7 ways on how UI design could increase your sales!!

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4 ways to prepare before reaching out to developer !!
April 17, 2018
Idea Validate
7 step guide to validate your idea before developing it to reality!!
May 31, 2018
UI for sales
 

Before we dive in let's take a moment to introspect. Now think back and ask yourself "WHAT MAKES YOU TRY SOMETHING NEW ?". Like a new YouTube video or a new dress in a mall or a new eatery around the corner ask yourself.

For me the reason has often been "THE LOOK" could be the image of the video, could be the text/tagline on a post or could be some innovative interior. Well, it's a fact it happens, sight is a very important sense of human body and we tend to use it to fullest.

Hence similarly for a website as well the UI plays a very important role. A beautiful website can easily grab the attention for a few seconds. BUT what if your website is tough to understand or doesn't communicate clearly? Just good looks but no useful feature can grab your attention but won't be able to hold the interest for long. Exactly the reason why UI and UX goes hand-in-hand. UX is the way the user perceives the information you present, it is the way someone interacts with your website. Placement of information, buttons, icons everything falls under UX.

  1. Designing is like cooking!!
  2. You don't wanna rush, it takes it's own sweet time to be prepared properly and needs a lot of precession. But once it is completed you can never have enough of it and there are praises from all the corners.

    It is pretty much the case with designing. Designing takes time because there needs to be a lot of research about the target audience. There needs to be a clear understanding of age, sex, profession, domain, and taste of the group only then the designer would be able to create something which is easy to understand and yet beautiful as hell to look at.

    Hence, Designing is like cooking, it will take time but once it is done you will be the most satisfied person.

     
  3. Most well-dressed person is considered to be the most successful one!!
  4. Almost all businesses are now coming online in one way or the other. We are so used to the digital world that often the first thing we do is check the company's website to see the authenticity of the business.

    Now imagine you are to do a $100,000 business with a vendor and their website looks like a complete disaster, would you still be equally confident to do the transaction? Obviously not, and this is when you already know about the vendor. Imagine what it would be like if you discovered someone randomly while surfing, you wouldn't spend a second more and put that company on your never-to-do-business-with list.

    On the other side, if there is a very well designed and beautifully built website, wouldn't you be driven to strike a communication?. Pretty sure it's a YES. Well designed websites give a perception of success and assurance of quality which significantly improves the chances of striking a deal.

  5. You perceive what you see !!
  6. Apple is probably the best real-life example you can have. Apple has minimal features, restrictive usage, battery and storage issues.  And yet, at the time I write this article, Apple is #1 company by market value leaving behind companies like Google, Amazon, and Microsoft. It also captures 51% of the smartphone market by revenue worldwide.

    The main reason why people love Apple products so much is the UX of the product. Everything is super simple, easy to find and very convenient to use. Moreover, it has beautiful UI, Apple design is now the trendsetters and defines the standards.

    When people see Apple products they perceive quality, assurance, value for money. So much that, arguably, customers are ready to pay double the money to Apple for the same products offered by the competitors.

     
  7. Colours speaks a ton!!
  8. Each color speak and helps in placing the brand appropriately with its target audience. It is important because colors will make your visitors feel like they belong here. If they don't feel related they will never buy from you.

    Kids websites will be in with bright vibrant colors like yellow, red, orange etc. Websites with serious content will generally be on black theme. Girls website will be in pink and designer website will be with multicolor.

    Color also exhibits the moto and culture of the company. Hence this psychological phenomena helps your customers relate and understand your company and it's ideologies. It helps in creating a brand loyalty

  9. A well presented dish can taste and cost better!!
  10. Yes it is true, scientifically saying. A well-presented dish has an effect on your taste, moreover, the customers are willing to pay higher. This holds true even in the WWW industry. The companies whose websites look better are able to charge a higher price for their services and customers are willing to pay it.

    The presentation in question is your UI and the dish here is your content. The words that define what you do, who you are, and why you matter? The tone of the text should also be in synergy with the design and color scheme of the website in whole.

    No decoration can cover up for food which tastes absurd, hence the content on your website plays a very crucial role. What will a visitor do if he cannot understand what the website is saying, or if the terminology is too complex to understand? Hence choose your words wisely keeping your target audiences in mind.

  11. You get second chance only if you are able to impress in the first !!
  12.  

     

    Your company first impression is your home page. For the same reason designing your homepage needs the most time and costs almost the double in comparison to your other pages

    Even on your homepage, it is your Banner, the first topmost segment of the page that appears on the screen, which holds utmost importance in designing a website. Your Banner should very clearly communicate, in minimum possible words, what the website is about.

    The reason to make is bold is the sheer magnitude of importance that this line holds. Make a list of all the things you want your visitors to know about your business now place them in the sequential order of their importance. Design your website around this structure to make sure that you cover all the points and in the same sequence as you have marked them.

  13. Designs are like stunt man, never visible but very important !!
  14. A good design is one which is not too catchy to the eye and emphasizes more on the content and functions of the website. Too often founders start to love the work and want more an more till the website is filled with beautiful stuff all over it. Times too much, excessive design can distract your visitors and can overshadow some of the features of the website.

    Make sure your design is built as a base to support your features and make users easily find next actions and move easily throughout the website. The more time people spend on your website or the more quickly the visitors reach the payment screen, that much better since it will make as a business for you.

Hope this will help you in your startup journey. Feel free to drop in emails I personally read and respond to each one of them. Would be happy to help you make a difference.

72 Comments

  1. Asuklaxiom says:

    Interesting, never thought of it in this way. Now that you mention it, it does make a lot of sense. Kudos buddy !!

    • Sidharth Jain says:

      We have often seen our clients misout on the same, hence when we work with them we make sure that they save money and follow the right steps.

  2. Neyloan says:

    I just realized that I have completely missed out on some important features for my upcoming application. You are a life saver mate.

  3. Fasan says:

    This is brilliant. We launched our product 5 months back and we are already making some changes. It has cost us about $80,000. You definitely have a very good field experience my friend.

    • Sidharth Jain says:

      Yes, we have worked with multiple founders from different countries to realize that just developing nice features and beautiful application is not enough. We need to build products that tackle existing challenges.

  4. Yan says:

    After reading your post I saw some of my competitors’ application again, but this time with a different perspective. It completely made sense, I was able to identify so many points where there is a scope to grab new users and a promote for better sales. This is really a great piece of writing.

    • Sidharth Jain says:

      Couldn’t agree with you more. Founders pretty often focus purely on the features and the UI forgetting, that real business could be generated by the money inflow. Hence, it is very important that application has the features which could sell themselves.

  5. Getan says:

    Great article, beautifully laid out.

  6. Aanson says:

    Thank you for sharing, I have been looking for this information for quite some time. I have dropped you a mail at your professional id, let me know when we can start.

  7. Noay says:

    Sales is indeed the most important part for any startup or business and since there is no one to talk to the client on applications or websites, your UI should be capable enough to handle that.

  8. Enders says:

    Something that not a lot of companies can offer. Most of the companies out there would just ask for what you want to build and without much research produce results in bulk. It is much better to give 3 options than a thousand.

  9. Payess says:

    Something that almost every entrepreneur requires but only a few get. And something that every UI/UX team should focus on but only a few understand.

  10. Stane says:

    Does the strategy change based on the country the startup belong to?

  11. Spesh says:

    UI and UX as well. Most of the points you have shared belong to the UX category as well/

  12. Drend says:

    Just can’t get enough of this blog

  13. Lie Lo says:

    How do you people think in such a way? I feel intimidated.

  14. knongefen says:

    Lovely article, thanks for sharing!!

  15. Oans says:

    My current venture is in E-commerce in London, we are already hitting 6 figures monthly. Can you help us go a digit ahead?

  16. Gen says:

    I AM Hooked.

  17. edaoan says:

    I have never seen someone compare sales and UI so amazingly.

  18. Onlian says:

    Great piece of writing.

  19. Speash says:

    Sales is the most important part of any startup hence every minute detail matter. You have covered it pretty well.

  20. daoan says:

    Very informative, will surely apply this in the new projects

  21. Quians says:

    Great article! Thanks for sharing!!

  22. Padine says:

    I am starting to become your fan. Great article once again

  23. Speedy says:

    UI and sales could be so closely associated, never knew that.

  24. Direers says:

    Treat to read, thanks for sharing!!

  25. Suey says:

    To the point man. Fabulous.

  26. Frea says:

    I can completely relate to this.

  27. Eyal says:

    Lovely article. Excellent.

  28. Quans says:

    Great use of analogy to explain such complicated logic. Thanks for sharing

  29. Nelends says:

    I have been looking for this in most of designing companies and sadly have hardly come across any. Dropped you a mail, hope to hear back from you soon.

  30. Ayla says:

    I tried it with one of my client, he gave me a bonus of $400 and 2 new projects. Absolutely incredible advice Sid.

  31. Daayl says:

    Precisely. Couldn’t agree more.

  32. nolan says:

    Sales is indeed one of the most important things for any company and specially the startup.

  33. Lyn says:

    My 25th minute on your platform, can’t seem to get enough of it.

  34. Ledinger says:

    Bang on the topic. Kudos mate

  35. mosac says:

    Thanks for sharing. It is really helpful.

  36. Tuiqin says:

    Reading this article it feels like IT aspect of the idea is like a complete startup in itself. It has all the similar step from research to testing and launch.

  37. Kennedy says:

    Never knew UI could be so useful

  38. Cook says:

    Please keep sharing, I really enjoy reading your articles

  39. Sponn says:

    Marvelous article.

  40. Pocher says:

    Really appreciate you sharing it.

  41. Darson says:

    I will be sharing this in my network, hope that is okay

  42. Richard says:

    Saved for future references

  43. Yopl says:

    Unparallel to anything that I have ever read

  44. White says:

    This was extremeley helpful. Would love an even detailed article on the same if you could.

  45. Pocher says:

    Absolutely true.

  46. Goan says:

    Wao. Incredible. That really is the minute thing to notice.

  47. Crebe says:

    Beautifully written. Kudos

  48. Brandy says:

    Great Article!!

  49. Hao says:

    Thanks for sharing!!

  50. Fetlin says:

    I have really struggled to make sense of where am I falling short. My idea is loved by all my customers and the idea is validated and yet when customers come to our platform they don’t really spend enough time. I would like to take you consultation for the same.

  51. Brad says:

    I tried this. We revamped our complete website and in 1 months our conversion rate jumped to 30%. Low according to your standard but it still is a great great boost from our previous high of 9%.

  52. Spolo says:

    Great article. Kudos to you buddy!!

  53. Griffin says:

    Thanks for sharing

  54. Rubi says:

    It’s informative and it is fun, a rare combination. Blown away

  55. emelina says:

    Haven’t came across such an article in a long time.

  56. Barta says:

    Very out of the box thinking, I will try to use it too

  57. Mia says:

    Great article man !!

  58. Antoinette says:

    You are such a saviour,

  59. Gerald says:

    30 minutes, 20 articles and finally something I can relate to. Thanks a ton

  60. Quays says:

    What a brilliant perspective.

  61. Donaldwax says:

    Женские новости тут delodom.com

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