“Client Conversion Marketing Strategies 2023”
In electronic commerce, Conversion Marketing is marketing with the intention of increasing conversions–that is, site visitors who are paying customers. The process of improving the conversion rate is called conversion rate optimization.
There’s a huge difference between prospects and clients. Prospects, also known as sales lead is an organization or potential client who resembles the seller’s ideal customer profile. But has not yet expressed interest in their products or services. A qualified lead is an organization or potential client who has expressed interest in the products or services of the seller. Whereas a client is somebody who buys goods or pays for services. Companies and other organizations may also be clients.
When you are doing your prospecting activities and interacting with “prospects”. Your main task is to ask questions, build trust and qualify or disqualify so that your time is used effectively. Often, a high level of trust is yet to be established right away or even at the first meeting.
You should no one client till you all have agreed to work together. They paid and the check cleared the bank. Too many salespeople waste time chasing “suspects”, not even a quality prospect, and “hoping” they become a client.
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3 strategies to convert clients (Conversion Marketing)
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1. Market Research
Creating a need and a demand where none already exists, or convincing customers to do something. They don’t know and if they want to do it takes time, money, and more money. Discovering a need and filling it is far cheaper and easier than betting your destiny on a conjecture. Good third party market research not only brings objectivity but can often persuade prospects and customers to reveal all sorts of issues that they will not tell a company person. It frequently also reveals that the message you think you are communicating is not the message being received by the prospect. And can clearly indicate compelling ways to differentiate your business from your competition which can significantly increase your conversion marketing rate.
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For Example:
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Lego A/S, doing business as The Lego Group, is a Danish toy production company based in Billund. It is best known for the manufacture of Lego-brand toys, consisting mostly of interlocking plastic bricks. The Lego Group has also built several amusement parks around the world. Each is known as Legoland and operates numerous retail stores.
For years Lego was an enormously successful product with young boys. But was popular with only 10% of female children. In response, Lego conducted a huge four-year market research campaign with over 3500 young girls. Therefore, in a new product line featuring vibrant colors and different figurines. The new products became a huge success and the share of female Lego users increased sharply due to conversion marketing.
2 Increasing Sales Skills
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Train your staff the methods, principles, and understanding of the selling to leverage your business. Effective selling is a gift and every business should have one. You must’ve seen, there are few salesmen who push people to buy their product. But a good and finest salesman is someone who is het pushy. They believe in their product and make meaningful recommendations and suggestions based on their personal experience of what actually works. Also, they provide the buyer with the appropriate information which they need to make an informed decision. And they know the way to asking their orders. These selling skills can have a huge compounding impact on your business.
Ways to Improve your sales skills
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1. Chunking: Break big subjects down into smaller, more digestible chunks; otherwise, the assignment is simply too overwhelming.
2. Sequencing: After you’ve broken the subject or skill set down into finite chunks. Determine what you need to learn first, and what comes after that.
3. Connecting: Link new skills and information to something you already know.
4. Dumping: The key to remembering a deluge of information is to get what you learn out of your head and into a place where you can look at it later.
5. Practicing: Any time you need to learn a skill, deliberate practice is essential.
6. Prioritizing: To harness your most effective thinking, decide which activities are most important at the beginning of each day. And then focus on one activity at a time, to the exclusion of all others.
3. Create Irresistible Offers
Remember, your prospects don’t need you as much as you need them. They have a multitude of choices available to them. It’s easier for them to do nothing at all unless you offer them a valuable benefit for doing business with you. therefore, you have to do everything you can to tip the scales and make it irresistible for them to take the next step. You do this by creating such a powerful and compelling offer for people. It would be difficult to say no to you. An offer that makes it more advantageous to acquire your product or service than not to do so, one which eliminates all the hurdles. They have to jump over to do business with you and make it harder to say “no” to you than to say “yes,” can increase your results up to 300%.
Examples of Irresistible offers:
1. Roseneath Doctors
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The UK based doctor’s surgery has a slew of bonuses tacked onto its benefits. Including same-day appointments, medication dispensed on-site, and same-day test results. Things that its competitors either don’t offer or don’t specifically say they offer on their websites.
2. Salon U Style
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Named one of the best salons in the US by Elle Magazine, Salon U Style has put together a compelling offer to get more people into its pampering seats. As well as a free consultation for risk reversal, the salon offers a free $25 gift voucher towards a hair color session as an added incentive.
3. Tony Robbins
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World-famous life coach Tony Robbins offers potential clients a free 30-minute session to see if they want to book consultations. This is a popular method amongst coaches, as it gives clients a chance to see the coach’s working style. And determine what they’ll get out of their sessions.
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