Quality Assurance Tester?

  • Why developers don’t perform testing
  • Why Quality Assurance Testers, not developers?

Quality Assurance Tester has to invest time in testing every function of your software properly. Because it is a time-consuming and complicated method.

Essentially, a Quality Assurance Tester is hired to identify the bugs and resolve them effortlessly. They need to perform the task until every function of your software is bug-free.

On the other hand, software developers have to code with no error rather than test their code. It is wrong to say that developers cannot do Quality Assurance testing but then the testers who hold expertise in testing know all the feasible user cases and testing of every function can be done appropriately by them.

Also, they can test the product according to the requirements given by the client.

What Skills and Expertise Does a Quality Assurance Tester?

In the fast-paced world of software development, ensuring that a product meets high-quality standards is paramount. This is where Quality Assurance (QA) Testers play a crucial role. QA Testers are responsible for evaluating software applications to identify and rectify defects, ensuring a seamless user experience. To excel in this role, QA Testers need a specific set of skills and expertise. In this article, we’ll explore the essential skills and expertise required to become an effective QA Tester.

  • Attention to Detail

One of the most fundamental skills for a QA Tester is a keen attention to detail. Testers must meticulously examine every aspect of the software, from user interfaces to functionality, to spot even the smallest defects that might otherwise go unnoticed. Their meticulous nature ensures that the final product is error-free and user-friendly.

  • Strong Analytical Skills

QA Testers need strong analytical skills to dissect complex software systems and understand their inner workings. Analytical thinking helps them create comprehensive test plans, identify potential risks, and pinpoint the root causes of issues, ultimately leading to more effective testing processes.

  • Communication Skills

Effective communication is key in the world of QA Testing. Testers must collaborate closely with developers, project managers, and other team members to report and discuss issues. Clear and concise communication ensures that problems are addressed promptly, preventing costly delays in the software development cycle.

  • Technical Proficiency

A QA Tester needs to be technically proficient to navigate various testing tools and software applications. Familiarity with programming languages, databases, and testing frameworks can be a significant advantage. Additionally, testers should be comfortable using bug-tracking systems and version-control tools.

  • Knowledge of Testing Methodologies

QA Testers should have a solid understanding of different testing methodologies, such as manual testing, automated testing, and regression testing. They should know when to apply each method based on the project’s needs and constraints.

  • Problem-Solving Abilities

Software testing often involves uncovering unexpected issues and defects. QA Testers need to possess strong problem-solving skills to identify the best solutions quickly. They should be able to adapt to changing circumstances and work under pressure to meet project deadlines.

  • Domain Knowledge

In some industries, such as healthcare or finance, QA Testers may need domain-specific knowledge to understand the unique requirements and regulations that apply to the software they are testing. This domain expertise helps them ensure the software complies with industry standards.

  • Testing Tools and Automation

Familiarity with testing tools and automation frameworks is becoming increasingly important in the QA field. QA Testers who can write and execute automated test scripts can significantly improve the efficiency of the testing process, especially for repetitive tasks.

  • Regression Testing

Regression testing is a critical aspect of QA, as it ensures that new code changes do not adversely impact existing functionalities. QA Testers must be skilled in identifying areas where regression testing is necessary and performing it effectively.

Consequences of Not Having a Quality Assurance Tester

Quality Assurance (QA) testers play a pivotal role in ensuring that software meets the highest standards before it reaches the hands of users. However, some organizations may underestimate the importance of having a dedicated QA tester or team, thinking they can cut costs or save time. In this article, we will explore the consequences of not having a Quality Assurance Tester and why investing in QA is a wise decision.

  • Poor Software Quality:

One of the most immediate and evident consequences of not having a QA tester is the decline in software quality. Without thorough testing and quality checks, software is more likely to contain bugs, glitches, and functionality issues. Poor software quality can lead to user frustration, negative reviews, and damage to your brand’s reputation.

  • Increased Costs:

While some businesses believe that skipping QA can save money in the short term, it often results in increased costs in the long run. When software is released with defects, it requires more time, effort, and resources to fix issues post-launch. This can lead to extended development cycles, missed deadlines, and higher expenses associated with addressing problems that could have been prevented with proper testing.

  • User Dissatisfaction:

Without QA testing, users may encounter a myriad of problems when using your software or application. These issues can range from minor annoyances to critical errors that disrupt their workflow. Such negative experiences can lead to user dissatisfaction, increased customer support requests, and a higher churn rate as users look for alternatives that offer a smoother experience.

  • Lost Revenue Opportunities:

Buggy software can result in missed revenue opportunities. Users are less likely to purchase or continue using a product that doesn’t meet their expectations or functions poorly. Furthermore, potential clients may be deterred from engaging with your business due to the reputation of subpar software.

  • Reputation Damage:

In the age of social media and online reviews, reputation damage can happen swiftly and have long-lasting effects. Word-of-mouth spreads quickly, and negative reviews about your software can deter potential customers and partners. Protecting your brand’s reputation should be a priority, and having a QA tester can help ensure your software remains reliable and user-friendly.

  • Security Vulnerabilities:

Security is a critical aspect of software development. Without QA testing, vulnerabilities and weaknesses in your software’s security may go unnoticed until it’s too late. This exposes your organization and users to potential data breaches and cyberattacks, which can result in significant legal and financial consequences.

  • Reduced Innovation:

Software development is an ever-evolving field, with new technologies and trends emerging regularly. Without QA testing, your team may be forced to spend more time fixing issues than exploring innovative features and improvements. This can hinder your ability to stay competitive and adapt to changing market demands.

Tools and Technologies are Commonly Used by Quality Assurance Testers

Quality Assurance (QA) testers play a crucial role in ensuring the delivery of high-quality software products. To achieve this, they rely on a variety of tools and technologies that streamline the testing process, improve efficiency, and enhance the overall quality of the product. In this article, we will explore some of the essential tools and technologies that are commonly used by QA testers in their day-to-day work.

  1. Test Management Tools

Test management tools are essential for organizing test cases, tracking test progress, and managing test assets efficiently. Some popular test management tools include:

  • Jira: Jira is a widely used tool that helps QA testers track and manage issues and projects. It offers customizable workflows, allowing teams to tailor it to their specific needs.
  • TestRail: TestRail is a test case management tool that simplifies test planning, execution, and reporting. It helps QA teams maintain a structured approach to testing.
  • qTest: qTest is a comprehensive test management platform that facilitates test case creation, execution, and reporting, offering integrations with various other testing tools.
  1. Test Automation Frameworks

Test automation is a critical aspect of modern QA testing. Test automation frameworks help testers automate repetitive test cases, ensuring faster and more accurate testing. Commonly used test automation frameworks include:

  • Selenium: Selenium is an open-source framework that allows testers to automate web applications across various browsers. It supports multiple programming languages, making it versatile for different teams.
  • Appium: Appium is a popular choice for mobile application testing automation. It supports both Android and iOS platforms, making it a valuable tool for mobile app QA testers.
  • Cypress: Cypress is a JavaScript-based end-to-end testing framework that excels in testing web applications. It provides real-time feedback and robust debugging capabilities.
  1. Continuous Integration and Continuous Deployment (CI/CD) Tools

QA testers often collaborate with development teams to ensure seamless integration of testing into the software development pipeline. CI/CD tools help automate build and deployment processes while maintaining code quality. Some commonly used CI/CD tools include:

  • Jenkins: Jenkins is an open-source automation server that facilitates continuous integration and continuous delivery. It can be extended with various plugins to accommodate different testing scenarios.
  • Travis CI: Travis CI is a cloud-based CI/CD service that offers easy configuration and integration with popular version control systems like GitHub.
  • CircleCI: CircleCI is known for its simplicity and speed in automating the software delivery process. It supports various programming languages and allows for easy parallelism in testing.
  1. Performance Testing Tools

To ensure that software applications perform well under various conditions, QA testers use performance testing tools. These tools help identify and resolve performance bottlenecks. Some widely used performance testing tools include:

  • Apache JMeter: Apache JMeter is an open-source tool for load testing and performance measurement. It can simulate various scenarios to assess an application’s performance.
  • LoadRunner: LoadRunner by Micro Focus is a comprehensive performance testing tool that covers a wide range of performance testing types, including load, stress, and endurance testing.
  • Gatling: Gatling is an open-source tool designed for load-testing web applications. It is scriptable and can simulate high loads with ease.


The contribution of a QA tester is necessary and unavoidable in a software development process to ensure an excellent product considering all the requirements, and to lessen the defects.

QA testing comes up with an efficient and effective development process making the end product flawless, it also precludes re-work and delays in software development or future breakdown.

So, if you are willing to work with a top software development company encountering international clients and having a brilliant QA team and skilled developers, feel free to get in touch with us. We emphasize top-quality products for our customers.

In the digital era, having a strong online presence is vital for any business to thrive and succeed. However, with the ever-increasing number of cyber threats lurking around every corner of the internet, it has become more crucial than ever to take steps to secure your business’s online presence. In this article, we will explore the best ways that web development can help protect your organization from these potential dangers. By implementing effective security measures and staying up-to-date with modern web development practices, you can ensure that your business remains safe and resilient in an increasingly digital world. So let’s dive in and discover how you can safeguard your online presence from malicious actors seeking to exploit vulnerabilities!

Implementing SSL/TLS Encryption: Safeguarding Data Transmission

Encrypting the data transmitted between your website and its visitors is crucial for protecting sensitive information. By implementing Secure Sockets Layer (SSL) or Transport Layer Security (TLS) encryption protocols, you can ensure that data remains private and secure from potential eavesdroppers.

Here are a few key reasons why SSL/TLS encryption is essential for securing your business’s online presence:

  1. Authentication: SSL/TLS verifies the authenticity of websites, providing users with confidence that they’re connecting to a genuine site rather than a malicious one trying to steal their information.
  2. Data Integrity: SSL/TLS guarantees that data sent between the user’s browser and your website cannot be altered or tampered with during transit, ensuring the integrity of important data such as passwords or credit card details.
  3. Confidentiality: With SSL/TLS in place, all exchanged data becomes encrypted, making it extremely difficult for prying eyes to decipher any sensitive information being transmitted.

Overall, by implementing SSL/TLS encryption on your website, you not only protect your users but also build trust in your brand by prioritizing their privacy and security online.

Regularly Updating and Patching Software: Keeping Vulnerabilities at Bay

Updating and patching software regularly is crucial for maintaining a secure online presence. Outdated software can contain vulnerabilities that hackers can exploit to gain unauthorized access to your business’s website or databases.

Here are some key reasons why regular updates and patches are essential:

  1. Fixing Security Flaws: Developers often release updates to address known security flaws in their software. These include vulnerabilities that can be exploited by cybercriminals, such as loopholes, bugs, or weaknesses in the code. By applying these updates promptly, you minimize the risk of falling victim to malicious attacks.
  2. Strengthening Defenses: Each update typically includes new security measures designed to protect against emerging threats. This reinforces the integrity of your web application or website by closing any gaps in protection that may have existed before.
  3. Enhancing Performance: In addition to addressing security concerns, updating software also improves its functionality and performance. Updates often bring bug fixes, stability improvements, and feature enhancements that ensure smoother operation and better user experience for your visitors


  • Verify whether automatic updates are supported by your chosen content management system (CMS) or other tools.
  • Test updated versions on a backup environment before deploying them live.
  • Always keep an eye out for notifications from developers regarding recommended patches or upgrades.

Utilizing Strong Authentication Methods: Protecting User Accounts

Implementing strong authentication methods is vital for safeguarding user accounts and protecting sensitive data. By requiring users to provide multiple factors of verification, such as passwords, fingerprint scans, or one-time passcodes, businesses can significantly reduce the risk of unauthorized access to their systems.

Here are a few recommended strategies for enhancing account security:

  1. Two-Factor Authentication (2FA): Implementing 2FA adds an additional layer of protection by requiring users to provide a second form of authentication alongside their password. This could involve entering a unique code received via email or SMS, using biometric identification like fingerprints or facial recognition, or utilizing hardware tokens.
  2. Password Policies: Enforcing strong password policies can greatly strengthen account security. Encourage users to create complex passwords with a mix of letters, numbers, and symbols that are difficult to guess; require regular password updates and prohibit reusing old passwords.
  3. Multi-Step Verification: Multi-step verification involves combining different authentication methods into a single login process. For example, in addition to typing in a correct username and password combination, users may also need to correctly answer personal questions or validate their identity through an automated phone call.

By adopting these robust authentication measures within your web development practices – two-factor authentication being particularly effective – you not only protect your business’s online presence but also enhance the trustworthiness that customers have in your brand’s digital experiences. Remember that secure user accounts build loyal customer relationships built on reliability and peace-of-mind confidentiality over all other components brought together whilst developing websites!

Implementing a Web Application Firewall: Shielding Against Attacks

A web application firewall (WAF) is an essential tool for protecting your business’s online presence from attacks.

  • A WAF acts as a filter between your website and malicious traffic, blocking suspicious requests before they reach your server.
  • By continuously monitoring and analyzing incoming data, a WAF can detect common attack vectors such as SQL injections or cross-site scripting attempts.
  • With its ability to automatically update its rule sets based on new threats, a WAF provides proactive defense against emerging vulnerabilities.

Implementing a web application firewall is relatively straightforward:

  1. Choose the right solution: Research different providers and select one that offers robust features like real-time threat intelligence and granular configuration options.
  2. Configure the WAF properly: Customize the rules according to your specific requirements, ensuring optimal protection without causing false positives or impacting legitimate traffic.
  3. Regularly update and maintain: Keep your chosen solution up-to-date with the latest security patches and regularly monitor logs for any unusual activity or potential breaches.

By implementing a web application firewall, you fortify your business’s defenses against various cyber threats while maintaining seamless functionality for legitimate users of your website.

Conducting Regular Security Audits: Identifying and Fixing Weak Points

Regular security audits are essential for maintaining a robust and secure online presence. By regularly reviewing your web development practices, you can identify any weak points that may leave your business vulnerable to cyber attacks or data breaches.

Here are some key reasons why conducting regular security audits is crucial:

  1. Identify vulnerabilities: Through audits, you can pinpoint potential weaknesses in your website’s code, infrastructure, or user permissions that hackers could exploit.
  2. Stay updated: Web technologies evolve rapidly, bringing new threats along with them. Regular audits allow you to stay informed about the latest security risks and apply necessary updates to protect your business.
  3. Protect customer data: With increasing privacy concerns, auditing ensures that sensitive customer information remains secure by evaluating encryption protocols and access controls.

To make the most of security audits:

  • Schedule them at regular intervals (e.g. quarterly) to ensure continuous monitoring.
  • Utilize automated tools and manual reviews for a comprehensive assessment.
  • Collaborate with IT professionals or cybersecurity experts for expert insights on complex vulnerabilities.

By consistently conducting these assessments, you’ll fortify your online presence against potential threats while keeping pace with emerging industry standards in web development security.

Employing Secure Coding Practices: Preventing Code Injection and XSS Attacks

Web developers can protect their business’s online presence by implementing secure coding practices. One key practice is preventing code injection, a common attack method where malicious code is inserted into vulnerable systems. By validating all user input and using parameterized queries when interacting with databases, developers can greatly reduce the risk of code injection attacks.

Another crucial aspect of securing web applications is preventing cross-site scripting (XSS) attacks. This type of attack occurs when attackers inject malicious scripts into websites viewed by unsuspecting users. To mitigate this threat, developers should sanitize all user-generated content and implement strict output encoding to prevent the execution of these malicious scripts.

By consistently following these secure coding practices, businesses can minimize the risk of compromising their online presence through code injection or XSS attacks. Implementing regular security audits and staying up to date with emerging threats can further enhance the security measures employed by web development teams.

Securing Database Access: Protecting Sensitive Information

  • Use strong and unique passwords: Ensure that all database login credentials have strong, complex passwords that are not easily guessable. Avoid using common words or personal information in the password.
  • Implement access control measures: Grant access to the database only to authorized personnel. Employ a role-based access control system to limit what each user can do within the database.
  • Encrypt sensitive data: Utilize encryption techniques to protect sensitive information stored in the database. This ensures that even if unauthorized individuals gain access to the data, it will be unreadable without the decryption key.
  • Regularly update software and patches: Keep your database management system up-to-date with security patches and updates from the vendor. This addresses any vulnerabilities that may have been discovered and prevents potential breaches.
  • Conduct regular security audits: Perform periodic security audits of your database infrastructure to identify any weaknesses or vulnerabilities. Address these issues promptly through proactive measures such as firewall configuration, intrusion detection systems, and monitoring tools.

Remember, securing your business’s online presence involves more than just protecting your website – ensuring the security of your databases is equally essential for safeguarding sensitive information from unauthorized access or data breaches.

Implementing Two-Factor Authentication: Adding an Extra Layer of Security

Adding two-factor authentication (2FA) is a powerful way to enhance your business’s online security. With 2FA, users are required to provide two different forms of identification before accessing their accounts. This extra layer of protection ensures that even if someone has stolen or guessed the user’s password, they still can’t gain unauthorized access.

Here are some key benefits of implementing 2FA:

  • Enhanced Account Security: By requiring an additional form of verification, such as a unique code sent to the user’s mobile device, you dramatically reduce the risk of account breaches.
  • Protection Against Password Theft: Since passwords alone can be easily compromised through hacking or social engineering attacks, adding another layer reinforces the security posture and mitigates these risks effectively.
  • Peace of Mind for Users: With 2FA in place, users can feel confident that their personal information and sensitive data are better protected against unauthorized access.

Implementing two-factor authentication provides simple yet robust protection against cyber threats while maintaining a smooth user experience.

Educating Employees on Cybersecurity: Building a Strong Human Firewall

Cyber threats can exploit vulnerabilities in your business’s online presence. One effective way to combat these risks is by educating your employees on cybersecurity. By building a strong human firewall, you can create a frontline defense against potential attacks.

Here are some key steps for educating your employees:

  1. Training sessions: Conduct regular training sessions that cover the basics of cybersecurity and highlight the importance of safe online practices. This will ensure that all staff members are aware of common cyber threats and know how to avoid them.
  2. Phishing simulations: Simulate real-world phishing attacks to help employees recognize suspicious emails or links. Encourage them to report any suspected phishing attempts immediately, so appropriate action can be taken.
  3. Password hygiene: Emphasize the significance of creating strong passwords and implementing multi-factor authentication (MFA). Encourage regular password updates and discourage password reuse across different platforms.
  4. Mobile device security: Provide guidelines for secure mobile device usage, such as enabling passcodes or biometric authentication, avoiding unsecured Wi-Fi networks, and ensuring devices are kept up-to-date with the latest software patches.

Remember, cybersecurity is everyone’s responsibility within an organization, not just IT professionals’ duty!

Monitoring and Logging: Detecting and Responding to Suspicious Activity

Early Detection is Key

Monitoring and logging play a crucial role in detecting and responding to suspicious activity on your business’s website. By closely monitoring incoming traffic, you can identify any abnormal behavior or potential security threats before they escalate into full-blown attacks.

Real-Time Alerts for Rapid Response

Implementing real-time alerts allows you to receive immediate notifications when suspicious activities are detected. These alerts not only help you respond promptly but also enable you to investigate the source of the threat and take necessary actions to mitigate any potential damage.

Comprehensive Logging for Forensic Analysis

Maintaining comprehensive logs of all website activities is vital for forensic analysis during security incidents. Logs provide valuable insights into unauthorized access attempts, data breaches, or suspicious patterns that may have led to a compromise. By preserving this information over time, businesses can better understand attack vectors, identify vulnerabilities, and enhance their overall security posture.

Protecting Against DDoS Attacks: Ensuring Website Availability

With the increasing prevalence of Distributed Denial of Service (DDoS) attacks, it is crucial for businesses to take proactive measures to safeguard their website availability. Here are some effective strategies to mitigate the risks and minimize disruptions caused by such attacks:

  1. Implement a robust network infrastructure: Building a resilient network architecture can help absorb large-scale traffic surges and distribute the load evenly across multiple servers. This ensures that your website remains accessible even during peak periods or when under attack.
  2. Utilize content delivery networks (CDNs): CDNs provide geographically distributed servers that cache your website’s static content, ensuring faster response times and reducing server overload during an attack. By distributing traffic across multiple nodes, CDNs also make it harder for attackers to pinpoint and overwhelm one specific server.
  3. Deploy intrusion prevention systems (IPS): IPS solutions monitor network traffic patterns in real time and can automatically detect malicious behavior associated with DDoS attacks. These systems act as an additional layer of defense by blocking suspicious IP addresses or taking corrective actions before substantial damage occurs.

By implementing these preventive measures, businesses can fortify their websites against DDoS attacks, keeping them online even amidst severe cyber threats.

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Regularly Backing Up Data: Ensuring Business Continuity and Recovery

Backing up data regularly is essential for ensuring business continuity and recovery in case of any unforeseen incidents or disasters.

Here are a few reasons why regular backups are crucial:

  1. Protection against data loss: By backing up your data regularly, you can protect your business from potential data loss due to hardware failure, malware attacks, accidental deletion, or natural disasters.
  2. Quick recovery: Having recent backups allows you to quickly restore your systems and minimize downtime in the event of a security breach or system failure.
  3. Preserving business reputation: Losing valuable customer information or critical company files due to a lack of backups can damage your reputation and undermine customer trust. Regularly backing up helps safeguard sensitive information and ensures that it remains intact even during worst-case scenarios.
  4. Compliance with regulations: Many industries require businesses to maintain proper backup procedures as part of their regulatory compliance obligations.

To ensure effective backup processes, consider implementing the following best practices:

  • Schedule regular automatic backups that cover all critical systems and files.
  • Store multiple copies of your backups using both on-site and off-site storage solutions.
  • Verify the integrity of backup files by performing periodic tests for recovery success.
  • Encrypt sensitive data in your backups to protect it from unauthorized access.
  • Develop an emergency plan outlining step-by-step procedures for restoring backed-up data efficiently.

Regularly backing up your business’s valuable data not only safeguards against potential risks but also provides peace of mind knowing that you have measures in place for quick recovery when unexpected events occur.

Assuming that you have an amazing software idea, and you are looking to build an amazing software development team to work on your software project to convert it into reality. Like other entrepreneurs, you are also confused about how to build a software development team structure. Don’t worry we are here to resolve your software development queries. Check out this blog and create your extraordinary software development team.

Before you directly dive into building an incredible software development team, one need to understand that it is more than hiring dedicated developers, UI UX designers, project managers, Quality Assurance Tester, and other technical people.

Designing leaders should likewise guarantee their cooperation lines up with the objectives of the business and that they watch out for the future so that they’re prepared to scale and handle the difficulties that fast development creates.

Showing others how it’s done achieves a portion of these objectives, yet all at once, it’s sufficiently not. Tech leaders should likewise be passionate.

Whenever someone notices programming developments, the main thing that strikes a chord is a product designer. It is a characteristic suspicion, however, the effective group comprises six distinct roles according to their expertise.

The product development group structure is a variety of information that guarantees the development of winning programming items. The group structure is quite difficult for developing tech associations.

Want to know how to choose the right software development partner? 

It’s likewise one that merits investing passion in because the right plan can have a major effect. It influences correspondence and usefulness as well as affects camaraderie.

Abilities are intentionally not investigated among the variables here, even though being talented is profoundly vital to building a fruitful programming improvement group.

Notwithstanding, many organizations indulged the job of abilities to the detriment of different factors like industry information and passion.

Software Development Team Structure

Software Development Team Structure

Progressing software from its beginning through different periods of development is a complicated cycle that requires cooperative multidisciplinary exertion.

One normal element distinguished as the reason for the disappointment of a few IT projects is a wasteful programming improvement group structure.

Eight out of the ten biggest IT organizations in the world are situated in the US, as per sources. Together, they create more than $25 billion in income for each quarter. This issue features the requirement for plainly characterized jobs where every job has laid out liabilities.

In an ideal circumstance, everybody would have a little group of generalists and specialists working for them, getting along lovely without a hitch. However, the truth of the matter is that each firm has time and cash requirements. Subsequently, by far most of the re-appropriated software development groups are generalists.

1. Business Analyst

Certain individuals think analysts are just bringing in cash for the organization. Yet, that isn’t accurate in many business situations today.

A talented Business analyst assumes a major part in pushing a business toward usefulness, productivity, and benefit.

Business analysts assist organizations with breaking down their current cycles; characterize steps and undertakings to work on those processes, plan new highlights, items, or benefits; and assess the effect of new executions.

2. Project Manager

This job is a mediator person of the portable, web development, and programming development processes. They associate the group with an item proprietor and make sure that the work process hasn’t been disturbed from the group side.

At the point when the development cycle is progressing, assignments continue to flood and it is barely noticeable or to disregard the cutoff time. On the off chance that something doesn’t go as indicated by discussions and plans.

It is the project manager’s responsibility to discover what occurred and how to keep what is happening from rehashing the same thing.

3. UI/UX Designers

This title goes under many names, including yet not restricted to, data modelers, client pleasers, product architects, and experience designers.

Be that as it may, UI and client experience suitably portray the relationship UI UX Designs have with the item.

4. Front-end Developer

The legitimate software development team structure comprises a couple of sorts of designers with various jobs and obligations.

Front-end Developers are accountable for deciphering the mockups arranged by the Product Manager into code. This piece of the cycle can’t be overemphasized: front-end developers have the information expected to guarantee a smooth, easy-to-use insight.

5. Developers

Software developers are individuals who compose the code in light of the direction of tech planners.

The developer composes codes to carry out the center application rationale, setting up information bases, arranging similarity with the application server, and coordinating outsider APIs.

6. Quality Assurance

Software quality assurance is basic to your item’s prosperity. Having quality assurance offers organizations a ton of advantages like expanded efficiency, decreased expenses, improved application security, and estimated progress.

Testing is a software quality assurance principle that guarantees the item works in any case.

Importance of software development team structure

Importance of software development team structure

The team is normally self-sorting out where efficiency relies upon aggregate commitments. As may be obvious, the assortment of jobs in the product development group is undeniably more mind-boggling than just engineers.

Composing the code is the least demanding part, and in any event, for an engineer, it’s not the most tedious action. A compelling construction, with plainly characterized jobs, obligations, and capacities, works all the more intently together, imparts better, and works all the more effectively to arrive at objectives.

Research shows that correspondence and closely coordinated effort are essential for complete venture achievement. This is possibly accomplished assuming the product or site development group structure is accurately set up.

1. Define the team goals

Groups are made to fill specific needs, for example, specific activities where a group is broken down once the venture closures or they can be a central unit for progressing projects.

Likewise, the ventures might be a present moment or long haul, affecting the general collaborations. The objectives you set primarily decide the prerequisites for your product development group.

2. The financial plan allocated to the project

How much spending you have access to cover the whole task will restrict the number of colleagues, even the status and experience of the experts you need to recruit.

Since indeed, simply zeroing in on the social events and selecting ability into your development group will cause you a migraine about enormous costs, so be truly astute while building an improvement group to make the most effective utilization of the monetary assets you have.

3. Great Communication and Team Spirit

There used to be a stage where knowing how to compose great code was adequate to qualify as a decent engineer. That time is a distant memory.

You should employ devoted designers because of their own experience working and taking care of issues in a group climate.

Today software developers are additionally expected to be great at interchanges and successful in coexisting with other colleagues.

4. Working for an agile group

The development of perplexing items requires an adaptable way to deal with work. The interaction is accordingly described by standard circumstances that call for ability in a few regions all the while.

That is when different colleagues need to participate to take care of an issue.

Likewise, an Agile group is described by the way that new squeezing undertakings arise frequently, and now and again they require considerably more than the past ones.

5. The complexity of the project

The extension and intricacy of your task will direct the size of your group as well as the jobs of individuals you will require in your group.

For instance, on the off chance that your undertaking is at the confirmation of idea stage or building an item model then a group of four to six individuals might be to the point of achieving all assignments.

6. Settle in the Team Structure and Roles

Whenever the objectives and procedures are characterized, the time has come to thoroughly consider the individuals. Contingent upon the technique picked, they might shift and incorporate a few explicit jobs. Most programming improvement associations accept the more individuals they toss into an undertaking, the better the outcome will be.

Tragically, this, which might appear to be an extremely basic and clear way, isn’t the way programming development works. There are huge tasks that require tremendous quantities of human hours to finish.

However, a bigger labor force seldom means better outcomes.


How should I organize roles in my software development team?

Software development is a collaborative endeavor that requires the combined efforts of skilled professionals with diverse expertise. Organizing roles within a software development team is akin to orchestrating a symphony where each player’s contribution matters.

The Importance of Role Organization

Efficient role organization ensures that team members are clear about their responsibilities, minimizes conflicts, and fosters a cohesive work environment. It prevents duplication of efforts, enhances productivity, and paves the way for a streamlined development process.

Defining Clear Responsibilities

Assigning specific tasks and responsibilities to each team member is fundamental. Clear role definitions prevent confusion and overlapping efforts, allowing team members to focus on their strengths and contribute meaningfully.

Hierarchy of Roles

4.1. Project Manager

The project manager holds the reins of the team, responsible for project planning, task allocation, and overall execution. Their leadership ensures that the team works cohesively towards project goals.

4.2. Developers

Developers are the backbone of the team, writing code, creating software solutions, and addressing technical challenges. They collaborate with designers and testers to ensure the final product meets quality standards.

4.3. Designers

Designers are tasked with creating intuitive user interfaces and seamless user experiences. Their collaboration with developers translates functionality into visually appealing designs.

Cross-functional Teams

Creating cross-functional teams that include members with diverse skills fosters creativity and innovation. The combination of different perspectives leads to more comprehensive solutions.

Agile Methodology Implementation

Adopting Agile methodologies like Scrum or Kanban promotes iterative development and continuous improvement. It enhances collaboration, adapts to changes swiftly, and allows for incremental value delivery.

Effective Communication Channels

Open and transparent communication is essential. Regular team meetings, stand-ups, and collaborative tools ensure that everyone is on the same page, resolving issues promptly.

Utilizing Individual Strengths

Understanding the strengths of each team member enables efficient task delegation. When everyone works on tasks aligned with their expertise, the quality of work improves.

Regular Skill Enhancement

The tech landscape evolves rapidly. Encouraging team members to upskill through training and workshops keeps the team equipped to handle the latest technologies and methodologies.

Adapting to Technological Changes

A well-organized team anticipates technological shifts and prepares for them. Flexibility to embrace new tools and frameworks ensures that the team stays ahead in the fast-paced tech world.

Balancing Workload

An uneven workload can lead to burnout and decreased productivity. Monitoring work distribution and redistributing tasks as needed keeps the team motivated.

Conflict Resolution Mechanisms

Conflicts are inevitable, but having a mechanism to address them constructively is crucial. Open discussions, mediation, or involving higher management can help resolve conflicts.

Remote Team Considerations

In the era of remote work, organizing roles becomes more challenging. Clear communication, well-defined tasks, and trust-building measures are vital for remote team success.

Measuring and Recognizing Performance

Implement metrics to gauge individual and team performance. Recognizing and rewarding achievements fosters a positive work environment and motivates continuous excellence.

In the symphony of software development, harmonizing roles within a team is pivotal. A well-organized team structure maximizes efficiency, minimizes conflicts, and propels projects toward success.

What are the pros and cons of different software development team structures?

The way a development team is organized can significantly impact collaboration, productivity, and the overall outcome of a project. In this section, we will delve into various software development team structures, highlighting their advantages and disadvantages.

1. Traditional Hierarchical Structure

The traditional hierarchical structure is a top-down approach, with clear lines of authority. Teams are organized based on roles and responsibilities. This structure offers stability and well-defined roles, but it can lead to slower decision-making and limited innovation.


  • Clear Hierarchy: Well-defined roles and reporting lines ensure a structured work environment.
  • Specialization: Team members become experts in their roles, leading to high-quality outputs.
  • Stability: Predictable and controlled workflow due to established processes.


  • Bureaucracy: Decision-making can be slow due to multiple layers of approval.
  • Inflexibility: Limited adaptability to changing project requirements.
  • Communication Barriers: Information may not flow freely between different hierarchical levels.

2. Agile Cross-Functional Teams

Agile teams consist of cross-functional members responsible for end-to-end development. This structure enhances collaboration and adaptability, but it requires constant communication.


  • Collaboration: Cross-functional teams promote communication and shared ownership.
  • Adaptability: Agile teams can quickly adjust to changes in project scope.
  • Customer-Centric: Focus on delivering value to the customer through iterative development.


  • Complex Communication: Regular communication is essential, which can sometimes be challenging.
  • Skill Variability: Team members’ varying skills can lead to discrepancies in output quality.
  • Scope Creep: Frequent changes can impact project scope if not managed effectively.

3. DevOps Teams

DevOps is a collaboration between development and operations teams, emphasizing automation and continuous delivery. This structure streamlines the development process but requires a cultural shift.


  • Efficient Workflow: Seamless integration between development and operations phases.
  • Automation: Reduced manual interventions lead to faster deployment.
  • Feedback Loop: Continuous monitoring and feedback for ongoing improvements.


  • Cultural Challenge: Requires a shift in mindset and collaboration between traditionally separate teams.
  • Skill Set: Team members need both development and operations skills.
  • Initial Overhead: Setting up automation and tools can be time-consuming.

4. Remote and Distributed Teams

In this structure, team members are geographically dispersed, relying on technology for collaboration. While it offers flexibility, it can also pose communication challenges.


  • Global Talent: Access to a diverse pool of talent regardless of location.
  • Flexibility: Team members can work in their preferred environments.
  • Cost Savings: Reduced need for physical office space.


  • Communication Barriers: Time zone differences and virtual communication challenges.
  • Team Cohesion: Building a strong team culture can be more challenging.
  • Monitoring Productivity: Ensuring consistent work output can be complex.

5. Hybrid Approaches

Many organizations adopt hybrid structures, combining elements from different models to suit their needs. This provides flexibility, but finding the right balance can be challenging.

6. Factors to Consider

When choosing a team structure, several factors come into play:

  • Project Complexity
  • Team Size
  • Time Constraints
  • Organizational Culture
  • Skill Diversity

The success of a software development project hinges on the team structure chosen. Each structure has its own merits and drawbacks, and the right choice depends on project-specific needs. Adapting to changing project dynamics and embracing flexibility is key to achieving success.

Where would it be a good idea for you to search for an ideal software development team?

The customary approach to building a long-standing business is to begin recruiting in-house engineers individually, beginning with an exceptionally experienced senior expert depending on the situation.

The ideal individuals will remain, while the people who turned out unequipped for doing the assignments or in any case incapable of finding a place with the group will leave.

Different nations with tremendous rethinking potential are South Korea, Egypt, Mexico, Brazil, Russia, Taiwan, Vietnam, the Philippines, Hungary, Romania, and Bulgaria.

Because of the absence of involvement, language, and social holes, negative political environment, or regulation contrasts, these nations are fairly not so great for re-appropriating complex tasks.

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The best software development teams are those with the construction that meets their organization’s requirements best. Everything revolves around understanding your necessities and impediments and doing the most ideal occupation because of those.

Reach out to us at GraffersID, a top web and app development company. While there’s no enchanted software development team structure recipe that works for each and every task, these strategies have been demonstrated very effectively for us throughout the long term.

It’s critical to take note that these techniques aren’t stale. We continually calibrate our staffing cycles to guarantee that each venture is important and our client’s business needs are met.


Q: What is the best team structure for startups?
A: Agile cross-functional teams are often suitable for startups due to their adaptability and focus on delivering customer value.

Q: Can a traditional hierarchical structure work for dynamic projects?
A: Yes, but it might require efficient communication channels to avoid delays.

Q: How can DevOps benefit large enterprises?
A: DevOps can streamline complex development and deployment processes, leading to faster delivery and better quality.

Q: What challenges do remote teams face?
A: Remote teams can struggle with communication, building rapport, and maintaining consistent productivity.

Q: Is it possible to switch team structures mid-project?
A: While challenging, switching structures can be done if there’s a clear plan and buy-in from the team.

Turning a startup idea into a successful reality requires more than just a brilliant concept. It demands a rigorous validation process to ensure that your idea aligns with market needs and has the potential to thrive. In this article, we will guide you through the effective steps for startup idea validation before diving into development. By following these steps, you can increase your chances of building a successful and sustainable startup.

How to validate before developing your startup idea into reality?

Step 1: Start Offline

At times founders are too eager to jump to the development phase and have their startup idea a reality. Although, it may not be the best practice.

Development involves time, effort, commitment, and money. 4 of the most crucial things for any startup’s initial days. More so because in 80% of such cased founders are unaware of the dynamics of the real-time challenges and hence are back within 6 months of being operational with new requirements or change inflow. Which costs them another handsome amount and a loss of time to develop.

The advantage of starting offline is that you form a much stronger base. Theory and practicality differ like “Yanny and Laurel”, there will be surprised at each step.

To build a system capable of handling real-world dynamics either you as a founder should have a very strong understanding of your IT partner and have significant experience in that specific domain. Hence for the startups that can, the work should first start offline and then transit to digital alternatives.

Step 2: Complete your research

Diving into the actions, the first step always is to have thorough research on what to expect for the next 1 year in terms of turnover, revenue, company growth, challenges, customer acquisition, and all the other factors that matter.

Once the research is completed break your plan on a monthly basis just to keep a measure of how different can the reality be from the expectation. It will be huge learning and it will grow you as an Entrepreneur. The early days are the most important as the right practices prove to be really productive in the future stages of your startup idea.

Step 3: Find the customers

This is the single most important step as it is a direct measure of 3 things:

  • How desirable are your services?
  • How well are you able to communicate with your customers?
  • Will you be able to sustain the first 12 months where 90% of start-ups are failing today?

Your goal here is to understand your customers well. To know:

  • what they respond to,
  • what they like,
  • also what they dislike,
  • and what motivates them to make an order with you?

You will be able to use this information as your sales feature on your online portal. A perfect product is self-explanatory in its services and is able to guide its customer through the user journey seamlessly.

Step 4: Don’t worry about the money

Early days are super exciting, and we are eager to decide if our decision to start the startup idea is correct or not. Rightfully so, but money is not the thing that defines success.

If you are able to form a loyal base of customers then you are doing it right. Generating revenue is just a matter of hitting the right model and it will come eventually if you have regular customers.

Hence, focus more on delivery and customer satisfaction than the big numbers on the balance sheet.

However, it doesn’t mean that you dig a deep hole in your pockets to keep your customers entertained. Your customers should purchase from you for the quality of the product and great service, not because of some petit offers.

Step 5: Start providing services

Make your startup operational. The best way to understand and make loyal customers, to date, is by personal interactions.

Take an example, Uber, Grab, Amazon, Alibaba, Apple, Google, everyone had a special focus on connecting personally with clients; Whether it was in terms of customer support, or client acquisition it has been a customer-first approach.

Also, no matter how good the research may be, the real world scenario differs significantly. Each location is unique, each target audience is different and each domain of service has variations that could be best understood only by experience. So, go ahead don’t be shy to reach out to your customers and set up a process of your service.

Here are top 5 Startups that got there first 10000 customers

Step 6: Do it for 6 months aggressively

6 months will give you a fair understanding of how serious are you about the startup idea. This period will teach you about the different verticals of the startup that you will have to deal with in real time. It takes much more than a good understanding of the domain to run a company.

There is delivery, finances, resource management, team building, operations, marketing, revenue, sales, customer relation, time management, and a zillion other stuff. And trust me I have just scratched the surface with the above names. All these are will be required from day 1.

So do it for 6 months to realize and understand what you are getting into. Take my word, you are in for a surprise for sure.

Step 7: Mark the challenges and strategies used

6 months later you are ready to go for the real deal. Document everything that you have learned over the past few months and makes sure you write it in detail. Make sure to include all the different verticals, customers, delivery, operation, etc.

List the challenges you or your customers or your team faced in this while. Highlight the strategies you used, irrespective of if they were successful or a complete disaster. It is still your learning and it matters.

Based on this you can bullet the features you would like in your application. 80% of the founder who has not used this approach, realize what are the crucial features of the application later.

This causes them more time and costs to make a market-fit product. More than money, it is the time and the psychological fallback, that matters. Once you have your requirement well documented you are in for a much smoother ride.

Once you are sure to go ahead then is the right time to find the right company for your development requirement. If you are a non-technical person then you might face a lot of trouble deciding who the right tech partner is. Well, not anymore:

What are the signs of a potentially successful startup idea?

Starting a new business venture is an exciting journey filled with challenges and opportunities. Identifying a potentially successful startup idea is crucial for laying the foundation of a prosperous business. Let’s discuss key indicators that can help you recognize whether your startup idea holds promise for success.

Market Demand and Problem-Solving

A successful startup idea often addresses a pressing issue or fulfills an unmet need in the market. Conduct thorough market research to identify pain points that potential customers are facing. Analyze trends, surveys, and industry reports to validate the demand for your product or service.

Innovative Value Proposition

Innovation sets apart successful startups from the rest. Your idea should offer a unique value proposition that distinguishes it from existing solutions. Focus on how your product or service provides better efficiency, cost-effectiveness, or convenience compared to what’s currently available.

Competitive Landscape Analysis

Understanding your competition is vital. Research existing players in the market and assess their strengths and weaknesses. This analysis will help you identify gaps that your startup can fill and provide insights into positioning your product effectively.

Strong and Committed Team

Behind every successful startup is a dedicated team. Investors not only look at the idea but also at the team executing it. A skilled and passionate team with diverse expertise can navigate challenges and adapt to changing circumstances more effectively.

Scalability and Growth Potential

Investors seek startups that can scale and grow rapidly. Your startup idea should have the potential to tap into a larger market over time. Outline strategies for expansion, such as entering new markets, adding features, or extending your product line.

Financial Viability and Planning

A potentially successful startup idea needs a solid financial plan. Calculate your startup costs, projected revenue, and expenses. Present a clear path to profitability and outline how you intend to secure funding, whether through investors, loans, or crowdfunding.

User Engagement and Feedback

Engaging with your target audience early on is crucial. Create a minimum viable product (MVP) and gather user feedback. This iterative approach allows you to refine your product based on real user experiences, increasing the likelihood of a successful launch.

FAQs about Startup Idea Validation

1. Why is idea validation important for startups?

Idea validation ensures that there’s a demand for your product or service in the market, reducing the risk of failure and increasing your chances of success.

2. How can I identify my target market?

Conduct thorough market research to understand your potential customers’ demographics, preferences, and pain points.

3. What is a Unique Value Proposition (UVP)?

A UVP is a statement that communicates the unique benefits your startup offers and why it’s better than the competition.

4. What is a Minimum Viable Product (MVP)?

An MVP is the simplest version of your product that includes core features, allowing you to test your idea quickly.

5. How often should I gather feedback from customers?

Regularly engage with your target audience to collect feedback during different stages of your startup’s development.

The software development life cycle is an organized interaction that lies at the center of each software development. Somebody distinguishes an issue, talks about it with a gathering of similar or intrigued individuals, concoct an answer, make drafts, approach product development, and finds and fixes bugs.

Each progression turns into a contribution to the following activity. In software development, you never follow up on a hunch essentially except if you’re arranging for business self-destruction. It is an interaction for creating programming.

As such, the software development life cycle is an organized method for making and fostering great software’s. The interaction begins with arranging yet does not wrap up after the conveyance of the item. As you might comprehend from the name, SDLC is certifiably not a straightforward task in the executive’s structure.

All things being equal, it turns into a cycle where criticism is made, issues are settled through reiterations, or new highlights are gained. The software development life cycle process consists of phases like planning, UIUX designing, implementing, testing, deploying, and support and maintenance.

The phases of the product development life cycle are which depict how to create and keep up with specific programming. Each stage has various cycles and exercises.

There’s consistently a bit-by-bit plan you follow to move starting with one phase then onto the next, ensuring you don’t slip as you continue from a plan to a rollout.

This arrangement supports the total software development process. While it might change from one seller to another, it’s generally crucial for taking care of things when starting off another undertaking. Out and out, they bring about another item conveyed to a client. Each progression is a piece of a specific stage.

Stages of the Software Development Life Cycle

Stages of the Software Development Life Cycle

Here are the 6 different stages of the Software development life cycle.

1. Planning

In this stage, it’s essential to get the contribution of all partners including clients, analysts, industry specialists, and designers.

It can either be the plan of a groundbreaking thought or learning the current framework with progress as the objective.

The arranging stage additionally incorporates project plans, plans, cost assessments, and acquisition necessities.

2. Design

When the requirements are arranged out, programming draftsmen and engineers start carrying out programming particulars into a plan.

This stage builds up designs that will be utilized for application engineering and programming improvement. Partners survey the plan and give criticism.

3. Build

The past stages are vital in light of the fact that they carefully describe the situation and frequently require fastidiousness as these intensely impact the entire software development life cycle.

At this stage, programming engineers and designers really compose the code.

Despite the strategy applied to this stage, speed and effectiveness are significant in light of the fact that this is frequently the most tedious stage.

4. Testing

As the name implies, this stage is tied in with testing the product for any imperfections.

The form and testing ease are connected at the hip and are the most significant of the entire programming improvement life cycle as this guarantees the nature of the product.

The most effective way to guarantee that tests are being run consistently is to mechanize the testing stage.

5. Deployment

This stage is practically undetectable as it is in a perfect world a mechanized stage. Truth be told, when the product is prepared, it is sent very quickly. This fluctuates relying upon different factors.

6. Maintenance

This stage is basically the last however it doesn’t end here. The product item, now, is checked to guarantee it’s working without a hitch and assuming any bugs or imperfections are distinguished.

Any discoveries will then, at that point, be accounted for. This is the place where the cycle starts once more, because of the way that the product constantly improves.

Here are 5 Actionable Steps to Develop a Successful Software Startup from Scratch

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Which software development life cycle approach or type is right for you? Software development life cycle Partners have focused on the best procedures and the best and current ways to deal with programming development.

As a rule, generally, developers put stock in an Agile, DevOps, and Lean Portfolio approach that incorporates human-centered design right off the bat in any product life cycle.

We’re likewise a software development partner for work in quality and network protection from the start. These are the signs of conveying effective and attractive programming to your customers.

The software product development life cycle is a broad, multi-step process that begins when your thought is conceived and proceeds when it’s made into an all-out arrangement.

It requires a great deal of work to achieve that large number of steps. However, it’s more straightforward to do that assuming they’re settled forever, as in this aide.

What is the main importance of SDLC( Software Development Life Cycle)?

What is the main importance of SDLC( Software Development Life Cycle)

A software development life cycle gives a system to oversee and control an undertaking by separating it into a progression of consecutive stages that might have stage entryways to control exit from that stage to the following stage.

Conventional software development life cycle models are regularly called waterfall models on the grounds that the consequences of one stage ordinarily stream into the following stage like a cascade.

Hence, numerous product improvement projects are quickly creating some distance from customary software development life cycle models to a more Agile methodology.

Why do we need SDLC ( Software Development Life Cycle) models?

It separated the whole life pattern of programming development that makes it more straightforward to assess each piece of programming improvement and furthermore makes it simpler for developers to work simultaneously on each stage.

It’s a Sequence of Activities completed by developers to plan and grow excellent programming. We want SDLC models to create upscale programming that meets client assumptions.

Each task is exceptional: it has a particular size, esteem, objective, and so on. Without a scope of SDLC models, groups of developers and originators wouldn’t convey a product successfully.

Distinctive software development life cycle models offer different task elements and approaches for project work processes.

Know why to hire a remote team for your software development project?

What are the benefits of following a structured SDLC?

Following a structured Software Development Life Cycle (SDLC) offers several benefits:

Improved Project Planning:

SDLC provides a clear roadmap for the entire software development process. It helps in better project planning by breaking down the project into manageable phases, defining deliverables, estimating resources and timelines, and identifying potential risks and challenges. This allows for better resource allocation, scheduling, and overall project management.

Enhanced Quality Assurance:

SDLC emphasizes testing and quality assurance throughout the development process. Each phase includes activities such as requirements validation, design reviews, code inspections, and comprehensive testing. By following these quality assurance practices, issues and defects can be identified early, leading to higher quality software.

Effective Communication and Collaboration:

SDLC promotes effective communication and collaboration among team members, stakeholders, and clients. It provides a common framework and terminology, ensuring that everyone involved in the project understands the development process and their respective roles and responsibilities. Clear communication facilitates better decision-making, reduces misunderstandings, and promotes a collaborative work environment.

Increased Transparency and Control:

SDLC brings transparency and control to the software development process. By defining clear milestones, deliverables, and checkpoints, project progress can be easily tracked and monitored. This allows stakeholders to have a clear view of the project’s status, facilitates timely interventions, and ensures that the project stays on track.

Risk Mitigation:

SDLC helps in identifying and mitigating risks early in the development process. By conducting risk assessments and incorporating risk management activities throughout the SDLC, potential issues and challenges can be proactively addressed. This reduces the likelihood of project delays, cost overruns, and customer dissatisfaction.

Scalability and Flexibility:

SDLC models can be tailored to fit the specific needs and requirements of different projects. Whether it’s a small-scale project with limited resources or a large-scale project with multiple teams, SDLC provides a flexible framework that can be adapted accordingly. This allows for scalability and ensures that the development process can be effectively managed regardless of the project’s size or complexity.

Which SDLC model is the best fit for your project?

The choice of the best-fit SDLC model for a project depends on various factors, including project requirements, scope, timeline, team size, customer collaboration, and the level of flexibility needed. Here are some commonly used SDLC models and their suitable project scenarios:

Waterfall Model: The Waterfall model is a linear and sequential SDLC model where each phase follows a strict order, and progress flows in a downward direction. It is best suited for projects with well-defined and stable requirements, limited or no changes expected during development, and a clear understanding of the final product. It is ideal for small projects with a fixed scope and a limited budget.

Agile Model:

The Agile model, including Scrum and Kanban, is iterative and incremental, with a focus on flexibility, customer collaboration, and adaptability. It is suitable for projects with evolving requirements, high customer involvement, and a need for frequent feedback and iterations. Agile is often preferred for complex projects, where the requirements may change or evolve during the development process.

Spiral Model:

The Spiral model combines elements of both Waterfall and Agile models. It is an iterative model that emphasizes risk analysis and management. The Spiral model is well-suited for projects that involve significant risk assessment and mitigation, require frequent prototypes or iterations, and have changing or unclear requirements.


The V-Model is an extension of the Waterfall model, where each development phase has a corresponding testing phase. It is best suited for projects with a strong focus on testing and quality assurance, ensuring that testing activities are aligned with each development phase. The V-Model is suitable for projects with well-understood requirements, a stable scope, and a significant emphasis on testing.

Rapid Application Development (RAD):

RAD is a model that focuses on rapid prototyping and iterative development. It is suitable for projects with tight timeframes, a need for quick development and delivery, and a high level of user involvement. RAD is often used for projects where the core functionality can be delivered rapidly, and subsequent features can be added in later iterations.

It’s important to note that the selection of the best-fit SDLC model depends on the specific project context and requirements. Projects may also use a hybrid approach, combining elements from different models to create a customized SDLC that best meets their unique needs.

What are the best practices for successful software development life cycle implementation?

Implementing a successful Software Development Life Cycle (SDLC) requires following best practices that promote efficiency, quality, and collaboration throughout the development process. Here are some key practices to consider:

Clearly Define and Document Requirements:

Start by thoroughly understanding and documenting the project requirements, including functional and non-functional aspects. Use techniques such as user stories, use cases, and requirement workshops to ensure a clear understanding of stakeholders’ needs.

Plan and Manage the Project:

Develop a comprehensive project plan that includes timelines, milestones, resource allocation, and risk management strategies. Regularly track and manage project progress, making adjustments as needed to keep the project on track.

Involve Stakeholders:

Engage stakeholders throughout the SDLC to ensure their feedback and involvement. Regularly communicate project updates, gather requirements, and conduct reviews to address any concerns or changes early in the process.

Use Agile Practices:

Agile methodologies, such as Scrum or Kanban, promote iterative development, collaboration, and flexibility. Embrace practices such as sprint planning, daily stand-ups, and frequent retrospectives to enhance teamwork, adaptability, and customer satisfaction.

Perform Continuous Testing:

Integrate testing activities throughout the SDLC to identify defects early and ensure software quality. Adopt practices such as unit testing, integration testing, and automated testing to validate software functionality, performance, and security.

Ensure Version Control and Configuration Management:

Utilize version control systems (e.g., Git) to track changes, manage code repositories, and facilitate collaboration among team members. Establish robust configuration management practices to maintain control over project artifacts and ensure proper documentation.

Emphasize Documentation:

Document key decisions, requirements, design choices, and changes throughout the SDLC. Well-documented code, user manuals, and system documentation facilitate knowledge sharing, maintenance, and future enhancements.

Implement Code Reviews and Quality Assurance:

Conduct regular code reviews to identify coding issues, enforce coding standards, and ensure code quality. Integrate quality assurance practices such as code inspections, static code analysis, and peer reviews to minimize defects and improve software reliability.

Prioritize Security:

Incorporate security practices throughout the development process. Perform vulnerability assessments, apply secure coding techniques, and conduct security testing to identify and mitigate potential risks and vulnerabilities.

Continuous Integration and Deployment:

Automate build and deployment processes to enable continuous integration and delivery. Utilize tools like Jenkins or GitLab CI/CD pipelines to streamline development, testing, and deployment activities, ensuring faster and more reliable releases.

Monitor and Gather Feedback:

Implement mechanisms to monitor software performance, user feedback, and system usage. Gather insights to identify areas for improvement and make informed decisions for future iterations or enhancements.

Foster Collaboration and Communication:

Encourage open communication and collaboration among team members, stakeholders, and customers. Facilitate regular meetings, promote knowledge sharing, and use collaboration tools to enhance transparency and coordination.

Learn from Experience:

Conduct post-project reviews and retrospectives to analyze lessons learned and identify areas for improvement in future SDLC implementations. Continuously refine processes and practices based on feedback and experiences.

By following these best practices, you can enhance the effectiveness and efficiency of your SDLC implementation, leading to successful software development outcomes.

What challenges can arise during different phases of the SDLC?

The Software Development Life Cycle (SDLC) consists of several phases that encompass the entire software development process, from planning and requirements gathering to maintenance and support. Each phase presents its own set of challenges. Here are some challenges that can arise during different phases of the SDLC:

  1. Requirements Gathering:
    • Incomplete or Changing Requirements: Stakeholders may not fully understand their needs, or requirements might change during development, leading to confusion and scope creep.
    • Unclear Communication: Miscommunication between developers and stakeholders can result in inaccurate or misunderstood requirements.
  2. System Design:
    • Over-Engineering or Under-Engineering: Designing a system that is too complex or too simple for the intended purpose can lead to inefficiencies or performance issues.
    • Lack of Scalability: Failing to design the system with scalability in mind can result in difficulties accommodating future growth.
  3. Implementation:
    • Coding Errors: Developers can introduce bugs, syntax errors, and logic mistakes during coding.
    • Inadequate Testing: Rushing through coding without proper testing can lead to undetected bugs and issues.
  4. Testing:
    • Incomplete Testing: Failing to cover all possible scenarios can result in undiscovered defects.
    • Inadequate Test Data: Using unrealistic or insufficient test data may not accurately reflect real-world usage.
  5. Deployment:
    • Configuration Management: Incorrect deployment configurations can lead to runtime failures or security vulnerabilities.
    • Downtime and Interruptions: Deploying software in a production environment can cause downtime and disrupt user access.
  6. Maintenance:
    • Bug Tracking and Fixing: Managing and prioritizing a growing list of reported bugs can be challenging.
    • Compatibility Issues: As environments evolve, software may need updates to remain compatible with new platforms and technologies.
  7. Documentation:
    • Outdated Documentation: Failing to update documentation as the software evolves can lead to confusion for developers and users.
    • Lack of Documentation: Inadequate or missing documentation can hinder understanding and maintenance efforts.
  8. Communication and Collaboration:
    • Team Coordination: Poor communication among team members can lead to misunderstandings and delays.
    • Stakeholder Involvement: Insufficient involvement of stakeholders throughout the process can lead to misaligned expectations.
  9. Project Management:
    • Scope Management: Difficulty in managing scope changes can result in project delays and increased costs.
    • Resource Allocation: Poor resource planning and allocation can lead to bottlenecks and delays.
  10. Security and Privacy:
    • Security Vulnerabilities: Failing to address security concerns throughout the SDLC can result in vulnerabilities that are exploited by attackers.
    • Data Privacy: Not adequately addressing data privacy requirements can lead to legal and ethical issues.

The nature and severity of challenges can vary based on the specific project, team dynamics, and technology stack. Effective planning, communication, and continuous improvement practices can help mitigate these challenges and lead to successful software development projects.

Difference Between SDLC and STLC

SDLC stands for software development life cycle. It is a deliberate way to deal with fostering a product. The social event of prerequisites is done by the Business Analyst where the development group will examine the necessities right from the planned engineering to the coding point of view.

Here genuine advancement which alludes to coding happens and this depends on the plan design. Sends applications that have disregarded the last four phases.

STLC stands for Software testing life cycle, the most common way of testing a product in a very well-arranged and precise manner. Here, the QA Team utilizes necessary gathering for testing, survey, and examination of the prerequisites.

Here the QA Team centers around composing the point-by-point test plan exercises. Here test execution is done as well as revealing any mistakes/abandons that are found.

Manual announcing, mechanization, and testing are performed to guarantee that the created code has the capacities it ought to.

Here is main differences between SDLC (Software Development Life Cycle) and STLC (Software Testing Life Cycle):

AspectSDLC (Software Development Life Cycle)STLC (Software Testing Life Cycle)
DefinitionThe process of planning, creating, testing, deploying, and maintaining software applications.The process of planning, designing, executing, and managing tests for software applications.
FocusPrimarily focuses on the overall software development process.Primarily focuses on the testing phase of the software development process.
GoalDelivering a high-quality software product that meets user requirements.Ensuring the software product is thoroughly tested for defects and quality issues.
PhasesIncludes phases like planning, requirement analysis, design, coding, testing, deployment, and maintenance.Includes phases like test planning, test design, test execution, defect reporting, and closure.
ActivitiesInvolves activities like requirement gathering, system design, coding, integration, and deployment.Involves activities like test case creation, test execution, defect reporting, and test closure.
ScopeEncompasses the entire software development process from concept to deployment.Focuses specifically on the testing activities performed during the testing phase.
DeliverablesDeliverables include requirements documents, design documents, source code, and the final product.Deliverables include test plans, test cases, test execution reports, and defect reports.
TimingSDLC is a continuous process that spans the entire software lifecycle.STLC typically occurs during a specific phase of the SDLC, usually after the development phase.
PurposeTo create a functional and reliable software application.To identify defects, ensure quality, and validate that the software meets requirements.
Importance of TestingTesting is one of the phases within SDLC but not the sole focus.Testing is the primary focus of STLC, aimed at verifying and validating the software.
IterationsSDLC may involve multiple iterations or releases to improve the software.STLC is usually executed once per release, focusing on thorough testing.
Role of DevelopersDevelopers are involved in coding and implementing the software.Developers might also be involved in unit testing and fixing defects found during testing.
Role of TestersTesters may be involved in testing various phases of the SDLC.Testers play a key role in designing, executing, and reporting test results in STLC.
OutcomeThe outcome is a fully developed and functional software application.The outcome is a thoroughly tested software product with identified defects.

Software development life cycle models

  • V-model
  • Incremental model
  • Waterfall Model
  • Agile model
  • Spiral model



Picking the right approach relies upon your own particular venture, necessities, and environment. In the event that your product is experienced and its necessities are obvious, then, at that point, cascade may be the most ideal decision for you.

On the off chance that speed to market and client input is the best significance to your prosperity, then, at that point, you should seriously think about a nimble model.

Eventually, there is no best one-size-fits-all with regard to SDLC models. To choose the best for your organization, you should initially evaluate your own extraordinary necessities and then, at that point, pick a model that works best.

As the digital era develops and as programming code turns out to be essential for each item, administration, and business process, plainly there’s a solid requirement for a complete and comprehensive way to deal with application security. A business and security structure that rotates around a product improvement lifecycle.

Software development life cycle done right can permit the most elevated level of the executive’s control and documentation. Developers get what they should design and why.

All gatherings settle on the objective forthrightly and see a reasonable arrangement for showing up at that objective. Everybody comprehends the expenses and assets required.

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Frequently Asked Questions about Software Development Life Cycle (SDLC)

Q: What is the Software Development Life Cycle (SDLC)?
A: The Software Development Life Cycle (SDLC) is a structured approach to software development that consists of a series of phases and activities used to design, develop, test, and maintain software systems.

Q: What are the common phases of the SDLC?
A: The common phases of the SDLC are as follows:

  1. Requirements gathering and analysis
  2. System design
  3. Implementation and coding
  4. Testing
  5. Deployment
  6. Maintenance and support

Q: What is the purpose of the requirements gathering and analysis phase?
A: The requirements gathering and analysis phase involves understanding and documenting the software requirements, user needs, and constraints. It helps in defining the scope and objectives of the project.

Q: What is the system design phase?
A: The system design phase involves creating a detailed technical design for the software system. It includes defining the architecture, database structure, interfaces, and other system components.

Q: What happens during the implementation and coding phase?
A: The implementation and coding phase involves translating the design into actual code. It includes writing and testing the software components, following coding standards and best practices.

Q: What is the purpose of the testing phase?
A: The testing phase aims to identify defects, errors, and potential issues in the software. It involves various testing techniques like unit testing, integration testing, system testing, and user acceptance testing.

Q: What does the deployment phase involve?
A: The deployment phase involves releasing the software to the production environment. It includes activities like installation, configuration, data migration, and user training.

Q: What is the role of the maintenance and support phase?
A: The maintenance and support phase involves maintaining and enhancing the software after deployment. It includes bug fixes, updates, performance improvements, and addressing user feedback.

Q: What are the advantages of using an SDLC approach?
A: Some advantages of using an SDLC approach are:

  • Improved project management and control
  • Better understanding of project requirements
  • Increased software quality and reliability
  • Enhanced communication and collaboration among team members
  • Efficient resource allocation and time management

Q: Can different SDLC models be used for software development?
A: Yes, different SDLC models, such as the Waterfall model, Agile model, Spiral model, and Iterative model, can be used based on project requirements and characteristics.

Q: How do I choose the right SDLC model for my project?
A: The choice of an SDLC model depends on factors such as project size, complexity, time constraints, customer involvement, and development team experience. Evaluating these factors will help determine the most suitable model.

Q: Is the SDLC applicable only to large software development projects?
A: No, the SDLC can be used for projects of any size. It provides a structured framework for managing software development activities, ensuring a systematic approach regardless of project size.

Q: Is the SDLC a linear process?
A: No, the SDLC is not strictly linear. While some models follow a sequential order, others allow for iterative and incremental development. The choice of the model determines the process flow.

Q: Can the SDLC be customized or adapted for specific project needs?
A: Yes, the SDLC can be customized or adapted based on project-specific needs. Organizations can tailor the process to align with their development methodologies, industry requirements, and internal processes.

Q: What are some common challenges in implementing the SDLC?
A: Some common challenges in implementing the SDLC include managing changing requirements, estimating project timelines and resources accurately, ensuring effective communication among team members, and balancing project constraints.

Q: Are there any best practices to follow during the SDLC?
A: Yes, there are several best practices to follow during the SDLC, such as conducting regular project reviews, involving stakeholders throughout the process, emphasizing quality assurance and testing, and documenting the entire development process.

This article is posted from a Founder’s point of view to create a good UI Design, rather than a Designer’s point of view. The aim is to create a design of the product that makes the user loyal and engaged.

Here are the “10 Principles of Good UI Design”

Design your product according to the market you serve:

The UI for a Music concert website would be significantly different than a bridal e-commerce website.

The color combinations, the icons, the placement of buttons, everything varies significantly with the domain and age group of the target audiences.

Before you start the designing finalize your target audience which domain they belong to (corporates or casuals), which industry they belong to (IT, Retail, education, student, etc. ), and lastly the age group of the users of your application.

This will prove very effective in creating a good UI.

Unless those are your Granny’s panties, they don’t need to be big or bulky:

Try to keep as fewer features or text on a page as possible. Try to make use of icons to make the features more explanatory with less use of words.

However, by no means do I mean that your users should be left confused and stranded. Customer understanding and the ability to easily transition from one feature to another should be the utmost priority.

Minimalistic design is the new Black. (That goes for Steve Jobs’s dressing as well)

Think of your Core idea as a bride in her wedding, very well differentiated:

What makes your application or website really useful is the core idea. That one differentiating factor you have from your competitors is your product’s true identity.

Make sure your USP feature is well-focused and differentiated from the other functionalities. It should be most easily accessible.

Don’t let your USP get out of focus in the distraction of the generic features. Make it stand out.

Focus on the user journey:

Before starting the UI design form a flow of how the user will navigate on the application/ website. List down the page-by-page journey of the user.

Mention the buttons he would click on each page/screen to reach the desired next page. While designing you can place the spotlight on the important buttons hence making the user easily discover and navigate the application.

The simplicity of the UI in the flow to find the desired page has always been the key to an engaging and successful product.

Avoid Visual pollution:

Yeah, it is actually a term. Good UI design is environmentally friendly. It should make an essential contribution to the preservation of the environment around the user.

The specific environment that you can save here is the visual surrounding of the user using your application or website. Make the user feel at peace and enjoy looking at the screen.

Here is a small test: Once you have the UI design in front of you look at it for 1 minute straight. Now, decide for yourself, how many times did you just feel like turning away from it.

Read More: Here is the Difference between UI and UX Design

Test it before developing it:

Once your UI design is ready, make a prototype of it before starting the development. And share it with real users to test if they find it as simple to use as you thought them to be.

Some of the handy tools, if you don’t wanna spend, are MavelApp, Invisionapp. Ready a bit about Guerrilla Usability Testing you have to do it to get genuine user feedback.

Keep taking feedback, practice makes a man perfect and so does the UI design:

Of course, you won’t come up with the ideal design on the first go, for multiple reasons. Hence keep plenty of space for your users to give you feedback.

Again, not every feedback is worth implementing. And no need to even keep track of which changes have been requested the most.

If the feature is so necessary and so much in demand, then it will come up most often and would catch your attention. The most necessary feature will stick with you without you making any extra effort.

Be patient, great products aren’t built in 1 day:

As a founder, I understand that you are super excited and want to release your product as soon as possible. But a great design takes time.

And trust me, satisfaction is a myth. Because as a human we keep upgrading. Hence, our expectations and new ideas keep flowing in as you enter the design phase.

Therefore, define a deadline and take the best solution you have for the development while continuing to perfect your design and bringing it into version 2.

Designs are not like Wine, they don’t get better with the age

On the contrary, Designs in the web and mobile world are changing at a rapid pace. New features and new ways to do old actions are being discovered and implemented every fortnight.

Pick the 3 Apps you use the most which have similar features to your idea, not a similar idea but a single similar feature like notification, newsfeed, etc. Make a list of the features and the reason why you like it in one application over the other.

Just as an example, try to think about how the UI design of the Facebook app has changed in the past 1 year.

Do a facial, not a plastic surgery:

Be ready to redesign your product every year. However, you just want to make small tweaks to your UI designs.

Keep the heart of the application/ website constant, always, unless there is something drastically wrong with it. Users form a loyalty to the UI of the product. If you change it too much you might lose the loyalty of your customers.

Even if you want to change it completely, then change it step by step, slowly, over a period of time. Give your audience sufficient time to accept the changes and become comfortable with the new features and UI of the product.

These are some rules which I had used extensively with my clients across the globe. And we have received phenomenal success, I mean my clients have, client success is our success after all. Some have even won best design awards and been selected in Y-Combinator.

How can UI design principles benefit startup founders?

UI (User Interface) design principles can offer significant benefits to startup founders by enhancing the overall user experience of their products or services. Here’s how these principles can positively impact startups:

Improved User Experience (UX):

UI design principles help create interfaces that are intuitive, user-friendly, and easy to navigate. A positive user experience can lead to higher customer satisfaction and loyalty, which are crucial for startups trying to establish themselves in the market.

Increased User Engagement:

Well-designed UIs encourage users to interact more with your product or service. This engagement can translate into more time spent on your platform, higher conversion rates, and increased user retention.

Clear Communication:

UI design principles focus on effective communication through visual elements. Startups can convey their brand message, features, and benefits more clearly to users, helping them understand what the product offers and how it can solve their problems.

Competitive Advantage:

In a competitive startup landscape, having a polished and aesthetically pleasing UI can set you apart from the competition. A great UI can attract users and instill confidence in your brand, giving you an edge in acquiring and retaining customers.

Reduced Learning Curve:

Intuitive UI design simplifies the user learning curve. Startups can save on customer support and training costs as users can quickly grasp how to use the product without requiring extensive guidance.

Enhanced Brand Image:

A well-designed UI contributes to a professional and trustworthy brand image. It shows that your startup cares about the details and is committed to providing a high-quality experience for its users.

Flexibility and Adaptability:

UI design principles include creating interfaces that are responsive and adaptable to various devices and screen sizes. This is essential in today’s multi-device landscape, ensuring that users can access and enjoy your product on any platform.

Guidance Through Tasks:

Proper UI design guides users through various tasks and processes, reducing errors and frustration. For startups with complex or innovative products, this guidance can be crucial in helping users extract value from the product.

Data-Driven Iteration:

UI design principles often involve user testing and analysis of user behavior. Startups can gather valuable insights from user interactions and make data-driven improvements to their product, leading to continuous optimization.

Early Validation:

Implementing UI design principles during the early stages of product development can help validate your startup idea. A well-designed prototype can be used to gather feedback and attract potential investors or partners.

Saves Development Time and Costs:

Addressing UI design early can prevent costly design changes down the road. Well-thought-out UI design minimizes the need for extensive post-development revisions, saving both time and money.


As your startup grows, a solid UI design foundation can be easily scaled to accommodate new features and functionalities. Consistency in design elements ensures a seamless user experience as the product evolves.

By incorporating UI design principles into their products, startup founders can create an enjoyable, user-centered experience that resonates with their target audience, drives growth, and builds a strong foundation for their business success.

So what are you waiting for, go to your designer and bring out the best in your application.

The aim to share these stories/growth hacks is to help you realize that no one is an exception to the journey of startups. Even these, today’s world, behemoths have once struggled to tractions and a steady customer base on their platforms. Even if they have faced the problems that you are or might face in the future. However, what differs is how they chose to fight against the odds.

It may be tough to imagine that these startups could ever face such a crisis. But they did and they still do. The challenge of having more and more active customers on the platform never fades away. When you are at 1,000, you want to reach 100,000. When you are at 100,000 you want to reach 10 million and then you want everyone on board. Once you have everyone then you want to find new ways to get them more and more engaged.

5 Biggest Startups WorldWide

1. Facebook:

Facebook is arguably the biggest social media platform that there is on the internet today. Before the launch of “Facebook”, Mark had already made a name with “FaceMash” so instead of “Facebook”. We will see how FaceMash got its first users. However, Facebook only made use of some word-of-mouth publicity and email campaign to gain its first users since the platform was already set.


FaceMash started as a “Hot or Not Game” for Harvard students. Since the game was already popular it did not require any explanation. Mark first gathered the data of all the students from the existing Harvard Site which had a student database. Then he showed it to his friends and took them to a bigger gathering. The link quickly started circulating to several campus groups in a closed network. It was a matter of time before students from other colleges wanted to try it. Although FaceMash got shut down pretty soon. Mark had already created trust, credibility, and brand image. Since it was a closed group Facebook got full advantage of the platform set by FaceMash.

2. Alibaba:

An e-Commerce startup giant, its recent Single’s Day sale, signature annual sale, broke all records to report a rise of 27% y-o-y growth to revenue of $31 Billion. Unlike Mark, Jack Ma was a complete failure without any strong background. But he was a fighter and an ambitious man, nonetheless.
After the launch, Jack Ma hired an army of sales executives and sent them to every Manufacturer in China. Given that China is the world’s Largest Manufacturing Country you can imagine the scale and brute force required. Manufacturers were not internet friendly at that time. Hence Jack had to really motivate the salespeople to first believe in the idea and second convince manufacturers about the impact Alibaba can make.
Salespeople showed manufacturers different ways in which the platform could be used. And how it could grow their business multi-fold. Once Manufacturers started using the platform they even became its customers.

3. Uber:

One of the most valued startups of the era, the ride-hailing app Uber, had not just 1 but 2 smart strategies. The first strategy was applied in 2013 when bus workers in Boston went on strike. Uber offered free service to the stranded kids of Boston Public School for which it got massive publicity and word of mouth, and the bookings shot overnight. More than offering free-ride the thing to note is the cause and timing.
Second, a brilliant move was a simple campaign, on National Cat Day. Uber delivered Kittens to its customers who would agree to a 15-minute Kitten petting session. The cause was focused to raise money for kitten shelters and it raised $14,268 in a single day. The campaign was a massive success. It enticed customers to try Uber services.

4. Airbnb:

Airbnb today may be very popular and widespread but just think about it. A concept where the website let’s owner rent their rooms/houses to “strangers”. How tough would it be for people to accept that and how long would it take to become comfortable with the concept? No one likes to share their personal space and we are talking about space in their own house. And yet Airbnb cracked it brilliantly.
The founders went door to door to every person who showed interest and used professional photographers to take pictures of the property. They even stayed at the guest’s houses to make them understand the concept and become comfortable with the same. Instead of doing a bulk user acquisition they focused on a handful of people and made sure that they get the best experience.

*Airbnb chooses good targets as well,

like New York at the time on DNC, it hosted parties and meetups in the Spring Break and Christmas to build trust and loyalty. They knew that if they could convince a few then a spree of word of mouth would start. Which would be organic and at 0 costs. And it did work out to be that way for them.

5. Tinder:

Tinder’s growth hack is something that is the most fascinating to me. It went from 5,000 users to 15,000 users in just 1 trip. It is not the numbers that amaze me but the way Whitney Wolfe, the co-founder, came up with this strategy and it’s execution. She was bang on in identifying her target audience and the places to find and interact with them.

*Target Audiences

The obvious target audiences were college-going students and the most common place to find students were parties. Hence Whitney organized Parties at different places on the campus with 1 simple rule everyone has to download Tinder and use it once. Now, this idea would have been a complete flop. But Whitney knew that in order to attract users she needed attractive girls and boys. Before throwing a party Whitney would go to Sororities to convince girls to create a profile. And then to fraternities to create a buzz about the app and then the parties, acting as the container for the explosion. Where things got into action. The idea was phenomenal and the result was a hockey stick growth.

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The thing I want you guys to take away with you is not memorization for the smartness. That these founders showed but the thing they all prioritized on. If you observe the common trend in all the above startups. You will find that they all focused on giving customers a great and personalized experience. Instead of doing bulk marketing they rather focused on a group at a time with a goal to gain Word-Of-Mouth publicity. The strongest of the genre, which comes at 0 direct costs and lasts much longer.

However, another very important thing to note is that their portals were completely ready and well-tested before approaching these audiences. Founders made sure that they provide such a service to the visitors which should be hard to forget.


The startup success rate is less than 10% this is probably the one stat that every Entrepreneur knows. However, most of entrepreneurs think that once a startup raises funding things become smoother and their success is inevitable. I studied these 10 successful Unicorn Startups that raised funding and even got amazing traction from the start and yet they failed. There were 5 traits that each one of these startups shared, not sequentially but somewhere between their run.

The 10 Unicorn Startups That Failed Are :

  1. Solyndra raised $1.2 Billion
  2. Arrivo raised $1 Billion
  3. Jawbone raised $929.9 Million
  4. The Verge raised $305 Million
  5. Beepi raised $149 Million
  6. Juicerro raised $118.5 Million
  7. Yik Yak raised $73.5 Million
  8. Shyp raised $62.1 Million
  9. PepperTap raised $51.2 Million
  10. Doppler Labs raised $51.1 Million

And this is what I found. I will go in sequential order to the importance and the magnitude of the effect it has


“Startup is like a Marriage proposal it is best when it is well planned”

Imagine you are going to propose to someone or someone is planning to propose to you and the complete day goes as a disaster. Doesn’t makeup as a good story to tell your kids, does it?

In the same manner, before you even decide on the name of your startup you have to plan the next 2 years for your startup. You need to be crystal clear on the road map and everything in between. Of course, you won’t be accurate but at least you will be close and aware which will help you learn better.

What Happens?

Most Unicorn Startups do a lot of theoretical research which leads them to untested hopes and assumptions. The real test begins once you start your work, If these assumptions stand then it is a fairy tale story if they fail, which is the case in 90% of scenarios then you enter into serious trouble.


As we prepare for our exams, we need to do the same preparation for our startup. MOCKUP TEST. Before you enter full-fledged into your Unicorn Startups try to do the same business as part-time or after office hours.

Practicality holds more importance than theory. You need to find a balance between both before you go ahead. Here are a few questions that these startups didn’t answer before starting:

  1. How to launch,
  2. Where to get the initial traction,
  3. How to convince your first client,
  4. How to deliver the service that you promised
  5. What is your operational cost,
  6. How much should you charge
  7. How much savings will you need? (Worst case scenarios)

“Money to startup is like petrol to a bike. It is not the most important thing but it is damn important.”

Improper Cost Calculation is by far the most common reason for all the failed Unicorn Startups around the globe. There are many founders who completely overlook the cost calculation matrix while the smarter ones highly under-calculate the expenses.  In simple terms ‘Money = Business’, however, the reverse may not be true.

What happens?

In a startup, there are many more expenses than what meets the eye. Due to a lack of experience or guidance founders often miss many expenses which a startup inculcates. As a result, all the follow-up calculations prove to be ineffective and the startups end up missing the targets by a huge margin.


Practically it is not possible to come up with a perfect number for your expenses as there are many variables and many other unexpected expenses. Hence the idea is to be as close as possible and unearth as many possible expenses as possible. Some of the most missed expenses are:

  1. Founder’s Salary, company’s salary, Employee’s Salary, and your profit are all separate entities,
  2. Employee Birthday celebrations, Festive celebrations, etc, are all your monthly costs,
  3. Meeting with clients
  4. Travel and food expenses
  5. Daily tea and coffee expenses
  6. Rent, electricity, Office cleaning, etc

“Expanding a startup is like a ball rolling downhill; It won’t take long before it runs out of control.”

Unless you keep a check on the ball you may soon lose control over it. Expanding is something that is always there in the TO-DO list of the founders. Every day they contribute some effort to make sure they are reaching out to new potential customers and expanding their reach.

What Happens?

While trying to expand we make a lot of decisions and the workload on everyone in the team increases which creates pressure. Each market and each customer is unique in itself and if the founder expands too rapidly, they have too many decisions and too much data to analyze in a very small time. Resulting in decisions made in haste and unplanned growth, which results in mismanagement and loss of many and quality of service. Eventually, the customers will take notice and stop using the company’s services/products. Hence showing a great initial response, followed by operations being shut down completely within months.


Good management is a very crucial part of keeping any business successfully operational. To set up good management you need 3 things Right People for the Delegation of the task, Time to Absorb Market Trends, and a Pre Planned Road Map. Some of the executable strategies for rapid growth are:

  1. Minimizing surprise factors by studying the new market,
  2. Discovering the key roles and people capable to handle those roles,
  3. Breaking growth in measurable matrixes,
  4. Defining a process to keep track of the matrixes,
  5. Frequent communication and constant support to the team
  6. Last and probably the toughest, not being greedy, knowing when to slow down and say a NO.

Learn from Dominos and always deliver your “pizza” on time. Damn, I miss my Free Pizzas.

It might come to you as a surprise but about 74% of projects miss their deadlines across domains around the globe. Things are always easier said than done. In order to convert a lead or kick-start the project, the companies often agree to the demands of the clients without ensuring that the company will be able to meet the client’s expectations and deliver on time.

What Happens?

Each client is new and their demands vary in some form from one another. For one reason or another other Salespeople at times agree to things that may be out of scope or for lower prices. These decisions impact the product/services at the later stages which creates a hostile environment for the client and company both. Clients’ launch plans are now seriously affected and the company is now starting to deplete their profits and sometimes even inculcate losses. Possible reasons for such a scenario are the Unrealistic Sales target, lack of awareness/knowledge of the people closing the deals, and improper management.


As a founder, you need to make sure a concrete process is put in place which ensures that appropriate features, costs, and timelines are being assigned to each product/service. There are quite a few ways to do so.

  1. Commit X days to the client and give a target of X-30% to your team for finishing the task.
  2. Discover your expenses and make a custom formula to calculate the project cost,
  3. Make dependencies for signing the contract so that at least 1 more person validates the deliverables and timeline.
  4. Clearly tell the client about the limitations and challenges
  5. Keep everything documented and signed,
  6. Setting realistic Targets, in case of failure try to understand the reason,

You can’t charge for copper and deliver gold

Most Unicorn Startups/companies struggle to charge the right price for services/products. No 2 startups/companies delivering the same service/products could have the same cost. Cost depends upon a lot of factors like City, location, management, process, team, etc.

However, clients have a habit of comparing your cost with the other vendors.

What Happens?

Clients compare your cost with other competitors and make you look bad for the rates you are charging. It can be tough to explain to them why you are charging them these higher/lower prices and the effort it takes to deliver the quality you offer.


Clients generally don’t have a problem paying you good money if they are sure about your services and quality of work. So all you need to do is win their trust. The best example is Apple’s iPhone, everyone knows that if the manufacturing cost of an iPhone is $400 then it will be sold for $1200 in the market, yet customer stands in line and waits for days to get their hands on it.

  1. Prove your quality before taking client’s money, Free Demos
  2. Create a name in the market,
  3. Showcase your portfolio,
  4. Create processes to ease communication and tracking
  5. Keep transparency
  6. Not everyone can afford you so learn to let go,
  7. It is better to have 1 client at the right cost rather than 3 clients with under margins

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Why do Unicorns Fail?

Unicorns, which are startups valued at over $1 billion, have been the darlings of the tech industry in recent years. But what happens when these unicorns fail? What causes them to go from being a successful startup to a failed one?

We’ll explore why some unicorn startups fail and what we can learn from their mistakes. We’ll look at some of the most famous unicorns that failed and analyze what went wrong.

Some of the most common reasons include poor market fit, lack of a sustainable business model, intense competition, inability to scale, and poor execution. Additionally, many unicorns are overvalued and rely heavily on fundraising and acquisitions for growth, making them vulnerable to economic downturns.

How Many Unicorns Failed?

It is difficult to say exactly how many unicorns have failed, as the definition of a “unicorn” can vary and the term is often used informally. Additionally, some companies that were once considered unicorns may no longer meet the criteria for being a unicorn but are still considered successful companies. That being said, it is estimated that a number of unicorns have failed or struggled in recent years, particularly during the COVID-19 pandemic, which has had a significant impact on the global economy and startup ecosystem. In 2020 and 2021, there have been several examples of unicorns that failed or struggled, such as WeWork, Juul, and Uber.

How can other startups learn from the failures of these unicorns?

Other startups can learn from the failures of unicorns by studying the mistakes and challenges that led to their downfall. They can identify potential risks and develop strategies to mitigate them. They can also learn from the failed unicorn’s approach to scaling, competition, leadership, and market adaptation, and develop their own strategies accordingly. Additionally, startups can seek out mentorship and guidance from successful entrepreneurs who have navigated similar challenges. By learning from the failures of unicorns, startups can increase their chances of success and avoid making the same mistakes.

What can be done to ensure that similar failures are prevented in the future?

There are several steps that can be taken to ensure that similar failures are prevented in the future:

  1. Conduct thorough market research: Startups should conduct extensive market research to understand the needs and preferences of their target customers, as well as the competitive landscape. This can help them identify potential risks and develop strategies to mitigate them.
  2. Develop a robust business model: Startups should develop a business model that is sustainable, scalable, and adaptable to changing market conditions. This can help them navigate challenges and capitalize on opportunities.
  3. Have a solid execution plan: Having a clear and detailed execution plan that outlines the steps to be taken to achieve the desired outcomes will help the startup to stay on track and avoid mistakes.
  4. Focus on the long-term vision: Startups should focus on the long-term vision and not just the short-term gains. This can help them to stay focused on the big picture and make strategic decisions that align with their goals.
  5. Seek out guidance and mentorship: Startups can benefit from seeking out guidance and mentorship from successful entrepreneurs who have navigated similar challenges. They can learn from their experiences and avoid making the same mistakes.
  6. Flexibility and adaptability: Being flexible and adaptable to market changes is key, startups should be able to pivot their strategy if needed and adapt their business model to changing market conditions.
  7. Strong leadership and management: Having strong leadership and management can help startups navigate challenges and make strategic decisions that align with their goals.
  8. Be aware of industry trends: Keeping an eye on industry trends can help startups anticipate market changes and adapt accordingly, avoiding being caught off guard by sudden shifts in the market.


After studying the Rise and Fall of this startup it became evident that your products and your services are always the backbones of your company while other things like Resource Management and cost calculation are the supporting pillars.

Here are some of the most popular ways to estimate your cost and Finances

1) Create an excel sheet with the monthly cost for each employee,

2) Make a list of all the expenses and break it to monthly. Include salaries, tea, coffee, client meeting bills, office celebrations, everything.

3) Break down your service in working day (not Calendar),

4) Add markup to your base cost. (profit)

5) Profit, your salary, your company’s salary, and your employee’s salaries, they all are different don’t mix it up with your markup.

How to decide markup:

It depends on your experience and how well have you proved yourself in the market. Don’t be greedy. Don’t fill your personal bank from the company’s extra cash. This cash will help you sustain on bad days. Lastly, you won’t be perfect in the calculation but the aim is to be closest. Let’s increase the startup success rate.

If money is the only thing that makes startups successful then none of these Unicorn Startups would have shut down. Hence focus on your delivery and commitments. Happy clients are the real reason for success irrespective of being funded or otherwise.

I hope it helps, let’s improve the Unicorn Startups’ success rate together.

To know more, you can contact GraffersID, the best offshore software development center, to streamline your software development process and meet targets easily.

Frequently Asked Questions

1) What are “unicorns” in the context of failed startups?
Unicorns refer to privately held startup companies that have reached a valuation of over $1 billion. In the context of failed startups, “unicorns that failed” are companies that, despite once being highly valued, ultimately faced significant challenges and ultimately did not achieve long-term success.

2) Why did these unicorns fail?
Unicorns can fail for various reasons. Some common factors include poor business models, mismanagement of funds, fierce competition, changing market conditions, legal or regulatory issues, lack of market demand, internal conflicts, and failure to adapt to evolving consumer needs.

3) Are failed unicorns exclusive to any particular industry?
No, failed unicorns can be found across various industries. They span sectors such as technology, e-commerce, finance, transportation, and more. Each industry has its own unique challenges and factors that contribute to the success or failure of startups.

4) Can you provide examples of well-known unicorns that failed?
Certainly! Some examples of well-known unicorns that failed include Juicero, Theranos, Jawbone, Quibi, and These companies were once highly valued and hyped but faced significant obstacles that led to their downfall.

5) What can we learn from these failed unicorns?
Failed unicorns provide valuable lessons for entrepreneurs and investors. They emphasize the importance of sustainable business models, proper market research, effective leadership, and adaptable strategies. Understanding the reasons behind their failures can help entrepreneurs make better-informed decisions and investors identify potential risks.

6) Can failed unicorns ever make a comeback?
While it is rare, failed unicorns can potentially make a comeback. In some cases, failed companies have been acquired and restructured, allowing them to re-enter the market successfully. However, the chances of revival are relatively low, and it requires a significant shift in strategy, leadership, and market conditions.

7) What impact do failed unicorns have on the startup ecosystem?
Failed unicorns can impact the startup ecosystem in several ways. They may lead to decreased investor confidence, especially in similar companies or industries. However, failures also provide valuable lessons and insights, contributing to the overall learning and growth of the ecosystem.

8) How can entrepreneurs avoid the fate of failed unicorns?
Entrepreneurs can increase their chances of success by conducting thorough market research, validating their business ideas, building a strong and experienced team, seeking mentorship, being adaptable to changing circumstances, managing funds prudently, and staying focused on long-term sustainability rather than short-term hype.

9) Is the concept of unicorns still relevant despite failures?
Yes, the concept of unicorns as highly valued startups is still relevant. While some unicorns fail, many others have achieved tremendous success and become significant players in the business world. Failed unicorns should be seen as cautionary tales rather than an indication that the concept itself is flawed.

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With the start of the new year 2023, many young and passionate entrepreneurs have a dream to quit their job and start a business?. In spite of blindly following your dreams and starting a business, you must take into account the technical trends and new standards important to make a business successful. It will support you in choosing one that will be rewarding for you in the long duration.

How To Start A Business Online?

Starting your own business online (App or Website) is easy, provided that you follow the proper steps. In this post, we have created a comprehensive tutorial that will make you learn all about how to start a business online successfully.

We will explain to you how to identify your uncommon niche and develop a business idea, in addition to the steps to follow when introducing your business, whether you are launching a product or service.

Important Steps For A Lucrative Online Business

How to start a business online

Here are few very Important steps that one should consider before starting online business

1. Search For A Money Making Business Idea

The primary step in setting up an online business is to crop up with a rewarding business idea. We would like to give you a very essential tip right away.

Never ever pick a business idea that is based on its profitability. “Am I actually zealous about that business idea?” You should inquire yourself. As if you do not relish what you do, you will not stay long.

To get the most promising startup business idea, draw on the strategies discussed below.

A) Finding Out A Problem That You Have To Resolve

All through the search for a problem, you should remember that you are figuring out a real-world problem and assuring possible clients are searching for a solution.

After that, you need to look at whether there’s previously a solution to that problem or not. If a solution is already there, then how will you set apart yourself from the competition?

By doing market research, you can know if your chosen problem already prevails or not. By accomplishing so, you can also know whether there is sufficient scope for your business.

In this way, you can refrain from wasting time on a baseless business plan.

Here are Amazing Mobile App Development Ideas for Startups

B) Does the Problem Line Up With Your Dedication?

When you have checked a low-competitive, high-profit yielding problem, take into account whether you are wistful about stating it. Keep in mind that if you don’t revel in your work, you won’t be able to expand.

If your work goes with your dedication, you will reach far away. Several people ignore this step, thus far, it is compulsory as per our suggestion.

C) Do You Possess Specific Skills To Elucidate That Problem?

The most effective place to start is with an assessment of your capabilities, proficiency, and understanding. Ask these questions yourself to produce ideas:

  • What curriculum have I gone through in the university, college, digitally, at the workplace, or somewhere else?
  • What things have I formally instructed to others? Say, am I the person liable for training fresher employees on particular systems, software, or at my present workplace?
  • What contents have I used up the most time searching for, even if for the occupation, learning, or personal interest?

Want to know how to develop an app like clubhouse? 

D) Do You Have A Sufficient Budget?

Select a business that matches your budget. Do you have plentiful financial sources you require to establish an online business? You should ask this question yourself!

E) Authorize The Idea

Later you have found to launch a business and acquire an idea, you must confirm it. You can achieve this through one of the methods given below:

F) Requesting Friends And Family For Your Business Idea

When we don’t succeed in realizing our capabilities, our family and friends can help us. Request your friends and family regarding their approach to your capabilities. Question them about their opinions on your business ideas and plans.

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G) Soliciting Your Previous Employees And Associates

If you have any previous coworkers or employees in contact with you, reach out to them and ask what they remember most about you. Talk about their views on your idea.

H) Refer To Client Responses

Assessing competitor reviews is a simple method to evaluate present customer interest. Notice client responses, their likes, dislikes, and the number of inclusive comments and feedback obtained.

It is useful in determining the active market and whether your business idea bypasses the problems of present offers or involves some of the needed features cited in assessments.

I) Review Of Prospective Customers

If you are not able to approach clients individually, you can rather run online surveys. To get feedback, just post some online ads endorsing your survey.

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2. Assess A Niche

A niche is a closely targeted commercial section of a bigger market. Suppose, a company that exclusively sells web hosting is a specific niche inside the largest server niche.

Similar to all online businesses, your web hosting company’s website is its key storefront, so try making it top-notch. Your website quality can represent your service quality, so it is much significant to make it as best as it can be.

Don’t forget to look for a prominent web developer for your hosting website.

Below are noteworthy benefits of running a niche business:

  • Since there is low competition in a smaller, more functional market, you have a growing possibility of standing out.
  • Capability to offer distinctive market competence, additionally to specific skill sets and data.
  • Ability to indict a more advanced price for your product or service as you have more infrequent competitors but an increased demand.
  • Customer trustworthiness, withholding, and satisfaction because of fulfilling a very notable demand in a narrow market.
  • Divergence from competitors offers a wider market.

Want to the cost to develop Grocery Delivery App like Instacart?

3. Discover All Digital Regulations

Small businesses may assume that regular business rules are not applicable to them. That’s because they run an online business.

Despite the fact that an online business needs limited licenses and permissions than a brick-and-mortar business, you need to address many crucial legal problems.

The digital surroundings are unbounded in nature. For instance, in most territories, internet users can see websites and their contents from all over the world, with copyrights or different restrictions.

Worldwide eCommerce allows buyers in a country to buy products and services from sellers in other countries.

With networked communications, people can do free video conferences, calls, and messages or at a rather low price, despite locality or borders.

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Many of these transactions take place regularly, including each sector.

This, consequently, increases problems for governments in ways of how to regulate the cross-border issues, involving data confidentiality, consumer safety, public and nationwide safety.

To be on the safer side, you are needed to follow digital regulations related to:

  • Online taxes
  • Patents, trademarks, and copyrights
  • Payment gateways
  • Shipping limitations
  • Inventory
  • Age limitations
  • Business insurance
  • Licenses
  • PCI regulations
  • Customer security

You should also consider the other digital regulation:

  • Type of business ownership you need to get initiated.
  • Type of legal formation.
  • Authorizations that you will need to obtain.
  • Checks that you must go through.
  • The requirement of a sales tax clearance.
  • Any extra constraints that solely apply to an online business.
  • Specialized laws related to hiring staff and employees.

Know about how to develop a HIPAA-compliant m-Health App?

4. Perform Market And Competitor Research

How will you research the market as well as your competitors? Let’s find out.

a) Competitor Research

Check the following from your key competitors:

  • The most paying business resources in your niche are the sum of money they generate.
  • Their benefits and drawbacks.
  • Their products or services, clients, and price. How they accomplish their business.
  • Utilize a tool to find out traffic on your business competitor’s website

b) Analyze Google SERPs

Check top-positioned websites. This might help you in searching if the keywords you have selected are suitable for the products or services your business will offer.

c) Look For High-value Keywords

The keyword research lets you identify the search amount and your niche competition. A few well-known keyword research tools are SEMrush, Ahrefs, Moz Keyword Explorer, Google Keyword Planner, and Google Trends.

5. Create A Longstanding Business Plan

It’s always advantageous to plan before time. For running a successful business, it is necessary to have a long-duration plan.

A not planned startup will never grow, and you will give up inspiration as a consequence. Appropriate business planning will keep you on the way and send you where you wish to go.

6. Identify the Product

As your products are the strength of your online business, you should be careful about how you find them. There are 3 key methods for getting products.

  • To Make Them Yourself
    You can create products by yourself. Although, it can be an expensive choice.
  • Gather Products From Wholesalers Or Manufacturers
    You can associate with different wholesalers or manufacturers. Nevertheless, they may require you to invest on a big level.
  • To Partner With Drop Shippers
    Drop shipping is a partnership with a merchant that permits you to merchandise their products on your website. You can then get a commission on the individual sales, whereas the drop-shipper is completely liable for stocking products and their shipment. You can find manufacturers who will allow you to drop ship their products.

Here is a simple guide to develop a dating app like Tinder

7. Establish Your Online Store

So, you have your business plan, you can put effort into getting your online shop up and running. There are many options present.

  • Your Individual Website
  • Social Media Platform
  • 3rd-Party E-commerce Platform

a) Your Individual Website

It is prudent to develop your own business website. In any situation, it is generally a good idea if you start with a basic website.

Availing website development services of a top app and web development company is always the best option. To keep it in a different way, you can create an outlandish website straight away.

b) Social Media Platform

Social media websites like Facebook, Twitter, Instagram, and others are popular platforms. It is another good option where you can start your business very easily.

c) 3rd-Party E-commerce Platform

On the basis of your products and services, there’s a growing number of 3rd-party e-commerce platforms available. Starting a business through third-party e-commerce platforms can be uncomplicated because you will have fewer choices to make.

Want to know What is the best eCommerce platform to use for a startup?

8. Increase Your Business

Now, it is time to bring traffic to your newly developed website once all things are done.

  • Content Promotion: Ensure you have put a blog segment on your website. Try to enlighten your prospective clients via your blog.
  • Social Media Promotion: Promote your products or services with the help of social media channels such as Facebook, Instagram, LinkedIn. These are highly significant sources to get potential customers for your startup.
    You can also run paid ads on social media platforms like Facebook, Instagram, LinkedIn to increase your followers for increased sales.
  • SEO: When your website development is done, make sure all of your website’s pages are SEO-responsive. It is very beneficial for ranking your website in search engines.
  • Email Advertising: Make an email list by gathering the email ids of your website visitors. Then, you may promote your products to your refined email list.

Some Prominent Business Ideas That You Can Go With

Some Prominent Business Ideas That You Can Go With

The ideas we have discussed here are the best business ideas for 2023 and you can start with less investment too!

1. Reseller Hosting Business

To start a business, the reseller hosting business seems a good option. It works similarly to renting out a property.

But in this case, in place of renting and purchasing a property, you give storage space on lease at a web server for the website hosting.

This lets individuals hold all web server resources that are needed for a website.

Running a reseller hosting business is quite inexpensive compared to buying one straight from the central hosting service because the resellers authorize the bandwidth particularly customized for the website niche.

As you rent out the hosting space for a definite period, you can produce a huge profit. To grow into a hosting reseller, all you require is some technical proficiency in web hosting, a minimum budget to own a reseller hosting plan from begetter or parent service, personalizing those plans, and then selling.

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2. Selling NFT (Non-fungible Token) Collectibles

NFTs or Non-fungible Tokens act as your blockchain digital assets. For the monthly sales, NFTs’ standard sales value was predicted to be 336.6 million $ USD. This states the prospect in the NFT business.

The NFT business could be your best bet if you are enthusiastic about graphics and cryptocurrency.

After all, you don’t need to be a professional in all the graphic designing tools, you can begin with resourcefulness and some fundamental abilities.

Startups and Young Entrepreneurs can develop any type of brief document piece, picture, gif, music, drawing, or everything and mint it to trade like a blockchain asset.

Here are 12 key considerations before setting up an eCommerce startup

3. Develop An E-commerce Store

If you are an eco-friendly person then developing an E-commerce store for sustainable products can be proved worthy for you.

The demand for these products is rising as individuals are recognizing the significance of saving their surroundings.

It has been observed in research that the market of sustainable products will reach $150 billion by the end of the year. You can surely enjoy your part by initiating a small e-commerce store.

You can simply run your e-commerce business from a mobile phone also, just you need to kick off your business using a mobile app. For developing a user-friendly mobile app, you should consult the best web and app development company.

You can launch products such as notebooks, recyclable food bags, cloth tote bags, travel mugs, stainless steel water bottles, bowls, compostable plates, cutlery, and different products prepared from reusable plastic.

At initial stage, entrepreneurs and startups can simply create an eCommerce website for selling out these products or you can introduce your products on Scalable Peer-to-Peer Marketplace.

4. Invest In Affiliate Marketing

One more successful business earning a niche for you is affiliate marketing. In general language, affiliate marketing is a stream where you assist in promoting and selling other people’s products or services and make a portion of the sales you produce.

You can use different channels such as blogs, video promotion via YouTube, social websites, email listing, and other methods.

Blogging is the most well-known option in affiliate marketing because it produces long-term results. To turn into an affiliate marketer, you only have to invest in creating a good website.

After that, you can be a part of any affiliate program such as Amazon Associates. Then, choose an area you are wistful about, and begin with writing about products of that niche and start making money.

Whether you do it like a side business, you can gain hugely via affiliate marketing due to its incredible ROI (return on investment). Also, the finest thing is that you can keep it on autopilot.

Have an app Idea

5. Selling Through Digital Products Or Courses

Digital products such as courses, music, and templates are exclusive to our list of how to start a small business. Different from others, they are not distinct.

There are no continuous manufacturing or shipping charges to bother about, thus, your margins can stay high, making it an additional no-brainer for being the best among businesses to initiate.

So, if you have a talent that can be converted into an online product, consider bundling it into a new way of generating income.

Final Words

In view of this post, we have concluded that there is an utter need to consider technology trends and new standards whenever you start a business.

Following the steps above will be really helpful to successfully run your online business in 2023. Thus, if you proceed carefully with all the steps, we make sure that you will have a thriving business online.

E-commerce / peer to peer marketplace is growing with an average rate of 17-18% annually. People are opting to buy online over getting stuck in the traffic to hit the store in-person, which makes e-commerce a profitable investment and effective business tool.

However, traditional online stores are now transforming to the peer-to-peer marketplace which is gaining incredible popularity these days. According to the recent prediction by PwC, the sharing economy is expected to rise to $355 billion by the year 2025.

The enormous success that current marketplaces like Amazon, Etsy, Airbnb and eBay have got tells that with the right idea and perfect implementation you can also be ranked amongst them.

Here is a comprehensive guide for you to understand the Peer-to-Peer marketplace and how to build one such successful business model.

The blog covers:

  • What is the online P2P marketplace?
  • How P2P marketplace is different from online stores?
  • Benefits of building a two-sided marketplace
  • Famous players in Peer-to-Peer eCommerce business
  • Essential building Blocks to Build Peer to Peer Marketplace
  • How to build a Marketplace
  • Typical Features for Online P2P Marketplace

What is the online P2P marketplace?

A peer to peer marketplace is an online business model which involves sharing of products and services by buyers and sellers. For example, Amazon provides an opportunity for various sellers to make their products reach consumers.

Uber lets you book a ride to get anywhere. P2P model also allows buyers and sellers to exchange their roles. You can book a ride on Uber and you can even become a driver with the company.

Both the user groups are free to exchange services and good in a peer-to-peer marketplace platform.

Peer to Peer Marketplace
Peer to Peer Marketplace

How P2P marketplace is different from online stores?

P2P marketplace is a two-sided marketplace where every user can have their storefront to sell products or services.

More specifically, users become vendors on your marketplace and they create product listings, exchange products from their accounts, get ratings and more, which is not possible through an online store.

When it comes to technical aspects, you can build peer-to-peer marketplace software with Magento, Spree Commerce and other such e-commerce platforms.

You only need to add marketplace functionality to the top of the online store to let users share their products. 

How P2P Marketplace works
How P2P Marketplace works

Benefits of Building a Two-Sided Marketplace:

1. Network effect:

You would simply require giving the first push to make your website recognizable, and rest will be done by the users. They will do the task of popularizing your services.

2. Financial benefit:

Online P2P marketplace involves earning with minimal efforts. You don’t need to find suppliers or buyers; your marketplace would be visited by both buyers and sellers. So, here you can earn a good profit without any hassle.

3. Geographical freedom:

When it comes to the online two-sided marketplace, the number of users is not limited to your location. The problem of good delivery is not up to you, you just need to provide a platform on which buyers and sellers can interact. So, the potential users on your site can be from multiple locations.

4. Simplicity:

You can make the entire process of developing a peer-to-peer marketplace easier by outsourcing your project to offshore development team. The development team will not only provide you with the right assistance but can also develop an MVP, to begin with.

5. Financial Accessibility:

Launching an electronic trading platform is quite economical than investing in the development of full-fledged e-commerce or online store.

Famous players in Peer-to-Peer e-commerce business:


Airbnb’s story is quite interesting. Founded in 2007, Airbnb was initially known as AirBed&Breakast.

The app was started when the founders Brian Chesky, Nathan Blecharczyk and Joe Gebbia saw that there were no hotel rooms available for travelers who have come to attend the conference for the Industrial Design Society of America (IDSA) in 2007.

The three set up the mattresses in the living room and created a website to advertise the room for the weekend. They found three guests through the website who paid them to spend the night in their house.

Airbnb had over 300 million guests check-ins over 10 years and the hosts registered on the app have made a business of over $41 billion.

Read Also:  Create an App Like Airbnb?


BlaBlaCar is a French-based ride-sharing startup that offers marketplace app which save people money and time. The app allows drivers to connect with people traveling to the same place in the country. BlaBlaCar attracted both travelers and buyers. 

Gas is expensive, the app allowed drivers to share the cost of traveling to the long-distance with someone else who is traveling to the same location.

The travelers also find it more convenient to travel with drivers who don’t mind a companion and this is also an affordable option than buying expensive tickets.


Love vintage, unique, hand-made crafts? If so, Etsy is the best place to find your favorite vintage items. Chris Maguire, Rob Kalin and Haim Schoppik created Etsy to help people sell their crafted goods. Etsy allowed thousands of craftspeople to sell their goods in a single online store.

Etsy lets vendors create personalized online spaces to promote handmade items and in return provide vintage items to shoppers. The company generates revenue by listing fees and percentage it receives on each sale.

Here are more examples of the industry where online marketplaces are being commonly used and the key players in the industry:

  1. Travel-Airbnb, Expedia,
  2. Education-Udemy, Coursera
  3. Ecommerce & Retail-Amazon
  4. Human Resources-Upwork
  5. Healthcare-Zocdoc
  6. Finance-Opendoor.

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Essential Building Blocks to Build Peer to Peer Marketplace:

Peer to Peer Marketplace Strategy Planning
Peer to Peer Marketplace Strategy Planning

Here are the concepts that drive the development of peer to peer marketplace:

Peer-to-peer Business Model:

We all keep looking for the best business deals. Just like we need intermediates like broker, agent and driver in logistics, real estate and taxi respectively, we need an intermediary while booking other services or purchasing goods.

When it comes to an online solution, the platform itself becomes an intermediary, letting buyers and sellers connect.

Marketplace applications are the perfect start to the sharing economy as they ended the role of intermediaries in the process. People come to this platform and it charges them some percentage. This fee or percentage is much lesser than what you pay while traditionally purchasing goods. 

Focused Niche:

When starting an online marketplace, firstly, it is important to understand where the problem is and how you can resolve it with technology through your platform. Airbnb and BlaBlaCar identified the problem that people around them were facing and targeted one niche.

If you are planning to develop a marketplace, you should find a problem and solve it using a marketplace business model. Building a sharing economy platform boils down to helping two markets connect and eliminates the need for an intermediary.

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Convenience and Flexibility

While developing a peer to peer marketplace platform, remember the platform should offer convenience and flexibility to the users. For example, Airbnb allows people to easily find properties available on rent from a list of accommodation options available with the pictures.

You also find various filters in the application such as accommodation type, price, number of guests, trip type and more, which helps you in finding the right property easily.

Similarly, TaskRabbit is a collaborative P2P marketplace, which helps you find verified taskers that can come to your house and help you to fix your broken chain or repair clogged pipes.


Last, but not the least, trust is also an essential building block for peer-to-peer marketplace platforms. If you manage to build trust on your platform, you will be able to expand sooner and faster.

Creating trust means you should:

  1. Keep your focus on supply:
    To make sure that the platform you are planning to create not remain a buzz of a few days, it is essential to create an easy and instructive experience for the suppliers. While many people find it convenient to buy or finding things online, there are only a few who are used to shipping products or giving their space for rent.

    You can provide suppliers with some free services and can set up forums for suppliers where they can discuss challenges. 

  2. Human Touch:
    Consider establishing a customer service strategy to make sure that buyers receive their orders, expectations are met and sellers get paid. It is better to add human touch through phone calls and personal communications.

  3. Verification Policy:
    The verification policy makes users more confident while they choose your services. It is better to verify providers and sellers to deliver services at a higher level. Verification can be performed automatically or admins can check the legitimacy of service providers manually.

  4. Apply Actionable Rating System:
    Most services use star rating systems that help rate users on both the end of transactions. These ratings enable the company to filter out bad users as well as service providers, hence improving the deliverables with every interaction.

    Implementing an actionable rating and review system can also help you stop fraudulent behavior by banning users.

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How to Build a Scalable Peer-to-Peer Marketplace Website

Possible ways to create two-sided marketplace
Possible ways to create two-sided marketplace

Now, that we have explained all the points which make two-sided platform works, let’s see how to build a platform.

You can either build a marketplace from scratch or can also use the existing solutions. This completely depends on the budget and requirements of your project.

To build a Intuitive and Interactive Marketplace Website, you can Hire Marketplace Software Developers in India From GraffersID. 

Magneto, Spree Commerce, Drupal, and Sharetribe are some of the common platforms for ready-made solutions, however adding unique feature demands for custom implementation.

Some of these platforms do not fulfill the needs of marketplace platforms as they are created for e-commerce purposes, while for other solutions such as Magneto or Drupal; you are required to purchase marketplace extensions to manage content on your platform. 

Here at Graffersid, we build our sharing economy projects from scratch. This allows us to create solutions that come with unique architecture and designs.

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Typical Features for Online P2P Marketplace

When building a peer to peer marketplace platform, you have to offer users an essential set of functionality. This way you allow your participants to navigate your platform easily.


A marketplace has two users’ roles: buyers and sellers. It is required to create a different user interface for each role.


It will cover the services or products that you offer on your platform. Listings also work differently for vendors and consumers. When it comes to vendors, they should be able to add, revise, publish, unpublish and remove listings. While on the other hand, customers should be able to search, filter and view those listings with detailed descriptions.


Customers should be able to pay for using your online platform. Offer users various payment options such as debit card, credit card and PayPal.

Reviews and Ratings: 

Provide users with the possibility to leave reviews and rate service providers. This will enable customers to make an informed decision when purchasing services and products. Ratings and feedbacks also create a sense of trust and accountability.


Notification enables users to remain updated about the current status of their orders and offers they have. For example, with push notifications, users have been updated when their order is processing, shipping and out for delivery.

Have an app Idea


Peer-to-peer marketplace development is limited to two solutions: build from scratch or buying a ready-made solution. Choose what’s best for your business depending upon the needs of your project, available time and budget. If you have an idea and thinking how to begin with  drop us a line for professional consulting.

To understand the next innovation we have to first understand the E-commerce industry. It’s pain points, the reason and then the solutions (innovations).

The E-commerce industry is one of the hottest markets and has been that way for over a decade now. E-commerce is a broad terminology it can involve anything from clothing to Pharmaceuticals to food ordering apps. E-commerce accounts for USD 3.4 Trillion globally and is rising at an astonishing pace of 18% annually. Hence making it one of the fastest-growing domains. Where companies are getting funded and buyouts are happening on a daily basis.

In countries like India where the internet and E-commerce era started in this decade. There is a huge scope. It may seem like there are a lot of companies and tough competition. But, in fact, E-commerce sales only account for 8-10% of the total sales, which leaves out a huge market open for the taking. There are already thousands of players in the market some of the names that you might have heard of are,,, etc.

“Need is the Mother of Innovation”

To understand the Next Innovation in this Domain it is primitive to first understand the current challenges and the reason behind them. Like any business, the core of the E-commerce industry is to cut expenses and increase profits. E-commerce is contrary to the Brick and Mortar shop. Hence the challenges, even though they might sound the same, are yet unique in its own way.

Biggest Expenses to the E-commerce Industry 2023

  • Purchase order Returns:

    Return requests for the purchased order are a nightmare for most of startups and it is so because of not just 1 but multiple reasons. Every time a customer purchases something, E-commerce portals are levied a charge by the payment gateways which make the payment possible. However, while returning they generally have to offer a full refund which makes it a loss-making deal.
    Apart from this the companies also have to manage this order, assign a delivery boy for Pickup of the product and then the product has to be manually checked for any defect before return. This complete process is very human labor intrusive making it an extremely expensive affair.

  • Discount Sales:

    To attract customers the E-commerce industry is competing over prices. Although in this war the real winners are the customer but only till the monopoly doesn’t exist (well, let’s leave that point for some other time). In order to make customers trust and use E-commerces more. They offer very attractive pricing which no Brick-Mortar shop can offer. Now although the products they acquire are at cheaper prices and they sell an old stock first. However, this is still a very cash-burning process and needs a lot of management.

  • Procurement and Delivery:

    E-commerce portals offer a wide range of product deliveries. These deliveries are generally done by them or by a delivery partner. In both cases, apart from the management a lot of human hours and efforts are spent. Try sending a small parcel from one place in the city to another and escalate that price when you send it from one city to another, you will know how much it will cost.

  • Order Management:

    Orders come from all parts of the country and each order has its own process to be fulfilled. For a big E-commerce industry, one product could be present one city and another in another city miles away. Before delivery, there are checks and packaging that need to be done all that add up to the cost. These days clients want more control over their order and would like to track it till it gets delivered.

  • Inventory Management:

    The advantage of having E-commerce is the enhanced reach to your target audience. Which also means that they can be widespread. In order to deliver these products, you would like the product to be as close to the client as possible. Also if your website doesn’t offer sufficient products to cater to all demand. The customers will simply flee to another competitor who can.
    In order to have sufficient product, you need to have a big inventory. Inventories are of 2 types: Local and cloud-based. Local is having sufficient quantity distributed across multiple cities based on the demand. And cloud-based is having a single large inventory that can cater to everything. (It goes in more depth but I won’t explain that in this article). Now think about the Warehouse space and the delivery cost, you will know where the cost is.

Things required to make the E-commerce industry sustainable in 2023

Although you can pick any of the above problems and start brainstorming the ways you can solve it. And that will become the next innovation in the E-commerce industry. I will be targeting specific problems here to just give you a head start. On how you should be thinking for 5 years ahead of time to make the next billion-dollar startup.

Now an E-commerce managing all this hassle and inculcating all these expenses just to find out. That the customer doesn’t like the order and he wants to return it. All these processes have to be re-done to make sure that the correct product is picked up and placed at the right place for the next order to delivered successfully. Hence one of the biggest challenges for E-commerce today “How to reduce the return of orders”.

Reasons why people return orders:

  1. The product didn’t match the description or the image.
  2. Inappropriate size.
  3. Inappropriate fitting.
  4. It doesn’t look good after wearing it.
  5. Defect in products.

“Money saved is the money earned. ”

Next wave of Solutions:

Digital Trial Room:

For buying a product the most important criteria, according to the survey’s is user satisfaction after the trial of the product. For this, the E-commerce companies provide a free return and full refund policy to its customers. As much convenient, it sounds for the customers, that much inconvenient it is for the E-commerce portals.
However, it is a very valid request from the customers which cannot be ignored. You buy a product but it doesn’t look good on you will you be willing to keep it. In a traditional brick and mortar store trial room is probably more crowded than the Cash Counters. Hence telling you the story, you need to know.

Digital Trial Rooms are basically for the customers to try the outfit digitally. There is a need for software that can replace the model with your body posture. To check if the product fits and looks good on you. There have been a lot of advancements in the E-commerce industry in this field. The trend started in the Home Decor industry. And since then it has been making its way into all the E-commerce sectors. The most complex is the clothing experience and companies are slowly getting there.

The technology is advancing in 2 types:
3D Model-based Dress Try :

  • Matching Product fitting with individual Body Fitting:

    Making a customer know if a product will look good on their face is alright. However, giving the customer the flexibility to try exact fitting is a whole different thing. And the biggest problem is most people don’t even know their exact sizes of the different body segments. Since human bodies are subjected to constant change based on their diet and habits.

    There are companies who are trying to find the body measures of humans with the use of the camera. Also ensuring there is no need for additional hardware or skills for acquiring accurate measures. On the other hand, Companies have also started flooding the market with more details about the manufactured product in terms of dimensions to assist the matching of the product with body shapes.

  • Surrounding based Personalised Advertising:

    This is one of the biggest available market today, in my opinion. If you look at any of the tech startups/companies who were the fastest companies to billion clubs. You will find that most of the company’s revenue model revolves around Advertisements. Google, Facebook, Amazon E-commerce, Instagram, Snapchat, Tinder, etc.
    Since the beginning companies have been trying to make advertisements less of spam and more personalized. Be it tracking the cookies, or your recent searches, or your page visits. The aim is always to show you the things that you would like to buy.
    Now as per the scientific research a person’s preferences have inspired by things that they see around. Be it a brand or a color, or a pattern, or a fashion trend. It is always influenced by the things around the person (physically as well as digitally).

    Hence the next trend technology scope is in gathering all the images that the person has been around digitally and analyzing them to see what colors/Brands/style is most relevant to the customer. And then giving this data to big advertisers like Google, Facebook, Linkedin, Instagram, Youtube, etc. To enable them to show the most relevant products to the customer.

  • Automated Deliveries and Pickups: Pickup / Delivery Bots

    With E-commerce pick up the pace, the other segment that has profited the most is the logistics industry. With Door-step deliveries becoming the new common for the E-commerce industry. There is a huge demand for delivery and pickup services. It becomes more critical with the startups competing to deliver the order on the same day.
    The logistics system is the Human Resource and Vehicle heavy service industry. Where the products have to be shifted and managed multiple times before it reaches the right customer. Now add human time and error percentage on top of that. It really holds the E-commerce giants from all domains (food delivery to clothing) in pushing the limits and gaining an advantage over their competitors.

    There are new startups who are trying to automate the logistics from warehouse management. To pick up and delivery everything will be done by bots via a single brain. Which will help all the bots coordinate to save time and cost?. It is not a thing of the future: Amazon has been using bots for more than 2 years now for Warehouse Management.


The ideas and discussion could go on forever and this article may never end. However, I think it would have helped you set up the base and given you a direction to think in. The E-commerce domain is gigantic and if you can solve even 1 problem there are people waiting to give you the money without a second thought. With the sheer number of E-commerce players in the market. And with the rate at which they are growing it is only a matter of time. Before people start dedicating more time on the backend processes rather than the front-facing websites. Digitalization and automation will hold the key to all the processes because of human labor. Also, it is very expensive and people want to automate it as much as possible.

Go out there and make your startup successful. All the best !!

Ask a non-tech founder what is his biggest dilemma, he won’t say “his wife’s bad mood”, rather it would be to decide the technology best suited for his idea. You talk to a dozen people and you will have a dozen options all mutually exclusive, completely driven by one’s own opinion. And in all honesty, it is not their fault. Well, the answer completely depends on your requirements and the stage of your startup. But don’t worry I will take you through it with a completely non-technical explanation ( Custom built website or WordPress ).

Before we start: Don’t go Shopping with an undefined list!

Before we start, know that almost all the technologies can create just about any idea that you might possibly have(90% of times), however, what matters and what we will look at in this article is :

  • Cost of development,

  • Duration of development,

  • Scalability of the product for long-term use,

  • Application Speed that the tech can deliver,

  • And the tech being SEO friendly,

These are also the parameter which is considered when the Godfathers’ of the tech industry create a new or update a framework or a language.

Want to know the cost to hire WordPress developer?

See not so tough to understand is it? Let’s grow your confidence with 1 bit at a time

This cake has 3 layers of icing

Website Development is always done in 3 phases and you need to know this because you will have to choose the technology for all the 3 differently. One is Frontend, this is what you see on your browser (what you call a website or an app), another is Backend this is what is hosted on the server (this handles your logic and connection with the database) and then you have Database (this hold all the data of your application).

know in detail What is WordPress website? Advantage and disadvantage of WordPress

This is the real deal

With the above learning let’s dive right into what you to read about what to select and when to select. The IT companies will always give you 2 suggestions: Ready-Made Solution or Custome Development, the late will generally be more expensive than the prior.

Ready-Made Solution:

When: The idea is not validated, the industry is new to you and you are not sure if this is the thing you want to be doing for the rest of your life. Choose this when you are looking to experiment and just want to test the idea and market reaction. Or if you have really less time for the launch. 
Some famous examples: WordPress, Shopify, etc.

The Problem: The problem with these platforms is that you will have to go with custom development sooner or later if you are doing the startup for the long run. The development will mostly be from scratch so it will be a complete reinvestment.

Custom built website:

When: Idea is validated, an established business, the startup is profitable, you are enjoying it and you want to do this startup for the long term. Choose this no matter how big your business grows you won’t have to recode the complete platform from scratch; Some tweaks and you will be good to go.

The Problem: It is expensive and like building a house, you want to make sure you use the right material (technology and languages) since you don’t want to rebuild the complete thing.

I won’t bore you with the explanation, since for you what matters is what is the most suited tech for your purpose.

Think of it like a horoscope you first have to find your zodiac sign and then read the horoscope. First I will tell you which languages suit what kind of need and then you can read about those languages based on your affordability and requirement.

For E-commerce:

Front end: EmberJs/React.JS, HTML, Bootstrap

Backend: Node JS/ PHP / .Net

Database: MongoDB/ MySQL

For Marketplaces:

Front end: Angularjs / JQuery / Reactjs, HTML, Bootstrap

Backend: PHP/ Python/ Java

Database: MySql

For Analytics/Statistic/Algorithmic systems:

Frontend: React.js/ JQuery, Ajax, HTML, Bootstrap

Backend: Python(highly recommended)/Java

Database: MySql

For Static/Informative website:

Frontend: Angularjs/JS with Ajax, HTML, Bootstrap

Backend: PHP / WordPress


Frontend: Reactjs/JS/ Jquery, Ajax, Bootstrap

Backend: PHP/WordPress/Drupal

Database: MySql

For Booking Systems:

Frontend: Angular/ JS, Bootstrap

Backend: PHP/Nodejs/ Python

Database: MySql

Too many options, aren’t there? So just how do you decide? Well, now you know your zodiac sign (the development language), its time to see the prophecy. Websites are built with a combination of Frontend, Backend, and Database.

Know the difference between Webflow vs WordPress

When to use which technology:

Technology in Frontend:

1) ReactJS (Recommended): It is really fast and highly efficient. It is your perfect love when you talk about the SEO on your website. I could give you some more technical pointer but let’s keep this non-tech.

It works great with other latest technologies and has a lot of powerful tools.

However, for new people, the learning might take some time and if you are using legacy technologies with React you might face challenges.

Best combination: ReactJS with Node.js or ReactJS with Python

2) AngularJS: It is easy to learn, has a strong community. Use it when you are not working with a lot of data or data-heavy applications.

The language has not been very stable as there have been completely new releases with complete deprecated support and no compatibility with older versions.

But since it has Google tag to it, you certainly can’t ignore it. (Not something I recommend)

Know the difference between ReactJS vs AngularJS

Technology in Backend:

PHP: PHP is a wear language of the slot. It is good for basic website development and CMS development. Since it is easy to learn, it has a huge community and amazing support. Hence creating an abundance of resources, this makes the development work cheaper. So if you have budget and time constraint or if you are creating a never-seen-before feature and want to trial run it, go for PHP.

Some of the famous frameworks of PHP are: CodeIgniter and Laravel

1) .Net and Java: These are some of the oldest and highly mature languages. Most of the legacy and very stable projects are builds on this. The community is vast and ever thriving.

If your application deals with a lot of data and needs high security this and our next superstar language are your go-to languages.

Also, you can choose this if your application is expected to handle millions of users. Most of the banks use these languages for their development work.

2) NodeJS: It is another powerful language and is the youngest. Nodejs is fast, secure, and can handle small to medium applications.

However, application with lots of data, like a stock market analysis application it would not be recommended.

For everything else, you can pretty much rely on and it’s strong integrations with other languages. After Python, it is the next best thing IMO.

3) Python (Recommended): Python is the star. It takes time to learn Python but once you do there is no holding you back.

Python has most privileges compared to any other language with any OS. Use this for the project which needs integration with hardware, or if your application is really big and has a lot of complicated logic.

Do not use Python for static or basic websites.

Read Also: Python vs Node: Which is best for your Project

Pros And Cons Of WordPress And Custom Built Website –



When the owner of the website wants to do some specific modifications that WordPress website not provide these websites are built.

  1. The custom built website is more search-engine friendly than the WordPress website.
  2. This website is able to grow with the business so that one can make a change in its website which is unique.
  3. It has more support than the WordPress website built from inbuild templates.
  4. It will provide one’s company branding by using such designs that are unique.


  1. The websites built by the custom built website are more expensive than the WordPress website.
  2. Making a customize website takes a lot of time than creating the same website through WordPress website.

Read Also: Create a Website

WordPress Website-


  1. It takes less time as compared to build from scratch. WordPress has an inbuilt library of themes so you can pick any theme directly rather than creating it on your own.
  2. WordPress provides a secure platform to build a site, by the large group it can detect any loop or bug and then provide security in the system.
  3. The WordPress website brings up updates quickly which will help you to update your website and use new features.
  4. It has responsive themes to make the site effective and attractive on mobile devices.

Looking for Dedicated Developer


  1. In the WordPress website choosing themes according to yourself is good but its customization is tough for which you need to Hire WordPress Developers.
  2. It is unprotected to hackers though it provides security. Its quick updates make it an open way to hackers and also it requires regular maintenance which is not possible for everyone.


Hence, Custom built website and WordPress both the websites have pros and cons now you have to decide which you have to use according to your work looking at the budget and features.

Hiring your first web developer in a startup in 2023 is like a Marriage. Where the developer wants to run wild, get cozy and drop the guard while the founder should be able to be a strong pillar and guard the other’s back.

I have been on both sides of the tables. While I was working, I had offers from some of the best MNCs while the startups were offering up to 100% hike. And as a bootstrap solo founder, I have hired some extraordinarily talented people at market standards rates.

I will give you the gist of what I am about to explain next. Really talented people are motivated by ideas, dreams, and confidence rather than money. Of course, everyone expects a decent package to justify their career projections.

Let’s first understand the Challenges of a Founder:

  • You have a money crunch,
  • You want a developer who is an expert in his domain so that you don’t have to repeatedly cross-check or explain things,
  • Web Developer should take ownership of things and reduce your burden,
  • He/She should be fast, proactive and understanding,
  • Someone you can trust (since you may or may not be technical and you don’t want to lose your code),
  • He/She should understand the product inside-out and be able to suggest improvements and find loopholes.
  • Basically, you want a CTO without an Equity, High Salary or too much commitment.
  • Hiring takes a lot of time, consultants take a lot of money, finding organic candidates takes a lot of effort. Hence you want to hire them asap.
  • Also, because you are going crazy thinking about the idea, and what all you can do to grow it and the excitement of how the market is going to react to your product/service is uncontainable.

Well, all points are valid and you feel you have all the right reasons to be able to deserve the best developer suited for the role.

Now, let’s enter the shoe of a web developer to see their challenges: (assumption the developer is good)

  • The candidate is registered on very limited job sites, which he visits rarely,
  • He/she has too much work (as a hobby or official work) to dedicate in searching where is that great idea that could excite him,
  • He/She doesn’t want to be just an employee or be overpowered, rather all they want is respect and acknowledgment.
  • They know they can always get good offers.
  • The biggest risk for them is that the startup may shut down in some months or a couple of years. An early job change will affect their resume.
  • They have worked too long on the tech and always want to push forward in learning new things and implement something challenging.
  • Not having a tech senior means that there will only be self-learning and it might be slow.
  • Can he/she learn something by being with you that can help him/her in her career going ahead?.

What is a web developer looking for:

1. Security:

The developer wants to look into your eyes and feel the confidence that the startup is not shutting down any time soon.

2. Respect and acknowledgment :

They hate politics and unnecessary hierarchy or bootlicking. They want to be acknowledged for the work they do and the quality they bring on the table.

3. Leader:

They are employees because they need someone to guide them. Someone’s shadow to work in. Hence in the discussion, they will always look if you are someone with whom they can drop their guard and focus core-ly on working and technology.

Some Platforms to Help you Meet Your Candidate:

1. Indeed: Free + paid, Feature to filter candidates based on custom Questions (Very useful), Has own Database of Developers, Give organic reach, gives a public URL that can be shared on other platforms, Great Dashboard to review applications and manage profiles.

2. AngelList: Free, No custom questions, Has Own Database, Gives Organic Reach, Gives Public, Not a great dashboard, Gives you open access to developer Database to filter the one you like

3. Naukri: Paid Only, No custom Question, No Organic Reach, No Public Link, Management Dashboard is good, After paying Gives access to the Developer database where you can find your developer. (Not recommended for startups).

4. LinkedIn Jobs: Paid Only, No Custom Questions, Paid Reach to candidates, Decent Management Dashboard, you can find food candidates here.

5. Consultants: A decent consultant will charge you 6% of the annual CTC and a good consultant will charge you 8.33% (Roughly 1-month salary). And you have to pay only if you hire a candidate referred by the consultant.

6. Social Media: Another common practice is to do a job post on any one of the above free portals and share its link in a post on the social media like Facebook, Linkedin, Instagram, and WhatsApp with compelling content on why a candidate should join your startup.
Here is a great example.

How to ensure that the web developer is the right fit and convince them to join:


Problem: You don’t understand the technology that well and are unable to judge if he is the right candidate. Possibly you might as well just show your reluctance towards talking about the tech aspect.

Effect: Developer feels insecure.

Solution: Don’t interrupt and just hear what he has to say. Talk more about his past work and the features he has implemented rather than the technology he used.

2. Salary:

Problem: You don’t have a lot of cash to spend and yet you need a good developer fast. Due to which you show weakness by being too over-powering or being too needy.

Effect: If you show neediness they will never join you. If you try to be too over-powering they will push you more on salary bracket.

Solution: You need a friend, not an employee to show them that you understand his need and you acknowledge that they are good in their domain. You can give them a six-month raise offer or a future commitment for the same while meeting their base expectations.

3. Motivating them to accept the offer:

Problem: It is a common sight to see developers not join a company even after all the demands were fulfilled. There are multiple problems while doing this.

Solution: It is a human tendency to be a part of something big, to be a part of something important. You need to open up and tell them what your vision is, what change do you want to bring. How is your idea going to stand out, what have you planned for the next 2 years?

4. Test Before you hire: (Applicable for Non-Tech Founders as well):

Problem: Resumes can be a bluff, people can manipulate the information or exaggerate the tech and project they have worked on. The test is not always about coding, it is also about work ethics, approach to a problem, commitment and delivery and for that, you don’t need to be technical.

Solution: Design a small problem like a review and rating portal (which is hardly 4 pages: List of Company,   Review List Page, add Review and Add Company) and allocate a time like 3 days or 4 days for the candidate to develop it.

1. Timely delivery means they value time and stick to words.

2. Proper communication/updates mean they are professional.

3. Asking questions means they take ownership and is good at management.

4. Adding elements or enhancing the given features mean they are proactive, talented and have a good experience.

5. If they ask for more time that shows that they are honest.


A good web developer will always value the dream, vision, and learning more than the money. Because he knows that he always be able to find a better and higher-paying job. A candidate who is motivated by money can never be a good fit for any startup. Hence you can never buy them with money, you have to rather motivate them with the goal.

Hiring in 2023 is more about finding the best fit rather than the best coder. Teaching someone how to code is easier than teaching someone the work ethic.

Filter the right candidate always gives them a small task. Find the most important and critical tech part of your idea and give it as the task applicants. And based on how they approach the task will tell you all the things you need to know about hiring your first web developer. Again the one completing it or doing it fastest may not always be the best choice.


The key is to keep the customers engaged.

The chatbot is a program that simulates human conversation. Chatbots are also known as conversational agents. They have proved to be beneficial in various ways. For instance, it helps in reducing employee workload and increase efficiency. The main agenda of the chatbot is to acquire basic information from clients without any human intervention. By doing this, a business can save a lot of time by outsourcing this job to the computer program rather than employee sitting in call centers.

It is a known fact that there is a huge investment in establishing a call center. Also, it is difficult for a start-up to establish a call center. As a result, the entire team or the founders spend a lot of resources in redundant and repetitive tasks. In this scenario, chatbots come in as a great alternative at a fraction of the cost.

In a more efficient way the investment of time and money can be utilized for Focusing on growth, client acquisition strategies, or improving the delivery. You will be able to convert leads even when you are sleeping.

85% of customer interaction will be made without humans, Granter forecasted this. This figure that once seemed imaginary now seems possible to attain within a short period of time. So, chatbots are the new generation tool of customer interaction using artificial intelligence.

Choose the best fit for your needs.

The Chatbot is basically a family of two which includes Scripted Chatbots and Artificial Chatbots. These Chatbots are helpful in meeting the diverse needs of the business. They both are different from each as one is having question fixed and on the other hand one resolves the queries in real-time. 

Scripted Chatbots:

The script or a set of questions fixed, in which an aim is attached are Scripted Chatbots. It can be anything like solving basic queries, helping visitors to discover the best products, sell deals faster, convert leads to customers, and many more. You want visitors to easily find the best deals of their interest in seconds?. In this case, you just need to design a script that will eventually take the users to your landing page.

An example of the scripted chatbot is Landbot. You can see the image below about how scripted chatbots work.



Picture Courtesy:

Artificial Intelligence Chatbots:  

This type of chatbot helps the users to resolve their queries in real-time. Artificial intelligence is a technology that reduces human efforts and to resolve basic queries without human interference in the business, Artificial chatbots are used which are computer operated chatbots. The special feature of this is, it reduces the human effort. 

AI is that technology that creates humans out of machines which seems like a dream but now it turned true. The things which were in the reel world are now in the real world. Magic now can’t look like magic because now nothing in dreams remain there only it comes true. Technologies like Chatbot are making life easier for one to live.

Some of the popular AI chatbot platforms are WeChat, Amazon Echo, Operator, Slack, Allo from Google and many more.

Insomnobot 3000


Picture Courtesy: Insomnobot 3000

What makes chatbot different?

We can easily customize the chatbot which is highly efficient. We have the power to create a unique chatbot with our imagination which can be really versatile and building a thing with our imagination is fun. The customization is easy to make it efficient. Some positive traits of chatbots are explained below.

  1. It improves the way your customer feels about you. Apparently, helping with conversion rates.
  2. Induces personalized treatment to your customers.
  3. Chatbots helps in streamlining customer preferences while shopping.
  4. Who does not like a quick response?. A chatbot can convert 100% of messages without any employees.
  5.  Most of the questions asked on chatbots are repetitive hence it is helpful in saving time.
  6.  It helps in reducing the workload of your employees.
  7. Clients are not converting even if you are hard?. Chatbots have shown high accuracy in converting potential clients into customers.

So, have you already made up your mind to try your hands on chatbots?. Since you now know all the positive sides, you should at least give it a chance and experience a new era of communication. It is really cheap to build a customized chatbot. I know because I have done it for 10+ websites already.

What could be more satisfying than getting a pizza delivered in 10 minutes?

Chatbots have formed a unique place in the market for all types of businesses. Life is nowadays is a business and when we talk about marketing it seems a hard work to do but Chatbot makes it easy for the business-minded people so they can learn and explore.  It can help the business to gain customer information in real-time. This real-time information will be helpful for the one in the marketing business. The key reasons for this are:

  •  Increase in productivity.
  •  Humor along with help.
  •  Curiosity factor.
  •  Real-time information.
  •  Independent performance

Chatbot in Real World.

There are some great examples where MNCs have saved millions of dollar and startups have increased their sales. Let’s take a quick look:

AUS-based AT&T increased customer satisfaction by 22% by decreasing call volume by 50% using Chatbots. By a study, it is claimed that Chatbots will have 60% more penetration in the Telecom industry. Similarly, US-based company Casper’s Chatbot Insomnobot has helped patients suffering from insomnia by understanding the struggle of the victim. Below is an example of how Insomnobot works to keep the patients engaged and motivated.

Chatbots are entering in almost every field some famous examples are Nike, eBay(e-commerce), SnapTravel(travel), Accenture(IT), Slack(Management), How can we forget about startups?. it is a growing trend to include chatbots in developed countries like the US, Canada, Singapore, UK, and Australia.

Summing up(Chatbot)

Chatbots have helped millions of users in distinctive ways. It has various positive sides that help the business to conquer their aim and manage their time efficiently. If you are unable to add chatbot yourself, you can always hire the right professional services.

The aim while selecting should be to provide a smooth and unique customer experience. On the other hand, it should be beneficial for the business in terms of efficiency and saving time. Below are some tips that can help you to select the best fit for your needs:

  1. Determine the goal of the chatbot?
  2. Finalize a budget.
  3. Evaluate what suits you best: scripted or AI chatbot.
  4. Create a script in which you want the chat to progress?
  5. Find a SaaS product, or hire a development team to create a chatbot.
  6. Decide what works best, a small chat icon on a website; a complete chat page or integration with some social media or chatting application.

There are various platforms that can help you to build your unique chatbot. These platforms have a user-friendly attribute which makes it easy to develop a chatbot. You can create your chatbots using below platforms:

  1. Beep Boop.
  2. Botsify.
  4. ChattyPeople and more.

Furthermore, you can even build a custom chatbot of your specific needs or website or even, mobile app. You can hire a professional company who can help you to meet your needs in the most efficient way.  

Read More about: Benefits/Uses of Chatbots

What is Instacart?

Instacart is a delivery app to get groceries and other living place essentials at your doorstep. It is one of the most efficient and trusted platforms in the USA with its headquarters in California, USA. It is an on-demand e-store having grown tremendously since its incorporation.

This grocery store has set up an example for budding entrepreneurs. Entrepreneurs are keen on learning Instacart’s business model and planning the next big thing. Are you one of them? Are you looking forward to learning and set up an example just like Instacart Delivery App?

Indeed, the article will guide you to plan your next big thing. Below are the details of the big brand Instacart Delivery App and a guide to lead you to your destination. Furthermore, the first part will help you in understanding the brand value. The next part will take you to the pathway to your dream project.

What Does Instacart Delivery App have in the store?

Instacart was incorporated in 2012 and is successful in growing at a constant pace since then. Also, It has various distinctive features that make Instacart stand out from other platforms. Before going into how to create such a platform let’s first understand their business model.

Key Activities:

  • Buying from local vendors;
  • Customer management;
  • Customer service;
  • A dedicated counter at stores for faster checkout;
  • Hand-picking the products for each order;


  • Website;
  • Mobile App for iOS and Android.

Target Segments:

  • Store;
  • Localities;
  • Shopper.

Cost Structure:

  • Salary to employees;
  • Delivery based delivery personnel;
  • Set-up and running cost;
  • Payment to shops.

Revenue Stream:

  • Surcharge on store price;
  • Delivery cost;
  • Discount pricing from shops;
  • Membership plans.

The above structure shows the main agenda of Instacart. Furthermore, the idea behind it is to reach maximum people with quality service. At this stage, you can figure out the resources you will need to build a start-up grocery store. Also, you should now have an idea about the flow of major expenses and income streams.

Now, let’s get to the main agenda of this article which is to build an app like Instacart.

A guide to an explicit grocery home delivery e-store.

The grocery home delivery business is a big opportunity for budding entrepreneurs. However, It can be looked like a master plan for a start-up due to the size of the market which creates enough space for multiple big players to co-exist. Another strong reason is limited competition. However, it is important to have both – an efficient website and a mobile application for all operating systems.

For you to reach to Instacart like website, ensure that the below aspects are taken care of by your developer. However, before you reach out to your developer, you should be prepared with the help of these 4 ways.

1. Flexible payment options:

Make sure that you give your customers the liberty to choose from multiple payment options.

2. Push notification:

Intimate your clients regarding new products through push notifications

3. Scheduled delivery:

Let the customers choose their convenient time for delivery for the ordered items.

4. Advanced search option:

Let the customers have the honor to search the products in no-time with an advanced searching algorithm.

5. User sign-in:

Introduce a sign-in option for users for easy tracking or cancellation of products.

6. Categorization of products:

this feature will help the users to save their precious time searching for products in your e-store.

7. Easy order placement:

Keep the order placement procedure simple yet unique. Easy and quick steps will attract a regular and number of customers.

8. Scan QR codes:

This feature will help to speed up the shopping procedure.

9. Barcode Scanning:

With the advancement in tech, you can have a barcode scanner in-build in the app.

If the above areas are taken care of, it will help to boost customer experience and gain customer loyalty. Grocery brands like Amazon Grocery, Wal-Mart, Kroger and Instacart are killing the market with salient features. Below are the features that these big brands offer to their customers.

What unique do my competitors offer?

Amazon: Amazon has won the market with its one-click payment method. It saves the card details except for pin or password with a secured platform and allows quick payment.

Kroger: Kroger with the implementation of beacon technology is doing really great. It also has features like grocery list based on a location basis which helps customers to select their products wisely.

Wal-Mart: Wal-Mart helps the customers to scan the QR codes for quick search of desired products. Also, it has personalized wish-list, product location feature, and many more which helped the brand to gain loyal customers.

Instacart: Instacart was the first brand to implement grocery home delivery within an hour. This is the major advantage that Instacart offers and makes itself stand out from other brands. Here a real person goes and shops the products to ensure good quality products are purchased.

Instacart has proved that start-ups can be successful to compete with big brands. Also, Their idea has boosted the confidence in budding entrepreneurs. However, there are various websites and app features that helped the brand to reach where they are today.

By combining the salient features offered by various brands, you can come up with a whole new idea. Amazon, Kroger, and Instacart are setting an example of how a brand should work for the benefit of its customers.

Instacart Delivery App Customers acquisition

  • Word of Mouth Advertising;
  • Internet Marketing;
  • Free first delivery;
  • Various discount offers.

Possible Challenges

  • Retaining Delivery Personnel;
  • Meeting Delivery Time;
  • Managing Peak Hours;
  • Stores running out of stock;
  • Regular Inventory Updates;
  • Shore’s cooperation.

Concluding Lines

After building apps for 3 Grocery home delivery-related startups we can confidently tell you that the market is enormous and this is what investors are looking at. With just a click of an idea, you can make the change. It’s all about knowing the customer problems and preferences. Once you research the market and come up with a unique solution like Instacart, it wouldn’t matter how long you have been in a market or what is your valuations. Till the time your services are good and timely, you can win the market. Moreover, Instacart researched and found out the main problem for customers was the quick grocery home delivery and handpicking the right product. Hence, they introduced a 1-hour delivery option.

Likewise, you can create your own brand value by market trend and research to reach an ultimate solution. Moreover, This will help you to reach your destination by over 40%. The entire process will demand a hell lot of time and effort. But, it’s all worth it in the end.

Image Credit: Image1

Before we enter this discussion let me clear you 2 things the ideas we are going to discuss are not theories. They have been practically applied by our team in our client’s projects. And second that it is not a Newton Science that costs a fortune to implement; just a couple of hundred dollars and it can be developed. Read along with the article to know the best grocery app features to add in:

The world is moving towards automation and you definitely don’t want to miss out on it. However, Grocery is one of the oldest and biggest markets. Be it a Brick and Mortar or an online store, everything is at a boom and new features are popping out every day to help customers shop easily and fast. US online grocery market is hitting $40 Billion and is expecting to grow at 150% annually reaching $220 Billion by 2025. While Indian grocery is hitting $4 Billion and is expecting to grow at 300% with the increasing penetration of internet users and acceptance of online shopping. Nonetheless, Stats are pretty much the same for different countries around the globe.

As the market is growing and maturing with time, the expectation of the consumers is also increasing at the same pace. Furthermore, Consumers want things to be more automated and easy to check out their carts. Imagine if your customers can shop and checkout on their own without having to stand in long queues. If they could discover products in 1 action.

New features:

1. Barcode scanning-based product Identification:

Problem: The main aim of any application is to make the customer reach the end goal as soon as possible. Moreover, Product discovery is the most time taking process for the customer, where they have to enter the category. Then subcategory and scroll through the different variants of the same products to place an order.

Solution: All this hassle can be removed if the customer has the product in his hand. He can just scan the barcode and the product will automatically pop out on the screen and get add to the cart. Also, If the customer wants multiple quantities they just have to place the product multiple times in front of the camera.

2. Store map to locate the product:

Problem: Frequently I have so visited big stores and got completely lost. It becomes more inconvenient when you hate to ask people where to find things. Therefore, you get tired and irritated.

Solution: An app that has an in-build store map. The user can scan the barcode of a wrapper or manually type the name of the product and the application could navigate the user to the specific shelf in the store. Where the product could be found. Moreover, In a general observation, the sale has observed to have increased by 14% in 3 months of experimentation.

3. Using AI’s Object detection based Product Identification:

Problem: In grocery fields, there are products that may not have a barcode or you might have thrown away the wrapper. In that case, you have to go through the hassle of selecting the right product manually which takes time and is a bit annoying.

Solution: What if you could just show your camera the image of the product and it could tell you all the brands offering that product. Something like Soya Chucks or beans, etc. Or if you could show your camera the packaging and it could find the exact match for you.

4. Face Recognition/ Fingerprint-based Login systems:

Problem: With the rising trend of digitalization there is an application for almost everything. It is humanly impossible to remember all the passwords for such a wide range of apps. For too long we have been using the traditional ways of logging in and registering through phone numbers or email ids or Social Media logins with passwords.

Solution: All smartphones these days have equipped with front cameras and fingerprint scanners. We can create login systems that are fast and do not need any effort in remembering long cumbersome passwords.

Futuristic Tech:

100% Automated Shopping Experience

  • Imagine a time when you just enter the store and the store camera can detect if you are an existing customer or a new customer.
  • When you enter, the system will search your face to see if you have ever entered the store. However, if it finds a match your profile will have been fetched from the database. In case you enter the store for the first time, the system will create a profile for you.
  • As you shop, the store camera will detect your activity and update your cart,
  • Once you have finished shopping you can go to the mobile app and check out the order by online payment or cash on the counter.

The advantage to Brick and Mortar Shops:

  • Better Customer Recognitions

Features that have become obsolete:

  • Searching for product
  • Typing inside the app
  • Manual Product verification
  • Paper-based invoicing
  • Waiting in long ques
  • Roaming around the store to find product

Technology is as big as our imagination. If we can image it then technology has the capability to make it happen. Hit is if you have new ideas we are always on a hunt.

For the love of technology let’s build something incredible.

The startup success rate is claimed to be at less than 10% which is fairly low. For any business to run successfully the first priority is MONEY. If you have money then you have the leverage to make mistakes, errors, and experiment. However, this absolutely does not mean that you start running behind the money.

On the contrary, money should be your last priority. While being aware of how to spend it wisely. For most first-time Entrepreneurs, it is especially tough since there are so many things to do.

Apart from thinking about the new features, procurement, and operations, there are still a zillion other things to care about. In the midst of this, they miss out on properly calculating and planning their investments.

Indeed this article would be too short if I have to cover all the points. So I am just mentioning the 5 points that are most vital. The below 5 points are all different aspects of the startup phase but are directly or indirectly related to some chunk of money being wasted. The first 3 points will relate to the pre-launch issues and the latter will emphasize the post-launch aspects.

Conservative way of idea validation: (Failing to talk to the real customers):

Traditionally entrepreneurs had to do a lot of research to validate the idea. Because people would be reluctant to share their experiences, and also because, for some, there was no way to identify and target their customers.


You will realize it within a few months of operation, whether the idea was improperly validated or not. You would have already invested heavy capital and significant time building the first model. Reworking on the same idea and being defeated once is not just a financial hit but an emotional and psychological hit as well.


  • Don’t be shy, if you want to be an Entrepreneur you will have to talk and sell your product every day from here on.
  • Use social media to find your target audience and organize a meeting.
  • Services like Google Maps can help you locate specific shops with their contact details.
  • Websites like Type Form and SurveyMonkey can help you create Survey Forms and reach millions of people in a moment.
  • Talking to customers to understand what problems they are facing and whether they will buy what you are selling.

They Dive Right into the Development of their website or mobile application:

This one is the most cliched and it is not even the fault of the founders. The real fault is of the development partners, they should inform you of the way things should be worked instead of agreeing to everything that the founder says.

Most of the founders are not technical and there is only so much they can do while trying to get in-depth knowledge of a new domain.

In all honesty, the website (software) development is pretty much similar to developing any startup, all the phases are more or less the same. There is research, a demo, validation, rework and finally launch.


It is tough to find a development team that specializes in startups. Traditional development companies will not help you in validating your idea and will just build what you ask them to since they are used to working with big companies who already have all the other things sorted.


I have an easy-to-follow step-by-step article on How to prepare yourself before reaching out to a development team.

Else, try to find a development team that specializes in working with startups, then it is a jackpot. This will help you in 2 ways, firstly, they will take half of your burden away by guiding you from their experience of working with other startups.

Secondly, their suggestions and inputs will really open a new perspective on the original idea.

Choosing a company based on their image rather than the person they interact with:

The most common way of deciding the tech partner is based on their social media image or its founder’s nature. And insight and it is indeed a good way to filter out the right companies from the crowd.

However, it is important to realize that no matter how good the founder of the social media image of the company is. What matters are the person who will be handling your project?.

If the person you are interacting with understands your requirement then you are in safe hands.


Social media can be deceptive, the company image and its reality can differ significantly. A Company has made by its employees and no two individuals are equal.

In a typical IT company, a project has generally assigned to a Project Manager and it is this person who will have a major influence on your project.

At times, entrepreneurs get stuck with a person who is not able to relate to the project or provide valuable inputs.


Pretty simple, it is very similar to marrying someone. Of course, you see their background but the highest weight has given to the actual communication. And the synergy while getting to know each other. The person you are interacting with matters the most.

Since he will be handling your project. So forget what you read, erase what the founder said and completely concentrate on what the manager is saying.

If you don’t like him ask for a replacement or find a new company. Don’t risk it unless you are confident.

Here are 5 Non-technical ways to hire a technical company

Improper Operational cost calculation:

Well, startups are different, when people say think 3 years ahead they are not talking about the dreams alone. They literally mean it. You need to be prepared for the next three years in advance.

Then, again the “Change” is the only constant and your idea will evolve with time. But setting the right goals and vision are more important than you think.


Most first-time entrepreneurs have not experienced enough to micro-calculate and take into account all the possible costs that they would inculcate over a period of time. For example, just something basic, one of my clients forgot to add his own salary. While calculating the price of his product.

Going 3 years without a salary. Another one added his salary but didn’t count his company as a separate entity. Due to this the company account and his person were the same.


Plan for small independent phases. The delta of failure would be much smaller for a 6 months than for 3 years. There was no defined process to build this maturity it is something you build up with experience. What you can do in your day-to-day life keeps trying to predict the future and improve your strategy with every failure.

Making money the priority:

And finally MONEY, how can we end any topic about life without including the ultimate devil. Every movie has a villain and ours is MONEY. Well jokes apart, Money is pretty important for any startup or rather any business to survive and thrive. However, there is a huge difference between working for money and earning money.


Startups are always in a money-crunched situation and at each step. You, as a founder, will stand on a crossroad and your decision will be the guiding light for your startup’s journey. It can be pretty tempting to choose the direction which glitters but it may not always be the best decision.


Well, there are multiple ways to put it. Depending on the person the strategy might change. Nonetheless no matter whom you take the advice from it will always mean one thing.

Never lose sight of the “WHY”, why you are starting what you are starting?. Till the time you remember the reason. You will always be able to find your way back. Let money be the by-product of what you do not the reason itself.

Image Credits

Before we dive in let’s take a moment to introspect. Now think back and ask yourself “WHAT MAKES YOU TRY SOMETHING NEW ?”. Like a new YouTube video or a new dress in a mall or a new eatery around the corner ask yourself.

For me the reason has often been “THE LOOK” could be the image of the video, could be the text/tagline on a post, or could be some innovative interior. Well, it’s a fact it happens, sight is a very important sense of the human body and we tend to use it to the fullest.

Hence similarly to a website as well the UI plays a very important role. A beautiful website can easily grab the attention for a few seconds. But what if your website is tough to understand or doesn’t communicate clearly? Just good looks but no useful feature can grab your attention but won’t be able to hold your interest for long. Exactly the reason why UI and UX go hand-in-hand. UX is the way the user perceives the information you present, it is the way someone interacts with your website. Placement of information, buttons, icons everything falls under UX.

  • Designing is like cooking!!

You don’t wanna rush, it takes it’s own sweet time to be prepared properly and needs a lot of precession. But once it is completed you can never have enough of it and there are praises from all the corners.

It is pretty much the case with designing. Designing takes time because there needs to be a lot of research about the target audience. There needs to be a clear understanding of age, sex, profession, domain, and taste of the group only then the designer would be able to create something which is easy to understand and yet beautiful as hell to look at.

Hence, Designing is like cooking, it will take time but once it is done you will be the most satisfied person.

  • Most well-dressed person is considered to be the most successful one!!

Almost all businesses are now coming online in one way or the other. We are so used to the digital world that often the first thing we do is check the company’s website to see the authenticity of the business.

Now imagine you are to do a $100,000 business with a vendor and their website looks like a complete disaster, would you still be equally confident to do the transaction? Obviously not, and this is when you already know about the vendor. Imagine what it would be like if you discovered someone randomly while surfing, you wouldn’t spend a second more and put that company on your never-to-do-business-with list.

On the other side, if there is a very well designed and beautifully built website, wouldn’t you be driven to strike a communication?. Pretty sure it’s a YES. Well designed websites give a perception of success and assurance of quality which significantly improves the chances of striking a deal.

  • You perceive what you see !!

Apple is probably the best real-life example you can have. Apple has minimal features, restrictive usage, battery and storage issues.  And yet, at the time I write this article, Apple is #1 company by market value leaving behind companies like Google, Amazon, and Microsoft. It also captures 51% of the smartphone market by revenue worldwide.

The main reason why people love Apple products so much is the UX of the product. Everything is super simple, easy to find and very convenient to use. Moreover, it has beautiful UI, Apple design is now the trendsetters and defines the standards.

When people see Apple products they perceive quality, assurance, value for money. So much that, arguably, customers are ready to pay double the money to Apple for the same products offered by the competitors.

  • Colours speaks a ton!!

Each color speak and helps in placing the brand appropriately with its target audience. It is important because colors will make your visitors feel like they belong here. If they don’t feel related they will never buy from you.

Kids websites will be in with bright vibrant colors like yellow, red, orange etc. Websites with serious content will generally be on black theme. Girls website will be in pink and designer website will be with multicolor.

Color also exhibits the moto and culture of the company. Hence this psychological phenomena helps your customers relate and understand your company and it’s ideologies. It helps in creating a brand loyalty

  • A well presented dish can taste and cost better!!

Yes it is true, scientifically saying. A well-presented dish has an effect on your taste, moreover, the customers are willing to pay higher. This holds true even in the WWW industry. The companies whose websites look better are able to charge a higher price for their services and customers are willing to pay it.

The presentation in question is your UI and the dish here is your content. The words that define what you do, who you are, and why you matter? The tone of the text should also be in synergy with the design and color scheme of the website in whole.

No decoration can cover up for food which tastes absurd, hence the content on your website plays a very crucial role. What will a visitor do if he cannot understand what the website is saying, or if the terminology is too complex to understand? Hence choose your words wisely keeping your target audiences in mind.

  • You get second chance only if you are able to impress in the first !!

Your company first impression is your home page. For the same reason designing your homepage needs the most time and costs almost the double in comparison to your other pages


Even on your homepage, it is your Banner, the first topmost segment of the page that appears on the screen, which holds utmost importance in designing a website. Your Banner should very clearly communicate, in minimum possible words, what the website is about.

The reason to make is bold is the sheer magnitude of importance that this line holds. Make a list of all the things you want your visitors to know about your business now place them in the sequential order of their importance. Design your website around this structure to make sure that you cover all the points and in the same sequence as you have marked them.

  • Designs are like stunt man, never visible but very important !!

A good design is one which is not too catchy to the eye and emphasizes more on the content and functions of the website. Too often founders start to love the work and want more an more till the website is filled with beautiful stuff all over it. Times too much, excessive design can distract your visitors and can overshadow some of the features of the website.

Make sure your design is built as a base to support your features and make users easily find the next actions and move easily throughout the website. The more time people spend on your website or the more quickly the visitors reach the payment screen, the much better since it will make a business for you.

Hope this will help you in your startup journey. Feel free to drop in emails I personally read and respond to each one of them. Would be happy to help you make a difference.

The time before starting your own company or launching your product is the most exciting time. Here you spend hours doing research, you keep reading about the competitors, have a lot of new ideas, there is motivational content all around you, and you feel all ready to start building your website or mobile application. You want to get your idea developed, become the next Steve Jobs, and build a brand like Apple. And you very well shall become that if you plan it properly and avoid the cliche mistakes.

One such mistake is made by the founders while they are getting their applications made. It is being unprepared and keeping the scope of assumption on what you want to get built. What may be an assumption for you may not be such an obvious assumption for your technical partner. Hence things can get nasty. At Graffersid, we spend the initial 14 days only researching and documenting the client’s market’s tech domain and finalizing the features.

Don’t wear Sneakers For a Morning Walk; Difference between Development Preparation and Business Preparations

Your market research, competitor analysis, business model planning, and your launch planning are the preparation for how you would run your startup. But your product preparations are different, the same amount of effort goes into finalizing how your needs are to be built. Although, it is your tech partner’s role to guide you, however, companies in today’s highly competitive market may not dedicate so much time. Therefore, it is better to spend some extra days making a written document of everything that you desire.

And NO, I don’t mean you become a geek or a coder, all you need to do is make a detailed document on how things will work on your website or mobile application, a couple of documents mentioning the list of features with the URLs, and a list of competitors. Now let’s discuss this in detail to understand how it can be useful and what things should you take care of while creating it. Below I will also explain how is your competitor analysis different than your Technical Competitor analysis.

When you prepare for a WAR, it is better to know your enemy

This list will be the foundation of your preparation and will act as the backbone for your other documents. Let’s say you are making a grocery application for Indian Market, try to find out other competitors in this domain. In this case, the Competitors could include Groffers, BigBasket, and Nature’s Basket, all of which are your Indian competitors in the e-commerce segment. While creating a market competitor analysis you might also include, Kirana Stores, Walmart, etc. which are your offline competitors, however, they may not be required for the Technical Competitor analysis.

Break your competitors into 3 to 4 segments:

    • Local competitors:

Local competitors are the other startups in your city or state that haven’t expanded much in other parts of the country. For example OnDoors (Bhopal-based e-store), O2Onow (Hyderabad-based e-store), and ShopKirana (Indore-based e-store).

    • Across country competitors,

There are the famous startups that you know of like Groffers, BigBasket, Beelivery, etc.

    • International competitors,

International competitors could be startups that are operating in multiple countries or could simply be successful starts in any specific country. Example: InstaCart, Shipt

    • Unspecific Competitors

Their competitors are the once who are more diversified. They operate in multiple domains including your domain. Examples: Amazon, UberEats, Flipkart.

This particular document will come in handy for gathering new ideas in which mobile apps could be used to generate additional business and attract more customers. If technology is used properly it could save you 30% of the marketing cost. Let’s see what all information can get out of a list of competitors that we have just created.

Finalizing feature is like a girl in a mall buying 1 dress (Sounds easy ?) :

Features are the most important part of the application, it could be the deciding factor on how users would use your product. Even if you make the most beautiful product in the world but the user does not have the required functionality to reach his end result, it is very likely that he won’t use your product twice. Moreover, it is better to discover all the required features beforehand because adding a new feature in the development phase or after the product is built could take significant effort and delay the release of your product.

Make a list of all the features:

The most common features are the most likely ones to be missed out. It could prove to be disastrous in the later stages of development. Hence, list down everything you see in any of the competitor’s applications. Things even as small as the login button, cart option on the left top corner, etc. There are 2 reasons for doing such tedious work.

    1. Discovery and Finalisation of Features:

When you have a detailed list of all the features that currently exist in a particular domain, it becomes easier to discover new features which could help your end users. You can find interesting combinations of features which could dramatically improve the UX.

    1. Ease of explaining:

When you share this document with your IT partner, it would be easier for them to understand your idea in depth. Moreover, it would also reduce the chances of confusion and assumptions.  This would help you in reducing the time for getting the work started. And, ensuring that the development goes smoothly without any surprises.

Your product is like your health and your documents are like the gym:

If you don’t go to the gym you won’t die, at least not immediately, but if you do go to the gym you surely live more healthy and longer. Once your list of features is ready, you can now start to analyze which are absolutely necessary and which features are just overheads. As a new product in the market, you don’t want to be too bulky or tough to understand. So try to keep the UI very simple and self-explanatory. Have only those features which are necessary and highlight your USP maximum.

Create a flow diagram for all types of users, as the last step, create a separate Excel sheet document with all the types of user roles written on top and all the final features on the left. While noting the feature make sure you write them down in the flow they occur. Like,

  1. Signup
  2. Login
  3. OTP
  4. Profile
  5. Product Discovery
  6. Categories
  7. Search, etc.

The reason to write it in a flow is so that you don’t miss any points and the reader of the document can understand your mindset towards the application.

Beneath each user role writes in detail about the information required and the next possible actions he could take from his current stance. Mention it in as detail as possible, to a level that you never have to use “ETC.” in the complete document. Moreover, try to also depict how an action of one user role affects the other user roles. For ex: if the delivery boy is out for delivery then all the other users will receive a notification about the same.


Do this and you would reduce the chances of entering into a dispute by 80%. For all future reference, you can refer to this document as the agreed deliverables. It does take some time and a lot of effort but then again the startup is your dream it is completely worth every second invested. Wish you all the best, hope you have a great experience and build some beautiful products. Achieve all the success you deserve. Protection Status

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