The real estate industry is one of the most dynamic and in-demand business niches in the market. According to Grand View Research, the real estate market is expected to grow and reach $4,263 Billion by 2025. If you have an idea of Real Estate Website Development, then you should definitely go for it.
Observing the above-mentioned statistics, it’s quite evident that the real-estate business industry is growing exponentially, and developing a user-friendly website can be an effective way to reach more prospective clients and increase revenue.
Should you invest in developing real estate websites
Now, many of you must be wondering why you should invest in developing real estate websites when you can do business offline. Aren’t you?
Well, the answer is quite simple. With the evolution of the internet and smartphones, every business niche is shifting to promoting their business online. With digitalization, developing a website opens doors to greater possibilities for the growth and development of businesses.
Developing a high-quality real estate website is perfect to target online audiences and connect buyers with sellers.
Also, it will help you build connections and loyalty with your customers by gathering feedback and reviews from them. When you receive positive feedback from them, it helps to build a good reputation which increases credibility. Generally, people prefer going with real estate agents who have a good reputation in the market.
Hence, if you’re in the real estate business, then developing a website can really turn out to be beneficial for your business growth.
If you’re thinking about developing a website but aren’t sure how to get started, then this article is the need of the hour as it will guide you through the features that should be considered when building a real estate website, their implementation, and a step-by-step guide on how to build one.
Key Requirements When Developing a Real Estate Website
When developing the website, you need to consider implementing its key requirements to make it more dynamic and interactive. Here are the key requirements that you should implement:
1. A Strong Domain Name
Besides developing an attractive website, it’s extremely important to choose a smart and strong domain name for your website. A domain name is chosen once. Make sure that you come up with an effective domain name on the first attempt itself such as .com .et, .org, and .net. Among these .com domains is considered as most effective.
You can definitely consider these tips before choosing a domain name, such as keeping the domain name short and professional, which should go along with your brand identity; using keywords that connect well with your real estate niche.
2. SEO ( Search Engine Optimization )
SEO helps to increase the visibility of websites which will increase the traffic of your website and will improve the ranking of your website. Isn’t it amazing?
With strong SEO strategies, you can boost the credibility and website usability of your website.
It’s a good idea to consider hiring an SEO specialist to help you assist with planning effective SEO strategies to enhance the visibility of your website and reach more audiences through organic or algorithm search results.
3. Easy to navigate through your website
A real estate website, like any other website, is loaded with a lot of information that might be difficult to navigate. If you have designed a beautiful website that is difficult to navigate, it doesn’t make any sense as no one’s going to stay at your website.
You can create good website navigation by integrating search functionality with your site by fixing a search bar icon. You can also include sitemaps to help users easily navigate to your website. Also, keep the design of your website simple to subtle to help users understand the website. They can search easily on the website.
Key Features of an Ideal Real Estate Website
Here are the basic features which should be there to build in an ideal real estate website:
1. It should contain multiple listing services
An ideal real estate website should have the MLS feature to connect users to MLS data. With MLS, it creates an interaction between buyers and sellers making your website more visible and accessible to various agents. Also, it will connect your website directly to local MLS databases.
2. It should have search filters
Real estate and rental websites should, ideally, contain search filters to provide relevant results. You can provide users with search filters to filter the listing types, home types, prices, amenities, facilities, number of bedrooms, etc. Also, it helps users search for the requirements and filter them.
3. Insert a couple of good real estate images
Although easy navigation and responsive design enhance the user experience. However, to capture the interest of future tenants or buyers, captivating, high-resolution, and relevant property images are a great idea to bring more visitors to your website. You can also meet strict requirements for photo size, resolution, and format to ensure better-quality photos on your website.
4. Include Virtual excursions or videos
Who doesn’t want to see a detailed and informative guide about the interior and exterior modeling of a real estate asset for better decision-making? A video excursion with virtual reality is a perfect feature to provide a comprehensive guide to real estate property. Its virtual excursion can help the buyer or rental with a clear visualization of the property.
The messaging feature is extremely important for better interaction between a buyer and a seller. An inbuilt messaging tool helps them to place their requirements before each other. It can be in the form of live chat, direct voice, or video messaging. Also, it’s a great tool for contacting realtors and getting feedback from clients.
Additional Features of Real Estate Website
With basic features, you can easily build a real estate website, but with additional features, you can enhance the user experience:
1. Comprehensive Listing
As mentioned earlier, it’s quite obvious that potential buyers and tenants would be curious to know the details about the property. Make sure you provide a detailed listing on your website that involves demographics, price, crime rates, descriptions, etc. for comprehensive and detailed information.
A calculator can be a great financial tool to calculate house affordability by considering factors such as salary, annual household income, interest rate, mortgage loan term, and many more. It will also give you an overview of buying and renting a property.
Calendar enables users to book meetings with real estate agents to visit the property. Also, with calendars, realtors, customers, and property owners can view the details of events before booking them and can synchronize the user’s profile with some great calendar apps such as Google Calendars and Apple Calendars.
Steps to build a real estate website
1. Select the right CMS
It absolutely makes no sense to build your website from scratch. With the right content management system, you can use the in-built functions and templates for your website.
Often, web developers use WordPress to get access to tons of plugins, themes, templates, and add-ons. In fact, it’s a good option for real estate websites as well.
2. Pick the right web Hosting Provider
Websites need web hosting to store all the data and files while making them accessible to visitors. When it comes to web hosting, it becomes extremely important to pick the right web host to improve and boost the website’s performance.
For picking the right web host provider, you need to understand the needs of your website, that is why you are building the website. Understanding the needs will help you to decide which web hosting provider will be best for your website.
Also, with server monitoring tools you can find web host providers. You can look at the uptime score to decide whether a web host provider is right for your website or not. Try to go with a web host that offers great server speed to ensure that your website loads quickly and efficiently.
Generally, web hosting isn’t free and it costs you to host your website on someone else’s server.
3. Incorporate unique features into your website
Before building the website, you need to do extensive research on your competitors. It will help you identify the needs and expectations of users from a new real estate website.
Based on this you can add unique features to your website that will help you stand out from the competition. When creating a feature list, try to define the main purpose behind developing your website and its goals.
4. Build Wireframes, Prototypes, Mockups
An attractive website design can make your website look appealing, which will bring in more traffic, which isn’t easy.
It will need proper planning to build a high-performance website, which requires selecting color schemes, logos, images, and various other user interfaces to add them to the page.
Also, you need to select an order to organize the elements for easy navigation and an improved user experience.
5. Select a price range and hire the right software development company
After defining the goals and purpose of your website, you’d get a brief idea about the price range you would want your website development to fall in. Considering your budget, it’s always advisable to hire the right software development company. With the right software development company, you will reap good results.
When thinking about hiring a software development company, GraffersID could be the perfect choice for website development services as it will cater to your needs with the best services for real estate website development, which will save you time and money.
After deciding on the features and design of the website, you will need to hire developers for coding and execution. They will use an appropriate tech stack for incorporating the features, and they can also take advantage of modules, APIs, and themes.
7. QA and Review
After developing the app, you will need skilled and professional quality assurance engineers to ensure a high-quality and user-friendly website for enhanced user experience for tenants, buyers, property owners, and realtors who are all visiting it.
8. Strong SEO and SMM
Developing the website isn’t the end; it’s extremely important to market it as well for increased traffic. Strong search engine optimization and social media optimization strategies can bring a massive boost to your website.
To increase your audience and increase the visibility of your website, what could be better than implementing SEO and SMM? Start optimizing your search engine to increase visibility so that more traffic drives toward your website, and make sure to build a strong presence on social media platforms such as Instagram, Meta, LinkedIn, and others.
How much does a real estate website cost?
Building a real-rate website highly depends on your budget and whether you want to build through a website software development company or a freelance website developer
If your company is located in the US, then you can either hire a website development company or hire freelancers. If you don’t have a high budget then you can also hire offshores from different countries such as Bangladesh, and India.
If you’re thinking of hiring a website development company in the US, then it will cost you around $16000.
However, if you hire a software development company in India, it might get cut in half. And if you’re searching for it, then you can check out GraffersID. It’s a software development company that caters to high-quality services at reduced amounts of $8000–12,000.
Nowadays, most real estate agents consider developing high-performance, custom-based websites to bring their business more clients and revenue.
Nevertheless, it’s quite important to hire a reliable web development company to make your work hassle-free while ensuring flawless website development.
Frequently Asked Questions:
Q: What is real estate website development?
A: Real estate website development refers to the process of creating a website specifically designed for real estate businesses and professionals. It involves designing and building a platform that allows users to search for properties, list their properties for sale or rent, and access relevant information about the real estate market.
Q: Why do I need a real estate website?
A: Having a dedicated real estate website offers several benefits. It provides a centralized platform for showcasing properties, attracts potential buyers or tenants, improves your online presence, increases brand visibility, and streamlines communication between real estate agents and clients.
Q: What features should a real estate website have?
A: Key features of a real estate website typically include property search functionality, property listings with detailed information, high-quality images and videos, virtual tours, agent profiles, contact forms, mortgage calculators, map integration, and responsive design for mobile devices.
Q: Can I customize the design of my real estate website?
A: Yes, real estate websites can be fully customized to align with your branding and business needs. You can choose color schemes, layouts, fonts, and imagery that reflect your company’s identity and create a unique user experience for your visitors.
Q: How can I manage property listings on my website?
A: Most real estate websites come with a content management system (CMS) that allows you to easily manage and update property listings. Through the CMS, you can add new listings, edit existing ones, upload images, and include property details such as price, location, features, and more.
Q: Can I integrate MLS or IDX data into my real estate website?
A: Yes, it is possible to integrate MLS (Multiple Listing Service) or IDX (Internet Data Exchange) data into your real estate website. MLS integration allows you to display a broader range of properties on your site by accessing a centralized database of listings, while IDX integration enables you to display specific listings from your local MLS board.
Q: Can I include lead capture forms on my real estate website?
A: Absolutely. Lead capture forms are an essential component of real estate websites. By integrating forms, such as “Contact Agent” or “Request a Showing,” you can capture visitor information and generate leads. These forms typically collect details like name, email address, phone number, and specific inquiries from potential buyers or sellers.
Q: Is it possible to incorporate a mortgage calculator on my website?
A: Yes, integrating a mortgage calculator into your real estate website is a valuable feature. It allows visitors to estimate mortgage payments, assess affordability, and gain insight into potential financing options directly on your platform.
Q: Can my real estate website be optimized for search engines?
A: Absolutely. Search engine optimization (SEO) is crucial for real estate websites to rank higher in search engine results and increase organic traffic. By implementing SEO best practices such as optimizing metadata, using relevant keywords, creating quality content, and ensuring a mobile-friendly design, you can improve your website’s visibility in search engines.
Q: How long does it take to develop a real estate website?
A: The timeline for real estate website development can vary depending on the complexity of the project and the specific requirements. Simple websites can be built within a few weeks, while more complex platforms with advanced features may take several months. It’s advisable to consult with a professional web development team to get a more accurate estimate based on your specific needs.
Q: How much does it cost to develop a real estate website?
A: The cost of developing a real estate website depends on factors such as the scope of the project, the desired features and functionality, customization requirements, and the expertise of the web development team. It’s best to discuss your project with a web development company to get an accurate cost estimate. The price can range from a few thousand dollars for a basic website to tens of thousands or more for a highly customized, feature-rich platform. Keep in mind that investing in a professional and well-designed real estate website can yield significant returns by attracting more clients and facilitating smooth business operations.