The key is to keep the customers engaged.
The chatbot is a program that simulates human conversation. Chatbots are also known as conversational agents. They have proved to be beneficial in various ways. For instance, it helps in reducing employee workload and increase efficiency. The main agenda of the chatbot is to acquire basic information from clients without any human intervention. By doing this, a business can save a lot of time by outsourcing this job to the computer program rather than employee sitting in call centers.
It is a known fact that there is a huge investment in establishing a call center. Also, it is difficult for a start-up to establish a call center. As a result, the entire team or the founders spend a lot of resources in redundant and repetitive tasks. In this scenario, chatbots come in as a great alternative at a fraction of the cost.
In a more efficient way the investment of time and money can be utilized for Focusing on growth, client acquisition strategies, or improving the delivery. You will be able to convert leads even when you are sleeping.
85% of customer interaction will be made without humans, Granter forecasted this. This figure that once seemed imaginary now seems possible to attain within a short period of time. So, chatbots are the new generation tool of customer interaction using artificial intelligence.
Choose the best fit for your needs.
The Chatbot is basically a family of two which includes Scripted Chatbots and Artificial Chatbots. These Chatbots are helpful in meeting the diverse needs of the business. They both are different from each as one is having question fixed and on the other hand one resolves the queries in real-time.
The script or a set of questions fixed, in which an aim is attached are Scripted Chatbots. It can be anything like solving basic queries, helping visitors to discover the best products, sell deals faster, convert leads to customers, and many more. You want visitors to easily find the best deals of their interest in seconds?. In this case, you just need to design a script that will eventually take the users to your landing page.
An example of the scripted chatbot is Landbot. You can see the image below about how scripted chatbots work.
Picture Courtesy: Landbot.io
Artificial Intelligence Chatbots:
This type of chatbot helps the users to resolve their queries in real-time. Artificial intelligence is a technology that reduces human efforts and to resolve basic queries without human interference in the business, Artificial chatbots are used which are computer operated chatbots. The special feature of this is, it reduces the human effort.
AI is that technology that creates humans out of machines which seems like a dream but now it turned true. The things which were in the reel world are now in the real world. Magic now can’t look like magic because now nothing in dreams remain there only it comes true. Technologies like Chatbot are making life easier for one to live.
Some of the popular AI chatbot platforms are WeChat, Amazon Echo, Operator, Slack, Allo from Google and many more.
Picture Courtesy: Insomnobot 3000
What makes chatbot different?
We can easily customize the chatbot which is highly efficient. We have the power to create a unique chatbot with our imagination which can be really versatile and building a thing with our imagination is fun. The customization is easy to make it efficient. Some positive traits of chatbots are explained below.
- It improves the way your customer feels about you. Apparently, helping with conversion rates.
- Induces personalized treatment to your customers.
- Chatbots helps in streamlining customer preferences while shopping.
- Who does not like a quick response?. A chatbot can convert 100% of messages without any employees.
- Most of the questions asked on chatbots are repetitive hence it is helpful in saving time.
- It helps in reducing the workload of your employees.
- Clients are not converting even if you are hard?. Chatbots have shown high accuracy in converting potential clients into customers.
So, have you already made up your mind to try your hands on chatbots?. Since you now know all the positive sides, you should at least give it a chance and experience a new era of communication. It is really cheap to build a customized chatbot. I know because I have done it for 10+ websites already.
What could be more satisfying than getting a pizza delivered in 10 minutes?
Chatbots have formed a unique place in the market for all types of businesses. Life is nowadays is a business and when we talk about marketing it seems a hard work to do but Chatbot makes it easy for the business-minded people so they can learn and explore. It can help the business to gain customer information in real-time. This real-time information will be helpful for the one in the marketing business. The key reasons for this are:
- Increase in productivity.
- Humor along with help.
- Curiosity factor.
- Real-time information.
- Independent performance
Chatbot in Real World.
There are some great examples where MNCs have saved millions of dollar and startups have increased their sales. Let’s take a quick look:
AUS-based AT&T increased customer satisfaction by 22% by decreasing call volume by 50% using Chatbots. By a study, it is claimed that Chatbots will have 60% more penetration in the Telecom industry. Similarly, US-based company Casper’s Chatbot Insomnobot has helped patients suffering from insomnia by understanding the struggle of the victim. Below is an example of how Insomnobot works to keep the patients engaged and motivated.
Chatbots are entering in almost every field some famous examples are Nike, eBay(e-commerce), SnapTravel(travel), Accenture(IT), Slack(Management), Freelancing.com(Marketplace). How can we forget about startups?. it is a growing trend to include chatbots in developed countries like the US, Canada, Singapore, UK, and Australia.
Chatbots have helped millions of users in distinctive ways. It has various positive sides that help the business to conquer their aim and manage their time efficiently. If you are unable to add chatbot yourself, you can always hire the right professional services.
The aim while selecting should be to provide a smooth and unique customer experience. On the other hand, it should be beneficial for the business in terms of efficiency and saving time. Below are some tips that can help you to select the best fit for your needs:
- Determine the goal of the chatbot?
- Finalize a budget.
- Evaluate what suits you best: scripted or AI chatbot.
- Create a script in which you want the chat to progress?
- Find a SaaS product, or hire a development team to create a chatbot.
- Decide what works best, a small chat icon on a website; a complete chat page or integration with some social media or chatting application.
There are various platforms that can help you to build your unique chatbot. These platforms have a user-friendly attribute which makes it easy to develop a chatbot. You can create your chatbots using below platforms:
- Beep Boop.
- ChattyPeople and more.
Furthermore, you can even build a custom chatbot of your specific needs or website or even, mobile app. You can hire a professional company who can help you to meet your needs in the most efficient way.
Read More about: Benefits/Uses of Chatbots