The on-demand service app like UrbanClap came and conquered the service application ecosystem by filling the gaps and delivering the best in the highly competitive markets.
What unique did UrbanClap do that took the world by storm?
Was it just advanced technologies or something else?
If you are looking to develop an on-demand app like urban clap, this article will give you all the relevant insights on how you can, in no time at all, develop a successful on-demand mobile application.
So, let us do some brainstorming on how UrbanClap became India’s largest online services platform and you can have a successful on-demand application like it!
Secret to UrbanClap’s Success?
Well, it takes tremendous effort and more than just “one thing” to make any venture successful. Surely, UrbanClap did a little more than “too much” and made its way in this highly competitive market.
It is now India’s and UAE’s largest at-home services provider that avails all-in-one professional services at home packages for all the daily life purposes from salon to carpet cleaning and car wash.
Did You know?
UrbanClap, founded in 2014, has now more than 3 Million downloads!
Woahhh! 3 Million, that’s HUGE!!
Your on-demand app too can mark its footprint on the service platforms by following the right methods and picking the right mobile app development company.
Some other on-demand applications are – TaskRabbit, Thumbtack, Joboy, Handy, Housejoy, and Gofantastic.
The credit to UrbanClap’s success can be given to its problem-solving methodology, employment-generating opportunities, and most importantly smooth and simple app functionality that made the whole employer-customer experience a lot easier.
There is one more factor that contributes to its huge success, MARKETING!
To stand out from all the other service-based startups, UrbanClap invested in consumer behavior study models and different type of marketing strategies such as-
1. Google Ads
The Urban Company displayed its ads all over the web whenever any user entered a keyword related to their services. Google Ads are successful in redirecting every user to his/her need of the hour.
2. Social Media Promotion
UrbanClap targeted its potential audience through social media platforms like Facebook and Instagram through paid promotions and organic postings.
UrbanClap made the best home-service videos and invested in promotions on YouTube. They made relatable videos that every household person can relate to.
Getting in contact with some famous names for brand/ service endorsement has become a new way for promotion. It worked well for UrbanClap as we all can see the results.
Key Features For Your On-Demand Applications
For developing an on-demand application just like UrbanClap, here is a list of key features that you should add to your on-demand application for your customers, local vendors, and admin panel.
Key Features Your On-Demand App Should Have for Customers
1. Smooth & Easy Registration
People look out for convenience and applications should provide them the ease of logging in. A simple one-step login helps customers login easily without a delay.
2. Allow Login with Other Platforms
Allowing login from social media platforms saves time during login in and the users don’t have to get registered with the credentials which make the process easier for them.
3. Privacy & Security
As a customer is required to fill out some personal details such as their address and phone number, security is a mandatory feature that you make sure your app has.
4. Payment Options
Make sure your application accepts payments from all kinds of platforms and is not limited to just one or two modes.
5. Customer Chat Option
The in-app chat option enables the customers to directly get in touch with the service providers and consult them about their queries regarding services, payment, etc.
7. Feedback Option
Customer is the king and therefore, what they think matters!
Allow your app to ask for feedback and ratings after every service to improve and make them feel that their points and opinions are taken into consideration.
8. Push Notification Regarding Booking Details
A push notification after a booking will be like a confirmation for the customers, from which they will get a summary of their online service booking. The push notification will show the booking details such as booking date, time, venue and price.
Key Features Your On-Demand App Should Have For Service Providers-
1. Smooth and Quick Logins
Your service providers can save their precious time with easy logins where they don’t have to face any complexity while registering themselves with your application.
2. Service Charge Setting
Your application should allow the service providers to set a fixed or hourly charge for their services. They should also be able to quote a specific charge for described services.
3. Time Availability Setting
Service providers should have the benefit of choosing their time availability. They may not be available every time hence your app must request their approval before sending the provider details to the customers.
4. Calling from App
An In-app call enables talking over the phone through the app itself. If the user wants to communicate over the app, in-app calling can help them.
5. Payment Management
The service providers should be able to manage their income via reliable payment management features. It will also help them manage time, services, and app commissions.
6. GPS Navigation
The service provider must be able to see where exactly they have to go to provide their services for which a solid GPS navigation is required to avoid any delays.
7. Push Notification Regarding Booking Details
Service providers should also receive a push notification regarding the booking details where they receive all the booking details such as booking date, time and venue after accepting the customer booking.
Key Features Your On-Demand App Should Have for Admin
1 An Admin Control Panel
A dedicated admin control panel should keep track of every information which is linked within the application. A separate section makes it easy to manage customer as well as service provider data.
2. CMS ( Content Management System )
A CMS or Content Management System enables effortless content management throughout the application. An intelligent CMS integration can help the admin in many different ways. Whether it’s customer data management or implementing a marketing strategy, a CRM is an admin’s best work friend.
3. RMS ( Record Management System )
RMS or Record Management System is quite necessary for admins as it helps them to manage, create or maintain all the essential application data.
4. Analytics Observation
A smart analytical view saves time and helps in developing future strategies for the application. A deep analysis of every activity can help resolve existing and upcoming issues.
5. Ad and Promotion Management
Admin should be able to manage the advertisement promotional campaigns going out for the application whether the offers and deals are showcased inside or outside the application.
6. Profile Handling
An admin is definitely the incharge of profile handling. Admins should have the power to ban or suspend any profile that commits any type of fraudulent activity.
7. Backup & Data Restore
The backup and restore feature can be a real savior for admins as they can totally get back what got erased or deleted by human or machine error.
So far, we have digged into the features of your future on-demand application, now it is time to find out the relevant technology stack that you can use for your upcoming application.
Your Technology Stack
The Urban Company comprises a complex and high-end advanced technology stack. For your on-demand application, here is what we suggest-
- Android App Development
- PHP Framework:
- iOS App Development:
For Additional Technologies-
- GPS Navigation:
- Real-time User Tracking:
- Cloud Technology:
- Social Media Sign-ins:
Cost and Time to Develop On-Demand Application
Though there are no exact figures that can be stated to develop on-demand applications, a rough estimate of $150 – $250 per hour in European countries and $40-$50 per hour for Asian countries like India is charged.
If you want to hire a mobile application developer from India, it can save you a lot of money for sure which you can invest in improving your application or in the application marketing budget.
Also, the more features you add to your application, the higher the price goes. The price will also vary according to the number of platforms. If you want an application for both IOS and android devices, the price will vary.
If we talk about the time in creating one on-demand application, let me tell you that it depends on the app feature complexity and the platforms for which you are getting the application ready. A rough hourly estimate can be seen as-
- A Simple app: 300 hours
- A Moderate app: 400 to 600 hours
- A Multifaceted app: Around 900 hours
- A Highly multifaceted app: More than 900 hours
Getting a unique on-demand application might sound a complex task but the process gets smoother if you are working with the right development team. Innovators are on constant search to find experts who can help them with their dream on-demand application’s functioning and management.
Graffersid understands the need of an hour and delivers what exactly is required by our clients within the deadlines and affordability rates.
If you too wish to develop an outstanding on-demand application, our experts will help you build an app that resonates your idea and understand your aspirations.