Google no longer sees just keyword density and placements to rank a site. Instead, it looks for a wide range of factors like user experience, speed, on-page optimization, technical health, content originality, and many more. Managing all these things solely could be a challenge for solo SEO professionals and even agencies with limited resources.
This is where smart AI tools come in handy. They bring automation to your SEO workflow, helping you keep your site fully optimized for Google without missing anything. Consequently, your website automatically becomes more deserving of showing up in top search results.
However, finding the right AI SEO tools isn’t easy, as there are multiple options out there. But worry not, we have done the hard part for you by finding the top AI tools to rank higher on Google. Let’s look at their benefits, features, pros, cons, and pricing one by one.
Top 5 AI Writing Tools in 2025
1. Rewrite Guru
Rewrite Guru is a multipurpose AI paraphrasing tool that acts as your Google ranking partner in different ways. With the rephrasing power of this tool, you can eliminate plagiarism from your content, which is essential to rank higher. Along with that, it also contributes to enhancing the user experience (a key ranking factor) of your site by enabling you to simplify your web material. When your website content is easy to read, clear, and free from plagiarism, Google automatically prefers it over poor pages.
Key Features of Rewrite Guru:
- NLP and ML-based advanced paraphrasing.
- 5 rephrasing modes, each with unique abilities.
- Facility to customize synonyms in the output.
- High-level preservation of original context and meanings.
- Capable of paraphrasing content in 10 different languages.
Pros of Rewrite Guru:
- Shows input and output side by side.
- Performs sentence-level rephrasing.
- Integrated with other AI-powered tools.
- Allows rewriting the same text again and again.
Cons of Rewrite Guru:
- Limits the word count in the free version.
- Has a few ads on its web interface.
Pricing of Rewrite Guru:
Rewrite Guru lets you paraphrase 800 words unlimited times without any cost. But if you want to break this limit, you need one of its following plans:
- Weekly Plan: $5.66
- Monthly Plan: $11.23
- Quarterly Plan: $30.73
- Annual Plan: $119.98
Read More: 7 Emerging AI Tools Every Tech Leader Should Know in 2025
2. Semrush Copilot
Whether you are an SEO expert or marketer, you might be familiar with Semrush. It’s a great tool for your site’s online success. But you know what? It has recently launched an exceptional AI assistant in collaboration with Copilot. This added tool in Semrush’s existing toolkit serves as your personal advisor who offers deep insights into what you need to do to rank your site. And all its recommendations are backed by an in-depth analysis of your site’s backlink profile, organic traffic, current position, keyword gap, and technical health.
Key Features of Semrush Copilot:
- Shows daily alerts on your home project dashboard.
- Highlight top-priority issues so you can fix them first.
- Provides insights about how to stay ahead of others.
- Suggests new ranking opportunities based on gaps.
- Recommends the best Semrush tools for maximum efficiency.
Pros of Semrush Copilot:
- Easy to use, just like Semrush’s other tools.
- Visual-based reporting for your convenience.
- Option to share insights with your team.
Cons of Semrush Copilot:
- Only accessible to Semrush users.
- New users need to learn it first.
Pricing of Semrush Copilot:
As mentioned earlier, this AI SEO tool is only accessible with a premium subscription to Semrush. Here are the plans you can choose from.
- Pro Plan: $139.95/month
- Guru Plan: $249.95/month
- Business Plan: $499.95/month
3. Frase.io
Frase.io is another helpful AI tool that enables you to take your site’s Google ranking to the next level. But how? Well, it basically allows you to generate SEO-friendly content with less effort. The best thing is that it doesn’t write text on any topic randomly. Instead, it first analyzes top-performing search results, checks the depth of their information, and then generates a competitive output. This ensures that your pages not only index fast but also outperform the existing pages of others on the same keyword.
Key Features of Frase.io:
- Adheres to brand voice guidelines in outputs.
- Allows you to create your own AI knowledge base.
- Comes with a seamless team collaboration option.
- Permits organize generated documents in folders.
- Implements best SEO content optimization practices.
Pros of Frase.io:
- Maintains quality in long-form content.
- Gets integrated with WordPress and Google Docs.
- Also helps with SEO-optimized content briefs.
- Generates intent-focused web material.
Cons of Frase.io:
- The output still needs some manual tweaks.
- No scoring for plagiarism and readability.
Pricing of Frase.io:
Frase.io comes with a limited free trial, and you don’t need a credit card for it. But when you are sure that the tool is worth buying, you can select one of its paid subscriptions mentioned below.
- Starter: $45/month
- Professional: $115/month
- Enterprise: Custom pricing
4. Copyleaks.com
Copyleaks.com should also be in your digital toolkit when aiming to gain visibility on Google. It’s an AI-driven plagiarism detection and content authentication tool trusted by marketers across the world. What makes it worth relying on is its ability to detect plagiarized and AI parts from your web material with high accuracy. It directly plays a pivotal role in making sure your web content is original and human-written (things that Google highly values). When you upload every article or page content after checking its originality and AI levels, it becomes more likely to rank.
Key Features of Copyleaks:
- Supports 30+ languages for AI and plagiarism detection.
- Highlights plagiarized and AI parts using color coding.
- Offers dedicated APIs for agencies and enterprises.
- Ensures highly accurate and organized reporting.
- Has no ads or clutter around its input area.
Pros of Copyleaks:
- Incredibly fast at scanning content.
- Doesn’t store your uploaded text.
- Easily accessible through all devices.
- A simple button to switch languages.
Cons of Copyleaks:
- Plagiarism detection is mainly paid.
- Pricing is based on credit usage.
Pricing of Copyleaks:
Copyleaks.com offers a limited number of free checks to test both plagiarism and AI involvement. If we talk about its premium plans, they vary based on whether you are an individual or an enterprise. For individuals, it costs
- $13.99/month in the Personal plan.
- $74.99/month in the Pro plan.
And for enterprise-level plans, you have to talk with the sales team of Copyleaks.com.
Read More: Digital Marketing Automation: Top AI SEO Tools to Use in 2025
5. Alli AI
Alli AI is particularly for agencies trying to rank the sites of their clients on Google. It brings automation to on-page and technical optimization. As you integrate it with your site, the tool’s algorithms dive deeper into your pages and find out all areas for improvement. The best part? No coding skill is required to use this tool. Instead, its beginner-friendly interface and navigation make it easier to do different SEO tasks easily. You can even implement all the on-page and technical changes in just a single click, making your website ready to rank within a short time.
Key Features of Alli AI:
- Automates schema markup and internal linking.
- Focuses on key on-page and technical elements.
- Injects keywords into content automatically.
- Allows live site editing through the plugin or script.
- Offers a built-in advanced site speed optimizer.
Pros of Alli AI:
- Works with all widely used CMS.
- Quick 15-minute installation process.
- Best for optimizing pages at a large scale.
Cons of Alli AI:
- A bit more technical than other tools.
- May need expert oversight to manage automation.
Pricing of Alli AI:
You can use Alli AI for 10 days without paying a single penny. But you need to sign in to benefit from the free trial. For its unlimited access, you need either an Agency, Consultant, or Enterprise plan, which is mentioned below.
- Consultant Plan: $399/month
- Agency Plan: $699/month
- Enterprise: $1299/month
The Final Words
In short, SEO efforts can’t give you the desired results if you don’t have the right AI tools in your hands. With tools like Rewrite Guru, Semrush Copilot, Alli AI, CopyLeaks, and frase.io, it becomes easier to optimize your site for Google. When you integrate advanced tools in your SEO workflow, you don’t waste time on repeated tasks and focus on things that matter the most. This way, you not only make your SEO easier but also much stronger than before, making your site rank on Google effortlessly.
