If you’re looking to build up a business in the digital age, maintaining a company website is naturally essential. It’s a non-negotiable for success. There’s so much control you can hold over your social media platform to interact with your audience efficiently.
If you want your target audience to make the lion’s share of measurable conversion actions, you’ll need a website that they can click through to from your other digital marketing channels (i.e., Instagram, Facebook, Zomato, etc.).
It’s important to note that the evolution of our digital business landscape has also resulted in tech-savvy consumers becoming even more discerning when sizing up businesses online.
To win business over your competitors and keep your customer acquisition and retention stats optimal, you’ll want to ensure your business website provides more than just a static screen. You’ll also want to make sure you’re providing high-value website content to your prospective customers and clients.
What constitutes ‘value’ will vary from industry to industry, but the strategies for high-value website content creation are largely universal. So stick with us as we share our top strategies for ensuring that your business’ web content resonates with users and provides opportunities for conversion.
Design High-Value Downloadable Assets
One of the most effective ways to provide high-value website content is by producing branded PDF fact sheets, ebooks, and other downloadable resources. These help position your business as a reputable authority. You can create these branded resources by using a PDF editor. Then upload them via your website’s backend onto a designated landing page, where visitors can click to download the resource.
For those looking to attain conversions in the form of accruing email subscribers, your landing page may not provide a direct link to download your PDF. Instead, it could feature a box where site visitors can input their email so the PDF can be sent directly to their preferred inbox.
No matter how you’d like to share your PDF or ebook, the key is to make sure these downloadable assets are relevant to your target market and their unique pain points or needs. For example, if you have a personal finance or homeowner’s blog, share resources like budgeting and tax preparation spreadsheets.
Resources like templates and checklists for everyday tasks (like email outreach tools and templates or homebuyer’s checklists) are always likely to be high-value thanks to their practicality. So when in doubt, think about what PDF resources your customers would feasibly be able to reference in real-world contexts.
Be sure to also use visually appealing infographics to summarize pertinent information or concepts within your industry. This will help present the information clearly and effectively. Visitors seeking quick insights always appreciate easily digestible resources, so designing for readability is a must.
Read Also: What makes mobile app an efficient marketing tool for your brand
Establish Interactive Knowledge Bases
1. Building an Email Subscriber List
Once you’ve got downloadable assets loaded up onto your website, you’ll hopefully be able to put together an email subscriber list. This list will be very useful for sharing content updates (like articles and blogs) with your loyal customer base.
2. Centralized Information Repository
To ensure you’ve got plenty of shareable and high-value website content for your EDM campaign, consider integrating a centralized repository for information into your website (like a blog section)! With this knowledge base, every update can provide enriching and high-value website content not just on your domain but also in your email communications with converted clients.
3. Creating Interactive Learning Resources
It’s important to note, however, that there’s more to developing on-site knowledge bases than just static blog content. You could even get creative by coding some interactive learning resources too.
For instance, developing interactive workbooks or activity sheets guiding visitors through niche-related concepts could be particularly useful, especially for students. Long-form video content might also best be served to desktop users with high-speed connections.
4. Organizing and Navigating Content
The key is organizing the content into defined sections and then building an intuitive navigation system that allows visitors to quickly find the data. Use relevant tags and search keyphrases, and a robust search function embedded into every page on the site.
5. Encouraging User Interaction
Encourage user interaction by enabling comments, including forums and ratings, for each section.
6. Keeping Content Fresh and Updated
And of course, be sure to maintain your knowledge base’s relevance by continually updating and expanding the content to stay fresh in search engine algorithms. Utilizing search engine marketing strategies will increase your website’s exposure and effectiveness even more.
7. Promoting Your Content
Promote your material on your other related web assets and through all content marketing channels. This includes email newsletters and short-form social media posts, both including calls to action to visit and engage with your community.
Doing so will greatly support your business’ conversion strategies. It will also ensure that your subscribed and unsubscribed visitors are all interacting with your high-value website content across multiple channels.
Develop Hands-On Tools for Organic Promotion
One of the best ways to get organic mentions all over the web is by creating highly shareable digital tools. These tools should be both useful and reliable, contributing to earned link-building.
For data and math-heavy niche content, provide practical value with relevant tools, calculators, formula inputs, etc., to make your user’s experience more dynamic and pragmatic.
Basic examples could be a fitness site with a handy calorie calculator or a truck driver site offering real-time fuel price and toll-roads information for each locale.
For students, you could design and develop your own personality and career aptitude quiz with clickable buttons. By identifying visitor needs, you can provide high-value website content using tools that make an immediate impact on their day.
Pro tip: User-friendly design is key to the success of all of these features. They should be easy to navigate and visually appealing—for users with varying accessibility needs.
So be sure to integrate design and development practices that accommodate visual, hearing, motor, and cognitive impairments. To familiarise yourself with those best practices, review the Web Content Accessibility Guidelines (WCAG).
Invest in Technical Improvements for your Website
Finally, if you are planning to incorporate coded applications into your web design, you’ll need to make some technical considerations. This includes optimizing for mobile use, site speed, and maybe even touch gesture navigation for mobile viewing.
Being mobile-friendly guarantees that consumers can navigate with ease through large menus. So the buttons must be adequately sized for fingers to tap. It can also boost your visibility and attract more traffic since search engines prioritize rankings based on this functionality.
Where possible, compress your images and use formats that balance photo quality and file sizes. Try to also utilize ‘lazy loading’ practices, where you delay downloads of off-screen graphics until the user scrolls to them. Additionally, implement caching, where certain content pieces are retained within the user’s browser to avoid redundant fetches from the server.
Finally, consider a Content Delivery Network (CDN) with geographically distributed servers close to your user community. This will improve performance and reliability, two essentials for any value-driven website.
Read Also: 3 Marketing Strategies to Boost Your Conversion Rate
Design a Website that Provides Dynamic Value
If you truly want to get the best from your high-value website content, it’s important to continuously invest in it. Technology is improving all the time, and you need to ensure that your website remains ahead of the curve.
A well-designed, optimized, user-friendly website will continue attracting visitors for many years to come. With proper maintenance and investment, it can add real value for you and your audience moving forward.
GraffersID is an expert in creating and managing high-performing websites that offer remarkable user experiences and useful content. To transform your website into a genuine value center for your audience, contact us right now!
