Video streaming is mounting as stay-at-home and social distancing are turning people to TV series and movies to ease their isolation and pass their time. A recent report by Conviva, a streaming media research firm, disclosed that video streaming services around the world have increased by 20% in the month of March. The USA alone has experienced a 26% rise in the number of people logging in for video streaming services. After looking at the stats, you also want to create a streaming App like Netflix. Let’s first understand why OTT Platforms.
Today OTT platforms like Netflix and Amazon Prime are drawing TV viewers from all over the world. What is the secret behind its popularity? The answer is access to thousands of web services movies and service packages that can satisfy any taste.
If you are also planning to build one such application, then the time is appropriate. Maybe you can beat the Netflix fever by creating something similar to that application and adding new features to it.
Here, in this article, we have covered everything that will help you understand what it takes to create a streaming App like Netflix:
Table of Contents
- Types of Video Streaming Applications
- Netflix Business Model
- Netflix Value Proposition
- How does Netflix Make Money?
- How to create a Video Streaming App like Netflix?
- Find your Niche
- Decide on content availability
- Choose the monetization model
- Study the video streaming app requirements
- Focus on your Audience
- Important Features to Add When Creating a Streaming App
- Industries Have Great Demand For Streaming Solutions
- Technology Stack for Netflix-like Service
- Crucial Requirements for Streaming Services To Keep up With
- Top Competitors Of Video Streaming App Netflix
- Total Cost of Netflix-like Service Development
- Popular Genres to Include in Video Streaming Apps like Netflix
- Final Hints
Types of Video Streaming Applications
Before we get into what it takes to build a streaming platform, let’s take a look at some of the many types of video streaming services on the market.
Live video streaming
The number of gaming-focused streaming services is growing. There are lots of players in this niche in the market. Netflix is one such big name that is a pioneer of live video streaming services. You can also create an app like Netflix to take your business to new heights.
On-demand video streaming
Nowadays, almost every home has a mobile device with on-demand movie streaming apps. Netflix, Amazon Prime, Hulu, Apple TV, and many more are in the race for streaming services.
In addition to SVoD, certain apps for streaming video on demand are now beginning to offer live TV. For an instance, Hulu offers over fifty live TV stations, including local ones.
Streaming apps from TV networks
Additionally, TV service providers and individual networks provide video streaming apps. The streaming options for these would be Showtime or HBO NOW. Users may now gain access to programs for each premium channel separately, as opposed to paying for pay channels as part of a cable bundle as was the case in the past.
Fascinating Live Streaming Data
- 70% of customers prefer watching videos over reading and listening, making them the most popular form of content.
- In the period from April 2019 to April 2022, the live-streaming market expanded by 99%.
- 750 million people in China will be watching live streaming in 2020.
- According to 80% of US customers, live video is preferred over blog posts.
- At the end of the third quarter of 2022, 7.2 billion hours of live-streaming material were watched across all streaming services.
- In comparison to on-demand videos, live streams are seen 10–20 times more frequently.
- More than 30% of Generation Z has expressed interest in live streaming, particularly on social media.
- Businesses that take advantage of video features increase income 49% more quickly than non-video users.
Netflix Business Model
Netflix’s business model is not simply about the way you monetize your business, but it is also about how you embrace your audience. The business model of these video streaming services is based on an organization ecosystem, which can scale upwards in the future.
Netflix uses a subscription-based business model. Along with the global expansion, this business model will allow the company to scale up steadily and quickly.
Netflix Value Proposition
The Netflix value proposition includes four elements, such as:
The company delivers video across different operating systems, platforms, and devices. This approach helps Netflix maximize its fan base. Subscribers watch their favorite video content via tablets, browsers, and other devices.
All the programs broadcasted on Netflix are exclusive and third-party publisher’s shows. Apart from this, the service offers some in-house shows which are not available on any other platform.
Ads are shown only to free account users. We all know how irritating it is to watch ads when you are watching your favorite series. Premium subscription owners enjoy ad-free services, hence motivating users to buy a subscription.
Netflix has thousands of TV shows, which are available for streaming. The recommendation algorithm gathers content according to the user query and increases engagement with the platform.
Read Also: Create your iPhone App?
How Does Netflix Make Money?
The essential source of revenue for Netflix is subscriptions. Users can choose one of the following monthly plans:
- Basic plan Starts at $9.99/month. This plan doesn’t include high-definition viewing, and users can only watch videos on one screen at a time.
- Standard Plan, For $15.49/month. This plan allows users to watch H.D. videos on two simultaneous wings.
- The Premium Plan, Costs $19.99 per month. After paying the subscription fees, users can watch 4K videos on four screens.
As for the target audience, Netflix has the following three business segments:
- Domestic Streaming: The platform revenue mainly comes from monthly fees, which are paid by U.S. subscribers.
- International Streaming: Monthly membership fees are generally generated from subscribers who are outside the United States.
- Domestic DVD: Revenue generated by US subscribers who pay DVD-by-mail monthly subscription fees.
Now, let’s have a look at how to create a video streaming App like Netflix and what is the estimated cost of developing such a video streaming app.
How to create a streaming App like Netflix?
Developing a streaming service app like Netflix might appear to be an easy task, but it is not. To develop a highly interactive, engaging, and response streaming service app, you have to go through the following steps:
Step 1: Find your Niche
The first thing to do is to decide what content your app will stream to users. Here are some ideas:
- Entertainment: Like HBO and Netflix, you can provide your customers with entertainment streaming services. The audience is whopping, you can surely think about becoming a new streaming provider.
- Fitness: Fitness is another crucial niche for VOD services. Fitness freaks under lockdown would be happy to pay for a subscription that provides them access to fitness-related videos anytime.
- Education: People sitting at home are increasingly searching for how-to videos rather than reading tutorials and instructions.
Step2: Decide on content availability
Since the content is the basis of your service, decide what your content will be:
- Would you use videos from other distributors?
- Or, would you create your own video content?
If you want to cooperate with video distributors, you need to get a license. Here are two ways to deal with that:
- Contacting the copyright holder
- Renting a movie from an authorized distributor along with a license.
Step 3: Choose the monetization model
Here are three monetization models available for on-demand video services:
- Pay-Per-View: It is the most straightforward pricing scheme which means the user pays for every video he/she watches. This model is best if you develop a platform that broadcasts trade shows, sports events, boxing, conferences, and MMA.
- Advertising: You can charge companies for running video advertisements on your platform. However, this monetization strategy will only work if your platform becomes famous among users.
- Subscription: As you remember, Netflix uses this monetization strategy. Besides this, the subscription model is effectively used by professional broadcasters. Subscribers are charged a monthly fee to receive access to a content library. You can use this monetization technique if you will regularly release new content on your platform.
Step 4: Study the video streaming app requirements
For your video to perform well, you need to balance the following characteristics:
- Internet Speed
Internet Speed impacts the platform’s ability to stream videos that are on demand. The minimum internet speed to stream standard-definition movies is more than 2 MB/second. But, to broadcast HD, 3D, or 4K, your Internet speed must be much higher.
- Cloud Hosting and Computing Architecture
For keeping video content we recommend using cloud hosting platforms because of the following benefits:
- The cloud platform allows quick access to video content.
- Cloud hosting platforms are cheaper than hard drives.
- Cloud hosting platforms are flexible and also increase the amount of space automatically.
Step 5: Focus on your Audience
Here are a few ways to find an audience for Netflix like the app:
- Social Media: Popular social networks like Facebook, Instagram, Twitter, etc. Share videos on these channels to promote your services and find the right target audience.
- Use YouTube: This service is very powerful for brand promotion, hence it is good to use to build a trustful attitude towards the product.
- Arrange Newsletters: Send your potential customers a letter with a detailed description of your service, but make sure you make the letter presentable and attractive.
Important Features to Add When Creating a Streaming App
You can add the features listed below to add a little customization over other user interfaces in addition to the necessary components that usually remain there for interaction.
Social Sign In
People nowadays are actively using social media platforms in their day-to-day activities. Offering them the ease of connecting their social media account to their video streaming account will provide them more flexibility.
It will allow them to easily sign up using their social network accounts with a single touch, saving them from having to fill out time-consuming forms.
Machine Learning Algorithm
The most important component of video streaming software, other than the fundamental ability to feed content, is arguably AI. You must provide the most pertinent material that is most likely to grab users’ attention if you want them to return to your app frequently.
Machine learning algorithms can help with that. To generate a virtual map of a user’s preferences, every user interaction may be automatically assessed and taken into consideration.
You must obviously keep in mind that your app’s audience will be global if you intend to make something similar to Netflix or Hulu. As a result, it is crucial to include a localization system for captions and the user interface. Multilingual support should be added initially. This function will improve the usability of your website and draw visitors from all around the world. Therefore, while developing a live streaming application like Netflix or HBO, make sure to support as many languages as you can.
For commuters and tourists without a reliable internet connection, downloading films to local storage is incredibly helpful. Yes, creating a mobile video streaming application entails more than just video streaming.
Industries Have Great Demand For Streaming Solutions
You might be asking at this point what your company might gain by integrating streaming video services. In actuality, there are several sectors where video streaming application development might be helpful. There aren’t many occupations that can’t in some manner profit from streaming video applications. Let’s go through some instances.
The market’s condition is self-evident. Even specialized suppliers such as Crunchyroll, Warner Archive, and MUBI may turn a profit because of the demand and profitability of this market. Additionally, this area is seeing an increase in live-streaming app development.
COVID-19 has caused a tremendous rise in the use of remote education technologies, and this trend is expected to continue. For the purpose of adding visual aids to the classroom, this teaching methodology necessitates the creation of streaming platforms.
There are no indicators that telehealth will become less popular. While live video streaming applications are not required for all telemedicine solutions, the majority of them use streaming apps.
One of the most well-known businesses using video streaming applications that may be quite helpful is eCommerce. Customers who want to see the product in action rather than merely photographs can view videos online. Despite the fact that many service providers have already integrated this functionality, others are in the process of doing so very soon.
Technology Stack for Creating Netflix-like Service
Database: MySQL, Oracle, Cassandra
Cloud Storage: Amazon S3:
Cloud Hosting: Amazon EC2
JS Libraries: React, WinJS;
BDaaS (Big Data as a Service): Amazon EMR;
Operating System: FreeBSD; Server: Nginx
Code collaboration and version control: GitHub;
Continuous Integration: Jenkins;
Server Management: Apache Mesos;
Log Management: Sumo Logic.
MVP of Netflix-like Streaming Service:
Netflix falls under those applications that require a heavy backend for the processing of streaming data transfer. The total cost of development of applications like Netflix depends upon the number of features it will have. The more features the app will have, the costlier it will be.
How Much Does it Cost to Create a Video Streaming App Like Netflix:
|MVP Features||Time, hours (Approx.)||Cost $ (Approx.)|
|User registration + login||13-15||650-750|
|Chats and Comments||74-126||3700-6300|
|Total App/Website Cost||$29,700 – 32,600|
There is no considerable difference between app development for iOS and Android. But for the MVP, it is better to start with only one Operating System. Apart from this, you must also consider building an SVOD website as streaming services are used in web versions as well.
Hard-to-use applications alienate users and people are unlikely to use such applications. Therefore, for an app like Netflix, a simple design is the best. It will also let users get the necessary information in the blink of an eye.
The first feature that is very crucial is registration. Registration via email and social networks makes it more convenient for potential users.
There is no need for a payment gateway if you are going to use an operating system from Apple or Google. Android and iOS have mobile payment systems that allow making purchases in Google Play and Apple Store with just one click of a button. The only thing that users need while making payments is to register their accounts. Apple and Google offer special frameworks for using their APIs.
Here users can add their favorite movies or web series. Also, it is possible to add more people so that you can add more content to a Netflix-like streaming service.
You have to provide your subscriber with options like “Selection by Genre” and “Selection by User Reviews.”
Chats and Comments
This may include options that would let users add a comment or communicate with other users.
Notifications will let you inform the user when new TV shows or series are released.
Selection of subtitles on/off, rewind, play/pause, audio track, volume control, etc.
It should be available obligatory since you as an admin will have access to manage users and videos as well, edit videos, and block users if necessary.
Crucial Requirements for Streaming Services To Keep up With
How to make your Netflix-like service? You should that your streaming service should fulfill the basic requirements to ensure proper functionality, it has a direct impact on the user’s engagement.
Here are the crucial requirements for a Netflix-like App:
Cloud hosting is the most reliable storage for any type of content. All your videos should be stored on a well-tried hosting to provide users with seamless content delivery.
Good Network Connectivity:
Apply Content Delivery Network (CDN) to create stable connectivity, give users shorter request time, and prevent servers from overloading.
The combination of reliable CDN and video streaming will ensure high bandwidth and a low probability of lagging.
Top Competitors Of Video Streaming App Netflix
With the rise of streaming services, Netflix has become one of the most popular video streaming apps around. But, it is not the only one. There are many other competitors that offer similar services and have been gaining traction in recent years. In this section, we will discuss some of these top competitors of Netflix and how they are challenging its dominance in the market.
- Amazon Prime Video
- HBO Max
- Peacock (from NBCUniversal)
- Apple TV+
- Quibi (short-form video streaming service)
- Vudu (Walmart-owned video streaming service)
- YouTube TV (live TV streaming service)
- Twitch (live streaming platform primarily for gaming)
Total Cost of Netflix like Service Development
It takes a lot of time and resources to create a video streaming app like Netflix. However, the cost of the final product is entirely dependent on how many features will be added to the application. Of course, the cost will vary, depending upon the functionalities that you want to include and the knowledge of Netflix app developers but here is an approximate development cost of a Netflix-like app:
Popular Genres to Include in Video Streaming Apps like Netflix
Video streaming apps like Netflix have become an integral part of our lives. They offer a wide variety of content for viewers to binge-watch. From classic movies to the latest TV series, there is something for everyone on these platforms.
However, when it comes to genres, some are more popular than others. This includes genres such as
- Science fiction
- Reality TV
- Stand-up comedy
It’s also important to consider offering a mix of both licensed content (TV shows and movies from other studios) and original content (shows and movies produced by the streaming service). Additionally, offering a variety of options for different languages and regions can also be a key feature to attract a wider audience.
Steps to Follow After Launching Video Streaming App Like Netflix
Launching a video streaming app like Netflix is not an easy task. It requires a lot of planning and preparation. After launching such an app, there are certain steps that must be followed in order to ensure its success. These steps include optimizing the user experience, creating engaging content, testing the app for bugs and glitches, and promoting the app through various channels. Additionally, it is important to keep track of user feedback and use it to make improvements to the app over time. Following these steps will help ensure that your video streaming app is successful in the long run.
How do I secure the content on my streaming app like Netflix?
Securing the content on a streaming app like Netflix involves implementing various measures to protect against unauthorized access and piracy. Here are some steps you can take to enhance the security of your streaming app:
Digital Rights Management (DRM):
Implement a DRM system that encrypts the video content and restricts access to authorized users. DRM ensures that only authorized devices can decrypt and play the content, preventing unauthorized access.
Implement two-factor authentication (2FA) with the help of a Netflix app developer for user accounts to add an extra layer of security. 2FA requires users to enter a password and a unique code that is sent to their registered phone number or email address.
Use digital watermarking technology to embed unique identifiers in the video content. This enables you to track the source of any leaked content and take appropriate action.
Use geo-blocking technology to restrict access to your streaming app to specific geographic regions. This prevents users in unauthorized regions from accessing your content.
Ensure that your content is hosted on secure servers with strong access controls. This prevents unauthorized access to your content storage infrastructure.
Regularly audit your security measures and update them as necessary to ensure that they remain effective against emerging threats.
By implementing these measures, you can enhance the security of your streaming app and protect your content from piracy and unauthorized access.
How do I market my streaming app like Netflix to a target audience?
Identify your target audience:
Conduct market research to understand the demographics and preferences of your target audience. Based on this information, create a customer persona that outlines the target audience’s characteristics.
Highlight unique features:
Identify and highlight the unique features of your streaming app that set it apart from other streaming apps in the market. For example, if your app offers a large selection of international content, focus on that in your marketing.
Create a strong brand identity:
Develop a brand identity that resonates with your target audience. This includes creating a brand logo, color scheme, and brand voice.
Utilize social media:
Social media platforms such as Instagram, Facebook, and Twitter are great places to advertise your streaming app. Use targeted advertising to reach your audience, and create engaging social media content to build a following.
Leverage influencer marketing:
Partner with influencers who have a strong following in your target audience. Ask them to promote your streaming app on their social media platforms.
Use content marketing:
Create informative and engaging blog posts, videos, and other content that promotes your streaming app. This will help build your brand and attract new users.
Offer a free trial:
Offer a free trial to new users to give them a taste of your streaming app. This can help build loyalty and turn trial users into paying subscribers.
UI/UX Analysis of Netflix-like app
In today’s digital age, where entertainment and convenience go hand in hand, user interface (UI) and user experience (UX) are paramount in the success of any app, particularly one striving to be Netflix-like. A seamless and enjoyable journey through the app can make or break the user’s perception and ultimately determine whether they remain loyal users. Keep on reading to delve into the world of UI/UX analysis for a Netflix-like app, exploring essential elements, competitor research, and the key pillars of success.
Understanding the Competitors
Before embarking on the journey of UI/UX enhancement, it’s crucial to understand the competitive landscape. Who are the major players in the streaming industry, and what sets them apart? Here are a few key competitors:
As the pioneer of streaming services, Netflix has set the gold standard for UI/UX. Their personalized recommendations and intuitive interface have kept users hooked for years.
Amazon Prime Video
Amazon Prime Video offers a seamless integration with Amazon’s e-commerce platform and a vast library of content. Their UI focuses on content discovery and easy navigation.
Disney+ combines a sleek, family-friendly UI with exclusive content from Disney, Pixar, Marvel, Star Wars, and National Geographic.
To gain a competitive edge, it’s essential to analyze what works for these giants and where they might fall short:
- Strengths: Personalized recommendations, user profiles, and an extensive library.
- Weaknesses: The interface can be overwhelming for new users.
Amazon Prime Video:
- Strengths: Seamless integration with Amazon products, user reviews, and shopping features.
- Weaknesses: Limited exclusive content compared to competitors.
- Strengths: Family-friendly interface, exclusive content, and bundle packages.
- Weaknesses: Limited content variety outside of Disney franchises.
The Key Pillars of UI/UX Analysis
To excel in the world of streaming apps, you must establish a strong foundation based on the following key pillars:
The visual appeal of your app can’t be overstated. A clean, intuitive, and aesthetically pleasing interface is the first step in keeping users engaged.
Help users find content effortlessly. Utilize AI-driven recommendations, categorize content logically, and offer personalized playlists.
Navigation should be smooth and intuitive. Users should easily find what they’re looking for without getting lost in a maze of menus.
Implement user-profiles and tailor content recommendations based on viewing history and preferences.
Ensure your app is accessible to all users, including those with disabilities. This not only expands your user base but also aligns with ethical principles.
A fast, responsive app is crucial. Minimize loading times, eliminate bugs, and provide a seamless streaming experience.
Why It’s Worth to Create a Streaming Service
With the rise of digital media consumption, creating your own streaming service is not just a lucrative business venture, but it also offers a unique opportunity to cater to a specific audience. Let’s delve into why it’s worth considering the creation of a streaming service.
1. Targeted Audience Engagement
Creating a streaming service allows you to connect with a specific audience. Whether your niche is classic movies, fitness tutorials, or cooking shows, you can tailor your content to meet the unique interests and preferences of your viewers.
2. Revenue Potential
The revenue potential in the streaming industry is substantial. With a well-defined marketing strategy and a growing subscriber base, your streaming service can generate a steady stream of income through subscription fees, advertisements, and partnerships.
3. Creative Control
As the owner of a streaming service, you have creative control over the content you provide. This freedom enables you to experiment, innovate, and shape your platform according to your vision.
4. Global Reach
The beauty of streaming is its global reach. Your content can be accessible to viewers around the world, breaking geographical barriers and expanding your reach.
5. Data Insights
Streaming platforms provide valuable data insights. You can analyze viewer behavior, preferences, and trends to optimize your content and user experience continually.
Key Industry Statistics of Netflix
Netflix has firmly secured its position as the leader in the streaming industry. As of the latest data, Netflix commands an impressive 44.21% market share of the global streaming market. This translates to over 238.39 million paid subscribers worldwide. The platform’s accessibility across 190 countries has contributed significantly to its market reach.
Unprecedented Growth Trajectory
Netflix’s subscriber growth has been nothing short of remarkable. Year after year, the platform has experienced steady expansion. The platform’s consistent addition of high-quality content and user-friendly interface have been pivotal in attracting and retaining subscribers.
The majority of Netflix’s subscribers are from the United States, followed closely by India, Brazil, and the United Kingdom. This global presence has allowed the streaming service to diversify its content and cater to a wide range of cultural preferences.
Content Library Expansion
Original Content Proliferation
Netflix’s strategy of producing original content has paid off handsomely. The platform boasts an extensive library of original series, movies, and documentaries. This exclusive content not only attracts new subscribers but also keeps existing ones engaged.
Licensing and Partnerships
Apart from original content, Netflix also collaborates with other production houses and licenses popular shows and movies. This strategy ensures a constant influx of fresh material for its audience.
5. Competitor Analysis
Netflix operates in a highly competitive market. Let’s take a closer look at its main competitors:
Amazon Prime Video
Amazon Prime Video, with its vast customer base, is one of Netflix’s fiercest competitors. It offers a combination of streaming services, including movies, TV shows, and exclusive content.
Disney+ has quickly gained ground in the streaming industry, largely due to its beloved franchises like Star Wars and Marvel. Its family-friendly content is a significant draw for subscribers.
Hulu’s unique selling point is its ability to offer live TV alongside its streaming library. This hybrid approach appeals to those who want both live television and on-demand streaming.
HBO Max focuses on premium content, including original series like Game of Thrones. It caters to viewers seeking high-quality, exclusive programming.
Peacock distinguishes itself by offering a free, ad-supported tier, making it an attractive option for budget-conscious viewers.
What actions should be undertaken to achieve success through a video streaming app? Here are things to keep in mind to become a successful owner of other apps like Netflix.
- Proper estimation and planning during development.
- Pay attention to how your audience is immersed in your content. Also, there should be a large list of content.
- Various recommendation models should be built based on analytical information and A/B testing.
- Content security provision to avoid legal problems.
- Capabilities of income increase, audience growth, and advertising strategies.
- Analytics to improve data analysis and data collection, determine which features confuse users, and improve conversion rates.
- Quality of service refers to many app components whether it be streaming speed, transfer, delivery, user experience, or playback of the content.
To know more, you can get in touch with GraffersID, the best offshore software development center, to streamline your software development process and meet targets easily, At GraffersID we have experienced Netflix app developers to help you build a successful app.
Frequently Asked Questions For Creating Netflix-Type Apps
Q: What are the basic requirements for creating a streaming app like Netflix?
A: The basic requirements for creating a streaming app like Netflix include a robust server infrastructure, a content delivery network (CDN), and a user-friendly interface. Additionally, you will need a team of Netflix app developer
developers experienced in streaming technology and mobile app development.
Q: What type of content can I stream on my app?
A: You can stream a variety of content on your app, including movies, TV shows, live events, and original programming. It is important to secure the rights to the content you want to stream.
Q: How do I monetize my streaming app like Netflix?
A: There are several ways to monetize a streaming app, including subscription fees, advertising, and pay-per-view options. You can also offer a combination of these monetization methods.
Q: How do I ensure a high-quality streaming experience for my users?
A: To ensure a high-quality streaming experience for your users, it is important to have a robust server infrastructure and a content delivery network (CDN) in place. You should also regularly test your app to ensure it can handle a large number of users and streaming sessions.
Q: How can I make my app stand out in a crowded streaming market?
A: To make your app stand out in a crowded streaming market, you can offer unique content, a user-friendly interface, and a wide range of features such as personalized recommendations, multiple languages, subtitles, and offline viewing. Additionally, you can focus on specific niches or target audiences to stand out.
Q: How long does it take to create a streaming app like Netflix?
A: The time it takes to create a streaming app like Netflix can vary greatly depending on the complexity of the app and the size of your development team. On average, it can take several months to a year or more to fully develop and launch a streaming app.
Have An App Idea? Get In Touch With Us