Game of Thrones star Maisie Williams, known for her role as Arya Stark, has taken a bold step into the tech industry with her creative networking app, Daisie. After wrapping up 8 intense seasons with HBO’s global hit, Maisie launched her startup to help artists and creators break into the industry—not through connections, but through talent.
Launched on 8th May, Daisie quickly gained traction and is now being celebrated as a game-changing creative collaboration platform.
What Is the Daisie App? A Creative Networking Platform for Artists
Maisie Williams’ app, Daisie, is designed to promote creativity, artistic talent, and community collaboration. It’s not just another social media platform—it’s a creative ecosystem where users can connect based on their passions and skill sets, rather than popularity metrics.
Maisie explained:
“Our aim is to build a vibrant community of artists uploading their projects, helping each other grow, and unlocking creative opportunities.”
With over 100,000 users, most of them from London, the app has proven that there’s a global demand for this kind of digital creative space.
Maisie believed that such transformations in the industry are important. Daisie can easily help to avoid the #MeToo and #TimesUp movements, which involve the dominant use of power by people, and will help them lose their jobs. One can now get a job by their talent, and no one can stop them from doing so.
Why Was Daisie Created? The Story Behind the Startup
“We are creators ourselves – Maisie is an actor, Dom is an entrepreneur – and while we got lucky, we still had to battle the ‘who you know’ and the ‘how it is’,” said the founders.
Daisy Chain Productions was set up by Dom Santry, Maisie Williams, and Bill Milner in early 2016. They started to develop and produce UK-originated short films, theatrical features, and high-end television drama. Stealing Silver is the company’s first production.
Daisie was built to democratize access to the creative industry. Williams and her co-founder, Dom Santry, wanted to challenge the status quo by creating a platform where art speaks louder than connections.
Beta Version Launch (2018):
The beta version is an early version of the application that helps to connect the creators, users, and collaborators. Under this, users were unable to make contacts, as the communication tool was missing. The app was also unable to share files with one another.
Daisie was the idea of Maisie Williams and Dom Santry initially. They launched the beta version of the app in the summer of 2018. Within one week of its launch, it had 37000 users; the launch was successful.
Afterward, the app crashed and went under development by the techies. “We were happy that the app was successful in its beta version. But we were not prepared for such an enormous audience,” said Santry. Santry believed that the platform was very creative. People can easily connect and make connections by having places to work and by building up with teams. They can also connect to those people who are of their kind. So, they can easily learn from them and also freely share their views.
After that, Maisie Williams’ startup Daisie started hiring members from various organizations. The team has experts from BBC, Amazon, Microsoft, Deliveroo, and many others. The company closed the initial funding in October 2018 and went for further funding under the door’s investment.
FULLY IOS AND ANDROID VERSION
A tagline is designed to connect people; it is a ” New route into the creative world.” It connects people with the help of social media and helps them to collaborate on projects in the industry.
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With over 100,000 users in less than a fortnight, just after 9 months of its beta version. Daisie, as a fully fleshed application, is used.
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The user can easily upload any creative stuff like art, music, dance, and photography. Collaborators can watch out for talents as per their needs. They tried to transform the developer’s view of working rather than the artist’s view. Developers can easily match the artists with their requirements instead of working with an artist in a particular field. And also working in all fields. On Daisie, creators establish a profile as you would on a social network. You have to find and follow other users and then seek out projects based on location, activity, or other factors.
‘DAISIE’ users create a public profile and can create “posts” that appear on their profile and on the public timeline for all users to view.
Users can also create shared posts called “projects.” Here, they can add other users as collaborators who can add content to a shared space and receive clear credit for their contributions. Future releases of the app will include live-streamed “Question Time” sessions. Users can interact with prominent artists, and the app currently promotes in-person events (mainly in London). Where artists can gather and discuss their craft. This is an amazing feature that helps people connect with other people and can also help them meet.
WEBSITE
Daisie is not just an app; it can even be accessed from its website.
This app is only for iOS systems currently; the Android version is still under development.
‘Playground for creative Innovation’ is the other name for Maisie Williams’ startup, Daisie.
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Daisie Secures $2.5 Million Seed Funding in 2019
As soon as 11 days from its official launch, Dom Santry and Maisie Williams’ startup, Daisie, began. And was successful in raising 100,000 customers along with seed funding of $2.5 million. The funding round was led by the Founders Fund, which contributed $1.5 million. Further, it was led by 8VC, Klein Perkins, and Shrug Capital. AngelList investor Mr. Dror invested again following his beta investment.
In all, they collected around $3 million, inclusive of friends, family, and relatives.
Daisie’s Global Expansion: Reaching Creators Across Continents
Daisie’s first user was Ronan from London, and since then, they have been expanding rapidly. Except for the populous countries like North Korea, Uzbekistan, and Andorra, Daisie has expanded its network everywhere.
In the United States, Daisie became very popular and recognized. People there like this app so much. As it brings up new talent, they learn from it.
Further, they have 1 Jamaican user, 1 user from Sri Lanka, and 1 user from Honduras. They have the exact same number of users (850) from Switzerland and from New Zealand.
Final Thoughts: Daisie’s Mission in 2025 and Beyond
Daisie isn’t just a platform—it’s a movement. Built to empower creatives, eliminate gatekeeping, and foster genuine collaboration, it serves as a powerful tool for the modern artist.
Daisie hasn’t developed overnight, which is an example of all that; though the startup rate is low, hard work has taken it to its height.
If you’re a startup founder, artist, or developer aiming to break into the industry or build your own product, Daisie’s journey serves as an inspiration that talent, hard work, and purpose can beat the odds.
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