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Benefits and Services of Chatbots

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In today’s fast-paced digital world, businesses are continually seeking innovative ways to enhance their customer interactions while streamlining their operations. One of the most transformative technologies in recent years is the implementation of chatbots. These automated conversational agents have revolutionized how businesses engage with customers, offering a range of benefits that positively impact both customer experience and operational efficiency. In this comprehensive guide, we’ll delve into the top five benefits of chatbots, exploring how they can be a game-changer for your business.

Trust Chatbot Like You Trust Your Car Breaks

Artificial Intelligence is growing at a high speed. It can now solve your queries in minutes via Chatbots. Chatbots are developed to communicate with people for various different reasons. The benefits of Chatbots have come a long way from virtual assistants to sophisticated bots in every existing field and industry.

Ah! Are you struggling to get the basic details about Chatbots? You can find it all here.

So, now you know that a chatbot is a platform used to communicate with humans for various reasons and its types. But how many of us trust bots with our eyes closed? Not many of us, right? Chatbots are robots trained to resolve queries. So, the life of chatbots depends on us.

This article will help you understand chatbots explicitly. Trust it just like you trust your car breaks. Furthermore, There has been a study that shows that youngsters trust chatbots more than older generations. However, the other half of the youngsters is a pretty high percentage to be ignored.

Before going to the benefits of chatbots, let me tell you about two surveys. A survey conducted by HubSpot showed that 57% of interviewed people trusted humans over Chatbot. Rest would not mind whether they are talking to a bot or a human. Another recent study conducted by Ubisend showed that 69% of interviewed people trusted chatbots over humans.

This shows a positive growth of people towards Chatbots. However, it has also been studied that trust towards bots. It depends upon secured conversations and confidentiality maintained by the Chatbots.

Top 5 Benefits of Chatbots

Trust is an important factor for business. where a relationship is developed between a customer and the company. Likewise, businesses aim at easing things for their customers and potential clients using technology. Chatbots is a similar platform developed to ease the activities of both the included parties. Here are the benefits of Chatbots:-

1. 24/7 Availability and Instant Responses

In the fast-paced digital landscape, customers expect swift responses around the clock. Here’s how chatbots address this need:

Chatbots are available 24/7, ensuring that customers can get assistance whenever they need it. This availability enhances customer satisfaction by eliminating long response times and reducing frustration. With instant responses, businesses can create a positive impression and build customer loyalty.

2. Personalized Customer Experiences

Customers appreciate when businesses understand their needs and preferences. Chatbots play a crucial role in delivering personalized experiences:

By analyzing customer data and previous interactions, chatbots can offer personalized recommendations and solutions. This not only enhances customer satisfaction but also increases the likelihood of cross-selling and upselling, contributing to higher revenue generation.

3. Efficient Issue Resolution

Timely and effective issue resolution is a cornerstone of great customer service. Chatbots excel in this aspect:

Chatbots can quickly identify common problems and provide step-by-step troubleshooting guidance. This reduces the need for customers to wait for a human agent, streamlining the support process and ensuring quicker issue resolution.

4. Scalability and Cost Savings

As businesses grow, managing customer inquiries can become overwhelming. Chatbots offer a solution:

Chatbots can handle multiple conversations simultaneously, making them highly scalable. This capability is especially valuable during peak periods when the influx of inquiries is high. By reducing the need for an extensive human support team, businesses can achieve significant cost savings.

5. Data Collection and Insights

Understanding customer behavior and preferences is essential for informed decision-making. Chatbots contribute to data collection:

Chatbots gather valuable data on customer interactions and preferences. This data can be analyzed to uncover trends, identify pain points, and make strategic business decisions that align with customer needs.

The above benefits can help you to trust bots and pay attention to their positive sides.

The risk is only if the breaks fail.

Where is the risk if chatbots are so secure? The risk lies with the confidentiality and privacy policy of the chatbots. People are afraid to share their personal or financial data with chatbots due to these two reasons. However, Chatbots come with added security. There are privacy policies defined by the company that take care of the customer data. These policies have a set of limitations that need to be adhered to by the operators.

Also, confidentiality is the prime area that is taken care of by the operators. The information gathered is strictly for official purposes. If any information is leaked, there are strict rules which might affect the working of the business. Moreover, we humans treat AI just as an object. This should not be the case as AI is created by humans for humans. Once we understand the importance of the system, it becomes easy for us to trust it. Some of the most trusted bots to date are Hipmunk, NatGeo Genius, Whole Foods, Baby Centre UK, DuoLingo, and many more.

What can a start-up do to boost its Chatbot service?

It is important for start-ups to concentrate on a good chatbot model, Which would help them increase their sales. Chatbots have helped many businesses to boost their client engagement and have a positive impact on their revenues.

A proven chatbot can create wonders for start-ups. Let’s see what can a start-up do to boost its chatbot service.

1. Defining the aim:

Chatbots are created for various reasons. Define your aim accurately and you’re halfway through the entire procedure.

2. Focus on developing trust:

Training the bot in such a way that it gains the customer’s trust is the second step to a successful bot.

3. Align tone with the business category:

Each business has a different set of rules and tone. It is important to set your business tone in the right direction. This will help in increasing customer satisfaction.

4. Make them feel important:

Bots should be trained in a customer-centric way. The entire focus should be on making the customers feel that they are important to the company. This will lead to increased satisfaction and customers will be loyal to the brand.

5. Continuous improvements:

Technology keeps on improving and bringing in advancements. Continuous improvements in chatbots can increase the curiosity factor for customers.

How do chatbots improve customer service?

In the realm of customer service, chatbots play a pivotal role in ensuring prompt and accurate assistance. They are available 24/7, providing immediate responses to customer inquiries. This real-time support enhances customer satisfaction by eliminating the need to wait for human agents, especially during peak hours.

Chatbots are adept at handling routine and repetitive tasks, such as order tracking, account inquiries, and basic troubleshooting. By offloading these tasks from human agents, companies can allocate their resources more effectively, allowing agents to focus on complex and high-value interactions.

How to Implement Chatbots Effectively

To harness the full potential of chatbots, businesses should consider the following strategies:

Define Clear Objectives

Identify the specific goals you want to achieve with chatbots. Whether it’s reducing response time or increasing lead generation, having clear objectives will guide the implementation process.

Seamless Integration

Integrate chatbots with your existing customer support systems and platforms. This ensures a seamless experience for customers transitioning from bot interactions to human agents, if necessary.

Natural Language Processing

Choose a chatbot platform with advanced NLP capabilities. This enables chatbots to understand the nuances of human language and provide contextually relevant responses.

Continuous Learning

Chatbots should be equipped to learn from each interaction. This iterative learning process helps them improve over time and provides more accurate solutions.

Some Common Concerns About ChatBots

Data Privacy

Customers may express concerns about sharing sensitive information with chatbots. Address this by implementing robust security measures and transparently communicating your data handling practices.

Lack of Personal Touch

While chatbots are efficient, some customers may miss the personal touch of human interaction. To mitigate this, ensure that your chatbots are programmed to use empathetic language and offer a seamless transition to human agents when needed.

Technical Limitations

Chatbots might not understand complex or industry-specific jargon. Train your chatbots to handle such situations gracefully and provide alternatives for customers to seek human assistance.

Concluding Lines

The benefits of Chatbots are a boon for customers and businesses with equal positive sides. Therefore, Trusting them may seem challenging at the moment. But once you start trusting this advancement, you will always look up for chatbot over any other option.

Start-ups are always in a money crunch. Chatbots can help them save a lot of money and invest it in something more important. The decision to develop a chatbot can help start-ups is increasing:

  • Client engagement;
  • A high number of leads;
  • Increased revenues;
  • High conversion rate.

Explore chatbots and build one that matches your needs. Experience wonders happening with your business. Meanwhile, do not forget to post your views below in the comments section.

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Frequently Asked Questions

Q1: Are chatbots suitable for all businesses, regardless of size?
A: Yes, chatbots can be beneficial for businesses of all sizes. They offer scalability and cost-effective customer support solutions, making them valuable for startups as well as large enterprises.

Q2: Can chatbots replace human customer support agents entirely?
A: While chatbots can handle routine queries and tasks, human agents are still crucial for complex and emotionally sensitive interactions. A combination of both ensures optimal customer service.

Q3: How can I ensure that chatbots provide accurate information?
A: Chatbots can be trained using historical customer interactions and continuously updated with new information. Regular quality checks and human oversight help maintain accuracy.

The Importance of Effective Server Management

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It’s no wonder, that every business today, whether large or small needs technological tools and applications to flourish and sustain itself. For software development, they are connecting and working with the best web and app development companies.

When software is developed and launched, servers play an indispensable role in ensuring the smooth operation of any business, especially the ones involved in the IT sector.

The server is an integral part of an IT setup that acts as a central hub for the company network to facilitate easy communication and interaction between the IT devices connected.

Servers are fundamental for enterprises that wish to maintain an online presence and want to have a smooth website hosting experience to please clients. Therefore, effective server management is such a big deal. It is an essential requirement and not an option.

Not just server management, Effective server management

Effective server management, support and maintenance services can make things easier and routine operations smooth for you. The facilities offered by server management service providers keep your web server running in top condition. Effective server management is very important but more than often companies fail to realize its potential benefits.

Well, that’s a big mistake and needs to be strictly avoided. The server’s default settings are not sufficient enough for the long term and thus outsourcing the server management task to a good server management company is crucial.

In this article, we’ll explore the importance of server management for businesses. But before we dig into the detail, let us first understand the underlying concept- what server management exactly means and how it is beneficial for organizations.

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What is Server Management?

What is Server Management

Server management simply refers to the maintenance of web servers that run your website. The server management process involves managing and monitoring server infrastructure to make it operate at its peak performance.

The server management practices also include the management of hardware, and software, detecting problem and putting backups in place, problem analyzing, and putting the right security elements.

The fundamental objective of effective server management encompasses:

● Creating a secure server environment.
● Mitigating the possibility of server slowdowns and downtime.
● Continuous server monitoring and upgrades to adjust it according to the evolving needs of an organization.

Nevertheless, not paying attention to the proper management of servers can lead to serious consequences. It may result in the start of a series of problems such as data loss or data theft.

The inconvenience caused due to these issues can have major implications for your business. As per the study, it has been found that 94% of companies that suffer data loss fail to recover.

Types of Servers

There are different types of servers according to requirements, these include:

  • Application Servers
  • Physical Servers
  • Web Servers
  • Back-up Servers
  • File Servers
  • Data Servers
  • Virtual Servers

The aforementioned servers either run on a Linux or Windows environment. While both the physical and virtual servers require server management and support to operate to their optimum efficiency.

Pick a Smart Option for the proper functioning of servers

Effective server management begins with assigning the task to a dedicated technical team that can keep track of the server for technical faults and diagnoses them on time if any. The provisions of server management services work on eliminating downtime to zero.

Apart from this, server management practices also entail providing continuous upgrades to the server for performance improvement.

The function of servers is not only limited to database storage rather it also plays a crucial role in managing different business operations. Plus, it is also responsible for assembling all IT requirements and commands for promoting better functioning of the company along with enhanced coordination at every point of the business.

Failure of a server either due to configuration disruption, output disorder, or any other reasons can lead to significant data loss. This can bring your whole business to a halt.

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Data losses due to non-functional server issues are catastrophic for any company as they need considerable time and investment, which is not acceptable in the fast-moving business world.

Although it is a cause for worry, approaching technical experts can help simplify server management to a great extent. That’s why most companies consider outsourcing server management to trusted server management and support service providers.

The dedicated server management organizations provide you with superior-level professional services at affordable prices.

Reasons Why Server Management is Important for Your Business

Reasons why Server Management is important for your Business

Not all businesses can afford to keep track of all the latest developments in the server industry. That’s where the companies who offer these services prove to be of immense help. They are acquainted with all know-how of the industry therefore they can appropriately handle the task. Thus, by opting for their services you can excel in your business niche.

Reasons Why Dedicated Server Management Services Are Important For Your Business

1. Server monitoring

Taking care of the server involves keeping watch on it all day and the process starts with server monitoring. Server monitoring refers to tracking and analyzing key metrics that influence the performance of your server.

With continuous monitoring, your business can function at its optimum efficiency. Also, it makes you aware of upcoming issues before time so that they do not impact your business’s real-time performance.

Another benefit of server monitoring is that it provides a comprehensive look into your company’s IT infrastructure to assist in the formulation of future business expansion strategies. Therefore, it is important to have an active server management team for server monitoring.

2. Server maintenance

Lack of server maintenance is likely to raise issues impacting your business performance. Server management companies take the responsibility of performing regular audits, software updates, backups, security checks, and restoration processes to ensure good server performance. While the server software, preventative measures, and security features require timely updates of which your company might not be aware.

For this you need dedicated professionals to work 24*7 as and when required. Moreover, your server is also likely to face day-to-day problems that might need frequent changes in server settings. For the best possible changes, help from server management experts is preferable.

3. Custom server setup

As previously discussed, there are different types of servers depending on the requirement. The server configuration for a WordPress blog is quite different from the one needed for an e-commerce website. Thus, your service configuration depends on your business needs.

Server management professionals conduct an in-depth analysis of your business hosting and server requirements to find suitable server settings and specifications customized according to your business type.

For the initial server setup, tested strategies from the industry are implemented for configuration. This is done to ensure maximum server performance while eliminating the risk of cyber-attacks and exploits.

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4. Server stability

Server stability depends on multiple factors such as load times, server software, speed, service up-time, etc. Even a slight variation in server configuration can bring down the performance of the entire server. Therefore, it is better to seek professional assistance for server performance tuning.

Dedicated server professionals administer your server completely and provide server timely software updates to avert the risk of rising conflicts and downtime. In addition to this, they also scrutinize and re-optimize other server performance parameters like database lag and page load times.

5. Backups

Data loss situations can be traumatic. They can considerable loss to your business. As revealed by a study, 60 percent of small businesses that experience data loss close within six months. As such, having data backups is very critical for your business.

Since troubles are unavoidable, it is better to prepare yourself for such unexpected events. Hire a server management company to take up the task of keeping your data safe and secure. Server management professionals provide you the ease of mind by creating regular data backups.

So even if your server has become non-functional, you have your data at your disposal.

6. Up-time assurance

Uptime is the requirement of every online business. If a server cannot assure you up-time during peak service hours then likely you’ll lose your customers. This uptime reduction poses risk to your businesses therefore to address this, you need expert server management.

Effective server management can make your servers run 100% of the time so that your services are available all time. Well, this is possible through the round clock server management and support.

Server management companies take up the task professionally and provide you with 24/7 support, no matter what time of day it is.

Internal Server vs External Server Monitoring

Internal Server vs External Server Monitoring

Any company that wants effective server management first needs to decide whether they can manage servers internally or need to outsource the task to an external management company or else need a combination of both.

If your company has a good number of technical professionals, then managing your own servers is preferable. This way you will have access to your entire server environment. But to ensure your internal server management team works to its maximum efficiency, they need to have access to the right server monitoring tools.

There are several server management tools in the market that come with varied management options to keep your server operating at its best. Ranging from simple options like performance tracking to sophisticated ones like workflow management, there is a range of server monitoring tools to fit your company’s needs.

How to Choose the Best Server Management Tool

Puzzled over choosing the right server management tool? To initiate your research by looking for software that offers you both – operating systems monitoring and IT infrastructure monitoring. Next, ask yourself these two important questions:

  • Does your server management software have all-in-one monitoring? An ideal server management software should offer you monitoring across applications, systems, and any existing or upcoming “Anything as a service” Xaas planned services.
  • Is the software capable of performing analytics functions like diagnosing root causes of server issues?

With answers to these questions, you can find software that can meet your organization’s current as well as future needs.

What are the key components of effective server management?

Effective server management involves various components, including:

Monitoring and Performance Optimization: Continuous monitoring of server performance, resource usage, and network traffic to identify bottlenecks, optimize configurations, and ensure optimal server performance.

Security Management: Implementing robust security measures, including firewalls, access controls, intrusion detection systems, and regular security updates, to protect servers from cyber threats and data breaches.

Backup and Disaster Recovery: Regularly backing up server data and implementing disaster recovery plans to ensure data integrity and quick recovery in the event of hardware failures, natural disasters, or other unforeseen circumstances.

Patch Management: Regularly applying software updates, security patches, and bug fixes to keep servers up to-date and protected against vulnerabilities.

Capacity Planning: Analyzing server usage patterns, forecasting future demands, and scaling server resources accordingly to ensure optimal performance and accommodate business growth.

Proactive Maintenance: Regular hardware and software maintenance, including hardware inspections, firmware updates, disk defragmentation, and performance tuning, to prevent potential issues and ensure server reliability.

What Are the Risks of Poor Server Management?

Poor server management can lead to various risks and consequences:

Downtime and Productivity Loss: Inadequate maintenance and monitoring can result in unexpected server failures and extended downtime, leading to productivity loss, disrupted operations, and dissatisfied users or customers.

Data Breaches and Security Threats: Servers with outdated security measures or misconfigurations can become vulnerable to cyber attacks, data breaches, and unauthorized access, potentially compromising sensitive information and damaging reputation.

Inefficient Resource Utilization: Lack of proper management may lead to inefficient resource allocation, such as underutilized servers or overloaded systems, resulting in wasted resources and unnecessary costs.

Compliance Violations: Poor server management practices can lead to non-compliance with industry regulations and data protection laws, resulting in legal consequences and financial penalties.

Lack of Scalability: Inadequate planning and management can hinder the ability to scale server infrastructure to meet growing business needs, causing performance issues and limiting potential expansion.

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Server Management is a Necessity Today

Today IT server management is a necessary requirement. Effective server management practices ensure that your IT systems function at their maximum potential. They provide you assurance of server security, up-time, and prompt resolutions in case of any issue. Thus, effective server management can help you address all server performance inefficiencies.

But the most important thing to consider is to opt for professional server management services. Leaving the job to inexperienced management can bring down the server and can cause immense damage to your business.

Therefore, always rely on a trustworthy Server Management Company. The server management specialists from these companies are experienced and can handle issues before they affect your clients. Moreover, they also guide you on preventative steps to keep viruses, malware, and other security breaches at bay.

Start-Up Cybersecurity Tips: How To Protect Online Business Transactions

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The introduction of the World Wide Web about three decades ago ushered in the Information Age. It’s 2022 and information has become a commodity that we can quickly and widely disseminate through our internet-enabled smartphones and computers.  Over the years, we’ve come to rely on the internet for a range of day-to-day tasks such as shopping, learning, entertainment, and work. In the process, we generate a lot of sensitive information.

All the information we generate has value and with the world now firmly in the digital age, data has become a currency. As a result, there are a lot of scary individuals coming after the valuable information that we inadvertently put out there. It’s not only individuals that are at risk of a cyberattack but also companies that store, process, or transmit personal data. Symantec’s 2019 Internet Security Threat Report shows that attacks on businesses are up 12 percent.

Start-Ups are Particularly Vulnerable

Every company, whether it’s a tech giant or a small business, has vulnerabilities that hackers could exploit. However, young start-ups are more vulnerable to cyberattacks and data breaches compared to larger, established businesses. And given their propensity for embracing new technologies and the lack of robust cybersecurity infrastructure, this is no coincidence. Reports show that 43% of all cyberattacks target small and medium-sized businesses, including start-ups.

Do not make the mistake of assuming that your start-up, due to its size, is not a target for cybercriminals. Start-ups have customer records that may contain information such as credit card numbers, medical records, social security numbers, and personal information (including birthdate, address, identification number, etc.). Hackers will try to steal this information from your organization, often with potentially devastating consequences.

Types of Cyber Risks Facing Start-Ups In 2020

Cyberattacks targeting young start-ups and other small businesses will continue to increase unless business owners do something about it. As a start-up entrepreneur, the most important thing you need to do is acknowledge the threat.

By truly understanding that you are a target of cybercrime, you have made an important first step toward better cybersecurity protection. Speaking of which, here are the types of cyber risks facing start-ups in 2022.

Phishing

Constituting more than 90 percent of all attacks, phishing is the most common form of cyberattack targeting businesses and individuals. Phishing is a form of social engineering tactic designed to trick the victim into sharing sensitive information such as usernames, passwords, and other sensitive information. A phishing attack often takes the form of an email directing you to a fraudulent website that is designed to look like a legitimate site.

Ransomware

Ransomware is a form of malware that is designed to encrypt or lock down a company’s mission-critical data until the victim pays some cash. Hackers prefer payments in the form of cryptocurrencies such as Bitcoin because they are harder to trace compared to cash or online transactions.

Data Leakage

A data leak is an unauthorized transfer of confidential information from within a business to an external environment. In such an incident, sensitive or classified information seeps to the outside world. A data leak can be intentional or unintentional. The information exposed through a data leak may include contact info, user credentials, payment card information, etc. Data leakage is common in start-ups.

Ways to Secure Start-Ups

Any business that relies on technology to store and manage customer information is a potential target for a cyberattack. Despite their small size, start-ups are not exempt from cyberattacks and data breaches. In fact, start-ups and other small businesses are a favorite target for cybercriminals due to their lack of strong cybersecurity systems. So, what can start-up entrepreneurs do to ensure that their businesses do not fall victim to these attacks?

Assess Risks and Vulnerabilities

A risk assessment helps you identify where your company is most vulnerable and take the necessary steps to fix these weaknesses. By assessing risks and vulnerabilities in your system, you can effectively defend against the wide range of cybersecurity threats out there. Start by auditing the most valuable data and information in your possession including customer information, intellectual property, employee data, and other records.

Install Antivirus Software

Install reliable anti-virus and anti-malware software on every laptop or desktop in your company to protect your system from malicious code.  Antivirus refers to a set of programs designed to protect your system from malicious programs. Malware may include viruses, trojans, spyware, etc. Antivirus software can also remove glitches and unwanted programs to improve performance.

Secure your Wi-Fi network

A virtual private network (VPN) provides online privacy and anonymity by creating a private network in a public internet connection. Many large organizations use this service to protect sensitive data, and you can do the same for your start-up. A VPN on your router at the office will ensure that your office Wi-Fi network is encrypted, secure, and hidden. It provides a private connection and protects your office network against online threats.

Hire IT Services

Hackers often target start-ups due to their lack of a robust cybersecurity infrastructure as well as experience in IT security. As a start-up entrepreneur lacking the resources to invest in a strong cybersecurity system for your company, hiring IT services from a company that specializes in IT security gives you a chance to focus on expanding your business.

Backup Your Data

Backing up your data in the cloud and locally is important for a variety of reasons. Having a reliable backup is essential to start-up cybersecurity. A good backup strategy ensures that mission-critical data is available for restore in the event of a cyberattack, say a ransomware attack that encrypts your files.  You can use your backup to restore your data from the cloud and start afresh in the event of such an attack.

Limit Access to Company Information

The amount of information your vendors have access to can pose a cybersecurity risk, and most start-up entrepreneurs are not aware of this. Check your vendors’ cybersecurity controls as part of the vetting and onboarding process. Items to look at include how they store data, compliance with data protection regulations, access control, etc.

Employee Training

Employees are often said to be a weak link in a company’s cybersecurity system. Most data breaches can be traced back to negligent employees, contractors, and third parties. Employee actions such as continued use of default passwords, loss of company smartphones, etc. can easily result in a data breach. Employee training on cybersecurity best practices can greatly reduce the risk of an attack.

Build a Security Centric Culture

Developing a security-centric culture within your start-up, it’s one of the most effective ways to secure your start-up’s data. Encrypting mobile devices used for work purposes, blocking access to websites that pose cybersecurity risks, and making your employees use strong passwords reduce the risk of attacks and make it clear that you are serious about cybersecurity.

Cybersecurity is increasingly becoming a concern for businesses all over the world. Due to their propensity for embracing new technologies and the lack of robust cybersecurity infrastructure, start-ups are a favorite target for cybercriminals.

For a start-up entrepreneur, defending against cyberattacks and data breaches is always going to be a constant struggle. However, using IT security tools such as antivirus and VPN, backing up your data, and applying common sense policies can help you mitigate these risks.

Simple Ways To Protect Online Business Transactions

Simple ways to protect online business transactions

Online transactions revved up after the Coronavirus pandemic. As per Statista’s Digital Payment Report, the online transaction value will be over $2,098,515 million by 2025. But, this has created equal opportunities for cyber threats. Hence, businesses should enforce proper safety steps to protect online transactions thereby, maintaining pace with the changing technologies.

If you are wondering what these precautions are, then here is a guide to help you out. Check out some of the ways to protect online transactions forever, without compromising anywhere:

1. Maintain proper connection security

Do not enter debit/credit card details when accessing through public Wi-Fi. There is a risk of free Wi-Fi being intercepted.

Cybercriminals can get between the user and the Wi-Fi connectivity and witness the transaction and influence it. Indiscreet internet connectivity can cause bank fraud.

Hence, make sure to check the legitimacy of the connection before doing any transaction.

As a shopper, it is suggested to prohibit using cybercafés to make transactions. As multiple users access one computer, you never have an idea which one has malware.

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2. Never save PINs/ passcodes on your browser

Surely saving passwords is convenient when people don’t want to sign in to their ID whenever they access the browser. It is not safe to leave your desktop or mobile signed in.

Saving your account’s password to the web browser is like putting your protector down ahead of your enemies.

And, if you still do it anyway, then choose a password manager. It generates a new password every time you sign in, eradicating the threat of password burglary.

3. Acquire an SSL certification

As a website owner, you don’t want any cybercriminal to sneak into your site. Hence, seeking the safety of a Secure Socket Layer certificate would be helpful to you.

The safety decorum encrypts the information being transmitted from one site to somewhere else and sends it through a safe network to safeguard it from getting intercepted by a hacker.

The SSL allows PCI/DSS compliance which is compulsory for online payment acceptance. Google supports SSL certificates and marks them as a major part of its ranking process. Thus, websites with SSL certification are ranked more than the ones that don’t have it.

SSL is available in three forms: a normal single-domain SSL as well as a multi-domain SSL, and a wildcard SSL. A normal SSL safeguards a solo domain at one time. It can be purchased at different authentication stages- DV, OV, or EV.

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Websites with EV SSL certificates are those which are completely vetted by a reliable Certificate Authority. It means, that once domain ownership is recognized, your business status, legal identity, and addresses are certified.

Then, rather than a plain locked padlock, an EV certificate site has the name in green text or on a green bar along with the name and location of the company that acquired the certificate, making it tougher for any cybercriminal to hack a website for a phishing attack.

EV SSL certificates are highly recommended for big eCommerce websites and businesses. They add to the credibility by showcasing to the consumers that the website is serious about safeguarding the information of its customers. You can choose reliable and reputable EV SSL certificate providers to secure your websites.

On the other hand, businesses with multiple domains need a multi-domain Secure Socket Layer. The certificate safeguards around 250 FQDNs, and the number differs from one provider to another.

Lastly, a Wildcard Secure Socket Layer can protect a solo domain with an innumerable number of sub-domains. If you own an eCommerce store and want to enlarge it, go for wildcard certification.

Investing in a suitable SSL to handle your specific business requirements is an essential factor. You should know that startups can be shredded for money, and hence they prefer cheaper certificates.

Therefore, you should consider going for the cheapest SSL certificate as it provides similar encryption power as its costlier counterparts.

4. Incorporate MFA (multi-factor authentication)

Demanding shoppers to verify their identity two times may take a bit longer, but it is the need of the hour! Multi-factor authentication involves proving identity through OTP, fingerprint, or a PIN and an email ID and password to enhance payment security.

For instance, even if a cybercriminal hacks the passcode, they can never enter the OTP or change their fingerprint.

Integrating the same for your banking transactions will lead to strong payment security.

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5. SET (Secure Electronic Transaction)

SET is the collaborated effort of VISA and MasterCard to ensure the safety of all their consumers in e-payment transactions. It helps to manage important functions like:

  • Validating cardholders and vendors
  • Discretion of data and payment information
  • Define processes and electric safety service providers

6. Always use a reliable and trustworthy eCommerce platform and processor

Not everyone can handle all the security measures. Hence, it is suggested to look for a reputable e-commerce website and payment processor. It gives you the comfort that a third party will offer additional security and help you identify threats.

Research the most reliable websites and payment processors and then shop around. Some reliable eCommerce platforms that offer high-quality payment security are Magento, Shopify, BigCommerce, and more.

7. Verification of every transaction

Apart from using an AVS to authenticate a transaction, other methods also safeguard a customer’s fiscal data and prevent fraudulency. One way is to ask customers to enter their CVV number mentioned on the card.

The transactions can also be verified without a customer’s card information. For instance, one can be vigilant about irrational and unusual patterns such as suspicious bulk orders from low-earning customers. If a transaction like this is noticed, banks instantly notify the customer.

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8. Educate everyone

Right from the website owners, and staff to customers, everyone should be educated about safeguarding their personal and financial information.

Make sure everyone stays updated with the online security approaches and recent data breaches. Sharing data with customers and the staff will help them recognize any unusual online activity and tackle the issue instantly.

Conclusion

Online transactions are going to last forever. People almost have become used to online shopping, even to shop for their daily necessities. While this contactless transaction eases your life in many ways, it does leave you with the risk of cyber theft.

So, never do a transaction through an unsafe medium. Payment security is important for both the owner and the customer. Take every necessary precaution when doing online transactions to protect your personal information against all threats. Incorporate the above points in daily life and safeguard yourself against cybercrimes.

Hire Dedicated PHP Developer to Develop Successful Web Application

Posted on by GraffersID

If you’re a startup or a company planning on building a website and looking to hire dedicated PHP Developer in India, you are probably loaded with hundreds of options right now! This article makes a case for why you should hire PHP developers for your web solution, so stay tuned till the end to have a thorough breakdown of the all-roundedness of PHP!

PHP has a very wide range of functionalities which can also be easily extended via an amazing set of add-ins. It has tremendous community support on the internet via forums since it is an open-source language.

All the versions of PHP after 5.0 have been instilled with object-oriented features making it a very efficient solution and now PHP allows OOP concepts also.

Whether it be industry newbies or well established and experienced coders, PHP is the top rank priority for all of them, owing to its adaptability, versatility, and flexibility. It is considered as one of the most practical languages amongst all options for website development like CGI, ASP, Perl, and JPS. Let’s find out the key features of PHP and establish what makes it stand out!

Why use PHP to build your website

Why use PHP to build your website

If you have been wondering if PHP is the right choice then here let us give a brief picture –

Feasibility of databases

PHP framework enables the developer to work with a lot of relational databases and its database connectivity is unparalleled. The most common database server, MySQL is free in PHP.

Some PHP frameworks also offer a feature of object-relational mapping or ORM which helps in simplifying database operations. ORMs allow you to perform complex database operations without having to code.

Speedy Development

The extensive set of tools, features, and snippets available in PHP frameworks gives the developer a kick start for a web development project.

With the presence of such support from the language, they can deliver the product at a much quicker pace, and might as well want to invest their precious time into creating a richer and more intriguing user experience.

know the difference between Webflow vs WordPress

Fast Software

PHP-developed websites are known to load quickly and swiftly. This functionality is owed to the fact that products of PHP run on their own memory and do not depend on a third party.

Code Generators

PHP framework offers free and paid code generators which are essentially automatic programs that produce code for you based on the settings you have chosen. This way, when you hire dedicated PHP developer, you will not only save time and money but also ensure that the product turns out to be clean and maintainable.

Here are Best Frontend Frameworks of 2021 for Web Development

Automated functionality

Some of the common tasks in web app development like caching, session management, authentication, and URL mapping can be carried out by the PHP framework automatically and saves a lot of time in the development process.

Secure product

Commonly occurring threats in websites like data tampering, SQL injections, and cross-site request forgery can be easily prevented by your dedicated PHP developer with the help of the framework’s built-in security products.

Want to know PHP VS NODE.JS: Which is better?

Efficient unit testing

Unit testing is one of the most recurring and exhausting tasks involved in the development of a web app, but PHP simplifies it by offering a native object-oriented unit testing framework known as ‘PHP Unit.’ It runs automatic unit tests and offers help with coding also.

Having considered so many benefits of the framework, let us now move to the next segment and try to understand what makes a good PHP developer!

Attributes of talented and dedicated PHP developer

Attributes of a talented and dedicated php developer

One of the most important attributes to look for in a coder, of whatever framework, is a good problem-solving skillset. You need to find a PHP developer who has a good sense of analytics and the ability to think of one particular situation from a number of different perspectives.

Another quality of a good PHP developer is dedication, you would see him or her putting in constant self-developmental efforts and moving towards a place of more knowledge and more expertise.

Dedicated PHP developers also ensure to contribute to and take away from the community on a regular basis. This is important since PHP is an open-source network and a developer’s reputation depends on how much they are present on the forums and how much their contribution actually helps others in troubleshooting. They should have good collaborative skills.

Want to know how to develop progressive web app using Ruby on Rails

Some of the technical things that a good PHP developer is supposed to know are:

  1. How to work efficiently and smoothly with database servers like SQL and MySQL
  2. How to work with HTML and CSS
  3. How to work with JavaScript
  4. How to get the most out of control systems like SVN and Git.
  5. How to make the most out of frameworks like Laravel, Symphony, Y112, etc.
  6. How to implement content management systems like Drupal, Joomla, and WordPress effectively
  7. What is Object-Oriented Programming (OOP) and how it is better for web development
  8. How to integrate APIs and add-ins in web apps
  9. How to carry out smooth MVP designing and development
  10. How to do PHP related cloud integration

In the next segment of this article, we will figure out how to hire dedicated PHP developer in India.

Step by Step Guide to finding a dedicated PHP developer in India

Some of the important things to look for in your PHP developer are mentioned here –

Communication Skills

Your developer should be good at getting a message across so that later you don’t have to worry about the communication channels between them and the team lead or the marketer.

Good industry experience

Take a look at the projects that they have previously worked upon. Don’t feel held back from politely asking them for a brief description of something that you find interesting or something that is related to your product. You can ask them about their main strategy while building that web app or their main challenges and how they overcame them.

Alignment with project goals

Ensure to communicate your specific project goals with your developer beforehand and check to see if their credentials and interests fall in line with those goals or not. This will not only enhance your overall web app development experience but also define the ballpark of project scope and budget better.

Have an app Idea

Quality of service

There are a plethora of PHP developers available in the Indian IT industry, but what makes someone stand out is their dedication to ensure quality. This includes everything from building a product with less go-to-market time to debugging quickly as and when required, and abiding by their deadlines, and deliver in time.

Some facts before we end

According to a study conducted by W3Techs, 78.8% of all websites that use server-side programming languages, use the PHP framework. It’s clearly the leader.

When you’re looking to take your business online, it’s very important to make the right choices in the initial few stages, so it’s better to trust something that almost 80%of the industry bids upon.

Acknowledge that the role of the developer is critical in web development and their technical credentials, as well as interpersonal skills, have a major role in how your product turns out, so be sure to make all quality checks and to ask the right questions before hiring a dedicated PHP developer in India.

PWAs are the new dose of vitamins for the e-commerce market

Posted on by GraffersID

To replicate the experience of a native e-commerce app would have been considered a far-fetched challenge a few years ago. However, increasing mobile accessibility amid a march of progress has led to the development of an interesting solution – PWAs. And remember progressive web apps that took all the right vitamins, they are for all, desktop and mobile users alike.

We’ve had them around since 2015, and almost all tech giants including Twitter, Alibaba, Amazon, and Walmart have already launched their web apps and reported doubled conversion rates, only to set the stage for small and medium businesses to leverage the same tech stack.

And e-commerce is definitely one of the industries that are most heavily benefitted by the development of PWAs.

We are not just talking, let numbers tell you the story

According to a report in eMarketer, mobile sales are expected to account for almost 54% of total eCommerce sales by 2021, which clearly establishes that mobile sales channels cannot be overlooked by online shopping brands. Even though mobile traffic is growing, mobile conversions still lag a lot behind the desktop ones, owing to a number of factors.

Web apps for e-commerce solve the problem around poor mobile conversions, and how. A survey at Jaxenter reported that 46% of their developer audience expect PWAs to be the future, while only a small 14% believed that native apps will ultimately prevail.

In this article, we will figure out exactly why PWAs have had such a huge impact on the e-commerce industry and what are the main benefits of web application development. So let’s begin from the beginning.

What is a PWA

PWA stands short for a ‘Progressive Web App’. In the simplest terms, is an advanced website with the look and feel of a native mobile app.

Websites undoubtedly are more discoverable and definitely more sharable, and faster than an app. It has ubiquity over different devices and implements user-centric security. On the other hand, native apps are more reliable and lend a richer experience, they work offline (eg. you can pick your cart offline but need connectivity or confirm order and payment) works offline, always visible on devices that it’s downloaded on. Both the website and native apps have their standalone experience.

So what better? Well, the answer is PWA’s

PWAs brings to you the best of both worlds – they’re more discoverable, sharable, and fast like a website, and rich, reliable, and secure like an app. Progressive Web Apps are the futuristic apps that bring the mobile web experience in an app.

Read Also: HOW TO CREATE A SCALABLE PEER-TO-PEER MARKETPLACE WEBSITE?

PWAs in real life

Originally proposed by Google, PWAs seek to resolve the key issues faced by app makers. They’re low on cost and highly secured. The main usage of PWAs has been observed by the businesses which are looking to target both mobile and web platforms.

Progressive web application development can be carried out through static site generators like VuePress and Gatsby which help in launching powerful storefronts that can later be connected to the e-commerce backend. JavaScript language is also extensively used in front-end development to create smooth customer-oriented mobile web interfaces.

What makes PWA’s a better choice

They bring consistency, reliability, and engagement to user experience, creating unparalleled consumer loyalty. Certain key attributes why Graffersid suggests PWAs are:

  1. Progressive – they work for every user independent of their choice of browser.
  2. Responsive – they work on all devices – desktops, phones, and tablets and adjust according to the screen size automatically.
  3. Connectivity independent – they have the ability to work offline and don’t become unavailable during network issues.
  4. App-like – they offer a truly native experience and can be installed on the phone.
  5. Fresh – they’re always up-to-date with information posted by the host.
  6. Safe – their security is established by the fact that they’re always served via HTTPS.
  7. Discoverable – unlike native apps, web apps can be indexed by a search engine, making them easier to discover for the user.
  8. Sharable – having a URL structure likability makes them easier to be shared by the user.
  9. Fast – they load and respond to user interaction very quickly, even faster than an average webpage. Faster checkout rescues sales in most cases.
  10. Engaging – They can send push notifications and can be actually installed on a smartphone which makes their re-engagement value extremely high for the end-user.

Why PWA’s are the new ecosystem for e-commerce

First things first, progressive web app development takes a lot lesser time and budget in comparison to native app development. Second, they’re lighter and multifold faster than your average mobile app.

Let’s discuss similar benefits of progressive web apps in detail, in the specific context of e-commerce.

The Smart System

It is one key factor, that enables the app to feel like a website. Whenever a user accesses the app the very first time, PWAs smart system springs into action and downloads not just the prima-facia but background components as well, which give users a faster experience and makes it available offline as well.

Higher SEO ranking

In 2018, Google made mobile-first indexing a norm, which means that they will now use the mobile version of a page’s content while evaluating its relevance to any particular concern of the user. So during indexing and ranking, your page’s mobile version would be considered and not the desktop version, and one of the most important ranking factors in mobile-first indexing is page speed, which is highest in PWA form.

In fact, Google itself has been rendering consistent support for PWA since its launch in 2015. This way PWAs increase the index ability of your page and are extremely healthy for search engine optimization and overall discoverability.

Engagement and re-engagement

This is one of the most important features in Web apps for e-commerce – the ability to keep the consumer hooked. First off, the icon of a PWA can appear on the home screen of the phone, making it a lot more personal than a website.

Secondly, they allow you to send push notifications – so now you can keep them updated with flash sales and seasonal discounts or even casually hit them up about an abandoned cart. According to stats, 2.7x more people will click open a push notification than an email.

Google reports that almost 60% of PWA users allow the page to send them notifications, which substantially hikes the chance for the business to promote their products or highlight a discount. 

Read Also: HOW TO CREATE AN APP LIKE BUMBLE?

Consistent innovation

When you roll out some updates or changes in your web app, the user automatically instantly receives those updates (in presence of a network), unlike a native app, where they have to go to the Play Store/App Store and install the updates themselves. This reduces friction for the user at many levels.

Also, you don’t need to update codes separately for iOS and Android versions of your app – just install changes in a single web app codebase and you’re good to go.

Speed

PWA’s are fast.

Need we say more!

Accessibility

Google reports that 53% of mobile users abandon a site if it takes longer than 3 seconds to load. Speed is extremely important in e-commerce mobile solutions, and PWAs capitalize exactly on that. They not just load in fractions of a second but also are available during poor or no network conditions.

Additionally, PWAs use very less disk space – on both the business’ server and the user’s device – making room for benefits such as faster loading times, less data usage, and less required storage space – all of it leading to more conversion. For instance, Tinder’s PWA takes less than 3 seconds to load and it has been reported to increase conversion rates by over 80%.

Final word

Web apps for e-commerce have breakneck advantages in terms of performance, offline support, engagement, SEO and of course, the richness of user experience. A PWA completely eliminates the requirement of development, maintenance, and marketing of any platform (iOS app, Android app, or website) other than just the single PWA web page.

PWAs in e-commerce have proven to get better conversions and more secure transactions. They also help in reaching a wider audience since they’re responsive and sharable.

According to Google, when an already existing e-commerce store switches to a Progressive Web App, they are likely to witness a 20% overall revenue boost on an average, it can be a lot more depending on the other strategies that your digital marketer combines with the development.

Conversion rates on mobile have straight up doubled in some cases like Flipkart. So if you’re an e-commerce business looking to see some drastic changes in sales and conversions, PWA is the answer! PWA is the future.

Angular vs React: Which is better in 2023 and How?

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We are living in a technology-mediated world. In evolving technology trends we want our hands on the best technology to develop apps. Speaking about the same, we often find ourselves in the simmering debate on what is better between- Angular vs React? And the moment the question pops into our head, we find ourselves comparing the apples and the oranges.

The reason behind it is that one is the framework and the other is a library that helps to create or develop an interactive app. Moreover, both of them work differently to offer somewhat similar functionalities. It is one of the most crucial dilemmas one is faced with, after determining the right mobile development ideas for start-ups.

The Internet is flooded with a plethora of articles on “Angular vs React “. And this debate is becoming a center of attraction in online space which is better among the two. And, to be very honest we don’t just want to storm your search lists with another yet similar article about the same.

So, here is the thing that you should understand about Angular vs React and how these two even being different add value to the overall website development realm.

What is Angular?

Angular was always considered as the golden child in the entire family of the JavaScript framework. And, you may wonder why? It was introduced by the renowned giant Google in the year 2009.

And, it was then built with the concept “Model-View-Controller”. It is used to build a single-page application using Typescript and HTML.

Angular Framework:

The angular framework further includes the following versions:

Angular 2

When Angular 2 was released it brought about innumerable changes to the original framework. The architectural style was then switched to that of the component-based one.

Angular 4

The release of Angular 4 brought about more advancement in this realm. It meant that the angular applications can be rendered easily even outside the main browser.

Angular 5–6

The version was concentrated on optimizing the overall Angular CLI as well as the compiler work.

Angular 7

In this version, the functions while using Angular became more intuitive. Moreover, the applications received a plethora of improvements in the size as well as the performance of the code-base.

Angular 8

It is the latest version of Angular. In this version, two new elements were introduced which were mainly, Bazel as well as Ivy Renderer. The other most important improvement that this version entailed was differential loading.

Speaking about differential loading, it is used to upload browser-specific bundles. And, you may wonder how beneficial can be both? The browser-specific bundles are further used to assist in uploading the content fast and support the legacy browser.

Currently, we are obsessed with the recently released Angular-10.

Want to Hire Angular Developers? Get a Quote Now

What is React?

It is one of the renowned JS libraries today that is used widely to create robust mobile applications.

In simpler terms, it is a widely popular JavaScript library. React was created in the year 2011 by Jordan Walke to create a library that could be useful in building dynamic as well as responsive websites.

Moreover, you must have heard about the MVC. MVC is a popular abbreviation used for Model-View-Controller. React is the V in the MVC, and along with JavaScript is creates the view components.

Moreover, the React library makes use of the JSX, which further helps it to structure the component syntax template. Though it was developed in 2011, it was made open to use only in the year 2013. And, till date, it is used widely for application development services for its usefulness.

Now, we come back to the question we started writing this article for!

Want to Hire ReactJS Developers? Get a Quote Now

Angular vs React- Key Differences in 2023

First of all, if you are a developer then you would be relieved to know that React offers a lot of job opportunities. And if the studies conducted by Stack Overflow are to be believed then React is one of the most sought-after development frameworks in the market today as well as for recruiters.

Most Loved Frameworks
Source- Stack Overflow

Before delving into our series of arguments further, let’s focus on our topic ” Angular vs React “-

Learning Curve

React is easier to learn, and you can get yourself acquainted with it. On the other hand, Angular is among the biggest JavaScript libraries, and hence, the scope of learning that comes in the Angular is too vast.

And, it makes it more difficult to have command over as compared to React. If you are an Angular developer, then you can easily learn React.

But, keep in your mind this fact, that there are a plethora of practices in React that can be time-consuming if you wish to have command over these. 

Scalability

If you wish to know about Scalability, then, of course, our vote goes to Angular as it is much easy to scale.

On the other hand, React is testable, but it doesn’t allow that much flexibility if it comes to be compared with the top-notch scalable features of Angular.

React Also: ReactJS vs AngularJS

Community support

If you want to discuss community support, then Angular without any second doubt has a credible and strong community base and support system.

And, it can also be made clear with the fact, that if the developers have a choice among the two, Angular vs React, they would prefer Angular. If this fact, doesn’t make Angular the clear winner then we don’t know what will.

Time invested in set up

If the point of the installation is to be considered then Angular has won our votes. It is because Angular takes less time to be installed in a source system.

And, react, on the other hand, takes too much of our time. Moreover, React may deliver the application solutions faster as compared to Angular which has witnessed a lot of delays in the delivery realm.

Data-Binding

The React language prefers the one-way model of data binding whereas Angular works on the two-way. Moreover, the one-way approach of data binding possesses limitations such as the elements can’t be changed simultaneously with the employing changes.

You will have to update the corresponding model the moment one change is made. On the other hand, the two-way approach of Angular can prove to be quite helpful in this realm. It ensures the changes are automatically made in the model system the moment a change is initiated.

Read Also: Develop progressive web apps using ReactJS

Testing & Debugging

When it comes to the fact of testing& debugging, Angular provides an option to do the coding and debugging with just one tool. Whereas, speaking of React, it involves the requirement of different types of tools.

Type of the applications built

Now, question yourself. Do you want to develop an app? If yes, then what will be it and how will it function?

A React can prove to be a resourceful option if you want to create, hybrid, native, and web apps. But, if you just want to develop a Single page application then Angular is the ideal choice.

Moreover, Angular is the best choice if you wish to create feature-rich as well as large-scale mobile-based applications.

Examples of companies using the above-mentioned

React– It is widely employed by Facebook, Uber, Instagram, Pinterest and Netflix to name a few.

Angular– On the other hand, Streamline Social, Beam, Mesh, and Auto Trader uses this for mobile or web-based application development.

Company’s perspective-

Speaking about React- It came with a clause that hindered its usage when it comes to being used by Companies. This issue was solved later.

Angular, on the contrary, is supported by Google and hence has a free open-source license. The aforementioned makes Angular the best choice for companies around the globe.

Looking for Dedicated Developer

Making a decision!

We have listed how Angular and React are better in their ways. Of course, one offers many features as compared to the other. But, no matter what, the preference of using just one depends solely on the type of project and the requirement it entails.

Often an experienced mind can make this choice without any failure. It is why it is recommended to hire a dedicated web and applications development service provider!

And, if you are still in two minds, then don’t contact us! And, we will be delighted to enlighten you with our vast scope of services and expertise.

Read Also: Flutter vs Angular

On a parting note!

We can conclude that both Angular and React are two very different instruments used for web and application development services. You might come across certain statements and arguments that denote how one is better than the other.

Wait a minute, even we did that right? But, we also recommend you not restrict yourself to just one. Both of the above are useful in their ways. If one is apple then the other is orange, you can’t decide between the two but you can always choose what to eat and what not to, depending on your mood and taste.

Well, the same goes for Angular and React! Make a wise decision by only considering the project at hand.

2023 Next Innovation in E-Commerce Industry

Posted on by GraffersID

To understand the next innovation we have to first understand the E-commerce industry. It’s pain points, the reason and then the solutions (innovations).

The E-commerce industry is one of the hottest markets and has been that way for over a decade now. E-commerce is a broad terminology it can involve anything from clothing to Pharmaceuticals to food ordering apps. E-commerce accounts for USD 3.4 Trillion globally and is rising at an astonishing pace of 18% annually. Hence making it one of the fastest-growing domains. Where companies are getting funded and buyouts are happening on a daily basis.

In countries like India where the internet and E-commerce era started in this decade. There is a huge scope. It may seem like there are a lot of companies and tough competition. But, in fact, E-commerce sales only account for 8-10% of the total sales, which leaves out a huge market open for the taking. There are already thousands of players in the market some of the names that you might have heard of are Alibaba.com, Amazon.com, JD.com, etc.

“Need is the Mother of Innovation”

To understand the Next Innovation in this Domain it is primitive to first understand the current challenges and the reason behind them. Like any business, the core of the E-commerce industry is to cut expenses and increase profits. E-commerce is contrary to the Brick and Mortar shop. Hence the challenges, even though they might sound the same, are yet unique in its own way.

Biggest Expenses to the E-commerce Industry 2023

  • Purchase order Returns:

    Return requests for the purchased order are a nightmare for most of startups and it is so because of not just 1 but multiple reasons. Every time a customer purchases something, E-commerce portals are levied a charge by the payment gateways which make the payment possible. However, while returning they generally have to offer a full refund which makes it a loss-making deal.
    Apart from this the companies also have to manage this order, assign a delivery boy for Pickup of the product and then the product has to be manually checked for any defect before return. This complete process is very human labor intrusive making it an extremely expensive affair.

  • Discount Sales:

    To attract customers the E-commerce industry is competing over prices. Although in this war the real winners are the customer but only till the monopoly doesn’t exist (well, let’s leave that point for some other time). In order to make customers trust and use E-commerces more. They offer very attractive pricing which no Brick-Mortar shop can offer. Now although the products they acquire are at cheaper prices and they sell an old stock first. However, this is still a very cash-burning process and needs a lot of management.

  • Procurement and Delivery:

    E-commerce portals offer a wide range of product deliveries. These deliveries are generally done by them or by a delivery partner. In both cases, apart from the management a lot of human hours and efforts are spent. Try sending a small parcel from one place in the city to another and escalate that price when you send it from one city to another, you will know how much it will cost.

  • Order Management:

    Orders come from all parts of the country and each order has its own process to be fulfilled. For a big E-commerce industry, one product could be present one city and another in another city miles away. Before delivery, there are checks and packaging that need to be done all that add up to the cost. These days clients want more control over their order and would like to track it till it gets delivered.

  • Inventory Management:

    The advantage of having E-commerce is the enhanced reach to your target audience. Which also means that they can be widespread. In order to deliver these products, you would like the product to be as close to the client as possible. Also if your website doesn’t offer sufficient products to cater to all demand. The customers will simply flee to another competitor who can.
    In order to have sufficient product, you need to have a big inventory. Inventories are of 2 types: Local and cloud-based. Local is having sufficient quantity distributed across multiple cities based on the demand. And cloud-based is having a single large inventory that can cater to everything. (It goes in more depth but I won’t explain that in this article). Now think about the Warehouse space and the delivery cost, you will know where the cost is.

Things required to make the E-commerce industry sustainable in 2023

Although you can pick any of the above problems and start brainstorming the ways you can solve it. And that will become the next innovation in the E-commerce industry. I will be targeting specific problems here to just give you a head start. On how you should be thinking for 5 years ahead of time to make the next billion-dollar startup.

Now an E-commerce managing all this hassle and inculcating all these expenses just to find out. That the customer doesn’t like the order and he wants to return it. All these processes have to be re-done to make sure that the correct product is picked up and placed at the right place for the next order to delivered successfully. Hence one of the biggest challenges for E-commerce today “How to reduce the return of orders”.

Reasons why people return orders:

  1. The product didn’t match the description or the image.
  2. Inappropriate size.
  3. Inappropriate fitting.
  4. It doesn’t look good after wearing it.
  5. Defect in products.

“Money saved is the money earned. ”

Next wave of Solutions:

Digital Trial Room:

For buying a product the most important criteria, according to the survey’s is user satisfaction after the trial of the product. For this, the E-commerce companies provide a free return and full refund policy to its customers. As much convenient, it sounds for the customers, that much inconvenient it is for the E-commerce portals.
However, it is a very valid request from the customers which cannot be ignored. You buy a product but it doesn’t look good on you will you be willing to keep it. In a traditional brick and mortar store trial room is probably more crowded than the Cash Counters. Hence telling you the story, you need to know.

Digital Trial Rooms are basically for the customers to try the outfit digitally. There is a need for software that can replace the model with your body posture. To check if the product fits and looks good on you. There have been a lot of advancements in the E-commerce industry in this field. The trend started in the Home Decor industry. And since then it has been making its way into all the E-commerce sectors. The most complex is the clothing experience and companies are slowly getting there.

The technology is advancing in 2 types:
3D Model-based Dress Try :

  • Matching Product fitting with individual Body Fitting:

    Making a customer know if a product will look good on their face is alright. However, giving the customer the flexibility to try exact fitting is a whole different thing. And the biggest problem is most people don’t even know their exact sizes of the different body segments. Since human bodies are subjected to constant change based on their diet and habits.

    There are companies who are trying to find the body measures of humans with the use of the camera. Also ensuring there is no need for additional hardware or skills for acquiring accurate measures. On the other hand, Companies have also started flooding the market with more details about the manufactured product in terms of dimensions to assist the matching of the product with body shapes.

  • Surrounding based Personalised Advertising:

    This is one of the biggest available market today, in my opinion. If you look at any of the tech startups/companies who were the fastest companies to billion clubs. You will find that most of the company’s revenue model revolves around Advertisements. Google, Facebook, Amazon E-commerce, Instagram, Snapchat, Tinder, etc.
    Since the beginning companies have been trying to make advertisements less of spam and more personalized. Be it tracking the cookies, or your recent searches, or your page visits. The aim is always to show you the things that you would like to buy.
    Now as per the scientific research a person’s preferences have inspired by things that they see around. Be it a brand or a color, or a pattern, or a fashion trend. It is always influenced by the things around the person (physically as well as digitally).

    Hence the next trend technology scope is in gathering all the images that the person has been around digitally and analyzing them to see what colors/Brands/style is most relevant to the customer. And then giving this data to big advertisers like Google, Facebook, Linkedin, Instagram, Youtube, etc. To enable them to show the most relevant products to the customer.

  • Automated Deliveries and Pickups: Pickup / Delivery Bots

    With E-commerce pick up the pace, the other segment that has profited the most is the logistics industry. With Door-step deliveries becoming the new common for the E-commerce industry. There is a huge demand for delivery and pickup services. It becomes more critical with the startups competing to deliver the order on the same day.
    The logistics system is the Human Resource and Vehicle heavy service industry. Where the products have to be shifted and managed multiple times before it reaches the right customer. Now add human time and error percentage on top of that. It really holds the E-commerce giants from all domains (food delivery to clothing) in pushing the limits and gaining an advantage over their competitors.

    There are new startups who are trying to automate the logistics from warehouse management. To pick up and delivery everything will be done by bots via a single brain. Which will help all the bots coordinate to save time and cost?. It is not a thing of the future: Amazon has been using bots for more than 2 years now for Warehouse Management.

Conclusion:

The ideas and discussion could go on forever and this article may never end. However, I think it would have helped you set up the base and given you a direction to think in. The E-commerce domain is gigantic and if you can solve even 1 problem there are people waiting to give you the money without a second thought. With the sheer number of E-commerce players in the market. And with the rate at which they are growing it is only a matter of time. Before people start dedicating more time on the backend processes rather than the front-facing websites. Digitalization and automation will hold the key to all the processes because of human labor. Also, it is very expensive and people want to automate it as much as possible.

Go out there and make your startup successful. All the best !!

What to choose Custom built website or WordPress in 2023?

Posted on by GraffersID

Ask a non-tech founder what is his biggest dilemma, he won’t say “his wife’s bad mood”, rather it would be to decide the technology best suited for his idea. You talk to a dozen people and you will have a dozen options all mutually exclusive, completely driven by one’s own opinion. And in all honesty, it is not their fault. Well, the answer completely depends on your requirements and the stage of your startup. But don’t worry I will take you through it with a completely non-technical explanation ( Custom built website or WordPress ).

Before we start: Don’t go Shopping with an undefined list!

Before we start, know that almost all the technologies can create just about any idea that you might possibly have(90% of times), however, what matters and what we will look at in this article is :

  • Cost of development,

  • Duration of development,

  • Scalability of the product for long-term use,

  • Application Speed that the tech can deliver,

  • And the tech being SEO friendly,

These are also the parameter which is considered when the Godfathers’ of the tech industry create a new or update a framework or a language.

Want to know the cost to hire WordPress developer?

See not so tough to understand is it? Let’s grow your confidence with 1 bit at a time

This cake has 3 layers of icing

Website Development is always done in 3 phases and you need to know this because you will have to choose the technology for all the 3 differently. One is Frontend, this is what you see on your browser (what you call a website or an app), another is Backend this is what is hosted on the server (this handles your logic and connection with the database) and then you have Database (this hold all the data of your application).

know in detail What is WordPress website? Advantage and disadvantage of WordPress

This is the real deal

With the above learning let’s dive right into what you to read about what to select and when to select. The IT companies will always give you 2 suggestions: Ready-Made Solution or Custome Development, the late will generally be more expensive than the prior.

Ready-Made Solution:

When: The idea is not validated, the industry is new to you and you are not sure if this is the thing you want to be doing for the rest of your life. Choose this when you are looking to experiment and just want to test the idea and market reaction. Or if you have really less time for the launch. 
Some famous examples: WordPress, Shopify, etc.

The Problem: The problem with these platforms is that you will have to go with custom development sooner or later if you are doing the startup for the long run. The development will mostly be from scratch so it will be a complete reinvestment.

Custom built website:

When: Idea is validated, an established business, the startup is profitable, you are enjoying it and you want to do this startup for the long term. Choose this no matter how big your business grows you won’t have to recode the complete platform from scratch; Some tweaks and you will be good to go.

The Problem: It is expensive and like building a house, you want to make sure you use the right material (technology and languages) since you don’t want to rebuild the complete thing.

I won’t bore you with the explanation, since for you what matters is what is the most suited tech for your purpose.

Think of it like a horoscope you first have to find your zodiac sign and then read the horoscope. First I will tell you which languages suit what kind of need and then you can read about those languages based on your affordability and requirement.

For E-commerce:

Front end: EmberJs/React.JS, HTML, Bootstrap

Backend: Node JS/ PHP / .Net

Database: MongoDB/ MySQL

For Marketplaces:

Front end: Angularjs / JQuery / Reactjs, HTML, Bootstrap

Backend: PHP/ Python/ Java

Database: MySql

For Analytics/Statistic/Algorithmic systems:

Frontend: React.js/ JQuery, Ajax, HTML, Bootstrap

Backend: Python(highly recommended)/Java

Database: MySql

For Static/Informative website:

Frontend: Angularjs/JS with Ajax, HTML, Bootstrap

Backend: PHP / WordPress

CMS:

Frontend: Reactjs/JS/ Jquery, Ajax, Bootstrap

Backend: PHP/WordPress/Drupal

Database: MySql

For Booking Systems:

Frontend: Angular/ JS, Bootstrap

Backend: PHP/Nodejs/ Python

Database: MySql

Too many options, aren’t there? So just how do you decide? Well, now you know your zodiac sign (the development language), its time to see the prophecy. Websites are built with a combination of Frontend, Backend, and Database.

Know the difference between Webflow vs WordPress

When to use which technology:

Technology in Frontend:

1) ReactJS (Recommended): It is really fast and highly efficient. It is your perfect love when you talk about the SEO on your website. I could give you some more technical pointer but let’s keep this non-tech.

It works great with other latest technologies and has a lot of powerful tools.

However, for new people, the learning might take some time and if you are using legacy technologies with React you might face challenges.

Best combination: ReactJS with Node.js or ReactJS with Python

2) AngularJS: It is easy to learn, has a strong community. Use it when you are not working with a lot of data or data-heavy applications.

The language has not been very stable as there have been completely new releases with complete deprecated support and no compatibility with older versions.

But since it has Google tag to it, you certainly can’t ignore it. (Not something I recommend)

Know the difference between ReactJS vs AngularJS

Technology in Backend:

PHP: PHP is a wear language of the slot. It is good for basic website development and CMS development. Since it is easy to learn, it has a huge community and amazing support. Hence creating an abundance of resources, this makes the development work cheaper. So if you have budget and time constraint or if you are creating a never-seen-before feature and want to trial run it, go for PHP.

Some of the famous frameworks of PHP are: CodeIgniter and Laravel

1) .Net and Java: These are some of the oldest and highly mature languages. Most of the legacy and very stable projects are builds on this. The community is vast and ever thriving.

If your application deals with a lot of data and needs high security this and our next superstar language are your go-to languages.

Also, you can choose this if your application is expected to handle millions of users. Most of the banks use these languages for their development work.

2) NodeJS: It is another powerful language and is the youngest. Nodejs is fast, secure, and can handle small to medium applications.

However, application with lots of data, like a stock market analysis application it would not be recommended.

For everything else, you can pretty much rely on and it’s strong integrations with other languages. After Python, it is the next best thing IMO.

3) Python (Recommended): Python is the star. It takes time to learn Python but once you do there is no holding you back.

Python has most privileges compared to any other language with any OS. Use this for the project which needs integration with hardware, or if your application is really big and has a lot of complicated logic.

Do not use Python for static or basic websites.

Read Also: Python vs Node: Which is best for your Project

Pros And Cons Of WordPress And Custom Built Website –

CUSTOM BUILT WEBSITE-

PROS:

When the owner of the website wants to do some specific modifications that WordPress website not provide these websites are built.

  1. The custom built website is more search-engine friendly than the WordPress website.
  2. This website is able to grow with the business so that one can make a change in its website which is unique.
  3. It has more support than the WordPress website built from inbuild templates.
  4. It will provide one’s company branding by using such designs that are unique.

CONS:

  1. The websites built by the custom built website are more expensive than the WordPress website.
  2. Making a customize website takes a lot of time than creating the same website through WordPress website.

Read Also: Create a Website

WordPress Website-

PROS: 

  1. It takes less time as compared to build from scratch. WordPress has an inbuilt library of themes so you can pick any theme directly rather than creating it on your own.
  2. WordPress provides a secure platform to build a site, by the large group it can detect any loop or bug and then provide security in the system.
  3. The WordPress website brings up updates quickly which will help you to update your website and use new features.
  4. It has responsive themes to make the site effective and attractive on mobile devices.

Looking for Dedicated Developer

CONS:

  1. In the WordPress website choosing themes according to yourself is good but its customization is tough for which you need to Hire WordPress Developers.
  2. It is unprotected to hackers though it provides security. Its quick updates make it an open way to hackers and also it requires regular maintenance which is not possible for everyone.

Conclusion

Hence, Custom built website and WordPress both the websites have pros and cons now you have to decide which you have to use according to your work looking at the budget and features.

What is Chatbot and what makes it different?

Posted on by GraffersID

The key is to keep the customers engaged.

The chatbot is a program that simulates human conversation. Chatbots are also known as conversational agents. They have proved to be beneficial in various ways. For instance, it helps in reducing employee workload and increase efficiency. The main agenda of the chatbot is to acquire basic information from clients without any human intervention. By doing this, a business can save a lot of time by outsourcing this job to the computer program rather than employee sitting in call centers.

It is a known fact that there is a huge investment in establishing a call center. Also, it is difficult for a start-up to establish a call center. As a result, the entire team or the founders spend a lot of resources in redundant and repetitive tasks. In this scenario, chatbots come in as a great alternative at a fraction of the cost.

In a more efficient way the investment of time and money can be utilized for Focusing on growth, client acquisition strategies, or improving the delivery. You will be able to convert leads even when you are sleeping.

85% of customer interaction will be made without humans, Granter forecasted this. This figure that once seemed imaginary now seems possible to attain within a short period of time. So, chatbots are the new generation tool of customer interaction using artificial intelligence.

Choose the best fit for your needs.

The Chatbot is basically a family of two which includes Scripted Chatbots and Artificial Chatbots. These Chatbots are helpful in meeting the diverse needs of the business. They both are different from each as one is having question fixed and on the other hand one resolves the queries in real-time. 

Scripted Chatbots:

The script or a set of questions fixed, in which an aim is attached are Scripted Chatbots. It can be anything like solving basic queries, helping visitors to discover the best products, sell deals faster, convert leads to customers, and many more. You want visitors to easily find the best deals of their interest in seconds?. In this case, you just need to design a script that will eventually take the users to your landing page.

An example of the scripted chatbot is Landbot. You can see the image below about how scripted chatbots work.

landbot

 

Picture Courtesy: Landbot.io

Artificial Intelligence Chatbots:  

This type of chatbot helps the users to resolve their queries in real-time. Artificial intelligence is a technology that reduces human efforts and to resolve basic queries without human interference in the business, Artificial chatbots are used which are computer operated chatbots. The special feature of this is, it reduces the human effort. 

AI is that technology that creates humans out of machines which seems like a dream but now it turned true. The things which were in the reel world are now in the real world. Magic now can’t look like magic because now nothing in dreams remain there only it comes true. Technologies like Chatbot are making life easier for one to live.

Some of the popular AI chatbot platforms are WeChat, Amazon Echo, Operator, Slack, Allo from Google and many more.

Insomnobot 3000

 

Picture Courtesy: Insomnobot 3000

What makes chatbot different?

We can easily customize the chatbot which is highly efficient. We have the power to create a unique chatbot with our imagination which can be really versatile and building a thing with our imagination is fun. The customization is easy to make it efficient. Some positive traits of chatbots are explained below.

  1. It improves the way your customer feels about you. Apparently, helping with conversion rates.
  2. Induces personalized treatment to your customers.
  3. Chatbots helps in streamlining customer preferences while shopping.
  4. Who does not like a quick response?. A chatbot can convert 100% of messages without any employees.
  5.  Most of the questions asked on chatbots are repetitive hence it is helpful in saving time.
  6.  It helps in reducing the workload of your employees.
  7. Clients are not converting even if you are hard?. Chatbots have shown high accuracy in converting potential clients into customers.

So, have you already made up your mind to try your hands on chatbots?. Since you now know all the positive sides, you should at least give it a chance and experience a new era of communication. It is really cheap to build a customized chatbot. I know because I have done it for 10+ websites already.

What could be more satisfying than getting a pizza delivered in 10 minutes?

Chatbots have formed a unique place in the market for all types of businesses. Life is nowadays is a business and when we talk about marketing it seems a hard work to do but Chatbot makes it easy for the business-minded people so they can learn and explore.  It can help the business to gain customer information in real-time. This real-time information will be helpful for the one in the marketing business. The key reasons for this are:

  •  Increase in productivity.
  •  Humor along with help.
  •  Curiosity factor.
  •  Real-time information.
  •  Independent performance

Chatbot in Real World.

There are some great examples where MNCs have saved millions of dollar and startups have increased their sales. Let’s take a quick look:

AUS-based AT&T increased customer satisfaction by 22% by decreasing call volume by 50% using Chatbots. By a study, it is claimed that Chatbots will have 60% more penetration in the Telecom industry. Similarly, US-based company Casper’s Chatbot Insomnobot has helped patients suffering from insomnia by understanding the struggle of the victim. Below is an example of how Insomnobot works to keep the patients engaged and motivated.

Chatbots are entering in almost every field some famous examples are Nike, eBay(e-commerce), SnapTravel(travel), Accenture(IT), Slack(Management), Freelancing.com(Marketplace). How can we forget about startups?. it is a growing trend to include chatbots in developed countries like the US, Canada, Singapore, UK, and Australia.

Summing up(Chatbot)

Chatbots have helped millions of users in distinctive ways. It has various positive sides that help the business to conquer their aim and manage their time efficiently. If you are unable to add chatbot yourself, you can always hire the right professional services.

The aim while selecting should be to provide a smooth and unique customer experience. On the other hand, it should be beneficial for the business in terms of efficiency and saving time. Below are some tips that can help you to select the best fit for your needs:

  1. Determine the goal of the chatbot?
  2. Finalize a budget.
  3. Evaluate what suits you best: scripted or AI chatbot.
  4. Create a script in which you want the chat to progress?
  5. Find a SaaS product, or hire a development team to create a chatbot.
  6. Decide what works best, a small chat icon on a website; a complete chat page or integration with some social media or chatting application.

There are various platforms that can help you to build your unique chatbot. These platforms have a user-friendly attribute which makes it easy to develop a chatbot. You can create your chatbots using below platforms:

  1. Beep Boop.
  2. Botsify.
  3. Smooch.io.
  4. ChattyPeople and more.

Furthermore, you can even build a custom chatbot of your specific needs or website or even, mobile app. You can hire a professional company who can help you to meet your needs in the most efficient way.  

Read More about: Benefits/Uses of Chatbots

Instacart Delivery App: Get Groceries At Your Doorstep In as little as an hour

Posted on by GraffersID

What is Instacart?

Instacart is a delivery app to get groceries and other living place essentials at your doorstep. It is one of the most efficient and trusted platforms in the USA with its headquarters in California, USA. It is an on-demand e-store having grown tremendously since its incorporation.

This grocery store has set up an example for budding entrepreneurs. Entrepreneurs are keen on learning Instacart’s business model and planning the next big thing. Are you one of them? Are you looking forward to learning and set up an example just like Instacart Delivery App?

Indeed, the article will guide you to plan your next big thing. Below are the details of the big brand Instacart Delivery App and a guide to lead you to your destination. Furthermore, the first part will help you in understanding the brand value. The next part will take you to the pathway to your dream project.

What Does Instacart Delivery App have in the store?

Instacart was incorporated in 2012 and is successful in growing at a constant pace since then. Also, It has various distinctive features that make Instacart stand out from other platforms. Before going into how to create such a platform let’s first understand their business model.

Key Activities:

  • Buying from local vendors;
  • Customer management;
  • Customer service;
  • A dedicated counter at stores for faster checkout;
  • Hand-picking the products for each order;

Channels:

  • Website;
  • Mobile App for iOS and Android.

Target Segments:

  • Store;
  • Localities;
  • Shopper.

Cost Structure:

  • Salary to employees;
  • Delivery based delivery personnel;
  • Set-up and running cost;
  • Payment to shops.

Revenue Stream:

  • Surcharge on store price;
  • Delivery cost;
  • Discount pricing from shops;
  • Membership plans.

The above structure shows the main agenda of Instacart. Furthermore, the idea behind it is to reach maximum people with quality service. At this stage, you can figure out the resources you will need to build a start-up grocery store. Also, you should now have an idea about the flow of major expenses and income streams.

Now, let’s get to the main agenda of this article which is to build an app like Instacart.

A guide to an explicit grocery home delivery e-store.

The grocery home delivery business is a big opportunity for budding entrepreneurs. However, It can be looked like a master plan for a start-up due to the size of the market which creates enough space for multiple big players to co-exist. Another strong reason is limited competition. However, it is important to have both – an efficient website and a mobile application for all operating systems.

For you to reach to Instacart like website, ensure that the below aspects are taken care of by your developer. However, before you reach out to your developer, you should be prepared with the help of these 4 ways.

1. Flexible payment options:

Make sure that you give your customers the liberty to choose from multiple payment options.

2. Push notification:

Intimate your clients regarding new products through push notifications

3. Scheduled delivery:

Let the customers choose their convenient time for delivery for the ordered items.

4. Advanced search option:

Let the customers have the honor to search the products in no-time with an advanced searching algorithm.

5. User sign-in:

Introduce a sign-in option for users for easy tracking or cancellation of products.

6. Categorization of products:

this feature will help the users to save their precious time searching for products in your e-store.

7. Easy order placement:

Keep the order placement procedure simple yet unique. Easy and quick steps will attract a regular and number of customers.

8. Scan QR codes:

This feature will help to speed up the shopping procedure.

9. Barcode Scanning:

With the advancement in tech, you can have a barcode scanner in-build in the app.

If the above areas are taken care of, it will help to boost customer experience and gain customer loyalty. Grocery brands like Amazon Grocery, Wal-Mart, Kroger and Instacart are killing the market with salient features. Below are the features that these big brands offer to their customers.

What unique do my competitors offer?

Amazon: Amazon has won the market with its one-click payment method. It saves the card details except for pin or password with a secured platform and allows quick payment.

Kroger: Kroger with the implementation of beacon technology is doing really great. It also has features like grocery list based on a location basis which helps customers to select their products wisely.

Wal-Mart: Wal-Mart helps the customers to scan the QR codes for quick search of desired products. Also, it has personalized wish-list, product location feature, and many more which helped the brand to gain loyal customers.

Instacart: Instacart was the first brand to implement grocery home delivery within an hour. This is the major advantage that Instacart offers and makes itself stand out from other brands. Here a real person goes and shops the products to ensure good quality products are purchased.

Instacart has proved that start-ups can be successful to compete with big brands. Also, Their idea has boosted the confidence in budding entrepreneurs. However, there are various websites and app features that helped the brand to reach where they are today.

By combining the salient features offered by various brands, you can come up with a whole new idea. Amazon, Kroger, and Instacart are setting an example of how a brand should work for the benefit of its customers.

Instacart Delivery App Customers acquisition

  • Word of Mouth Advertising;
  • Internet Marketing;
  • Free first delivery;
  • Various discount offers.

Possible Challenges

  • Retaining Delivery Personnel;
  • Meeting Delivery Time;
  • Managing Peak Hours;
  • Stores running out of stock;
  • Regular Inventory Updates;
  • Shore’s cooperation.

Concluding Lines

After building apps for 3 Grocery home delivery-related startups we can confidently tell you that the market is enormous and this is what investors are looking at. With just a click of an idea, you can make the change. It’s all about knowing the customer problems and preferences. Once you research the market and come up with a unique solution like Instacart, it wouldn’t matter how long you have been in a market or what is your valuations. Till the time your services are good and timely, you can win the market. Moreover, Instacart researched and found out the main problem for customers was the quick grocery home delivery and handpicking the right product. Hence, they introduced a 1-hour delivery option.

Likewise, you can create your own brand value by market trend and research to reach an ultimate solution. Moreover, This will help you to reach your destination by over 40%. The entire process will demand a hell lot of time and effort. But, it’s all worth it in the end.

Image Credit: Image1

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