The idea behind Nykaa app first came to the founder, Falguni Nayar when she first visited the Sephora store. Nykaa was invented in 2012. The company received its first order on October 24, 2012. The company made an entry to the Unicorn Startups list and raised 100 crores from Steadview Capital. Currently, Nykaa receives more than 13,00,000 orders per month and sells more than 104 products every minute.
During the pandemic, the global cosmetics market grew by 8 percent compared to 2019, and its dominant products were perfumes, hair care products, deodorants, makeup products, hygiene products, and oral cosmetics. Skin care is also the most profitable market segment and is estimated to generate around $177 billion in 2025.
1) Beauty & Cosmetics 2) Women’s wear 3) Pro Member 4) Nykaa Luxe 5) Nykaa On-Trend Stores
Purplle Sephora Ulta Beauty MyGlamm IPSY Sugar Cosmetics CosmoProf Colour Pops The Body Shop
1) Social Login/Registration 2) Push Notification 3) Product Recommendation 4) Voice Assistance 5) Multiple Payments 6) Loyalty Program 7) Live Dashboards 8) Real-Time Analysis 9) Inventory Management 10) Product Information Management