Gone are the days when advertising was considered as the prominent marketing to promote a brand. With rapid transformations in the digital landscape, having a strong presence over the mobile phone has become an essential element to thrive. Mobile apps have emerged as an effective marketing solution, which not only automates the business but also provides better customer service.
The brands with the right application at their behest, do not face a struggle in establishing themselves, instead, app enables them to foster a deep connection with netizens of all demographics and age groups.
Why brands should think about building an app?
According to the recent study, people spend 70% of their time on a mobile phone, out of which 90% of the time is spent on applications. People have their smartphones in hand wherever they go, which implies that you can reach your target audience almost anytime and anywhere through a mobile app.
Brands have realized the power of mobile application and that goes simply beyond selling any product or service. Apps have opened up new marketing avenues, provide business with an opportunity to engage in creative ways and turn them into customers.
Desktop internet usage is dropping and internet usage over the mobile phone is growing significantly. It is estimated that by 2021, there will be more than 7 billion users worldwide. Mobile apps are an excellent marketing channel for brands. It helps companies convey brand messages, connect with the audience, keep users engaged and build customer loyalty in a crowded marketplace.
What makes Mobile Apps- An Efficient Marketing Tool?
There are countless ways for how mobile apps to help in the growth of businesses. They humanize companies, improves the interaction between brands and customers and increase sales.
Here is what makes a mobile application, an efficient marketing tool:
Enhances Brand Awareness:
Business often tends to find ways through which they can reach their customers and market their brand. Apps enhance visibility and brand awareness and strategically increase the customer base.
Once, your prospective customers have installed applications on a mobile device, users will come across the brand frequently, which will improve visibility and awareness. The more often the user interacts with the brand’s application, the more are the chances of them buying your products and avail the services offered by you.
If you want to get users talking about your app, then you must try to include features that your target audience is looking for.
The app should be highly interactive and keep users coming back to it. Push notifications also play a crucial role in bringing users back to their app. The more people are interacting, the more chances of them purchasing your product.
Engaging with your customer is crucial if you want your brand name to pop up as soon as they think of purchasing something which you offer.
Regardless of the type of application you have, invest in personalized in-app content. One way to make sure that happens is to study the customer personas to better understand the type of content that works for the audience.
Another effective strategy to boost engagement is Push Notifications. With compelling one-liner sent through push notifications, you can capture user attention and make them check what’s new in your application. Push notification must be of benefit to the user, even if it is a copy or a promotion. Make sure you don’t overdo the competition as it might irritate the users.
An effective strategy revolves around analyzing customer behavior. If your app matches up with the user’s requirements, then they will likely share the data with you.
You can your application as a brand marketing channel to monitor users, engagement levels, locations, mobile app usage, their shopping behavior, favorite hours and much more.
This aids you in collecting valuable user insights, understand the needs of the customer, and improve product accordingly.
Here are a few ways to collect user data:
Onboarding: Set up a list of the basic questionnaire, which includes pertinent information about preferences, age and more.
In-app Behaviour: Keep track of the marketing process by analyzing and monitoring user’s in-app behavior. Apps make it easy for the brand to collect user data based on the reviews and purchases of the product.
By offering bonuses: Bonuses are an ideal way to swap bonuses, discounts or special offers as a reward for filling the details or completing the questionnaires.
Using this data, you can evaluate user behavior and change the brand development strategy. It is also crucial to include the review/feedback section. This will bring into your notice what customers want from your app.
Increases Customer Royalty
It is a great marketing strategy to reward frequent customers. Getting customer loyalty is challenging for brands. A mobile application is the right tool to improve customer loyalty.
With the aid of geo-targeted push notifications, location-based brands can send specific to the target audience. Location-based call to action via region appears to be personalized to the user, grow target audience and drive more sales.
Increases Sales Ratio
Applications enhance customer experience by making the purchasing process convenient, intuitive and simpler, thereby increasing the sales ratio.
It is not necessary to offer purchases to boost sales, it can also do by offering loyalty programs and other additional services.
Opportunity for Social Marketing
Mobile connectivity has become crucial and synchronizing your app with social networks provides you an opportunity to disperse the content and go viral. Mobile apps enable users to share the brand’s content across various social channels.
Mobile App is considered as brand’s own marketing channel. It aids in establishing a direct marketing channel, thereby enabling marketers to reach a wider audience. If you are still not using a mobile application as a marketing channel for your brand, then you are lagging. It is the right time to explore new marketing opportunities and jump on the wagon with a mobile app for your brand.