7 step guide to validate your idea before developing it to reality!!

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Idea Validate
How to validate before developing your idea into reality

Start from offline:

At times founders are too eager to jump to the development phase and have their idea as a reality. Although, it may not be the best practice.

Development involves times, effort, commitment and money. 4 of the most crucial things for any startup's initial days. More so because in 80% of such cased founders are unaware of the dynamics of the real time challenges and hence are back within 6 months of being operational with new requirement or change in flow, which costs them another handsome amount and loss of time to develop.

The advantage with starting offline is that you form a much stronger base. Theory and practicality differ like "Yanny and Laurel", there will be surprised on each step. To build a system capable of handling real world dynamics either you as a founder should have a very strong understanding or your IT parner have significant experience in that specific domain. Hence for the startups that can, the work should first start offline and then transit to digital alternatives.

Complete your research,

Diving into the actions, the first step always is to have a thorough research on what to expect for the next 1 year in terms of turnover, revenue, company growth, challenges, customer acquisition and all the other factors that matter.

Once the research is completed break your plan on monthly basis just to keep a measure of how different can the reality be from the expectation. It will be a huge learning and it will grow you as an Entrepreneur. The early days are the most important as the right practices prove to be really productive in the future stages of your startup.

Find the customers,

This is the single most important step as it is a direct measure of 3 things:

  • How desirable are your services?
  • How well are you able to communicate with your customers?
  • Will you be able to sustain the first 12 months where 90% start-ups are failing today?

Your goal here is to understand your customers well. To know:

  • what they respond to,
  • what they like,
  • what they dislike,
  • what is motivating them to make an order with you?

You will be able to use this information as your sales feature on your online portal. A perfect product is self-explanatory of its services and is able to guide its customer through user journey seamlessly.


Don't worry about the money,

Early days are super exciting, and we are eager to decide if our decision to start the startup is correct or not. Rightfully so, but money is not the thing that defines success. If you are able to form a loyal base of customers then you are doing it right. Generating revenue is just a matter of hitting the right model and it will come eventually if you have regular customers.

Hence, focus more on the delivery and customer satisfaction than the big numbers on the balance sheet. However, it doesn't mean that you dig a deep hole in your pockets to keep your customers entertained. Your customers should purchase from you for the quality of product and great service, not because of some petit offers.

Start providing services,

Make your startup operational. Best way to understand and make loyal customers, till date, is by personal interactions. Take an example, Uber, Grab, Amazon, Alibaba, Apple, Google, everyone had a special focus on connecting personally with clients; Whether it was in terms of customer support, or client acquisition it has been a customer first approach.

Also, no matter how good the research may be, the real world scenario differs significantly. Each location is unique, each target audience is different and each domain of service has variations which could be best understood only by experience. So, go ahead don't be shy to reach out to your customers and set up a process of your service.

Do it for 6 months aggressively,

6 months will give you a fair understanding of how serious are you about the idea. This period will teach you about the different verticals of the startup that you will have to deal with in real time. It takes much more than a good understanding of the domain to run a company. There is delivery, finances, resource management, team building, operations, marketing, revenue, sales, customer relation, time management and a zillion other stuff. And trust me I have just scratched the surface with the above names, all these are will be required from day 1 itself. So do it for 6 months to realize and understand what you are getting into. Take my word, you are in for a surprise for sure.

Mark the challenges and strategies used,

6 months later you are ready to go for the real deal. Document everything that you have learned over the past few months and makes sure you write it in detail. Make sure to include all the different verticals, customers, delivery, operation, etc. list the challenges you or your customers or your team faced in this while. Highlight the strategies you used, irrespective of if they were successful or a complete disaster, it is still your learning and it matters.

Based on this you can bullet the features you would like in your application. 80% of the founder who has not used this approach, realize what are the crucial features of the application later. This causes them more time and costs to make a market fit product. More than money, it is the time and the psychological fall back you, that matters. Once you have your requirement well document you are in for a much smoother ride.

Once you are sure to go ahead than is the right time to find the right company for your development requirement. If you are a non-technical person than you might face a lot of trouble deciding who the right tech partner is. Well, not any more:
5 simple non-techincal ways to decide the right Tech partner


  1. John says:

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    I added your website into my favourites!
    Keep up good work! Excited for future updates.

    Best regards,

  2. Walter says:

    Just what I needed, been struggling to find the starting point for quite some time now. Thanks for this great article!!

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  5. Kozhadut says:

    I have spent months trying to understand if I am ready, if my product is ready but nothing gave me the confidence like this idea. Thanks mate.

  6. Shaylavug says:

    Incredible update, highly useful and hitting the pain points.

  7. Hebelo says:

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  8. yomge says:

    They say view your competencies within the work you’re in. The arena desires much more fervent professionals such as you who are not reluctant to share the way they deliver the best.

  9. WilliamMoole says:

    Fantabulous!! this is by far the most informative article that I have come across. Saved a lot of time.

  10. Thomasunuch says:

    tips to get a Good rate by using your methodology really works. No long textual content which helps in getting straight to point.

  11. Rogerjeorp says:

    Lovely. You are an inspiration Sir

  12. StanleyFamma says:

    You surely must have worked with lot of startups and entrepreneurs to present this trivial information with such ease.

  13. BrandonLoomo says:

    Great Article!!

  14. Robertciz says:

    Just the right mix of information and humor, an enjoyable read.

  15. ElwoodHeesk says:

    I have been trying to find such a resource for months now, and only 3 such blogs I have come across which delivered the right content rather than self-boosting. Thanks Sidharth !!

  16. Franktot says:

    Couldn’t agree more with David

  17. Daviddiuff says:

    After hours of surfing, finally something useful.

  18. Charlesgat says:

    Very informative. Thanks for sharing !!

  19. Davidhaupt says:

    This is amazing. I was about to spend a fortune without even knowing if my idea would work or not. After reading this I realized that I wouldn’t have ever got a single customer. After a few tweaks, I am now able to save some money and got my first customer as well.
    I don’t know you personally, but I definitely owe you big time.

  20. Jesseageft says:

    It is an interesting point of view. I understand that you guys are not into idea validation but I would still like to see where can we find a mutual ground for one of my projects.

  21. Donaldwax says:

    Done and dusted. Tried it practically and it has some great results.

  22. RuebenCoese says:

    Surely everyone will agree with the mentioned points.

  23. kazandragmet says:

    In this in-depth guide, you gave a way that even those who aren’t tech savvy can easily follow! It has helped me take from the initial concept of my app idea all the way to its design, development and marketing. I must say this is absolutely amazing article and tip.

    • Sidharth Jain says:

      This is really nice to know. The fact that you followed it for so long is fascinating in itself. I gathered this knowledge after working with multiple founders over the years, knowing that it has helped you makes me feel my efforts were worth it.

  24. HerbertTug says:

    Great read, enjoyed while learning.

  25. ShelbyInito says:

    In comparison to the standard IT company, you show extraordinary knowledge about the way startups works. It is inspiring to see the rise of such companies. Wish you all the best son !!

  26. Patrickkeymn says:

    Beautiful article!!

  27. Justinretle says:

    Great way of utilizing the modern tools.

  28. WalterEmurO says:

    It should be marked as the new world startup strategy.

  29. CurtisEmulk says:

    In the conditions of a planned economy, the validation is like a cheery on top

  30. MichaelTon says:

    I have a news-based startup, How should I validate it?

  31. Marcus says:

    Fashion is changing the way people look and you guys are changing the way people do startup. Incredible Mate

  32. Roberttus says:

    DO you provide idea validation services?

  33. Ricardowrirm says:

    You saved me a fortune. Would love to get on a call to discuss further

  34. VincentGuems says:

    Never really thought of it in this way. Interesting!!

  35. Thomasunuch says:

    William, I have done 3 startups out of which 2 are 8 digit funded. This is a great people of writing for every Entrepreneur there is.

  36. WilliamFek says:

    This is a fantastic information for the first time entrepreneurs

  37. kazandrag says:

    Great guide, those who aren’t tech savvy can easily follow!

  38. ChesterLet says:

    Amazing article, beautifully written

  39. Aarondof says:

    Very helpful, kudos buddy

  40. Thomaskaf says:

    Been surfing for quite a few days in search of a practical information, finally, I can rest.

  41. Kennethanine says:

    Incredibly useful. Thanks a ton for sharing.

  42. DavidAlict says:

    I am the founder of a very successful million dollars funded startup and reached this stage over a period of 5 years. And let me tell you this if I had implemented this strategy in my initial days I would have reached this stage atleast 2 years early. This is bookmarked for good. Would love to speak with you sometime.

  43. CharlesNunny says:

    This is nothing like what I have read in my research over the net. It is amazingly practical and simple to execute strategy. I am honestly blown. Kudos to you bud.

  44. JamesLebak says:

    beautifully written.

  45. BillyLen says:

    Can’t say about other but I personally used your advice for a month and I can’t thank you enough. It was humongous helpful.

  46. ClaudeVak says:

    One of the mistakes that most of the entrepreneurs commit. Very insightful.

  47. vpenz says:

    It is an in-depth guide, even those who aren’t tech savvy can easily follow!

  48. MichaelAccof says:

    Thanks for sharing, very helpful

  49. Aonhems says:

    I have been looking around for so long. Finally, I can sleep now.

  50. If your app idea didn’t turn out as you wanted then go back to the drawing board. Sure, you’ll have to start from step one again and go down the list, but look on the bright side. You’ve been through it once, so it’ll be easier the next time around!

    • Sidharth Jain says:

      Your point is valid, however, it is time-consuming and frequently reiterable. I feel the better way would be to use some tools which could pin point the problem areas where you can dedicate specific focus.

  51. Jimmycausy says:

    Would love to work with you.

  52. DavidLek says:

    Must have taken lot of efforts for you to bring about a marvelous article like this.

  53. DerekDrack says:

    Fascinating combination of fun and information.

  54. Speok says:

    Bookmarked. Enjoyed reading the article

  55. DennisFlous says:

    Keep sharing

  56. Vore says:

    Couldn’t agree any more with all the above comment. It is by far one of the best articles/

  57. HassanJox says:

    One of the easiest articles to understand so far. Great work

  58. Clydewrara says:

    Analogies fit so perfectly with the description.

  59. CurtisOresy says:

    Fantastic work mate.

  60. Harryjal says:

    Great work!! Thanks for sharing!!

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  62. GeraldRor says:

    More power to you mate. Been almost a fan.

  63. FrankNog says:

    Thanks for sharing!!

  64. Oliverkex says:

    Great article Sid.

  65. Jesseodove says:

    After hours of surfing something worth sleeping on.

  66. Williamhoaks says:

    One of the best reads of the day

  67. Bruceslisk says:

    I used to be so afraid of the technical stuff. But this lays it down so effortlessly.

  68. CarolHoago says:

    What a treat to the eyes. Beautifully written

  69. Davidnance says:

    Fantastic mate!!

  70. JamesZes says:

    You really seem to know what you are talking about. Can we arrange a call ?

  71. HarveyNef says:

    I have been following you for quite some time on LinkedIn and read this article when it was just posted. It was intriguing and I decided to follow it.
    3 months later my idea has evolved significantly and even raised some investment with the new idea.

  72. Jamesciply says:

    Can’t thank you enough for this lovely article. Solved a lot of problem for me.

  73. Rneed says:

    This website is now officially in my most loved websites.

  74. DanielRip says:

    Very informative, keep sharing!!

  75. Charlesclevy says:

    Perfectly described.

  76. Raymondomivy says:

    Completely makes sense, it is like a maths problem till you don’t know the solution it feels like the toughest problem.

  77. Rafaelenesy says:

    Man, I have been doing it all wrong till now. Thanks

  78. CharlesHor says:

    Super piece of writing.

  79. JamesApalp says:


  80. Jameshax says:

    Loved the article.

  81. SamuelPhent says:

    Never thought of such a thing. Great insight

  82. Avis says:

    I just wanted to let you all know that how stupid was I. After reading the article I realized that I was looking for a completely different thing that what I really needed.

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    Beautiful piece of writing.

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    Humor and knowledge in the same plate.

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